Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. Then I see their presentation and the branding has gone out of the window! MORE
Now, Goodwill is evolving into a brand. Since Since the brand has so much going for it, it's one to watch. Branding Current Affairs Green green Media Selling Television ValuesNot too long ago, Goodwill was just that store which sells used high heels, dolls, lamps, and computer monitors with or without a PC. To begin with, Goodwill funds job training. MORE
Ivanka Trump's brand of jewelry had been high-end. Now, as USA Today reports, the brand has gone downscale. Branding Current Affairs Personal Musings SellingThat was then. Typical is a $58 rhodium-plated white metal hinged bracelet. MORE
As Ashley Lutz reports in BLOOMBERG BUSINESS WEEK , the retail chain began to attempt to extend the brand to younger women who didn't have to wear relatively conservative attire in professional life. Branding Generational Divide Personal Musings Selling MORE
Branding careers Current Affairs Games Generational Divide Online video Personal Musings Politics Selling Values Web/Tech"Watching the Ivory Tower Topple" - THE WALL STREET JOURNAL , March 24, 2012, by Holly Finn. MORE
In particular, those developments included a branding home run for Melania Trump. Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Online video Personal Musings Politics Public Speaking Rebranding Television Travel Values Web/TechThe Drudge Report headlines with the Trump Family's smart moves after Kathy Griffin showcased a bloody Donald Trump severed head. MORE
And, at one time, he leveraged making fun of himself as a branding device. " And that's: Never hesitate to change your brand. Branding is a fluid process. The political experts and media got it very wrong during Campaign 2016. MORE
The post [Podcast] Reinventing Your Brand to Hit Next Level Revenue with Michael Hoffman appeared first on Jane Atkinson. In this podcast, Michael shares with us how he’s gotten to where he is today and why this is the time for him to reinvent his brand so he can hit the next level. The Wealthy Speaker Podcast michael hoffman reinventing your brandMany of you may know Michael Hoffman. MORE
In essence, the company which invented brand management in the 1930s has mostly irrelevant brands. Brands were the badge of middle class identity. Ignoring branding has extended to personal services. P&G has think beyond brand to the mindset of frugal. MORE
Branding experts predicted that Robert Bork would never bounce back from how he got smacked down in the Senate hearing to confirm or reject him for SCOTUS. Branding careers Current Affairs Games legal Personal Musings Politics Rebranding MORE
You want it to include your branding, such as a logo or banner. I really like slides with a solid background, usually white or black. They’re neat and clean. They don’t distract from the message. Obviously, they’re easy to create. They work better with images. MORE
The post [Podcast] Growing Your Brand from the Ground Up with Doug Sandler appeared first on Jane Atkinson. Along the way, Doug shares some flashpoints from his brand-building process. Whoever said nice guys finish last obviously never met Doug Sandler. MORE
Two class action lawsuits over talcum power aren't hurting Johnson & Johnson's branding with millennials. So, one takeaway here is that organizations which have built up branding goodwill will be judged less harshly when there is trouble. MORE
A brand is a concept or idea that helps to distinguish you from everybody else. - It may be a personal brand, ie: Dr. Phil, which may work if you have a large following who know you mostly by name… OR. - A book title might also be a great brand. (ie: MORE
Branding Current Affairs Games legal Media Personal Musings Politics ValuesOn Abovethelaw, lawyer-journalist, Kathryn Rubino, raises the question: Does association with Trumpism carry a stigma in the legal sector? Here you can read the details. MORE
Of course, Kellyanne shouldn't be pitching for the Ivanka brand. What does matter, though, is what's happening in the actual business of the retailers who have dumped the Ivanka brand, could or should. My hunch is that at Macy's the Ivanka brand stays. MORE
When you develop a strong brand, one that is sticky (ie., Here are some tips for exploiting your brand: 1. Every time people see your e-mail address, you have an opportunity to promote your name or your brand. people will remember it) you’ll want to splash it everywhere! MORE
