An Introductory Guide to Brand Management For Business Leaders

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Did you know that displaying consistent branding across different sales platforms can increase revenue by up to 33% ? Enter brand management. What is Brand Management? Increase brand loyalty through positive association. Several Successful Brand Management Examples.

2020 52

How to Start Digitizing Your Supply Chain Management

SlideModel

To achieve better levels of interactions, increase transparency in between those functions and improve service levels, most businesses are now considering digitization. Just what is digitization in the context of the supply chain management? The ultimate goal of digitization is to link all the seven functions listed above into one fully integrated global supply chain. Why Companies are Rushing to Switch to Digital Supply Chain Management.

2019 57

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Digital Gladhanders - 21st Century Willy Lomans

Jane Genova: Speechwriter - Ghostwriter

The 21st century version of that could be called digital gladhanding. Those trying to promote products, services, brands, causes or themselves monopolize social networks.   Takeaway: In this era of internet over-communication, no, you don't want to be among the digital gladhanders. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.   Branding careers Personal Musings Web/Tech

2018 43

Digital Media Wasteland - But Axios Can Still Attract Funding

Jane Genova: Speechwriter - Ghostwriter

Eliot "The Wasteland" Investors suffered the most from the crash of digital media.   But there are still promising digital media players. There is none of digital media's early-snark and inward-perspective. Incidentally, the other major success in digital media - Drudge Report - is also all-focus.    The amazing thing is that there continue to be so many digital media startups. "I had not thought death had undone so many." 

2019 40

BuzzFeed, et al.- The Mutating Digital Native Media Game

Jane Genova: Speechwriter - Ghostwriter

As in tech startups, in digital native media the goal is profitability. Obviously, BuzzFeed is pivoting away from its original specialization of being the cool kid on the digital media block. For early adopters in the digital space, like BuzzFeed, the branding could be created through an iconoclastic tone, gotcha journalism, and subject matter establishment news was ignoring. WeWork taught the importance of making money over wild growth.

2020 40

The Social Media Branding Playbook

Jane Genova: Speechwriter - Ghostwriter

How is your social media branding doing? In digital, "real" books are an anachronism, with some exceptions. Employers review your social branding.  " Here's an interesting tidbit in the annals of branding. The composite social brand is what counts, not being the author of a book, at least not one which isn't a best-seller or a juicy expose. All the matters is what's getting attention for and enhancing the social brand in the now. 

Inbound Marketing - Have Your Mindset Beyond Digital

Jane Genova: Speechwriter - Ghostwriter

The experts usually put "inbound marketing" in the digital box.  The Clintons were so good at that that Hillary was late coming to digital. You shortchange your marketing campaign to restrict yourself solely to digital initiatives. Digital is just a piece of the inbound marketing game. Your fresh competitive edge could come from what you do outside the digital box.

2015 50

Gawker - The Digital World Isn't Flat

Jane Genova: Speechwriter - Ghostwriter

" Obviously, the world of digital hasn't turned out to be flat, as envisioned. Branding Current Affairs Generational Divide Web/TechOn Gawker, Ashley Feinberg posts a help-wanted , of sorts. It's a call for "an internet-savvy teen.[to] to] come be a Teen Panelist for Gawker." Gawker doesn't seem interested in the point of view of Baby Boomers. At least, not right now.

2015 50

Digital Martyrdom - Great for Google Rankings

Jane Genova: Speechwriter - Ghostwriter

More recently, some self-appointed brand ambassadors for Toastmasters have taken an odd interest in this blog. The positive outcomes from being what might be thought of as a "digital martyr" are powerful. Branding careers Content-provider Current Affairs Games Intuitive Media Personal Musings Public Speaking Values Web/Tech Weblogs WritingIn 2006, it was the ambush by anonymous mischief-makers on Mediabistro.

2016 43

Metalinguistics: Public Speaking In A Digital Age

Jane Genova: Speechwriter - Ghostwriter

After transmitting disembodied words digitally for what seems like light years, many public speakers have lost touch with gesture, facial expressions, body language, nodding, and touch.   Branding careers Current Affairs Personal Musings Politics Public Speaking Values Those are called "metalinguistic" factors. Yet, the power of those nonverbal ways to connect is so obvious. Take Chris Christie, governor of my homestate of New Jersey. The guy makes a big impact.

