How to Start Digitizing Your Supply Chain Management

SlideModel

To achieve better levels of interactions, increase transparency in between those functions and improve service levels, most businesses are now considering digitization. Just what is digitization in the context of the supply chain management?

2019 72

Digital Gladhanders - 21st Century Willy Lomans

Jane Genova: Speechwriter - Ghostwriter

The 21st century version of that could be called digital gladhanding. Those trying to promote products, services, brands, causes or themselves monopolize social networks.   Branding careers Personal Musings Web/TechThe world of business had changed.

2018 56

The M.B.A. Brand - The Unthinkable Is Happening

Jane Genova: Speechwriter - Ghostwriter

brand has lost value.  At Dartmouth's Tuck's School of Business, the drop is double-digit. For those with social-networking know-how that can be accomplished digitally. The once prestigious M.B.A.

2019 52

Inbound Marketing - Have Your Mindset Beyond Digital

Jane Genova: Speechwriter - Ghostwriter

The experts usually put "inbound marketing" in the digital box.  The Clintons were so good at that that Hillary was late coming to digital. You shortchange your marketing campaign to restrict yourself solely to digital initiatives.

2015 65

The New York Times - The Rocky Road to Digital

Jane Genova: Speechwriter - Ghostwriter

The journey from being a print media outlet to being a primarily digital one hasn't been easy for any publication.  It is already known that the new Metro digital-first czar Cliff Levy put the knock on the section.

Gawker - The Digital World Isn't Flat

Jane Genova: Speechwriter - Ghostwriter

" Obviously, the world of digital hasn't turned out to be flat, as envisioned. Branding Current Affairs Generational Divide Web/TechOn Gawker, Ashley Feinberg posts a help-wanted , of sorts. It's a call for "an internet-savvy teen.[to]

2015 65

Price, Digital First Killing Off Office Depot, Staples

Jane Genova: Speechwriter - Ghostwriter

  In addition, some manufactures such as HP have established incentives for us to order supplies directly from them digitally. After I purchased the HP printer at Best Buy (that low priced model had not been available at Office Depot) the free installation expert recommended I subscribe to its digital ink-replacement service. Digitally, HP monitors my ink supply and puts in the mail replacement cartridges before I need them. 

2019 40

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Media properties, such as Buzzfeed, which depend on digital advertising for a significant portion of revenue have to re-think their business models.   Essentially, Google and Facebook own the digital advertising territory.

"After Anna" Meme - But, Digital Had Already Eroded Wintour's Power

Jane Genova: Speechwriter - Ghostwriter

But, much like politics, fashion can been decentralized by digital. No one faction can retain complete control in the era of social networks such as Twitter, Instagram, and Snap and digital-only media such as Drudge Report.   Wintour is a pre-digital player.

2018 52

Metalinguistics: Public Speaking In A Digital Age

Jane Genova: Speechwriter - Ghostwriter

After transmitting disembodied words digitally for what seems like light years, many public speakers have lost touch with gesture, facial expressions, body language, nodding, and touch.   Branding careers Current Affairs Personal Musings Politics Public Speaking Values

2014 72

Upwork & Other Outsourcing Digital Platforms - Tarnished brands, if Donald Trump wins?

Jane Genova: Speechwriter - Ghostwriter

If he makes it to the White House brands associated with outsourcing could become tarnished. One of those brands is Upwork. It's a digital platform enabling American organizations and individuals to search for labor around the world. Their Currently, those kinds of digital outsourcers are thriving. As president, Trump could rail against those digital middlemen.

2016 43

M.B.A. - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

Digital-only legal news site Abovethelaw, from the get-go, made its mission discouraging applications to law school.   Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime.

2018 52

Digital Native Media - Baby, It's Cold Outside & It's Going to Get Lots Colder in Q1

Jane Genova: Speechwriter - Ghostwriter

Just about anyone who could put a thought and words together pulled out all stops to have a byline in digital native media. As Joe Pompeo details in Vanity Fair , for many of the digital natives, there's a bitter chill in the air.

2018 56

Wi-Charge.com Brand - Introducing Itself Through Its Website

Jane Genova: Speechwriter - Ghostwriter

The Wi-Charge.com branding is:  the future of power. When we time travel to the future, websites like that might not throw shade on the brand.  However, those creating digital content can place a help-wanted on Craigslist or Pro Blogger for an experienced editor/proofreader.   Branding Web/Tech WritingOn the website of this B2B enterprise, there are missing words, grammatical errors, and more.