In all disciplines, in all mediums the issue is emerging: should we focus more on the transaction - that is, getting people to actually purchase, vote, contribute to the cause, fundraise - and less on the brand? Brand management has been around since the 1930s when Procter & Gamble invented it. And that happens in a very different way than it does via the branding route. I answered: enhance the brand. MORE
Her latest book is Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader. The author tells many stories of top leaders who have created success through the power of their personal brands and uses Steve Jobs, Warren Buffett. MORE
What a bad branding move. A book lover and ghostwriter of books, I used to feel "at home" at Barnes & Noble brick & mortar stores. Not any more. Yesterday, when I was on the line to buy a B&N gift card for a client, I was referred to as a "guest." MORE
One reason is that Goodwill Retail has established itself as the best value brand around. Plus, animal companions Branding Current Affairs Ethics Games Generational Divide legal Media Personal Musings Selling Sports Travel Values Web/Tech MORE
A tragic side effect of capitalism is this: Our job is the platform for our brand. When superhero Jack Welch was no longer head of GE, the shelf life on his brand quickly expired. But, the Welch Brand belongs to history, not the present. And the brands tell the tale. MORE
From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand. MORE
What more of us have found is that putting together a personal brand and a way of making a good living has become increasingly idiosyncratic. Branding careersIt's palpable: The signs of recovery. MORE
That proves out how powerful branding is. Mama and Papa Bear Clinton saw to it that Baby Bear would be branded. Liberals such as Frank are taking this brand too seriously. BrandingTrending on the internet is the Vanity Fair column by T.A. MORE
That's why the two brand hits it took these week will resonate for some time. Branding Current Affairs Generational Divide legal Personal Musings ValuesColumbia University is now considered an Ivy League institution of higher education. MORE
Branding involves substantial risk. Once the #1 global brand , it's now at #27th. But if the Trump Administration comes crashing down, the brands Trump, Ivanka and Kushner could be in worse shape than irrelevant. MORE
One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation. MORE
Then my branding mindset took over. Branding Current Affairs Games legal Media Personal Musings Politics Public Speaking Rebranding Religion Science Selling Values Web/TechMindfulness has been encouraged for stressed professionals. MORE
Now, that elite prep school brand in Concord, New Hampshire, gets hit a second time. Branding careers Current Affairs Ethics Generational Divide legal Media Personal MusingsFirst it was the sensational, at least in the media, sexual assault trial against St. MORE
Branding is about emotional attachment. In the late 1980s, the Staples brand meant caring and affordability to us new Accidental Entrepreneurs. That was just the beginning of the brand stumbles. When a brand betrays us, it is difficult to forgive. MORE
Another perspective might be to view Palin, the entity she is, through the lens of branding. At the Republican National Convention in 2008 that brand was launched. There was never any ambiguity that the emerging Palin brand was strong. MORE
This leverages its iconic branding in accommodating The Frugal. Now Walmart is exploiting its Branding for Going Cheap. There are plenty of lessons entreprepreneurs can learn from this move about their own branding. Walmart had a long and rocky road to this brand expansion into the money business. Branding Current Affairs Games Personal Musings Values Web/Tech MORE
We all know that whether you are a new business or one that’s been around for years, marketing is the key to building a brand and getting your message to the world. The post 15 Ways to Market Your Speaking Business and Build Your Brand appeared first on Jane Atkinson. Most Recent Post Speaker Marketing brand marketing building a brand marketing ideas marketing initiatives marketing your speaking business MORE
The post [Podcast] Expand Your Brand: Income Streams Beyond Speeches with Joe Calloway appeared first on Jane Atkinson. Show Notes: 1:16 What motivates Joe to keep reinventing his brand? 2:45 Joe has expanded his brand beyond keynotes. Hall of Fame Speaker and wealth of knowledge, Joe Calloway is back for another informative episode. This episode focuses heavily on generating different revenue streams within a speaking career. MORE
