Interview - Roberta Guise: Marketing Consultant

Ian Griffin - Professionally Speaking

Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. She shows them how to build a profitable stable of customers, and through precision planning, promotions, branding, and placements in the media, be visible and get known. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources.

Interview - Roberta Guise: Marketing Consultant

Ian Griffin - Professionally Speaking

Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. She shows them how to build a profitable stable of customers, and through precision planning, promotions, branding, and placements in the media, be visible and get known. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources.

Interview - Roberta Guise: Marketing Consultant

Ian Griffin - Professionally Speaking

Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources. She shows them how to build a profitable stable of customers, and through precision planning, promotions, branding, and placements in the media, be visible and get known. Roberta Guise, MBA, advises small business owners, consultants and non-profits on how to make best use of their marketing dollars and resources.

Interview: Kathy Hart, Corporate ClarityTM Consultant

Ian Griffin - Professionally Speaking

Kathy Hart is President of ClearVision Consulting, Inc., Kathy is a highly sought after consultant, speaker and coach. Kathy Hart is President of ClearVision Consulting, Inc., Kathy is a highly sought after consultant, speaker and coach. In 2005, Kathy founded ClearVision Consulting with the express purpose of promoting the potential of people within business environments. To more hear about her consulting business click on the podcast icon below.

Arial Friedman, Branding Expert, Joins Image Marketing Consultants

Jane Genova: Speechwriter - Ghostwriter

Brand management, invented by Procter & Gamble in the 1930s, used to be a strategy primarily leveraged by consumer products companies.   Friedman's expertise is global brandsBranding careers Media Selling Values Web/Tech

Nike Brand - In Play

Jane Genova: Speechwriter - Ghostwriter

The legal, branding, and marketing implications of Zion Williamson' slip are massive. Should Williamson's ability to play his best game be compromised by the fall, then, of course, his handlers will be consulting lawyers.   BrandingLawyers could be speculating.

2019 52

The Slow, Then Faster Collapse of Brand Dershowitz

Jane Genova: Speechwriter - Ghostwriter

Has the once formidable (lawyers didn't want to be on the opposing side) brand - Alan Dershowitz - become clownish? Since he retired as a professor at Harvard Law School, the Dershowitz brand has been deflating. Complimentary consultation – janegenova374@gmail.com.

2019 56

Why branding is essential for your presentations

PowerPoint Tips

Perhaps you’re a coach, consultant, trainer, author, or speaker. Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors.

2014 192

Jones Day Brand in Play

Jane Genova: Speechwriter - Ghostwriter

What could be happening already is damage to the Jones Day brand. Complimentary consultation janegenova374@gmail.com. Branding careers Current Affairs legal Media Personal Musings Selling Values WritingClass action gender discrimination lawsuit "Nilab Tolton, et al.

2019 52

Brand SCOTUS in Play

Jane Genova: Speechwriter - Ghostwriter

You bet, the brand is in play. Complimentary Consultation janegenova374@gmail.com – I help, not sell. BrandingChief Justice of the U.S. Supreme Court John Roberts has been a busy guy - and not just with legal issues.

2018 52

Personal Branding - A Useful Concept Gone Berserk

Jane Genova: Speechwriter - Ghostwriter

Some recall when management consultant introduced the concept of  Personal Brand.  That's why in America, where success is the unofficial religion, personal branding evolved into a must-do. The issue is: Did that help the brand or hurt the brand

2019 56

FBI Looks at Minibar: Dominican Republic Branding

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation janegenova374@gmail.com.   Branding Current Affairs Food and Drink legal Media Personal Musings Science Selling

2019 52

Lawyer Branding: THE Charles Harder

Jane Genova: Speechwriter - Ghostwriter

  If the Trump Administration implodes, that is bound to have a negative impact on the branding Harder has put together since he represented Hulk Hogan against Gawker. Complimentary Consultation janegenova374@gmail.com – I help, not sell. Branding Personal Musings Politics

2018 52

Shemar Moore - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

That took away from the brand equity Moore had built in the Morgan role. Complimentary consultation janegenova374@gmail.com. Branding Personal Musings TelevisionShemar Moore is iconic for portraying Derek Morgan on "Criminal Minds."