2019 43

The New York Times - Digital-Only News Organization Will Replace the Newspaper

Jane Genova: Speechwriter - Ghostwriter

  Instead, Sulzberger told Vanity Fair's Joe Pompeo that what will evolve is a "digital-only news organization."  Instead one key source of revenue will have to be digital subscriptions. Newspapers? The current publisher of The New York Times - A.

2018 56

Digital Media - What Drudge Report Knows that Verizon's Oath (HuffPost, AOL, Yahoo) Never Learned

Jane Genova: Speechwriter - Ghostwriter

And it could tarnish your brand in multiple ways. That problem is your ham-handed entrance into digital media. Unlike digital native Drudge Report, which continues to scale, they never learned how to move quickly and effectively in that space. Verizon, you have a problem.

2018 56

First Law of Digital Media - Focus on Revenue (attention doesn't keep the electricty on)

Jane Genova: Speechwriter - Ghostwriter

Digital media is now a mature industry. Digital media startups identify themselves as The Next Level Buzzfeed. Those range from producing revenue and then profits to enhancing the brand, in measurable ways, of an individual, cause, or organization.

2018 65

The Favor Bank - Digital Exchange of Value (analogy of cryptocurrency)

Jane Genova: Speechwriter - Ghostwriter

    No surprise, how The Favor Bank functions has mutated in digital times. Exchanges of digital value mandate participants understand what professional and social networks and social media they must participate in, how, and the timing for calling in favors.

2017 52

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.

2018 52

Digital Media Tough Game - Verizon's Oath Appoints K. Guru Gowrappan CEO, Replacing Tim Armstrong

Jane Genova: Speechwriter - Ghostwriter

Verizon's Oath has some powerful digital media brandnames.   Being a content creator for digital media may appear to outsiders to be total glam. It was then a no-brainer for me to decide to steer clear of digital media, despite the tremendous exposure and decent compensation.

2018 56

Digital Media - Establishing Unique Presence, Like LawNewz, Abovethelaw

Jane Genova: Speechwriter - Ghostwriter

Instead we turn to digital media. Branding Current Affairs Games legal Media Online video Personal Musings Web/Tech WeblogsLegal matters have always been a form of theatre in America. In the old days before television, those planning to sit in on trials spread out on courthouse lawns.

2016 65

Digital Gossip & Reputation Management

Jane Genova: Speechwriter - Ghostwriter

  They will have lots more business on Monday since today THE NEW YORK TIMES published an article in "Sunday Styles" titled "Erasing The Digital Past."  " Branding careers Current Affairs Web/Tech

Where and How We Wheel Our Digital Shopping Cart.

Jane Genova: Speechwriter - Ghostwriter

" However, how people shop and eventually wheel the digital cart to check-out involves plenty of habit. Ecommerce is as volatile an entity as other kinds of digital transactions. During Campaign 2016, candidate Donald Trump railed against Amazon.

2017 52

Vanity Fair - Graydon Carton Announces Paywall for Digital Version

Jane Genova: Speechwriter - Ghostwriter

Last time Vanity Fair counted, its digital version had about 14 million unique visitors. Within the next several months Vanity Fair digital will have a paywall. So, no surprise, its editor in chief Graydon Carter plans to cash in on that.

2017 52

The New York State Branding - From Prestige to Negative Equity

Jane Genova: Speechwriter - Ghostwriter

Going into New York City became a three-digit financial transaction. Branding careers Content-provider Current Affairs Dreams Games Intuitive legal Media Personal Musings Rebranding Selling Values Web/Tech WritingAffordability. Culture. Weather. Wellness.

2019 52

Face Time - Still Gives the Edge, Even in Digital Era

Jane Genova: Speechwriter - Ghostwriter

In a digital era, that hasn't changed, at least not very much. That should be reinforced with gift cards sent digitally at the end of a project to those in charge.   Branding careers Current Affairs DigitalInfluencer Games Personal Musings Politics Selling Values Web/Tech

2017 52

The Harvard Brand - Is It Being Tarnished by Political Correctness?