In 2007, Coca-Cola was the #1 brand in the world, according to Brand Finance. Brands such as Google rank significantly higher. This brings to mind that once powerful enduring global brand: Roman Catholicism. Even he cannot restore the branding. MORE
If you are using an address for business that is GENERIC (ie: hotmail, gmail, comcast) then you might be missing a branding opportunity with your clients. This is going to be a short post, but it’s a juicy one!!! No question email communication has become a way of life. MORE
Now, the NJ governor Chris Christie had blown a hole in Brand Jersey Shore. Branding careers Current Affairs Games Intuitive Personal Musings Politics Rebranding Science Travel Values MORE
Of course, being a victim of hackers or known vulnerability to hacking damages the brand. Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens. MORE
Uber, if it wants to protect both its business and its brand, should do the same. As this scandal deepens, as it is bound to , Uber could lose business and brand equity. Branding careers Current Affairs Ethics Games legal Media Personal Musings Travel Values Web/Tech MORE
What are the other words which brand us as "too old?" Branding careers Content-provider Current Affairs DigitalInfluencer Games Generational Divide legal Personal Musings Public Speaking Values Writing"Regret." MORE
Oreo has become the forever brand. Its latest brand moves, reports USA Today , have been: Introduce, in a big way, a new flavor. Oreo, a brand we Baby Boomers grew up with, should have been dead. Branding Current Affairs Food and Drink Personal Musings Selling Television MORE
In terms of its branding, Jones Day could find itself in a much more difficult situation. Initially, that seemed a positive development for the Jones Day brand. BrandingRecently, major law firm Greenberg Traurig distanced itself from Trumpism. MORE
Brand Related Topics PowerPoint Tips
JANUARY 18, 2014
Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. Then I see their presentation and the branding has gone out of the window!
PowerPoint Tips
NOVEMBER 11, 2012
One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation.
Speaker Launcher
JULY 11, 2017
We all know that whether you are a new business or one that’s been around for years, marketing is the key to building a brand and getting your message to the world. The post 15 Ways to Market Your Speaking Business and Build Your Brand appeared first on Jane Atkinson. Most Recent Post Speaker Marketing brand marketing building a brand marketing ideas marketing initiatives marketing your speaking business
Jane Genova: Speechwriter - Ghostwriter
APRIL 15, 2017
A tragic side effect of capitalism is this: Our job is the platform for our brand. When superhero Jack Welch was no longer head of GE, the shelf life on his brand quickly expired. But, the Welch Brand belongs to history, not the present. And the brands tell the tale.
Speaker Launcher
JUNE 29, 2017
The post [Podcast] Reinventing Your Brand to Hit Next Level Revenue with Michael Hoffman appeared first on Jane Atkinson. In this podcast, Michael shares with us how he’s gotten to where he is today and why this is the time for him to reinvent his brand so he can hit the next level. The Wealthy Speaker Podcast michael hoffman reinventing your brandMany of you may know Michael Hoffman.
Jane Genova: Speechwriter - Ghostwriter
MAY 9, 2017
Oreo has become the forever brand. Its latest brand moves, reports USA Today , have been: Introduce, in a big way, a new flavor. Oreo, a brand we Baby Boomers grew up with, should have been dead. Branding Current Affairs Food and Drink Personal Musings Selling Television
Jane Genova: Speechwriter - Ghostwriter
APRIL 30, 2017
What a bad branding move. A book lover and ghostwriter of books, I used to feel "at home" at Barnes & Noble brick & mortar stores. Not any more. Yesterday, when I was on the line to buy a B&N gift card for a client, I was referred to as a "guest."
Jane Genova: Speechwriter - Ghostwriter
MARCH 14, 2017
Ivanka Trump's brand of jewelry had been high-end. Now, as USA Today reports, the brand has gone downscale. Branding Current Affairs Personal Musings SellingThat was then. Typical is a $58 rhodium-plated white metal hinged bracelet.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 30, 2011
In all disciplines, in all mediums the issue is emerging: should we focus more on the transaction - that is, getting people to actually purchase, vote, contribute to the cause, fundraise - and less on the brand? Brand management has been around since the 1930s when Procter & Gamble invented it. And that happens in a very different way than it does via the branding route. I answered: enhance the brand.