2014 55

The New York Times - The Rocky Road to Digital

Jane Genova: Speechwriter - Ghostwriter

The journey from being a print media outlet to being a primarily digital one hasn't been easy for any publication.  It is already known that the new Metro digital-first czar Cliff Levy put the knock on the section. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.   Not surprisingly, The New York Times is struggling in ways that have become quite public.

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Media properties, such as Buzzfeed, which depend on digital advertising for a significant portion of revenue have to re-think their business models. Those alternates include subscriptions and developing other kinds of profit centers such as sponsored content, conferences and branded merchandise.   Essentially, Google and Facebook own the digital advertising territory. As digital media becomes a mature industry, being "cool" is no longer enough.

MA Senate Race - Could Kennedy Branding Force Out Incumbent?

Jane Genova: Speechwriter - Ghostwriter

  In this digital age, youth has a distinct edge over age. Joe has leveraged his comfort with digital through lots of online outreach.    In addition, there is the Kennedy brand.   Branding careers Current Affairs DigitalInfluencer Games Generational Divide Media Personal Musings Politics Power Public Speaking Values Web/TechMedia focus is back on the high-profile Massachusetts U.S. Senate race.

2020 43

M.B.A. - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

Digital-only legal news site Abovethelaw, from the get-go, made its mission discouraging applications to law school.   Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.

2018 40

Digital Gossip & Reputation Management

Jane Genova: Speechwriter - Ghostwriter

  They will have lots more business on Monday since today THE NEW YORK TIMES published an article in "Sunday Styles" titled "Erasing The Digital Past."    They had linked to my own blog posts, material posted about me, and material posted by me as a guest author in print and digital.    Since all this fell under the category of "communications," many in my field had witnessed the digital mauling. 

The Favor Bank - Digital Exchange of Value (analogy of cryptocurrency)

Jane Genova: Speechwriter - Ghostwriter

    No surprise, how The Favor Bank functions has mutated in digital times. Exchanges of digital value mandate participants understand what professional and social networks and social media they must participate in, how, and the timing for calling in favors. Inept moves tarnish their brands. The most effective DIY education on digital exchange of value is to analyze what one's competitors are up to. You scratch my back. I scratch yours. 

2017 40

First Law of Digital Media - Focus on Revenue (attention doesn't keep the electricty on)

Jane Genova: Speechwriter - Ghostwriter

Digital media is now a mature industry. Digital media startups identify themselves as The Next Level Buzzfeed. Today, many members of media, establishment and digital, are running with the story that Laurene Powell, widow of Steve Jobs, could be the philanthropist who "saves" Buzzfeed. Those range from producing revenue and then profits to enhancing the brand, in measurable ways, of an individual, cause, or organization.

2018 50

Digital Media - Establishing Unique Presence, Like LawNewz, Abovethelaw

Jane Genova: Speechwriter - Ghostwriter

Instead we turn to digital media. Branding Current Affairs Games legal Media Online video Personal Musings Web/Tech WeblogsLegal matters have always been a form of theatre in America. In the old days before television, those planning to sit in on trials spread out on courthouse lawns. They brought their picnic baskets and determination to enjoy the legal performance art. That same expectation remains with us who don't have the time to personally attend trials.

2016 50

Digital Native Media - Baby, It's Cold Outside & It's Going to Get Lots Colder in Q1

Jane Genova: Speechwriter - Ghostwriter

Just about anyone who could put a thought and words together pulled out all stops to have a byline in digital native media. As Joe Pompeo details in Vanity Fair , for many of the digital natives, there's a bitter chill in the air.   Those digital natives which are holding their own have been sheltered under corporate umbrellas. The New York Times got a hang of digital and its digital subscriptions are doing well.

2018 43

Fast Food Digital Players - Start on April Fool's Day Stunts (especially for social networks)

Jane Genova: Speechwriter - Ghostwriter

  Branding Current Affairs Extreme Pleasure Food and Drink Games Intuitive Media Personal Musings Television Values Web/TechHistorically, April Fool's outrageous whatever go over well for those in the fast food industry. It's all part of Americana. Need documentation on that? Read "Drive-Thru Dreams" by Adam Chandler.    Actually, your loyal customers and those considering the drive-thru  expect  special fun on April Fool Day. 