2019 52

Attempted Brand Cleanse at USC

Jane Genova: Speechwriter - Ghostwriter

As part of the attempted brand cleanse the general counsel Carol Mauch Amir and the provost Michael Quick will be leaving their positions in June. The timing is lousy for these serial hits to the USC brand. But its leadership has big challenges ahead to restore the brand and prevent new scandals. Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374@gmail.com.      Branding Personal Musings

2019 43

Elite Branding v. Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Free consultation janegenova374@gmail.com. Branding Personal MusingsThat's the way it is.

2018 52

M.B.A. - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

Complimentary initial consultation.   Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.

2018 52

Branding & Understanding Google

Jane Genova: Speechwriter - Ghostwriter

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century. For complimentary consultation, contact janegenova374@gmail.com.

When J&J Was Among Most Trusted Brands - That Was Then

Jane Genova: Speechwriter - Ghostwriter

Of course, it has also lost plenty of brand equity. Complimentary consultation – janegenova374@gmail.com. Branding Current Affairs Ethics legal Personal Musings ValuesDid those at Johnson & Johnson know about carcinogens in its talc powder and when did they know that? The Department of Justice is pursuing a criminal investigation of Johnson & Johnson. The issue is if executives at the company lied about not being aware that the talc product could cause cancer.

2019 40

Brand MBA Takes Another Hit

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation.   BrandingMedia outlets have already made it well known that applications to MBA programs are down. The Boston Globe documents that at a 1.8% decline in 2017. But the emerging story now, reports the Boston Globe, is the 10.5%

2018 52

Branding Dead? Not in Legal Sector

Jane Genova: Speechwriter - Ghostwriter

New York marketing professor Scott Galloway claims branding is dead. But in BigLaw, branding is still a powerful platform for preventing client churn and developing new business. After all, brands function to reassure purchasers that they are making the wisest choice.

2019 52

WW Wellness Branding Goes Very Wrong - Branding Should Have Been Weight Loss

Jane Genova: Speechwriter - Ghostwriter

  In the face of a more competitive market, its chief executive officer Mindy Grossman had changed its branding from sensible weight loss to wellness.  She may also be, just like WW, taking a hit to her own branding.     Branding Food and Drink Personal Musings

2019 56

NYC PR Pro, Virginia Jamieson, Management Consultant, Ryan Dipede, Investigated In Their Baby's Death

Jane Genova: Speechwriter - Ghostwriter

The parents are Public Relations head at Desire2Learn, Virginia Jamieson, and Management Consultant at Bridgewater Associates, Ryan Dipede.   Branding careers Current Affairs legal Personal Musings Values

2015 69

Talc Verdict - Jittery Investors, Brand Equity in Play

Jane Genova: Speechwriter - Ghostwriter

They can also eat away brand equity.  Complimentary consultation janegenova374@gmail.com.   Branding legal ScienceToday, the jury for the California Superior Court for Alameda County awarded plaintiff Patricia Schmitz $12 million.

2019 52

Brand ACLU - Is It Becoming Diluted?

Jane Genova: Speechwriter - Ghostwriter

An obvious danger of branching out from a clear mission is the dilution of the brand. Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374@gmail.com.    Branding legal Personal Musings Politics Television

2019 52

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.

2018 52

The Harvard Brand - Is It Being Tarnished by Political Correctness?

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation janegenova374@gmail.com. Branding Current AffairsWhen he was 16 years - and before the maturing experience of surviving the Parkland, Florida massacre - Kyle Kashuv transmitted racial slurs digitally. That was through texting and Twitter.

2019 52

"Send Us Your Book" - Publishing Still Platform for Consultants to Make Big Money

Jane Genova: Speechwriter - Ghostwriter

They are asked, "Send us your book" before being booked for paid consultations and paid speaking engagements. "   Books Branding careers Current Affairs Games Intuitive Music Selling Television Web/Tech

2016 56

June 4, 2019 - Boston Lost Some Brand Equity

Jane Genova: Speechwriter - Ghostwriter

That could deflate some of the momentum in the Boston branding as the cool city for lawyers, techies, students, and real estate.  Complimentary consultation janegenova374@gmail.com. Branding Personal Musings Television

2019 52

Hustle Trumps Branding

Jane Genova: Speechwriter - Ghostwriter

From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand.

