Your Missed Branding Opportunity

Speaker Launcher

So, let’s talk about a big missed marketing and branding opportunity that comes with not using a branded business email address. The post Your Missed Branding Opportunity appeared first on Jane Atkinson. Every day I get about a hundred business emails. Some days, it’s even more.

2019 81

Wealth - Bashed Brand

Jane Genova: Speechwriter - Ghostwriter

As Gabriel Sherman warns in Vanity Fair , if Bloomberg doesn't do that he could go down in history with the tarnished brand of being a spoiler. BrandingBuilding, preserving, and growing wealth. That's been the meme of every financial type.

2020 52

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The KFC Brand - Technology, Branding, Timing

Jane Genova: Speechwriter - Ghostwriter

Soon enough the white suit evolved into the recognized branding for KFC. Sanders as human brand logo had started with a black suit.   Books Branding Bundling careers Dreams Food and Drink Games Hope Media Personal Musings Selling Travel Values Web/Tech

2020 52

Dollar Store Branding - Excommunicado

Jane Genova: Speechwriter - Ghostwriter

" When the dollar store first entered neighborhoods, both affluent and low-income, its branding was on the side of the angels. Now, as BusinessInsider reports, the aura is off the brand.  The message is out: The dollar store in your neighborhood is not your friend.

2019 56

Brand MIT - Fallout Isn't Over

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Ethics Media Politics PowerIt has become standard in a scandal to contract with a law firm to investigate. After it was disclosed that the convicted pedophile Jeffrey Epstein made sizable donations to MIT, law firm Goodwin Procter was brought in.

2020 52

GE Employees & Personal Branding

Jane Genova: Speechwriter - Ghostwriter

Talk about tarnished personal brands.    Branding careers legal MediaIs GE "Another Enron?" " That's what financial expert Harry Markopolos is contending. Specifically, he's fingering billions of dollars in accounting fraud.

2019 52

Robinbood Puts Fintech Branding in Play

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs legal Media Web/TechRobinhood is shaking confidence in fintech. Yesterday, the trading app had its second major outage, reports Forbes.

2020 52

Death of a Brand: "Sussex Royal"

Jane Genova: Speechwriter - Ghostwriter

It is reported, notes the Daily Mail , that Queen Elizabeth has banned the couple's use of the "Sussex Royal' brand. Like the umbrella Oreo brand, under that trademark would be myriad products.  Many entrepreneurs have early setbacks.

2020 52

Why branding is essential for your presentations

PowerPoint Tips

Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. Then I see their presentation and the branding has gone out of the window!

2014 193

Pharma - Litigation, Branding, Reimagining Capitalism

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, pharma has a major branding problem. Branding Current Affairs Ethics Games green Green Intuitive legal Media Personal Musings Politics Power Public Speaking Rebranding Science Selling ValuesDefense lawyers for pharma have been busy.

2019 52

Nike Brand - In Play

Jane Genova: Speechwriter - Ghostwriter

The legal, branding, and marketing implications of Zion Williamson' slip are massive.   BrandingLawyers could be speculating. Public relations experts likely anticipate the worst. And the marketing folks at Nike hope like hell sales won't collapse.

2019 52

SoftBank - Badly Tarnished Global Brand

Jane Genova: Speechwriter - Ghostwriter

Ever since WeWork began collapsing and folks got it that Uber may never achieve profitability, shade has been thrown on the SoftBank brand. Now, the brand is going through the worst of times.   Branding Media Personal Musings Web/TechThat once high-flyer had touted its investments in those startups as, well, trophies. That was then. The Wall Street Journal reports that sources disclose that some major investors in SoftBank have become very jittery.

2019 43

The Robert Kraft Branding Phenomenon

Jane Genova: Speechwriter - Ghostwriter

The Robert Kraft brand really never took a hit. Branding Current Affairs Games legal Personal Musings Power Sports ValuesThat was despite the high-profile pounding by law enforcement for alleged solicitation of prostitution in Juniper, Florida.