2020 40

Vanity Fair - Graydon Carton Announces Paywall for Digital Version

Jane Genova: Speechwriter - Ghostwriter

Last time Vanity Fair counted, its digital version had about 14 million unique visitors. Within the next several months Vanity Fair digital will have a paywall.                        Branding Content-provider Current Affairs DigitalInfluencer Games Intuitive legal Media Personal Musings Politics Television Web/Tech Writing

2017 40

The M.B.A. Brand - The Unthinkable Is Happening

Jane Genova: Speechwriter - Ghostwriter

brand has lost value.  At Dartmouth's Tuck's School of Business, the drop is double-digit. For those with social-networking know-how that can be accomplished digitally. Branding careers Current Affairs Generational Divide Intuitive Personal Musings Selling Values Web/TechThe once prestigious M.B.A.   For instance, as The Wall Street Journal reports, applications at Harvard Business School, capitalism's boot camp, currently are down 6.7%.

2019 40

Digital Media - What Drudge Report Knows that Verizon's Oath (HuffPost, AOL, Yahoo) Never Learned

Jane Genova: Speechwriter - Ghostwriter

And it could tarnish your brand in multiple ways. That problem is your ham-handed entrance into digital media. Unlike digital native Drudge Report, which continues to scale, they never learned how to move quickly and effectively in that space. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.   Branding Current Affairs Games Media Personal Musings Politics Rebranding Web/Tech Writing

2018 43

Digital Media Tough Game - Verizon's Oath Appoints K. Guru Gowrappan CEO, Replacing Tim Armstrong

Jane Genova: Speechwriter - Ghostwriter

Verizon's Oath has some powerful digital media brandnames.   Being a content creator for digital media may appear to outsiders to be total glam. It was then a no-brainer for me to decide to steer clear of digital media, despite the tremendous exposure and decent compensation. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 43

Face Time - Still Gives the Edge, Even in Digital Era

Jane Genova: Speechwriter - Ghostwriter

In a digital era, that hasn't changed, at least not very much. That should be reinforced with gift cards sent digitally at the end of a project to those in charge.   Branding careers Current Affairs DigitalInfluencer Games Personal Musings Politics Selling Values Web/TechFace time always mattered a lot. On Abovethelaw.com , lawyer-journalist Kathryn Rubino focuses on the specific situation of a a young lawyer at a law firm. She is also a mom.

2017 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns.

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns.

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns.

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns.

2018 40

Your Customer’s Experience in a Digital World

SpeakerSue Says...

So what does it take to elevate their experience, especially in a digital world? Finally, every presentation I deliver is customized for your team, brand and needs so if you’re looking for practical, fun sales training, please email or call: +1-480-575-9711. It was such a small thing. It was early morning and I asked at the bell desk for a NYTimes. I was in luck. How long will you be staying with us?” the bellman asked as he handed me my paper. Until tomorrow,” I said.

2019 43

Toby Bloomberg - Digital, with old-fashioned warmth embedded

Jane Genova: Speechwriter - Ghostwriter

The Toby Bloomberg Brand is Digital First.   It is through digital that Toby has sent me a gift. It's a digital gift certificate for $10 of whatever at Starbucks.   Branding careers Food and Drink Travel Values Web/Tech An early adopter of weblogs, she coached the first generation of us bloggers in what was then  the medium. On her own award-winning marketing blog she linked to our blogs. The traffic came.

2014 52

Digital News - Don't Charge If You Want Influence With Millennials

Jane Genova: Speechwriter - Ghostwriter

Only about 40% of Millennials pony up money for access to digital news. An example of a free digital news site is Abovethelaw.com  (ATL). Branding Current Affairs Games Generational Divide Media Personal Musings Selling Values Web/Tech That's what the Media Insight Project found, reports Dylan Byers in Politico. Also, those who do pay don't think they should have to. The implications are huge.

2015 50

Printers - Still Critical Business Tool In Digital Age

Jane Genova: Speechwriter - Ghostwriter

The digital economy still depends on printers. On the shelf at Office Max was a non-HP branded 05A cartridge. You bet, you can make him your personal digital assistant. animal companions Branding careers Content-provider Current Affairs Games Generational Divide Media Travel Values Web/Tech Writing At least for those of us who have to download documents for research, along with our own manuscripts for proofreading.

2015 50

"I've Been Legoed" - Emerging Meme For Becoming Unmarketable in Digital Era

Jane Genova: Speechwriter - Ghostwriter

The new mission is to become more relevant in a digital age. It could really happen that the emerging meme for becoming unmarketable amid digital would be:  I've been legoed." Some of its products allow for digital experiences.     Branding careers Current Affairs DigitalInfluencer Games Personal Musings Values Web/TechLego had long symbolized the fusion of fun and education for children.