Speaker Launcher
NOVEMBER 30, 2016
The post [Podcast] Expand Your Brand: Income Streams Beyond Speeches with Joe Calloway appeared first on Jane Atkinson. Show Notes: 1:16 What motivates Joe to keep reinventing his brand? 2:45 Joe has expanded his brand beyond keynotes. Hall of Fame Speaker and wealth of knowledge, Joe Calloway is back for another informative episode. This episode focuses heavily on generating different revenue streams within a speaking career.
Speaker Launcher
NOVEMBER 15, 2012
When you develop a strong brand, one that is sticky (ie., Here are some tips for exploiting your brand: 1. Every time people see your e-mail address, you have an opportunity to promote your name or your brand. people will remember it) you’ll want to splash it everywhere!
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 2, 2011
Now, Goodwill is evolving into a brand. Since Since the brand has so much going for it, it's one to watch. Branding Current Affairs Green green Media Selling Television ValuesNot too long ago, Goodwill was just that store which sells used high heels, dolls, lamps, and computer monitors with or without a PC. To begin with, Goodwill funds job training.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 4, 2017
That's why the two brand hits it took these week will resonate for some time. Branding Current Affairs Generational Divide legal Personal Musings ValuesColumbia University is now considered an Ivy League institution of higher education.
PowerPoint Tips
MAY 2, 2012
You want it to include your branding, such as a logo or banner. I really like slides with a solid background, usually white or black. They’re neat and clean. They don’t distract from the message. Obviously, they’re easy to create. They work better with images.
Jane Genova: Speechwriter - Ghostwriter
MARCH 9, 2017
Branding is about emotional attachment. In the late 1980s, the Staples brand meant caring and affordability to us new Accidental Entrepreneurs. That was just the beginning of the brand stumbles. When a brand betrays us, it is difficult to forgive.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 20, 2017
Uber, if it wants to protect both its business and its brand, should do the same. As this scandal deepens, as it is bound to , Uber could lose business and brand equity. Branding careers Current Affairs Ethics Games legal Media Personal Musings Travel Values Web/Tech
Jane Genova: Speechwriter - Ghostwriter
MAY 22, 2017
Now, that elite prep school brand in Concord, New Hampshire, gets hit a second time. Branding careers Current Affairs Ethics Generational Divide legal Media Personal MusingsFirst it was the sensational, at least in the media, sexual assault trial against St.
Speaker Launcher
NOVEMBER 1, 2012
A brand is a concept or idea that helps to distinguish you from everybody else. - It may be a personal brand, ie: Dr. Phil, which may work if you have a large following who know you mostly by name… OR. - A book title might also be a great brand. (ie:
Jane Genova: Speechwriter - Ghostwriter
MAY 10, 2017
In 2007, Coca-Cola was the #1 brand in the world, according to Brand Finance. Brands such as Google rank significantly higher. This brings to mind that once powerful enduring global brand: Roman Catholicism. Even he cannot restore the branding.
Jane Genova: Speechwriter - Ghostwriter
APRIL 26, 2011
What more of us have found is that putting together a personal brand and a way of making a good living has become increasingly idiosyncratic. Branding careersIt's palpable: The signs of recovery.
Speaker Launcher
JUNE 27, 2011
If you are using an address for business that is GENERIC (ie: hotmail, gmail, comcast) then you might be missing a branding opportunity with your clients. This is going to be a short post, but it’s a juicy one!!! No question email communication has become a way of life.
Jane Genova: Speechwriter - Ghostwriter
MAY 31, 2017
In particular, those developments included a branding home run for Melania Trump. Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Online video Personal Musings Politics Public Speaking Rebranding Television Travel Values Web/TechThe Drudge Report headlines with the Trump Family's smart moves after Kathy Griffin showcased a bloody Donald Trump severed head.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 19, 2017
And, at one time, he leveraged making fun of himself as a branding device. " And that's: Never hesitate to change your brand. Branding is a fluid process. The political experts and media got it very wrong during Campaign 2016.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 28, 2016
Of course, being a victim of hackers or known vulnerability to hacking damages the brand. Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens.