2019 52

Costa Rica, Tainted Alcohol & Branding (it's always about the brand)

Jane Genova: Speechwriter - Ghostwriter

Brand Costa Rica got hit hard. Branding Current Affairs Food and Drink Media Personal Musings Rebranding Selling TravelThe numbers are in. The Ministry of Health in Costa Rica announced that since June, 25 have died from consuming alcohol tainted with methanol.

2019 52

New York City's Suicide Branding

Jane Genova: Speechwriter - Ghostwriter

In addition, the extreme careerism, along with the uncertainty, insecurity, and ups/downs that generates, has also created its branding for The Hanging Times. Branding Current Affairs Personal Musings

Brand Jones Day - Another Blow

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs legal Media Personal Musings Web/TechThe confidentiality of grand jury testimony is protected. So, that should have been redacted in the motion by Jones Day to dismiss "US v. Indivior." " Here is that motion.

2019 52

The Royals Branding - In Play

Jane Genova: Speechwriter - Ghostwriter

Currently the brand is in play. That brand is under increasing attack. Branding Current Affairs Games Intuitive legal Media Personal Musings Politics Public Speaking Rebranding Values Writing

2019 52

Brand SCOTUS in Play

Jane Genova: Speechwriter - Ghostwriter

You bet, the brand is in play. BrandingChief Justice of the U.S. Supreme Court John Roberts has been a busy guy - and not just with legal issues.

2018 52

Branding Freefall - Both SoftBank, Masayoski Son

Jane Genova: Speechwriter - Ghostwriter

This time the hit to SoftBank branding and that of its supposed visionary head results from the ill-fated in Wag.   Of course, brands can recover. animal companions Branding Media Personal Musings Web/Tech

2019 52

Elizabeth Warren, et al. - Tarnished Brands

Jane Genova: Speechwriter - Ghostwriter

In a sense, her brand has been forever tarnished.  So Warren's Next is totally open as a possible game-changer for her brand.   Branding Current Affairs Games Personal Musings PoliticsSome media outlets, such as The Guardian , are still covering Elizabeth Warren. But, essentially, she's over as a presidential candidate. Her "I'm Not Really Here" performance in the debate before the New Hampshire primary did her in.

2020 43

Educators need some new branding

Dahle Communication

Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate.

Brand 189

Tarnished Brand - David Boies Doesn't Retire

Jane Genova: Speechwriter - Ghostwriter

David Boies isn't going gently into the night - despite all the major hits to his branding. To protect the brand of the firm he founded - Boies Schiller Flexner - Boies might have retired. Dershowitz himself, however, has become a tarnished brand.

2019 52

The Car, No Matter The Brand

Jane Genova: Speechwriter - Ghostwriter

That shift in perception could impact all brands, even the designer ones.  Branding careers Current Affairs Games Green green Intuitive legal Media Personal Musings Politics Power Religion Travel Values Web/Tech

2019 56

8 steps to add branding to your presentations

PowerPoint Tips

One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation.

2012 246

Building a Profitable and Lasting Brand with Dr. Willie Jolley

Speaker Launcher

On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. The post Building a Profitable and Lasting Brand with Dr. Willie Jolley appeared first on Jane Atkinson. What my brand is all about.

2019 83

Jones Day Brand in Play

Jane Genova: Speechwriter - Ghostwriter

What could be happening already is damage to the Jones Day brand. Branding careers Current Affairs legal Media Personal Musings Selling Values WritingClass action gender discrimination lawsuit "Nilab Tolton, et al. Jones Day" is evolving into a legal-media sensation.

2019 52

Brand China - Gets an "F" in Crisis Management

Jane Genova: Speechwriter - Ghostwriter

  Obviously, Brand China is suffering a major backlash globally. Its documented lack of transparency has blown up the very concept of branding. Branding is all about guaranteeing safety in choices.   Branding Current Affairs Personal Musings Rebranding

2020 56

M.B.A. - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

  Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.

