The Social Media Branding Playbook

Jane Genova: Speechwriter - Ghostwriter

How is your social media branding doing? Employers review your social branding.  " Here's an interesting tidbit in the annals of branding. The composite social brand is what counts, not being the author of a book, at least not one which isn't a best-seller or a juicy expose. All the matters is what's getting attention for and enhancing the social brand in the now. 

An Introductory Guide to Brand Management For Business Leaders

SlideModel

Did you know that displaying consistent branding across different sales platforms can increase revenue by up to 33% ? Enter brand management. What is Brand Management? Increase brand loyalty through positive association. Several Successful Brand Management Examples.

2020 52

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Senior Housing - Broken Brand

Jane Genova: Speechwriter - Ghostwriter

  Clearly, senior housing is a broken brand. For months, media outlets have been presenting reports of high death rates in those facilities from coronavirus.  For years, constituencies ranging from the media to experts in whatever have been throwing shade on various forms of the segregation of seniors.   Branding Current Affairs Dreams Personal Musings

2020 43

The KFC Brand - Technology, Branding, Timing

Jane Genova: Speechwriter - Ghostwriter

Soon enough the white suit evolved into the recognized branding for KFC. Sanders as human brand logo had started with a black suit.   Books Branding Bundling careers Dreams Food and Drink Games Hope Media Personal Musings Selling Travel Values Web/TechThere was a time - and it wasn't that long ago - when it was easier and less expensive to "try on" careers. And that was exactly what Harland Sanders, born in 1890, did.

2020 40

Dollar Store Branding - Excommunicado

Jane Genova: Speechwriter - Ghostwriter

Soon enough, through word of mouth as well as media coverage, there could be an unofficial excommunicado against all dollar stores, as there had been in film "John Wick 3." " When the dollar store first entered neighborhoods, both affluent and low-income, its branding was on the side of the angels. Now, as BusinessInsider reports, the aura is off the brand.  The message is out: The dollar store in your neighborhood is not your friend.

2019 43

How Public Speaking Can Help Build Your Brand and Social Media Audience

SketchBubble

What separates a business from a brand? But is that really why Starbucks is a brand and your local coffee shop is a business? Brands are brands because they somehow transcend their category […]. The post How Public Speaking Can Help Build Your Brand and Social Media Audience appeared first on SketchBubble Official Blog. Some might argue that it boils down to yearly earnings, number of locations or quarterly ad spend.

2019 73

SoftBank - Badly Tarnished Global Brand

Jane Genova: Speechwriter - Ghostwriter

Ever since WeWork began collapsing and folks got it that Uber may never achieve profitability, shade has been thrown on the SoftBank brand. Now, the brand is going through the worst of times.   Branding Media Personal Musings Web/TechThat once high-flyer had touted its investments in those startups as, well, trophies. That was then. The Wall Street Journal reports that sources disclose that some major investors in SoftBank have become very jittery.

2019 43

Fast Fashion - What's Been Killing off Lux, Retail, Anna Wintour, and Glam Media (and, like, who cares about branding)

Jane Genova: Speechwriter - Ghostwriter

Simultaneously, it's killing off luxury, so many upscale retailers, Anna Wintour, and Glam Media. In addition, it puts branding in general in play. Do you want a brand or to simply look good at a low price? Branding Current Affairs Games Personal Musings Selling ValuesFast Fashion, like Fast Fiction , is opening new niches in a very old industry.

2020 43

Puritan Brand of Capitalism Never Anticipated the Anthony Levandowski Type

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Ethics Games legal Media Personal Musings Power Rebranding Selling Values Web/TechDuring the sentencing of former Silicon Valley engineer Anthony Levandowski, U.S. District Judge William Alsup praised his brilliance, reports Bloomberg Law.

2020 52

Brand Jones Day - Another Blow

Jane Genova: Speechwriter - Ghostwriter

A member of the media was able to ferret out the testimony. A recent pile-on of lawsuits alleging gender/parental discrimination by former associates has put it in the media for the wrong reasons. Branding Current Affairs legal Media Personal Musings Web/TechThe confidentiality of grand jury testimony is protected. So, that should have been redacted in the motion by Jones Day to dismiss "US v. Indivior." " Here is that motion.

