An Introductory Guide to Brand Management For Business Leaders

SlideModel

Did you know that displaying consistent branding across different sales platforms can increase revenue by up to 33% ? Enter brand management. What is Brand Management? Increase brand loyalty through positive association. Several Successful Brand Management Examples.

2020 52

Protecting the Brand - Leadership Changes at Boies Schiller

Jane Genova: Speechwriter - Ghostwriter

Legal media outlets keep hammering: 2018 was not a good brand year for David Boies.   So, as expected, leadership is changing at Boies Schiller. The brand has to be protected. At the top and thriving are the elite brands like Boies Schiller. Branding Personal Musings Rebranding

2018 40

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

COVID-19: Leadership and Language of Compassion (even in hardball legal sector)

Jane Genova: Speechwriter - Ghostwriter

" Those in the loop on softening the human brunt of COVID-19 are the emerging brand heroes.   On the other hand, law firms which are approaching business in COVID-19 times as American capitalism as usual are throwing shade on their brand forever. " The essence of brand identity is making that human connection.   Branding careers Current Affairs Language Leadership Media Personal Musings Politics Public Speaking Values Writing

2020 40

Thought Leadership: Welch Watch

Jane Genova: Speechwriter - Ghostwriter

There are myriad ways of assessing thought leadership. Books Branding careers Current Affairs Games Generational Divide IntuitiveJack Welch is the former head of GE. In April 2015, he published "The Real Life M.B.A." " On Amazon.com , it is ranked 3,190. 52 customers have contributed reviews. Peter Thiel is a venture capitalist. In September 2014, he published "Zero to One." " On Amazon.com , it is ranked 456. 928 customers have contributed reviews.

2015 47

The KFC Brand - Technology, Branding, Timing

Jane Genova: Speechwriter - Ghostwriter

  Then Sanders went on to careers in these industries: ferryboats, insurance, trade association leadership, tires, and gas stations. Soon enough the white suit evolved into the recognized branding for KFC. Sanders as human brand logo had started with a black suit.   Books Branding Bundling careers Dreams Food and Drink Games Hope Media Personal Musings Selling Travel Values Web/Tech

2020 40

Thought Leadership - So 20th Century

Jane Genova: Speechwriter - Ghostwriter

Thought leadership seems so last century. Back then, when there was high GDP growth, businesses could afford to be branded as "thought leaders." " But even in the 20th century there were signals something was very wrong with the brand Thought Leaders.  Not thought leadership. His game is not about thought leadership. Often, there will be a slot on their websites marked "thought leadership."

Branding Caves to Financial Survival - But RIF Messaging Embeds Compassion

Jane Genova: Speechwriter - Ghostwriter

Yeah, protect the branding.  There's no taking refuge in magical thinking about what employers will do to preserve their brand. Financial survival is mandating ignoring any damage to the brand by a reduction in force and simply pruning the manpower. Branding careers Current Affairs Games Intuitive Leadership Media Personal Musings Politics Rebranding Values

2020 40

Brands As Platforms - Even Law Firms Are Getting It

Jane Genova: Speechwriter - Ghostwriter

And among what's in the post stage is branding. As experts, including Patrick Hanlon, put it: The brand is now a platform.    You might be dubious about law brands as platforms. Branding Current Affairs DigitalInfluencer Games Intuitive Leadership legal Media Personal Musings Politics Power Rebranding Selling ValuesIt's the "post" era in lots of things in business. No longer is it about services or products.

2020 40

Leadership Communications - The Look

Jane Genova: Speechwriter - Ghostwriter

And, Steve Jobs made the black turtleneck his leadership uniform. For the female, I have observed, the typical female chief executive, partner in a law firm, or president of an academic institution is a bit above average in height, has a deep ability to listen, speaks slowly and cautiously, wears top brands, and has a designer hair style and coloring.    That look of leadership, for both males and females, is a critical part of the continuum of leadership communications.