2018 52

Branding & Understanding Google

Jane Genova: Speechwriter - Ghostwriter

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century.   Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing

Lawyer Branding: THE Charles Harder

Jane Genova: Speechwriter - Ghostwriter

  If the Trump Administration implodes, that is bound to have a negative impact on the branding Harder has put together since he represented Hulk Hogan against Gawker. Branding Personal Musings PoliticsCharles Harder was not always  the  Charles Harder.

2018 52

Shemar Moore - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

That took away from the brand equity Moore had built in the Morgan role. Branding Personal Musings TelevisionShemar Moore is iconic for portraying Derek Morgan on "Criminal Minds."

2019 52

Branding of Those Caught in AdmissionsGate Loop

Jane Genova: Speechwriter - Ghostwriter

Their brands have been tarnished. " Obviously, the Caplan branding has really taken a hit.   Branding careers Current Affairs Ethics legal Personal Musings Power Rebranding Values

2019 52

The M.B.A. Brand - The Unthinkable Is Happening

Jane Genova: Speechwriter - Ghostwriter

brand has lost value.  Branding careers Current Affairs Generational Divide Intuitive Personal Musings Selling Values Web/TechThe once prestigious M.B.A.

2019 52

The World Order Post-COVID-19: Law Firms. et al. Have to Soften Branding Now

Jane Genova: Speechwriter - Ghostwriter

Beware, the old ways could get law firms branded as The Enemy.  " During this unique kind of economic upheaval, brands, including those of law firms, need to soften. Man the Political Animal has replaced Economic Man. At least in the corridors of power.

2020 52

Airbnb Branding in Play - At the Worst of Times

Jane Genova: Speechwriter - Ghostwriter

It can also tarnish the brand. Branding Current Affairs Media Personal Musings Politics Selling Web/TechAirbnb has been planning an IPO. Since it was one of the few unicorns which was profitable, things were looking very good. That was then.

2020 52

Tired Theatrics: The Eroding Alan Dershowitz Brand

Jane Genova: Speechwriter - Ghostwriter

Dershowitz already damaged his brand on conservative television, as an advocate for Donald Trump. This could not end well for the Dershowitz legalities and branding

2019 52

Elite Branding v. Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding Personal MusingsThat's the way it is. And likely that's the way it will continue to be in the near future.

2018 52

Brand Part II: Exploiting Your Brand

Speaker Launcher

When you develop a strong brand, one that is sticky (ie., Here are some tips for exploiting your brand: 1. Every time people see your e-mail address, you have an opportunity to promote your name or your brand. people will remember it) you’ll want to splash it everywhere!

Roman Catholic Church in America - Another Attack on the Brand

Jane Genova: Speechwriter - Ghostwriter

The Roman Catholic Church had been among the most powerful and enduring brands globally. Branding Current Affairs legal Media Personal Musings Politics Power Rebranding Religion Values

2020 52

Hustle Trumps Branding

Jane Genova: Speechwriter - Ghostwriter

From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand.

2015 68

Personal Branding - A Useful Concept Gone Berserk

Jane Genova: Speechwriter - Ghostwriter

Some recall when management consultant introduced the concept of  Personal Brand.  That's why in America, where success is the unofficial religion, personal branding evolved into a must-do. The issue is: Did that help the brand or hurt the brand

2019 56

Dennis Hartley - Yet Another Tarnished Legal Brand

Jane Genova: Speechwriter - Ghostwriter

But Hartley's brand will also be tarnished by being disbarred. Branding careers Current Affairs Ethics Games Intuitive legal Media Personal Musings ValuesHe will always be known as the lawyer who represented Timothy McVeigh on appeal. That icon is Dennis Hartley.

2019 52

Brand MBA Takes Another Hit

Jane Genova: Speechwriter - Ghostwriter

  BrandingMedia outlets have already made it well known that applications to MBA programs are down. The Boston Globe documents that at a 1.8% decline in 2017. But the emerging story now, reports the Boston Globe, is the 10.5% plunge in 2017 of applications from those outside the U.S.

2018 52