Interview - Roberta Guise: Marketing Consultant

Ian Griffin - Professionally Speaking

Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. She shows them how to build a profitable stable of customers, and through precision planning, promotions, branding, and placements in the media, be visible and get known. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources.

Dollar Store Branding - Excommunicado

Jane Genova: Speechwriter - Ghostwriter

" When the dollar store first entered neighborhoods, both affluent and low-income, its branding was on the side of the angels. Now, as BusinessInsider reports, the aura is off the brand.  Complimentary consultation – janegenova374@gmail.com.

2019 56

Interview - Roberta Guise: Marketing Consultant

Ian Griffin - Professionally Speaking

Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. She shows them how to build a profitable stable of customers, and through precision planning, promotions, branding, and placements in the media, be visible and get known. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources.

Interview - Roberta Guise: Marketing Consultant

Ian Griffin - Professionally Speaking

Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. She shows them how to build a profitable stable of customers, and through precision planning, promotions, branding, and placements in the media, be visible and get known. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources.

GE Employees & Personal Branding

Jane Genova: Speechwriter - Ghostwriter

Talk about tarnished personal brands.  Complimentary consultation – janegenova374@gmail.com.   Branding careers legal MediaIs GE "Another Enron?" " That's what financial expert Harry Markopolos is contending.

2019 52

Arial Friedman, Branding Expert, Joins Image Marketing Consultants

Jane Genova: Speechwriter - Ghostwriter

Brand management, invented by Procter & Gamble in the 1930s, used to be a strategy primarily leveraged by consumer products companies.   Friedman's expertise is global brandsBranding careers Media Selling Values Web/Tech

Interview: Kathy Hart, Corporate ClarityTM Consultant

Ian Griffin - Professionally Speaking

Kathy Hart is President of ClearVision Consulting, Inc., Kathy is a highly sought after consultant, speaker and coach. Kathy Hart is President of ClearVision Consulting, Inc., Kathy is a highly sought after consultant, speaker and coach. In 2005, Kathy founded ClearVision Consulting with the express purpose of promoting the potential of people within business environments. To more hear about her consulting business click on the podcast icon below.

The Robert Kraft Branding Phenomenon

Jane Genova: Speechwriter - Ghostwriter

The Robert Kraft brand really never took a hit. Complimentary consultation – janegenova374@gmail.com. Branding Current Affairs Games legal Personal Musings Power Sports Values

2019 52

Costa Rica, Tainted Alcohol & Branding (it's always about the brand)

Jane Genova: Speechwriter - Ghostwriter

Brand Costa Rica got hit hard. Complimentary consultation – janegenova374@gmail.com. Branding Current Affairs Food and Drink Media Personal Musings Rebranding Selling TravelThe numbers are in.

2019 52

The Royals Branding - In Play

Jane Genova: Speechwriter - Ghostwriter

Currently the brand is in play. That brand is under increasing attack. Complimentary consultation – janegenova374@gmail.com. Branding Current Affairs Games Intuitive legal Media Personal Musings Politics Public Speaking Rebranding Values Writing

2019 52

Branding of Those Caught in AdmissionsGate Loop

Jane Genova: Speechwriter - Ghostwriter

Their brands have been tarnished. " Obviously, the Caplan branding has really taken a hit. Complimentary consultation (pressure-free) janegenova374@gmail.com.   Branding careers Current Affairs Ethics legal Personal Musings Power Rebranding Values

2019 52

Nike Brand - In Play

Jane Genova: Speechwriter - Ghostwriter

The legal, branding, and marketing implications of Zion Williamson' slip are massive. Should Williamson's ability to play his best game be compromised by the fall, then, of course, his handlers will be consulting lawyers.   BrandingLawyers could be speculating.

2019 52

Why branding is essential for your presentations

PowerPoint Tips

Perhaps you’re a coach, consultant, trainer, author, or speaker. Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors.

2014 192

Tired Theatrics: The Eroding Alan Dershowitz Brand

Jane Genova: Speechwriter - Ghostwriter

Dershowitz already damaged his brand on conservative television, as an advocate for Donald Trump. This could not end well for the Dershowitz legalities and branding.  Complimentary consultation – janegenova374@gmail.com.