Leadership, Employees, Disruption - Broken Trust

Jane Genova: Speechwriter - Ghostwriter

The media are quoting AOL leadership, such as head Tim Armstrong. Branding careers Current AffairsThe message is that content houses such as Huffington Post are safe. Here are typical quotes in The Wall Street Journal. However, how many employees now feel relieved that their job will be unaffected by the takeover from Verizon? Trust has long been broken. That wasn't always the situation.

2015 50

How to Expand and Grow Your Brand with Cheryl Cran

Speaker Launcher

Cheryl is the founder of NextMapping™, which was developed as a proprietary business solution brand that encompasses all […]. The post How to Expand and Grow Your Brand with Cheryl Cran appeared first on Jane Atkinson. Cheryl is the founder of NextMapping™, which was developed as a proprietary business solution brand that encompasses all of Cheryl’s work and research on the future of work and the leadership needed to navigate change in the workplace.

2019 65

Leadership Communications - Say Goodbye

Jane Genova: Speechwriter - Ghostwriter

When the leadership departs, there's an announcement.   Branding Media Personal Musings Public Speaking Values Writing We human beings are hardwired to get attached. So, when our leaders leave, for whatever reason, we tend to experience a hole in our professional lives and even in our everyday mundane affairs. Large organizations know that. Sometimes the leader is quoted in that, sometimes not. But there is the opportunity for closure.

Leadership Communications - Lessons From Mariam al-Mansouri

Jane Genova: Speechwriter - Ghostwriter

When al-Mansouri talks about her leadership of a fighter squadron, she frames that totally in terms of service. "  Branding careers Current Affairs Media Public Speaking Values Writing Her looks are striking. But leaders already know they will go further and have more influence if they are attractive. What's more compelling, though, about the United Arab Emirates' Mariam al-Mansour are her values.

2014 67

Leadership Communications - Cut Complexity

Jane Genova: Speechwriter - Ghostwriter

  The superheroes in current leadership communications are those who invest the mental energy into simplifying.     Books Branding careers Content-provider Games Generational Divide Intuitive Media Personal Musings Public Speaking Selling Values Web/Tech Writing Everyone knows. What they know is that complexity is a con. The goal of that scam is to convince others that they should buy your points of view, products or services.

Austerity Bumps Up Against Branding: Law Firm Hiring

Jane Genova: Speechwriter - Ghostwriter

economy, hiring could be the weak link in otherwise excellent branding strategies.  He argues that's even worth the risk to the brand. In these even more politically sensitive times, there could be more shade thrown on the law firm's brand.   Branding careers Current Affairs Ethics Games Intuitive Language Leadership Media Personal Musings Politics Public Speaking Rebranding Values

2020 40

Facebook - No Longer Symbol of Cool Leadership

Jane Genova: Speechwriter - Ghostwriter

On CNBC , Matt Rosoff presents exactly that scenario for the one-time model of cool leadership. And, given the rush of Facebook executives, including the number-one Mark Zuckerberg, to sell their stock, leadership seems very aware that the end could be near. Yet, the perception is, notes Rosoff, that the leadership is not embracing what has become a crisis and responding effectively.  Could Facebook go the way of Blackberry? 

2018 40

Mutt Branding - Hustling after Multiple Sources of Income

Jane Genova: Speechwriter - Ghostwriter

I call that "Mutt Branding." " Here is an article I published in a major public relations publication on how to manage branding when earning income from a number of sectors. Multiple source of income.

2020 52

Thought Leadership - Jack Welch v. Peter Thiel

Jane Genova: Speechwriter - Ghostwriter

Thought leadership is a competitive enterprise. Welch does not seem to have the same elite status in thought leadership as does Thiel. Books Branding careers Current Affairs GamesFormer head of GE, Jack Welch, published a new book in April 2015. It's "The Real Life M.B.A." " Tonight on Amazon, its ranking is at 2,233. 48 customers have reviewed it. Venture capitalist Peter Thiel published a book in September 2014. It's "Zero to One."