2019 40

Brand McKinsey Taking Beating in Media, But, For Now, Employees Still Give Firm High Rating on Glassdoor

Jane Genova: Speechwriter - Ghostwriter

During the past year, media outlets have been throwing shade on management consulting firm McKinsey and Company. One wonders if the bullish employee feelings will deflate if McKinsey continues to get caught up in suspected wrongdoing and the members of the media run with it? After all, not only is the McKinsey brand tarnished, so are those of the employees.   Branding Media

2019 43

Costa Rica, Tainted Alcohol & Branding (it's always about the brand)

Jane Genova: Speechwriter - Ghostwriter

Brand Costa Rica got hit hard. Branding Current Affairs Food and Drink Media Personal Musings Rebranding Selling TravelThe numbers are in. The Ministry of Health in Costa Rica announced that since June, 25 have died from consuming alcohol tainted with methanol. In addition, another 34 became ill. Methanol increases the volume of the liquid and intensifies its effects.

2019 40

Boies Schiller Flexner Brand (2015 - 2020)

Jane Genova: Speechwriter - Ghostwriter

Ranging from the representation of Harvey Weinstein to Theranos, founded by Elizabeth Holmes, the methods used by Boies Schiller lawyers have been documented by the media. Therefore, this malpractice lawsuit throws additional shadow on the once-golden Boies Schiller Flexner brand.   Branding Bundling Current Affairs legal Media Personal Musings Rebranding Web/Tech WritingLegal malpractice. Breach of fiduciary duty. Vicarious liability. Unjust enrichment.

2020 40

Excommunicado: The Amanda Knox Brand

Jane Genova: Speechwriter - Ghostwriter

Global media positioned and packaged her as a a kind of young American beauty pitted against an complex ancient system of legalities. Branding legal Media Personal Musings RebrandingItalian law. That's how much of the world came to know Amanda Knox. Poor thing. Was she cold in that Italian prison? So, in the appeal of her conviction in the murder of a roommate when she got off many rejoiced. She returned to a life in the U.S. amid great fanfare. A star was born.

2019 40

Branding Freefall - Both SoftBank, Masayoski Son

Jane Genova: Speechwriter - Ghostwriter

This time the hit to SoftBank branding and that of its supposed visionary head results from the ill-fated in Wag.   Of course, brands can recover. animal companions Branding Media Personal Musings Web/TechThe investment world's perception of both SoftBank and its chief executive officer Masayoshi Son has gone from bad to worse. That's the dog-walking service. SoftBank's input had been $300 million or about 50% of its capitalization.

2019 40

Jones Day Brand in Play

Jane Genova: Speechwriter - Ghostwriter

Jones Day" is evolving into a legal-media sensation. What could be happening already is damage to the Jones Day brand. The legal media could be making jokes about pro se at Jones Day. Branding careers Current Affairs legal Media Personal Musings Selling Values WritingClass action gender discrimination lawsuit "Nilab Tolton, et al. And who's not looking so hot is defendant Jones Day which is representing itself. Here is a copy of the complaint.

2019 40

Robinbood Puts Fintech Branding in Play

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs legal Media Web/TechRobinhood is shaking confidence in fintech. Yesterday, the trading app had its second major outage, reports Forbes. During the day it did get it partially restored and explained this one wasn't caused by the same factors which previously had shut down the app.    It was the first one which had thrown the most shade on Robinhood specifically and fintech in general.

2020 40

Do All Companies Need to Become Their Own Media Brand? | Media Training

TJ Walker Interactive

Uncategorized brands Media Training yutube

2013 40

Elizabeth Warren, et al. - Tarnished Brands

Jane Genova: Speechwriter - Ghostwriter

Some media outlets, such as The Guardian , are still covering Elizabeth Warren. In a sense, her brand has been forever tarnished.  So Warren's Next is totally open as a possible game-changer for her brand.   Branding Current Affairs Games Personal Musings PoliticsBut, essentially, she's over as a presidential candidate. Her "I'm Not Really Here" performance in the debate before the New Hampshire primary did her in.

2020 43

New York City's Suicide Branding

Jane Genova: Speechwriter - Ghostwriter

The message coming from the news media is that the residents want to live out what could be a catastrophic act of nature. In addition, the extreme careerism, along with the uncertainty, insecurity, and ups/downs that generates, has also created its branding for The Hanging Times. Branding Current Affairs Personal MusingsHuman beings in West Palm Beach, Florida are struggling to prepare right to survive Dorian.

