INDUSTRY INSIGHTS YOUR PEERS ARE READING
Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. Then I see their presentation and the branding has gone out of the window! MORE
Over the years CX has become one of the most important aspects of branding. In fact many experts now believe that Customer Experience is as important as the brand itself. Brand Touchpoints. Customer experience consists of all the brand touchpoints that the customer experiences. MORE
Yet, some economists and many financial planners have been labeling us "Brand Dumb." Books Branding careers Current Affairs Games Generational Divide Personal Musings Values Web/TechSomehow we made it through multiple economic downturns, including the whopper of 2008. MORE
BrandingMedia outlets have already made it well known that applications to MBA programs are down. The Boston Globe documents that at a 1.8% decline in 2017. But the emerging story now, reports the Boston Globe, is the 10.5% plunge in 2017 of applications from those outside the U.S. MORE
And, at one time, he leveraged making fun of himself as a branding device. " And that's: Never hesitate to change your brand. Branding is a fluid process. The political experts and media got it very wrong during Campaign 2016. MORE
Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century. Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing MORE
Alcoholics Anonymous (AA) has become a troubled brand. That branding helped generate myriad other 12-step programs. Branding Current Affairs legal Media Personal Musings Politics Public Speaking Science Selling Television Values MORE
igLaw firms, such as Skadden, are their brands. The current challenge has been to differentiate those brands from the competition. Now, with wide-ranging investigations of misconduct of all sorts, those brands frequently are pulled in. Branding Personal Musings MORE
That's exactly why providing any flashback to the past by older professionals is dangerous to their brand. And, three, nostalgia of any kind brands professionals as "old." One person's nostalgia is another person's boredom. MORE
Two class action lawsuits over talcum power aren't hurting Johnson & Johnson's branding with millennials. So, one takeaway here is that organizations which have built up branding goodwill will be judged less harshly when there is trouble. MORE
Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college. MORE
This jury verdict hurts the brand and the pocketbook of law firm Morgan & Morgan. The brand can be put in play. Branding legal Personal MusingsIts leadership says the law firm will appeal. MORE
Branding Current Affairs Games legal Media Personal Musings Politics ValuesOn Abovethelaw, lawyer-journalist, Kathryn Rubino, raises the question: Does association with Trumpism carry a stigma in the legal sector? Here you can read the details. MORE
Branding is about attachment. Acritas found that Baker McKenzie is the #1 global legal brand. One wonders if its touted association with the Trump Administration is tarnishing its global brand. Brand management, invented by P&G during The Great Depression, has endured as a power marketing tool. One function of branding is to help buyers feel safe in making their purchase. Is the Jones Day brand a troubled one? MORE
The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying. Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9 MORE
With the exception of old-line brand Weight Watchers. That could disrupt the stuck branding. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding MORE
The real issue is: Can Brand Crypto regain credibility? Branding Current Affairs DigitalInfluencer Games legal Personal Musings Selling Web/Tech MORE
When you develop a strong brand, one that is sticky (ie., Here are some tips for exploiting your brand: 1. Every time people see your e-mail address, you have an opportunity to promote your name or your brand. people will remember it) you’ll want to splash it everywhere! MORE
The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying. Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9 MORE
The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying. Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9 MORE
The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying. MORE
That is, there was no diluting the personal branding. Branding careers Cover Letters Current Affairs Games Generational Divide Interviews Personal Musings Politics Public Speaking Resume Selling Simplification Values MORE
The high-value Silicon Valley branding is facing worldwide threats. In order to return from Lost Branding Paradise, Silicon Valley needs to change its values. Europe has been gunning for it, with no reverence for innovation as religion. MORE
But not every assignment produces a resolution that enhances Sitrick's branding in the reputation-restoration industry. Does this parting of the ways throw shade on the Sitrick and Company brand? The world of public relations is complex - at least at the high end. MORE
One reason is that Goodwill Retail has established itself as the best value brand around. Plus, animal companions Branding Current Affairs Ethics Games Generational Divide legal Media Personal Musings Selling Sports Travel Values Web/Tech MORE
Cohan in Vanity Fair , Moonves is already in the early stages of doing rehab on his brand - if that's possible. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. MORE
Some, such as Scott Galloway, contend search engines and Alexa are killing branding. " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor. Branding MORE
From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand. MORE
Post- The New Yorker allegations about sexual misconduct by CBS CEO Leslie Moonves, brands are in play. That's how branding operates. The brands affected include: His own. As everyone in public relations know, the accuracy of accusations has little to do with branding. MORE
For the past 10 years, I have been writing Kate’s Voice and been honored with a growing, loyal following and recognition by groups such as Global Gurus, as well as many individuals who I respect and admire. I’ve enjoyed the ride. MORE
The main reason why is that smart, alert watchdogs such as Duff McDonald have noticed that the HBS brand of leadership does not seem to have embedded a moral compass. These days her brand is in tatters. MORE
One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation. MORE
Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding Personal MusingsThat's the way it is. And likely that's the way it will continue to be in the near future. MORE
That brand had been one of the most powerful and enduring. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. MORE
Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate. MORE
Books Branding careers Current Affairs DigitalInfluencer Media Personal Musings Politics Public Speaking Rebranding Selling Travel ValuesThe world changes. The mores of a society change. Human beings change. MORE
Then, comes the usual softening of the image, which today we call "The Brand." Branding Current Affairs Selling Sports Travel Values Web/Tech Empire builders in capitalism, ranging from John D. Rockefeller to Travis Kalanick, tend to start out with ruthless push. MORE
Legal media outlets keep hammering: 2018 was not a good brand year for David Boies. The brand has to be protected. At the top and thriving are the elite brands like Boies Schiller. Branding Personal Musings Rebranding MORE
I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial. MORE
Of course, being a victim of hackers or known vulnerability to hacking damages the brand. Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens. MORE
Currently brands in tech are taking a beating. The three major issues, though, which continue to throw shade on the Uber brand are: Image of sustained exploitation of contract workers. Branding legal Media Personal Musings Values Web/Tech MORE
" The downward trajectory is the story of a brand which has lost its way. This is a classic example of the peril embedded in changing a brand identity. BrandingDuring Q1, Staples continued its decline. MORE
I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial. MORE
But, what's currently in play is its brand as the shiny new toy everyone who's anyone should own. The uncertainty about how could dim the once megawattage associated with the bitcoin brand more than the actual laws. MORE
Brand Related Topics Jane Genova: Speechwriter - Ghostwriter
DECEMBER 12, 2018
Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding Personal MusingsThat's the way it is. And likely that's the way it will continue to be in the near future.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 10, 2018
BrandingMedia outlets have already made it well known that applications to MBA programs are down. The Boston Globe documents that at a 1.8% decline in 2017. But the emerging story now, reports the Boston Globe, is the 10.5% plunge in 2017 of applications from those outside the U.S.
PowerPoint Tips
JANUARY 18, 2014
Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. Then I see their presentation and the branding has gone out of the window!
Jane Genova: Speechwriter - Ghostwriter
JUNE 26, 2018
Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 18, 2018
Yet, some economists and many financial planners have been labeling us "Brand Dumb." Books Branding careers Current Affairs Games Generational Divide Personal Musings Values Web/TechSomehow we made it through multiple economic downturns, including the whopper of 2008.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 24, 2018
Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century. Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing
Jane Genova: Speechwriter - Ghostwriter
AUGUST 23, 2018
The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 30, 2018
This jury verdict hurts the brand and the pocketbook of law firm Morgan & Morgan. The brand can be put in play. Branding legal Personal MusingsIts leadership says the law firm will appeal.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 4, 2018
Some, such as Scott Galloway, contend search engines and Alexa are killing branding. " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor. Branding
Dahle Communication
DECEMBER 15, 2010
Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate.
PowerPoint Tips
NOVEMBER 11, 2012
One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 28, 2018
The main reason why is that smart, alert watchdogs such as Duff McDonald have noticed that the HBS brand of leadership does not seem to have embedded a moral compass. These days her brand is in tatters.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 3, 2018
With the exception of old-line brand Weight Watchers. That could disrupt the stuck branding. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding
SlideModel
NOVEMBER 29, 2018
Over the years CX has become one of the most important aspects of branding. In fact many experts now believe that Customer Experience is as important as the brand itself. Brand Touchpoints. Customer experience consists of all the brand touchpoints that the customer experiences.
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 24, 2018
Cohan in Vanity Fair , Moonves is already in the early stages of doing rehab on his brand - if that's possible. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 28, 2018
Legal media outlets keep hammering: 2018 was not a good brand year for David Boies. The brand has to be protected. At the top and thriving are the elite brands like Boies Schiller. Branding Personal Musings Rebranding
Jane Genova: Speechwriter - Ghostwriter
JULY 31, 2017
Alcoholics Anonymous (AA) has become a troubled brand. That branding helped generate myriad other 12-step programs. Branding Current Affairs legal Media Personal Musings Politics Public Speaking Science Selling Television Values
Kate's Voice
SEPTEMBER 25, 2018
For the past 10 years, I have been writing Kate’s Voice and been honored with a growing, loyal following and recognition by groups such as Global Gurus, as well as many individuals who I respect and admire. I’ve enjoyed the ride.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 20, 2018
igLaw firms, such as Skadden, are their brands. The current challenge has been to differentiate those brands from the competition. Now, with wide-ranging investigations of misconduct of all sorts, those brands frequently are pulled in. Branding Personal Musings
Jane Genova: Speechwriter - Ghostwriter
MARCH 2, 2018
But, what's currently in play is its brand as the shiny new toy everyone who's anyone should own. The uncertainty about how could dim the once megawattage associated with the bitcoin brand more than the actual laws.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 28, 2016
Of course, being a victim of hackers or known vulnerability to hacking damages the brand. Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens.