2015 50

Black Boxes, Branding, Goldman Sachs, and Jones Day

Jane Genova: Speechwriter - Ghostwriter

Resistance to transparency can tarnish brandingBranding Current Affairs DigitalInfluencer Ethics Games Leadership Media Personal Musings Politics Rebranding Selling Simplification Values Web/Tech Weblogs WritingThe black box is out. At least at Wall Street player Goldman Sachs. That's what its chief executive officer David Solomon said today in the first-ever investor meeting. This, as reports The New York Times , represents a pivot to being transparent.

2020 40

Thought Leadership - Developing Niche Expertise

Jane Genova: Speechwriter - Ghostwriter

Your very success could attract the competition whose gameplans could kill off your brand.   Books Branding careers Games Intuitive Personal Musings Politics Public Speaking Selling Values Voodoo Web/Tech Weblogs Writing The ambitious look at those thought leaders delivering TED Talks, attending the annual World Economic Forum in Davos, Switzerland, being paid six figures for keynote addresses at trade associations, and charging three figures for consulting fees.

2015 50

White Papers & Thought Leadership - 6 Must-Dos

Jane Genova: Speechwriter - Ghostwriter

Thought leadership has returned. Those include closing on new sales, increased media attention, higher rankings on search engines, citations in third-party publications, invitations from publishers to write a book, and boosted brand equity. Branding careers Content-provider Current Affairs DigitalInfluencer Games Media Personal Musings Selling Values Web/Tech Writing

2017 40

It's The Brand - Especially If the Practice Area Is Labor/Employment, Like FordHarrison's

Jane Genova: Speechwriter - Ghostwriter

The reason for axing the program this season, the FordHarrison leadership contends, is the nature of the remote situation.   Give FordHarrsion's brand equity a 10% haircut. Branding careers Current Affairs Intuitive Language Leadership Personal Musings Values Web/TechThe summer associate program at law firms represents three things: Experience, networking, and money. 

2020 40

WHO Brand in Play - Factor that in to Edelman Lack-of-Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

If WHO becomes irrelevant, can any organization or any brand of leadership replace it?   Branding Current Affairs Intuitive Leadership Personal Musings Politics Power ValuesOver the decades, those emigrating from the various versions of Russia to the U.S. have smirked: Of course, you don't believe anything official. Such an extreme skepticism is taking hold more widely. Of course, that's no surprise.

2020 43

Attempted Brand Cleanse at USC

Jane Genova: Speechwriter - Ghostwriter

As part of the attempted brand cleanse the general counsel Carol Mauch Amir and the provost Michael Quick will be leaving their positions in June. The timing is lousy for these serial hits to the USC brand. But its leadership has big challenges ahead to restore the brand and prevent new scandals.     Branding Personal MusingsThe scandals at USC were and some remain high profile.

2019 43

Nancy Pelosi - Leadership in House in Play

Jane Genova: Speechwriter - Ghostwriter

House minority leadership. Branding careers Current Affairs Games Generational Divide Media Personal Musings Politics Rebranding Selling ValuesThe Drudge Report is making hay of the confusion and fear after the Republican win in the special election in Georgia. This evening's Drudge headline is that the knives are out for U.S. House Minority leader progressive Nancy Pelosi. But, the question is: Are they?

2017 40

Leadership Communications - It's the Angle

Jane Genova: Speechwriter - Ghostwriter

An example of leadership communications at its most effective is the recent commentary by Henry Kissinger. animal companions Branding careers Current Affairs Film Games Intuitive Media Politics Public Speaking Selling Values Web/Tech Weblogs Writing Leaders who resonate on podiums, in opinion-editorials in The New York Times, books, and in motivating employees develop angles. This mimics the classic role of brandname journalists who just don't simply report the what is.