Jane Genova: Speechwriter - Ghostwriter
JUNE 19, 2011
As Ashley Lutz reports in BLOOMBERG BUSINESS WEEK , the retail chain began to attempt to extend the brand to younger women who didn't have to wear relatively conservative attire in professional life. Branding Generational Divide Personal Musings Selling
Jane Genova: Speechwriter - Ghostwriter
JANUARY 4, 2017
Branding Current Affairs Games legal Media Personal Musings Politics ValuesOn Abovethelaw, lawyer-journalist, Kathryn Rubino, raises the question: Does association with Trumpism carry a stigma in the legal sector? Here you can read the details.
Jane Genova: Speechwriter - Ghostwriter
JULY 2, 2017
Now, the NJ governor Chris Christie had blown a hole in Brand Jersey Shore. Branding careers Current Affairs Games Intuitive Personal Musings Politics Rebranding Science Travel Values
Jane Genova: Speechwriter - Ghostwriter
JUNE 17, 2016
Two class action lawsuits over talcum power aren't hurting Johnson & Johnson's branding with millennials. So, one takeaway here is that organizations which have built up branding goodwill will be judged less harshly when there is trouble.
Speaker Launcher
MARCH 9, 2017
The post [Podcast] Growing Your Brand from the Ground Up with Doug Sandler appeared first on Jane Atkinson. Along the way, Doug shares some flashpoints from his brand-building process. Whoever said nice guys finish last obviously never met Doug Sandler.
Jane Genova: Speechwriter - Ghostwriter
MAY 13, 2017
Branding involves substantial risk. Once the #1 global brand , it's now at #27th. But if the Trump Administration comes crashing down, the brands Trump, Ivanka and Kushner could be in worse shape than irrelevant.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 31, 2017
In terms of its branding, Jones Day could find itself in a much more difficult situation. Initially, that seemed a positive development for the Jones Day brand. BrandingRecently, major law firm Greenberg Traurig distanced itself from Trumpism.
Jane Genova: Speechwriter - Ghostwriter
APRIL 21, 2017
That proves out how powerful branding is. Mama and Papa Bear Clinton saw to it that Baby Bear would be branded. Liberals such as Frank are taking this brand too seriously. BrandingTrending on the internet is the Vanity Fair column by T.A.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 10, 2017
Then my branding mindset took over. Branding Current Affairs Games legal Media Personal Musings Politics Public Speaking Rebranding Religion Science Selling Values Web/TechMindfulness has been encouraged for stressed professionals.
Jane Genova: Speechwriter - Ghostwriter
JULY 14, 2017
What are the other words which brand us as "too old?" Branding careers Content-provider Current Affairs DigitalInfluencer Games Generational Divide legal Personal Musings Public Speaking Values Writing"Regret."
Jane Genova: Speechwriter - Ghostwriter
MARCH 27, 2012
Branding careers Current Affairs Games Generational Divide Online video Personal Musings Politics Selling Values Web/Tech"Watching the Ivory Tower Topple" - THE WALL STREET JOURNAL , March 24, 2012, by Holly Finn.
Jane Genova: Speechwriter - Ghostwriter
JULY 8, 2015
From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand.
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 20, 2016
One reason is that Goodwill Retail has established itself as the best value brand around. Plus, animal companions Branding Current Affairs Ethics Games Generational Divide legal Media Personal Musings Selling Sports Travel Values Web/Tech
Jane Genova: Speechwriter - Ghostwriter
MARCH 20, 2017
Branding experts predicted that Robert Bork would never bounce back from how he got smacked down in the Senate hearing to confirm or reject him for SCOTUS. Branding careers Current Affairs Games legal Personal Musings Politics Rebranding
Jane Genova: Speechwriter - Ghostwriter
JUNE 9, 2016
In essence, the company which invented brand management in the 1930s has mostly irrelevant brands. Brands were the badge of middle class identity. Ignoring branding has extended to personal services. P&G has think beyond brand to the mindset of frugal.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 9, 2017
Of course, Kellyanne shouldn't be pitching for the Ivanka brand. What does matter, though, is what's happening in the actual business of the retailers who have dumped the Ivanka brand, could or should. My hunch is that at Macy's the Ivanka brand stays.
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