2015 68

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Of course, being a victim of hackers or known vulnerability to hacking damages the brand.  Contact Jane Genova for complimentary consultation to get the competitive edge in your marketing communications (janegenova374@gmail.com). Two U.S.

2016 56

Steve Cohen Brand - Long Way from Restored

Jane Genova: Speechwriter - Ghostwriter

Complimentary Consultation janegenova374@gmail.com – I help, not sell.   Branding Current Affairs Games Personal Musings SellingIn the good old days of SAC, master of the universe Steve Cohen averaged about a 30% ROI for investors. That was then.

2019 52

Alcoholics Anonymous - Troubled Brand

Jane Genova: Speechwriter - Ghostwriter

Alcoholics Anonymous (AA) has become a troubled brand. That branding helped generate myriad other 12-step programs. Contact janegenova374@gmail.com for complimentary consultation. The most appropriate intervention could come from those practicing law. 

2017 52

BigLaw, Big Brands & Trumpism

Jane Genova: Speechwriter - Ghostwriter

Contact Jane Genova for complimentary consultation for your advocacy/marketing communications (janegenova374@gmail.com). Branding Current Affairs Games legal Media Personal Musings Politics Values

2017 56

Steve Tomlin, AT&T Consultant - And, I Assumed I Couldn't Afford Adding On Landline

Jane Genova: Speechwriter - Ghostwriter

Well, maybe not, I thought, as Steve Tomlin, Sales Consultant, bounded up, brimming with high-tech confidence. Branding careers Games Intuitive Online video Public Speaking Selling Web/Tech Can adding a landline phone be a game-changer in a ghostwriting/speechwriting business?

2014 69

Brand Bitcoin - No Longer Megawatt

Jane Genova: Speechwriter - Ghostwriter

But, what's currently in play is its brand as the shiny new toy everyone who's anyone should own. The uncertainty about how could dim the once megawattage associated with the bitcoin brand more than the actual laws. 

2018 52

Big Legal Brands, Big Trouble

Jane Genova: Speechwriter - Ghostwriter

igLaw firms, such as Skadden, are their brands. The current challenge has been to differentiate those brands from the competition. Now, with wide-ranging investigations of misconduct of all sorts, those brands frequently are pulled in.     Branding Personal Musings

2018 52

Branding - Disruptor Role in Legal Services

Jane Genova: Speechwriter - Ghostwriter

Some, such as Scott Galloway, contend search engines and Alexa are killing branding. " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor. Free consultation janegenova374@gmail.com.   Branding

2018 52

Brand Dershowitz - All the Wrong Moves

Jane Genova: Speechwriter - Ghostwriter

Brand Dershowitz. Now, some watchers of retired Harvard Law professor Alan Dershowitz are speculating that he has put his branding at risk through his public statements about legal matters in TrumpWorld. Complimentary Consultation janegenova374@gmail.com – I help, not sell.

2018 52

65+ - We're Being Labeled "Brand Dumb"

Jane Genova: Speechwriter - Ghostwriter

Yet, some economists and many financial planners have been labeling us "Brand Dumb." Complimentary consultation, sliding scale fees. Books Branding careers Current Affairs Games Generational Divide Personal Musings Values Web/Tech

2018 56

Edgy, Without Controversy: Kate Sirignano, Image Marketing Consultants, opines

Jane Genova: Speechwriter - Ghostwriter

  To answer it, I scouted up Kate Sirignano, Chief Executive Officer of Image Marketing Consultants. Guest Opinion by Kate Sirignano, Image Marketing Consultants. Kate Sirignano, Image Marketing Consultants , will be providing guest commentary on a regular basis. 

Branding - Work in Progress

Jane Genova: Speechwriter - Ghostwriter

And, at one time, he leveraged making fun of himself as a branding device. " And that's: Never hesitate to change your brand. Branding is a fluid process. Complimentary Consultation janegenova374@gmail.com.

2017 52

The Morgan & Morgan Law Firm Brand

Jane Genova: Speechwriter - Ghostwriter

This jury verdict hurts the brand and the pocketbook of law firm Morgan & Morgan. The brand can be put in play. Complimentary consultation.   Branding legal Personal MusingsIts leadership says the law firm will appeal.

2018 52