2014 43

Brand "Professional Woman" Put in Play - The Amy Cooper Central Park Flashpoint

Jane Genova: Speechwriter - Ghostwriter

The odds are against her being able to do enough brand reputation restoration quickly enough to bounce back from a comprehensive catastrophe.  The undertow on this one is this: Will the Brand Professional Woman take a big hit?   animal companions Branding careers Current Affairs DigitalInfluencer Ethics Games Intuitive Leadership Media Online video Personal Musings Politics Power Public Speaking Rebranding StoryTelling Values Web/Tech

2020 40

Branding: Social Justice (as played out in lawsuit "Black Lives Matter Seattle - King County v. City of Seattle"

Jane Genova: Speechwriter - Ghostwriter

In the front lines, for example, has been elite firm Paul, Weiss , under the leadership of Brad Karp.    Overall, in branding, the talk in public relations and marketing is that it is downright necessary for businesses to support social justice, both through advocacy and funding. Branding Current Affairs Leadership legal Media Personal Musings Politics Power Values

Building a Profitable and Lasting Brand with Dr. Willie Jolley

Speaker Launcher

On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. The post Building a Profitable and Lasting Brand with Dr. Willie Jolley appeared first on Jane Atkinson. On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. What my brand is all about.

2019 64

Boies Schiller Flexner Brand (2015 - 2020)

Jane Genova: Speechwriter - Ghostwriter

 The pace at which the additional leadership at the firm were managing transition matters. Therefore, this malpractice lawsuit throws additional shadow on the once-golden Boies Schiller Flexner brand.   Branding Bundling Current Affairs legal Media Personal Musings Rebranding Web/Tech WritingLegal malpractice. Breach of fiduciary duty. Vicarious liability. Unjust enrichment.

2020 40

The World Order Post-COVID-19: Law Firms. et al. Have to Soften Branding Now

Jane Genova: Speechwriter - Ghostwriter

Beware, the old ways could get law firms branded as The Enemy.  Yes, the thought leadership kind. Yes, law firm leadership should be picking up the phone and contacting clients on a very human level. " During this unique kind of economic upheaval, brands, including those of law firms, need to soften. Man the Political Animal has replaced Economic Man. At least in the corridors of power. And, much of the media and on Main Street.

2020 40

Diversity & Branding: Too Much White & Male in White Shoe Law Firms

Jane Genova: Speechwriter - Ghostwriter

Both in branding and in the filing of lawsuits. Among them had been David Boies of Boies Schiller which is having its own branding problems. Once shade is thrown on a brand, it takes a while for it to regain its earlier lightness of being.   Branding Bundling Current Affairs DigitalInfluencer Ethics Games Intuitive Language Leadership legal Media Personal Musings Politics Power Public Speaking Rebranding Simplification Values Web/Tech Writing

2020 40

Leadership - Role Mark Zuckerberg Must Embrace, To Save Himself, Facebook

Jane Genova: Speechwriter - Ghostwriter

But, leadership has not been one of them. Branding careers Current Affairs DigitalInfluencer Games legal Media Personal Musings Politics Values Web/TechMark Zuckerberg has many talents. At least not in the classic understanding of the concept: Knowing the right things to do. Management is about doing those right things right.). More and more the world is finding out he, along with Facebook chief operating officer Sheryl Sandberg, have been doing the wrong things.

2018 43

Leadership Communications - Leveraging Baby Charlotte

Jane Genova: Speechwriter - Ghostwriter

    Branding careers Current Affairs Personal Musings Politics Public Speaking It's all ears about Hillary Clinton's vision for the future of America. Now she has a concrete entity as a platform for that agenda.  That is Baby Charlotte, her daughter Chelsea's first child. As we all learned in Freshman Composition, the abstract must be made concrete.