The Car, No Matter The Brand

Jane Genova: Speechwriter - Ghostwriter

That shift in perception could impact all brands, even the designer ones.  Branding careers Current Affairs Games Green green Intuitive legal Media Personal Musings Politics Power Religion Travel Values Web/TechFrom June 15th through September 15th of this year, the Toledo Museum of Art featured the special exhibit "Life is a Highway: Art & American Car Culture."

2019 43

MA Senate Race - Could Kennedy Branding Force Out Incumbent?

Jane Genova: Speechwriter - Ghostwriter

Media focus is back on the high-profile Massachusetts U.S.   In addition, there is the Kennedy brand.   Branding careers Current Affairs DigitalInfluencer Games Generational Divide Media Personal Musings Politics Power Public Speaking Values Web/TechSenate race. That had gone off the radar during the initial shock of the pandemic. Now, The Wall Street Journal looks at how challenger U.S.

2020 43

Johnson & Johnson Brand - We Wonder, Don't We

Jane Genova: Speechwriter - Ghostwriter

In the court of public opinion, we communications players wonder how this move will affect the brand.    Current Affairs Ethics Language legal Media Personal Musings Values"Johnson & Johnson, besieged by lawsuits, will stop selling baby powder made with talc in the U.S. and Canada, citing a decline in customer demand amid safety concerns …"  -Peter Loftus, The Wall Street Journal , May 20, 2020. 

2020 40

Brands: Both Edelman's and Its Client Kodak's Put in Play

Jane Genova: Speechwriter - Ghostwriter

  Branding Current Affairs legal MediaDarkness can fall fast. And it did for the Kodak $765 million loan for the old-line corporation to pivot to being a pharma player. As MarketWatch reports, that deal has been put on hold until allegations are cleared up about insider trading or the unauthorized disclosure of material which is nonpublic information.

2020 40

3 Keys to Better Branding for Your Speaking Business

Speaker Launcher

However, today, it is about the little things you can do for better branding. The post 3 Keys to Better Branding for Your Speaking Business appeared first on Jane Atkinson. Most Recent Post Speaker Marketing branding tips building a brand email marketing email marketing tips Social Media speaker marketing tipsWe talk a lot on this blog about the big things. How to position yourself as an expert vs. a speaker. How to ensure that your website is working.

2018 59

Building a Profitable and Lasting Brand with Dr. Willie Jolley

Speaker Launcher

On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. Our guest today is world-class, speaker and singer, best-selling author and media personality, Dr. Willie Jolley. The post Building a Profitable and Lasting Brand with Dr. Willie Jolley appeared first on Jane Atkinson. What my brand is all about.

2019 64

Brands As Platforms - Even Law Firms Are Getting It

Jane Genova: Speechwriter - Ghostwriter

And among what's in the post stage is branding. As experts, including Patrick Hanlon, put it: The brand is now a platform.    You might be dubious about law brands as platforms. Media outfits have been busy bees piling on messaging about partner flight and alleged too-aggressive legal tactics. Those include social media. And, you bet, they include social media. It's the "post" era in lots of things in business.

2020 40

Brand Part II: Exploiting Your Brand

Speaker Launcher

When you develop a strong brand, one that is sticky (ie., Here are some tips for exploiting your brand: 1. Every time people see your e-mail address, you have an opportunity to promote your name or your brand. Imagine that the 500 or 5000 members of that association see your presentation title (which happens to be your brand) on several occasions. Speaker Marketing speaker branding speaker coach The Wealthy Speaker 2.0

Branding Caves to Financial Survival - But RIF Messaging Embeds Compassion

Jane Genova: Speechwriter - Ghostwriter

Yeah, protect the branding.  There's no taking refuge in magical thinking about what employers will do to preserve their brand. Financial survival is mandating ignoring any damage to the brand by a reduction in force and simply pruning the manpower. Branding careers Current Affairs Games Intuitive Leadership Media Personal Musings Politics Rebranding Values

2020 40

Interview: Krim Stephenson - The Branding Implications of Social Media

Ian Griffin - Professionally Speaking

I met with Krim Stephenson who presented at the December lunch of the Silicon Valley Chapter of the IABC on the topic of social media - beyond the hype. I met with Krim Stephenson who presented at the December lunch of the Silicon Valley Chapter of the IABC on the topic of social media - beyond the hype. A former journalist with Bloomberg News and communications leader at Microsoft, he focuses on helping clients find the best expression of their brand and message for success online.