Jane Genova: Speechwriter - Ghostwriter
JULY 8, 2015
From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand.
Jane Genova: Speechwriter - Ghostwriter
JULY 28, 2018
Post- The New Yorker allegations about sexual misconduct by CBS CEO Leslie Moonves, brands are in play. That's how branding operates. The brands affected include: His own. As everyone in public relations know, the accuracy of accusations has little to do with branding.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 4, 2017
Branding Current Affairs Games legal Media Personal Musings Politics ValuesOn Abovethelaw, lawyer-journalist, Kathryn Rubino, raises the question: Does association with Trumpism carry a stigma in the legal sector? Here you can read the details.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 23, 2018
The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying. Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9
Jane Genova: Speechwriter - Ghostwriter
AUGUST 23, 2018
The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying. Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9
Jane Genova: Speechwriter - Ghostwriter
AUGUST 23, 2018
The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying. Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9
Jane Genova: Speechwriter - Ghostwriter
JUNE 17, 2016
Two class action lawsuits over talcum power aren't hurting Johnson & Johnson's branding with millennials. So, one takeaway here is that organizations which have built up branding goodwill will be judged less harshly when there is trouble.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 16, 2018
The real issue is: Can Brand Crypto regain credibility? Branding Current Affairs DigitalInfluencer Games legal Personal Musings Selling Web/Tech
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 19, 2017
And, at one time, he leveraged making fun of himself as a branding device. " And that's: Never hesitate to change your brand. Branding is a fluid process. The political experts and media got it very wrong during Campaign 2016.
Speak Schmeak
NOVEMBER 22, 2010
I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial.
Jane Genova: Speechwriter - Ghostwriter
JUNE 19, 2018
That is, there was no diluting the personal branding. Branding careers Cover Letters Current Affairs Games Generational Divide Interviews Personal Musings Politics Public Speaking Resume Selling Simplification Values
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 20, 2016
One reason is that Goodwill Retail has established itself as the best value brand around. Plus, animal companions Branding Current Affairs Ethics Games Generational Divide legal Media Personal Musings Selling Sports Travel Values Web/Tech
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 12, 2018
Currently brands in tech are taking a beating. The three major issues, though, which continue to throw shade on the Uber brand are: Image of sustained exploitation of contract workers. Branding legal Media Personal Musings Values Web/Tech
Jane Genova: Speechwriter - Ghostwriter
MAY 20, 2015
" The downward trajectory is the story of a brand which has lost its way. This is a classic example of the peril embedded in changing a brand identity. BrandingDuring Q1, Staples continued its decline.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 3, 2018
Branding is about attachment. Acritas found that Baker McKenzie is the #1 global legal brand. One wonders if its touted association with the Trump Administration is tarnishing its global brand. Brand management, invented by P&G during The Great Depression, has endured as a power marketing tool. One function of branding is to help buyers feel safe in making their purchase. Is the Jones Day brand a troubled one?
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 9, 2017
The high-value Silicon Valley branding is facing worldwide threats. In order to return from Lost Branding Paradise, Silicon Valley needs to change its values. Europe has been gunning for it, with no reverence for innovation as religion.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 16, 2017
Books Branding careers Current Affairs DigitalInfluencer Media Personal Musings Politics Public Speaking Rebranding Selling Travel ValuesThe world changes. The mores of a society change. Human beings change.
Jane Genova: Speechwriter - Ghostwriter
JUNE 30, 2018
That's exactly why providing any flashback to the past by older professionals is dangerous to their brand. And, three, nostalgia of any kind brands professionals as "old." One person's nostalgia is another person's boredom.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 6, 2018
That brand had been one of the most powerful and enduring. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.
Speaker Launcher
NOVEMBER 15, 2012
When you develop a strong brand, one that is sticky (ie., Here are some tips for exploiting your brand: 1. Every time people see your e-mail address, you have an opportunity to promote your name or your brand. people will remember it) you’ll want to splash it everywhere!
Jane Genova: Speechwriter - Ghostwriter
JUNE 1, 2018
But not every assignment produces a resolution that enhances Sitrick's branding in the reputation-restoration industry. Does this parting of the ways throw shade on the Sitrick and Company brand? The world of public relations is complex - at least at the high end.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 1, 2015
Then, comes the usual softening of the image, which today we call "The Brand." Branding Current Affairs Selling Sports Travel Values Web/Tech Empire builders in capitalism, ranging from John D. Rockefeller to Travis Kalanick, tend to start out with ruthless push.
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