2019 52

Brand SCOTUS in Play

Jane Genova: Speechwriter - Ghostwriter

You bet, the brand is in play. Complimentary Consultation janegenova374@gmail.com – I help, not sell. BrandingChief Justice of the U.S. Supreme Court John Roberts has been a busy guy - and not just with legal issues.

2018 52

Dennis Hartley - Yet Another Tarnished Legal Brand

Jane Genova: Speechwriter - Ghostwriter

But Hartley's brand will also be tarnished by being disbarred. Complimentary consultation – janegenova374@gmail.com. Branding careers Current Affairs Ethics Games Intuitive legal Media Personal Musings Values

2019 52

Jones Day Brand in Play

Jane Genova: Speechwriter - Ghostwriter

What could be happening already is damage to the Jones Day brand. Complimentary consultation janegenova374@gmail.com. Branding careers Current Affairs legal Media Personal Musings Selling Values WritingClass action gender discrimination lawsuit "Nilab Tolton, et al.

2019 52

Class Action Lawsuit Targets Avon's Branding as "company for women"

Jane Genova: Speechwriter - Ghostwriter

Essentially this litigation takes on Avon's branding as being the "company for women." " Avon is its brand. Complimentary consultation (pressure-free) janegenova374@gmail.com. Branding careers Current Affairs legal Media Personal Musings Values

2019 56

Andrew Cuomo - Big Boost to Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation – janegenova374@gmail.com. Branding careers Current Affairs Intuitive legal Media Personal Musings Politics Power ValuesAndrew Cuomo's legacy could include his signing into law Bill A08421.

2019 52

Branding: The Language in Help-Wanted Ad on Craigslist

Jane Genova: Speechwriter - Ghostwriter

Language is a powerful branding tool. Complimentary consultation (pressure-free) janegenova374@gmail.com.   Branding careers Language Web/TechIn the Seattle, Washington section of Craigslist's help-wanted there is a job post by Liquid and Grit.

2019 52

Lawyer Branding: THE Charles Harder

Jane Genova: Speechwriter - Ghostwriter

  If the Trump Administration implodes, that is bound to have a negative impact on the branding Harder has put together since he represented Hulk Hogan against Gawker. Complimentary Consultation janegenova374@gmail.com – I help, not sell. Branding Personal Musings Politics

2018 52

Shemar Moore - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

That took away from the brand equity Moore had built in the Morgan role. Complimentary consultation janegenova374@gmail.com. Branding Personal Musings TelevisionShemar Moore is iconic for portraying Derek Morgan on "Criminal Minds."

2019 52

Personal Branding - A Useful Concept Gone Berserk

Jane Genova: Speechwriter - Ghostwriter

Some recall when management consultant introduced the concept of  Personal Brand.  That's why in America, where success is the unofficial religion, personal branding evolved into a must-do. The issue is: Did that help the brand or hurt the brand

2019 56

Brand Felicity Huffman - Getting Restarted by Requesting Stiff Sentence

Jane Genova: Speechwriter - Ghostwriter

For seasoned players in the branding game, a prison stay can kick off reputation restoration. Complimentary consultation – janegenova374@gmail.com. Branding careers Current Affairs Games legal Media Personal Musings Politics Power Religion Television Values

2019 56

Excommunicado: The Amanda Knox Brand

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation – janegenova374@gmail.com. Branding legal Media Personal Musings RebrandingItalian law. That's how much of the world came to know Amanda Knox. Global media positioned and packaged her as a a kind of young American beauty pitted against an complex ancient system of legalities. Poor thing. Was she cold in that Italian prison? So, in the appeal of her conviction in the murder of a roommate when she got off many rejoiced. She returned to a life in the U.S.

2019 40

Megawatt Branding Dimmed - The Jersey City Miracle

Jane Genova: Speechwriter - Ghostwriter

The brand aura has been megawatt.   Now, Brand Jersey City - and, by extension Fulop - have had a setback. Complimentary consultation janegenova374@gmail.com. Branding Current Affairs Generational Divide Personal Musings Politics Web/Tech

2019 52

Branding & Understanding Google

Jane Genova: Speechwriter - Ghostwriter

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century. For complimentary consultation, contact janegenova374@gmail.com.

M.B.A. - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

Complimentary initial consultation.   Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.