Alcoholics Anonymous - Troubled Brand

Jane Genova: Speechwriter - Ghostwriter

Alcoholics Anonymous (AA) has become a troubled brand. That branding helped generate myriad other 12-step programs.   Branding Current Affairs legal Media Personal Musings Politics Public Speaking Science Selling Television ValuesThe most appropriate intervention could come from those practicing law.    The legal sector has a major investment in having constituencies, ranging from judges to the healthcare system, investigate AA/.

2017 40

Malpractice Lawsuits, Like Manhattan Suicides, Trigger Media Frenzy - Branding of Perkins Coie, Bracewell In Play

Jane Genova: Speechwriter - Ghostwriter

Litigation contending malpractice of any kind, just like a high-profile suicide in Manhattan, is a subject which catches fire in the media. Since the story has legs, the media will run for it until the traction lessens. How much damage that does to their brand, client retention, and ability to develop new business remains in the future.    Branding careers Current Affairs Games legal Media Personal Musings Rebranding Web/Tech

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

This kind of litigation, along with high-profile media coverage of an alleged toxic culture at Uber, kicked in when former engineer Susan Fowler posted on her blog. The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

This kind of litigation, along with high-profile media coverage of an alleged toxic culture at Uber, kicked in when former engineer Susan Fowler posted on her blog. The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

This kind of litigation, along with high-profile media coverage of an alleged toxic culture at Uber, kicked in when former engineer Susan Fowler posted on her blog. The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

This kind of litigation, along with high-profile media coverage of an alleged toxic culture at Uber, kicked in when former engineer Susan Fowler posted on her blog. The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.

2018 40

Dennis Hartley - Yet Another Tarnished Legal Brand

Jane Genova: Speechwriter - Ghostwriter

But Hartley's brand will also be tarnished by being disbarred. Branding careers Current Affairs Ethics Games Intuitive legal Media Personal Musings ValuesHe will always be known as the lawyer who represented Timothy McVeigh on appeal. That icon is Dennis Hartley. Despite what was going on in the court of public opinion, he did the right thing in terms of the U.S. legal system. Yes, even a McVeigh type must be defended. 

2019 40

Kennedy Brand Wobbles - Ed Markey's Busy-Bee Band of Twitters/DMers

Jane Genova: Speechwriter - Ghostwriter

Should Kennedy, who isn't running for his seat in Congress, lose, the Kennedy brand could collapse. The genius of young politico Barack Obama was to recognize the power of mobile technology. He got it: It could connect directly with voters - and raise money.

2020 52

Tarnished Brand - David Boies Doesn't Retire

Jane Genova: Speechwriter - Ghostwriter

David Boies isn't going gently into the night - despite all the major hits to his branding. To protect the brand of the firm he founded - Boies Schiller Flexner - Boies might have retired. Dershowitz himself, however, has become a tarnished brand. Media outlets have targeted him. Books Branding Current Affairs Ethics Games Personal Musings Values Writing

2019 40

2019 - Big Media Story Will Be Media

Jane Genova: Speechwriter - Ghostwriter

More powerful than governments, business enterprises, and nutty leaders is the media. The story of media could even upstage the saga of the coming global economic slowdown. Meanwhile, establishment media, with a print legacy, has bounced back.   Given the media's power, it's the game so many iGens want to play. Because of the volatility in the media industry, I recommend their spreading the earnings risk: Develop multiple sources of income.

2019 43

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

  One reason is that Goodwill Retail has established itself as the best value brand around.  Plus,   animal companions Branding Current Affairs Ethics Games Generational Divide legal Media Personal Musings Selling Sports Travel Values Web/TechIn Austintown, Ohio, the Goodwill Store at 6000 Mahoning Avenue is packed with shoppers. That's when other discount retailers such as the dollar stores are empty. 

2016 53

Boycott Against Placing Ads on Facebook - Lots of Free Good-Guy Publicity for the Brand

Jane Genova: Speechwriter - Ghostwriter

And that's exactly where brands want to be in this time of values upheaval.  Over and over again the organization's name - such as Verizon - is cited in the media. " Long term there can be brand loyalty. Branding Current Affairs Ethics Games Media Personal Musings Politics Selling Values Web/TechThe boycott against placing advertising on Facebook gained traction.

2020 43

Andrew Cuomo - Big Boost to Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Intuitive legal Media Personal Musings Politics Power ValuesAndrew Cuomo's legacy could include his signing into law Bill A08421. Effective in 60 days, it will change the legalities in New York state surrounding sexual harassment. Essentially, as Law reports, it has two parts. One is that it changes the standard for alleging sexual harassment in a legal action.

2019 40