2017 43

WPP Has Bad Year - Promotional World In Profound (read that, "digital") Shift

Jane Genova: Speechwriter - Ghostwriter

In pre-digital time, when creatives like Draper dominated, companies like WPP would flood the media with ads. Now, as Webb hammers, they have turned to digital tools such as apps. Funding, power, and influence have migrated to not only digital giants like Google and Facebook. Within digital itself, as documents Scott Galloway in his breakthrough book "The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google," there is a major disruption.

2018 40

Joshua Bryce Newman - Power Of Cool In Digital Era

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Games Media Selling Values Web/Tech Cool is a selling tool some lucky businesspeople get to leverage. Among them seems to be Joshua Bryce Newman. That cool exuded from his Yale pedigree, being a Silicon Valley player and heady coverage by influential media such as The New York Times. Few, if any, investors in his ventures did due diligence.

2015 50

The Big Apple - We All Know What Happens to Irrelevant Brands.

Jane Genova: Speechwriter - Ghostwriter

Even before COVID-19 shut down the commercial sector and halted night life and tourism, the Big Apple was losing brand equity. Its value had started to be diminished by digital everything. A   Brand Big Apple is already irrelevant. We all know what happens to irrelevant brands.   Branding Current Affairs DigitalInfluencer Dreams Extreme Pleasure Games Media Personal Musings Politics Power Rebranding Simplification StoryTelling Values Web/Tech

2020 43

Digital Media Matures, Readers Often Don't - Abovethelaw.com turning off comment section

Jane Genova: Speechwriter - Ghostwriter

When digital media was a new phenomenon, both producers and consumers of it were cautious. Having them there in quantity can denigrate the media site's brand. No surprise, influential digital legal news site Abovethelaw.com will be shutting down the comments section tomorrow. That could create new value for the brand equity and its lawyer-journalists such as Kathryn Rubino.    Branding Current Affairs Media Personal Musings Values Web/Tech

2016 43

Wi-Charge.com Brand - Introducing Itself Through Its Website

Jane Genova: Speechwriter - Ghostwriter

The Wi-Charge.com branding is:  the future of power. When we time travel to the future, websites like that might not throw shade on the brand.  However, those creating digital content can place a help-wanted on Craigslist or Pro Blogger for an experienced editor/proofreader.   Branding Web/Tech WritingOn the website of this B2B enterprise, there are missing words, grammatical errors, and more.

2019 43

Conde Nast - When a Brand Stumbles (badly) as a Business

Jane Genova: Speechwriter - Ghostwriter

" And, no surprise, it's not been able to win back advertising that went to digital players like Google and Facebook. " Overall, much like Time and Newsweek, in a changing marketplace the brand stumbled as a business.   Branding Content-provider Current Affairs Games Media Personal Musings Selling Values Web/Tech WritingIt's become an iconic statistic: In 2017, Conde Nast lost $120 million. 

2019 40

The Breitbart Brand - No Clear Differentiation

Jane Genova: Speechwriter - Ghostwriter

  Among the reasons are a change in Facebook's algorithm, Fox's upping its digital game, and the forced exit of outsized player Steve Bannon. Breitbart isn't alone in that branding mandate. Branding Content-provider Current Affairs DigitalInfluencer Games Media Personal Musings Rebranding Web/Tech WritingPlayers in conservative media are among the most brilliant strategically - and successful. Currently they include Drudge Report and Fox News.

2018 40

Magazines need more than just being digital - Yahoo kills off 7 publications

Jane Genova: Speechwriter - Ghostwriter

Those are among the digital publications being killed off at Yahoo.   This sad state of publishing affairs at Yahoo hammers how difficult it is to survive the digital marketplace.     Branding Food and Drink Games Personal Musings Selling Web/TechYahoo Food. Yahoo Health. Yahoo Parenting. Yahoo Makers. Yahoo Travel. Yahoo Autos. Yahoo Real Estate.

2016 43

Blogging = Branding/Networking/New Business Development Tool

Jane Genova: Speechwriter - Ghostwriter

The blog remains a powerful tool for branding, networking and new business development. Unwanted attention goes with this digital era. Branding careers Current Affairs Games Personal Musings Web/Tech WeblogsSince 2005, I have leveraged blogging as my primary marketing tactic. But some businesses still haven't set up one or don't invest the thinking and time required to make content unique aka clickbait. One major obstacle is that they fear unwanted attention.

2016 50