Thought Leadership - Rhetorical Power Of "Un"

Jane Genova: Speechwriter - Ghostwriter

Northeast Corridor branding and even the fumbles at rebranding are stuck in the self. Books Branding Current Affairs Games Intuitive Media Online video Politics Public Speaking Selling Values Web/Tech Weblogs WritingAs you know: Attention is the currency of the second decade of the 21st century.    What cycles you into the attention loop is attaching the prefix "un" to words and traditional concepts.

2015 52

M.B.A. - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

Coaching, auditing, lecturing, and writing/ghostwriting thought leadership content on ageism.   Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.

2018 40

Thought Leadership - Simplify, It Becomes Sticky

Jane Genova: Speechwriter - Ghostwriter

  Books Branding careers Current Affairs Intuitive Media Public Speaking Values Web/Tech Weblogs Thought leaders who dominate their niche were and are masters in the art of simplification. Socrates boiled it down to Know Thyself. Sigmund Freud told messes to dig under the surface. And Peter Thiel frames business in terms of values, e.g. ethics and Uber's are challenged. Those aspiring to have their ideas become sticky have to invest the energy into simplification.

2014 55

Japan's Prime Minister Shinzo Abe - 21st Century Template for Leadership

Jane Genova: Speechwriter - Ghostwriter

The analysis of leadership is back.   The style of leadership experts on the subject should be taking a long look at is that of Japan's Prime Minister Shinzo Abe. The challenge in exploring leadership is that not all the strategies and tactics involved conform to traditional notions of what is "good character."   Even leadership on a mini basis - the family - can be a messy matter. A national initiative could be: Leadership in the Family.

2017 40

Thought Leadership - Post-Pao, Ditch Term "Driven"

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Intuitive legal Public Speaking Values Web/Tech The term "driven" had been applied to plaintiff in "Pao v. Kleiner," Ellen Pao, again and again. According to AP's Sudhn Thanawala , some of the jurors perceived her as "driven" and therefore was relentless in pursuing her agenda. That was not framed in a positive manner. Language is a living entity, continually changing.

2015 50

Thought Leadership - Influence Doesn't Necessarily Generate Revenue

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Content-provider Current Affairs Ethics Games Generational Divide Intuitive Media Personal Musings Politics Public Speaking Selling Values Web/Tech "While the Snowden story was hugely successful journalistically. little of that success seemed to benefit the rest of the organization [at the Guardian]. Michael Wolff, USA Today, March 20, 2015. Here is the article. The popular newsprint outfit, the Guardian, continues to be a money-loser.

2015 50

Thought Leadership - Storytelling v. Mere Personal Disclosure

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Current Affairs Games Media Personal Musings Politics Public Speaking Sports Television Values Voodoo Web/Tech Weblogs Writing Surf the websites of major brandnames in public relations.    Many transmit the message: We tell your story. The power of a story well-told was shown by how many years Steve Jobs' 2005 Commencement Speech to Stanford continues to resonate. Jobs understood that story-telling was an art.

2015 50

Thought Leadership - Nostalgia Is Risky Meme

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Games Generational Divide Intuitive Personal Musings Politics Values Last summer there was speculation that Calvin Klein was playing with the nostalgia meme. As we move closer to the 2016 presidential campaign, Democrats likely will invoke the legend of John F. Kennedy and Republicans that of Ronald Reagan. And, in this sixth season of "The Good Wife" we miss the more simple version of the character of Alicia Florrick.

2014 53

Thought Leadership: Beyond The Happy Valley

Jane Genova: Speechwriter - Ghostwriter

  Books Branding careers Current Affairs Games Generational Divide Intuitive Media Online video Personal Musings Politics Public Speaking Science Selling Television Values Web/Tech Writing "It is our constant difficulty that we want to keep what is pleasant and reject what is unpleasant." " Ayya Khema, "Being Nobody, Going Nowhere." " Here you can order the book from Amazon. The welcome side effect of a disruptive era is that memes are up for grabs.

2015 50