2018 52

Elite Branding v. Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Free consultation janegenova374@gmail.com. Branding Personal MusingsThat's the way it is.

2018 52

Attempted Brand Cleanse at USC

Jane Genova: Speechwriter - Ghostwriter

As part of the attempted brand cleanse the general counsel Carol Mauch Amir and the provost Michael Quick will be leaving their positions in June. The timing is lousy for these serial hits to the USC brand. But its leadership has big challenges ahead to restore the brand and prevent new scandals. Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374@gmail.com.      Branding Personal Musings

2019 43

NYC PR Pro, Virginia Jamieson, Management Consultant, Ryan Dipede, Investigated In Their Baby's Death

Jane Genova: Speechwriter - Ghostwriter

The parents are Public Relations head at Desire2Learn, Virginia Jamieson, and Management Consultant at Bridgewater Associates, Ryan Dipede.   Branding careers Current Affairs legal Personal Musings Values

2015 69

Brand MBA Takes Another Hit

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation.   BrandingMedia outlets have already made it well known that applications to MBA programs are down. The Boston Globe documents that at a 1.8% decline in 2017. But the emerging story now, reports the Boston Globe, is the 10.5%

2018 52

Premium Branding in Residential Complexes: Child-Regulated Zones

Jane Genova: Speechwriter - Ghostwriter

The premier branding some residential complexes, for home ownership and rentals, could acquire could be their rules about children just being children. Complimentary consultation – janegenova374@gmail.com.

FBI Looks at Minibar: Dominican Republic Branding

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation janegenova374@gmail.com.   Branding Current Affairs Food and Drink legal Media Personal Musings Science Selling

2019 52

"Send Us Your Book" - Publishing Still Platform for Consultants to Make Big Money

Jane Genova: Speechwriter - Ghostwriter

They are asked, "Send us your book" before being booked for paid consultations and paid speaking engagements. "   Books Branding careers Current Affairs Games Intuitive Music Selling Television Web/Tech

2016 56

The Slow, Then Faster Collapse of Brand Dershowitz

Jane Genova: Speechwriter - Ghostwriter

Has the once formidable (lawyers didn't want to be on the opposing side) brand - Alan Dershowitz - become clownish? Since he retired as a professor at Harvard Law School, the Dershowitz brand has been deflating. Complimentary consultation – janegenova374@gmail.com.

2019 56

Branding Dead? Not in Legal Sector

Jane Genova: Speechwriter - Ghostwriter

New York marketing professor Scott Galloway claims branding is dead. But in BigLaw, branding is still a powerful platform for preventing client churn and developing new business. After all, brands function to reassure purchasers that they are making the wisest choice.

2019 52

Hustle Trumps Branding

Jane Genova: Speechwriter - Ghostwriter

From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand.

2015 68

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.

2018 52

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Of course, being a victim of hackers or known vulnerability to hacking damages the brand.  Contact Jane Genova for complimentary consultation to get the competitive edge in your marketing communications (janegenova374@gmail.com). Two U.S.

2016 56

Johnson & Johnson Brand - Can It Recover from $8 Billion Punitive Damage PA Jury Award?

Jane Genova: Speechwriter - Ghostwriter

All that litigation has, of course, tarnished the one-time family-friendly brand. Complimentary consultation (pressure-free) janegenova374@gmail.com. Branding Current Affairs legal Personal Musings Rebranding Science Selling Values

2019 52

Steve Tomlin, AT&T Consultant - And, I Assumed I Couldn't Afford Adding On Landline

Jane Genova: Speechwriter - Ghostwriter

Well, maybe not, I thought, as Steve Tomlin, Sales Consultant, bounded up, brimming with high-tech confidence. Branding careers Games Intuitive Online video Public Speaking Selling Web/Tech Can adding a landline phone be a game-changer in a ghostwriting/speechwriting business?

2014 69

WW Wellness Branding Goes Very Wrong - Branding Should Have Been Weight Loss

Jane Genova: Speechwriter - Ghostwriter

  In the face of a more competitive market, its chief executive officer Mindy Grossman had changed its branding from sensible weight loss to wellness.  She may also be, just like WW, taking a hit to her own branding.     Branding Food and Drink Personal Musings

2019 56