Jane Genova: Speechwriter - Ghostwriter

When he was 16 years - and before the maturing experience of surviving the Parkland, Florida massacre - Kyle Kashuv transmitted racial slurs digitally. Branding Current Affairs

2019 52

01/17/1998 - Era of Digital Media Began When Matt Drudge Broke Story of The Intern

Jane Genova: Speechwriter - Ghostwriter

Lots of founders of digital media outlets contend it was their site which made publishing online be taken seriously.   That's because 20 years ago today - 01/17/1998 - the digital Drudge Report broke the story of The Intern. No brand of conservatism.

2018 52

WPP Has Bad Year - Promotional World In Profound (read that, "digital") Shift

Jane Genova: Speechwriter - Ghostwriter

In pre-digital time, when creatives like Draper dominated, companies like WPP would flood the media with ads. Now, as Webb hammers, they have turned to digital tools such as apps. Funding, power, and influence have migrated to not only digital giants like Google and Facebook.

2018 52

Toby Bloomberg - Digital, with old-fashioned warmth embedded

Jane Genova: Speechwriter - Ghostwriter

The Toby Bloomberg Brand is Digital First.   It is through digital that Toby has sent me a gift. It's a digital gift certificate for $10 of whatever at Starbucks.   Branding careers Food and Drink Travel Values Web/Tech

2014 68

"I've Been Legoed" - Emerging Meme For Becoming Unmarketable in Digital Era

Jane Genova: Speechwriter - Ghostwriter

The new mission is to become more relevant in a digital age. It could really happen that the emerging meme for becoming unmarketable amid digital would be:  I've been legoed." Some of its products allow for digital experiences.

2017 56

Digital News - Don't Charge If You Want Influence With Millennials

Jane Genova: Speechwriter - Ghostwriter

Only about 40% of Millennials pony up money for access to digital news. An example of a free digital news site is Abovethelaw.com  (ATL). Branding Current Affairs Games Generational Divide Media Personal Musings Selling Values Web/Tech

2015 65

Your Customer’s Experience in a Digital World

SpeakerSue Says...

So what does it take to elevate their experience, especially in a digital world? Finally, every presentation I deliver is customized for your team, brand and needs so if you’re looking for practical, fun sales training, please email or call: +1-480-575-9711. It was such a small thing. It was early morning and I asked at the bell desk for a NYTimes. I was in luck. How long will you be staying with us?” the bellman asked as he handed me my paper. Until tomorrow,” I said.

2019 43

Printers - Still Critical Business Tool In Digital Age

Jane Genova: Speechwriter - Ghostwriter

The digital economy still depends on printers. On the shelf at Office Max was a non-HP branded 05A cartridge. You bet, you can make him your personal digital assistant.

2015 65

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns.

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns.

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns.

2018 40

The Breitbart Brand - No Clear Differentiation

Jane Genova: Speechwriter - Ghostwriter

  Among the reasons are a change in Facebook's algorithm, Fox's upping its digital game, and the forced exit of outsized player Steve Bannon. Breitbart isn't alone in that branding mandate.

2018 52

Nostalgia - Dangerous to Branding of Older Professionals

Jane Genova: Speechwriter - Ghostwriter

That's exactly why providing any flashback to the past by older professionals is dangerous to their brand. And, three, nostalgia of any kind brands professionals as "old." One person's nostalgia is another person's boredom.

2018 52

Digital Media Matures, Readers Often Don't - Abovethelaw.com turning off comment section

Jane Genova: Speechwriter - Ghostwriter

When digital media was a new phenomenon, both producers and consumers of it were cautious. Having them there in quantity can denigrate the media site's brand. No surprise, influential digital legal news site Abovethelaw.com will be shutting down the comments section tomorrow.

2016 56

How Customer Experience can Make Your Brand Successful

SlideModel

Over the years CX has become one of the most important aspects of branding. In fact many experts now believe that Customer Experience is as important as the brand itself. Brand Touchpoints. Customer experience consists of all the brand touchpoints that the customer experiences.

Blogging = Branding/Networking/New Business Development Tool

Jane Genova: Speechwriter - Ghostwriter

The blog remains a powerful tool for branding, networking and new business development. Unwanted attention goes with this digital era. Branding careers Current Affairs Games Personal Musings Web/Tech Weblogs

2016 65

Magazines need more than just being digital - Yahoo kills off 7 publications

Jane Genova: Speechwriter - Ghostwriter

Those are among the digital publications being killed off at Yahoo.   This sad state of publishing affairs at Yahoo hammers how difficult it is to survive the digital marketplace.     Branding Food and Drink Games Personal Musings Selling Web/TechYahoo Food.

2016 56