INDUSTRY INSIGHTS YOUR PEERS ARE READING
Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. Then I see their presentation and the branding has gone out of the window! MORE
Yet, some economists and many financial planners have been labeling us "Brand Dumb." Books Branding careers Current Affairs Games Generational Divide Personal Musings Values Web/TechSomehow we made it through multiple economic downturns, including the whopper of 2008. MORE
BrandingMedia outlets have already made it well known that applications to MBA programs are down. The Boston Globe documents that at a 1.8% decline in 2017. But the emerging story now, reports the Boston Globe, is the 10.5% plunge in 2017 of applications from those outside the U.S. MORE
Cheryl is the founder of NextMapping™, which was developed as a proprietary business solution brand that encompasses all […]. The post How to Expand and Grow Your Brand with Cheryl Cran appeared first on Jane Atkinson. How many times have you reinvented your brand? MORE
And, at one time, he leveraged making fun of himself as a branding device. " And that's: Never hesitate to change your brand. Branding is a fluid process. The political experts and media got it very wrong during Campaign 2016. MORE
Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century. Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing MORE
New York marketing professor Scott Galloway claims branding is dead. But in BigLaw, branding is still a powerful platform for preventing client churn and developing new business. After all, brands function to reassure purchasers that they are making the wisest choice. MORE
Alcoholics Anonymous (AA) has become a troubled brand. That branding helped generate myriad other 12-step programs. Branding Current Affairs legal Media Personal Musings Politics Public Speaking Science Selling Television Values MORE
Branding Current Affairs Games Personal Musings SellingIn the good old days of SAC, master of the universe Steve Cohen averaged about a 30% ROI for investors. That was then. He had been banned by the SEC to accept outside investor funds. MORE
igLaw firms, such as Skadden, are their brands. The current challenge has been to differentiate those brands from the competition. Now, with wide-ranging investigations of misconduct of all sorts, those brands frequently are pulled in. Branding Personal Musings MORE
That could deflate some of the momentum in the Boston branding as the cool city for lawyers, techies, students, and real estate. Branding Personal Musings TelevisionBoston isn't the kind of urban area we associate with mean streets and crime. MORE
That took away from the brand equity Moore had built in the Morgan role. Branding Personal Musings TelevisionShemar Moore is iconic for portraying Derek Morgan on "Criminal Minds." MORE
Two class action lawsuits over talcum power aren't hurting Johnson & Johnson's branding with millennials. So, one takeaway here is that organizations which have built up branding goodwill will be judged less harshly when there is trouble. MORE
Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college. MORE
Branding Current Affairs Games legal Media Personal Musings Politics ValuesOn Abovethelaw, lawyer-journalist, Kathryn Rubino, raises the question: Does association with Trumpism carry a stigma in the legal sector? Here you can read the details. MORE
This jury verdict hurts the brand and the pocketbook of law firm Morgan & Morgan. The brand can be put in play. Branding legal Personal MusingsIts leadership says the law firm will appeal. MORE
No surprise, some at dinner jumped right in with the mythology surrounding Brand Mexico. Branding Current Affairs Dreams Games Media Personal Musings Rebranding Travel Values Web/Tech"My girlfriend and I will semi-retire in Mexico." MORE
When you develop a strong brand, one that is sticky (ie., Here are some tips for exploiting your brand: 1. Every time people see your e-mail address, you have an opportunity to promote your name or your brand. people will remember it) you’ll want to splash it everywhere! MORE
The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying. MORE
In the face of a more competitive market, its chief executive officer Mindy Grossman had changed its branding from sensible weight loss to wellness. She may also be, just like WW, taking a hit to her own branding. Branding Food and Drink Personal Musings MORE
Some, such as Scott Galloway, contend search engines and Alexa are killing branding. " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor. Branding MORE
From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand. MORE
As part of the attempted brand cleanse the general counsel Carol Mauch Amir and the provost Michael Quick will be leaving their positions in June. The timing is lousy for these serial hits to the USC brand. But its leadership has big challenges ahead to restore the brand and prevent new scandals. Branding Personal MusingsThe scandals at USC were and some remain high profile. MORE
In today’s ever-changing and increasingly-competitive business landscape, it’s no longer enough to define your company’s brand, you’ve got to also develop your own personal brand. MORE
Branding Current Affairs Food and Drink legal Media Personal Musings Science SellingRight now, many are having flashbacks to those old black-and-white news reels and films about law enforcement breaking up moonshine operations during Prohibition in the U.S. MORE
An obvious danger of branching out from a clear mission is the dilution of the brand. Branding legal Personal Musings Politics TelevisionFrom the get-go, ACLU has been controversial. MORE
One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation. MORE
Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding Personal MusingsThat's the way it is. And likely that's the way it will continue to be in the near future. MORE
They can also eat away brand equity. Branding legal ScienceToday, the jury for the California Superior Court for Alameda County awarded plaintiff Patricia Schmitz $12 million. The defendants were Johnson & Johnson and Colgate-Palmolive. MORE
Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate. MORE
Brand Dershowitz. Now, some watchers of retired Harvard Law professor Alan Dershowitz are speculating that he has put his branding at risk through his public statements about legal matters in TrumpWorld. Branding legal Media Personal Musings MORE
At the top of the list, leverage one's work product, not an ideology, as the only branding. Branding careers Current Affairs Games Media Personal Musings Politics Public Speaking Television ValuesAt age 51 and in a field tough for female, Maria Bartiromo still dominates. MORE
If the Trump Administration implodes, that is bound to have a negative impact on the branding Harder has put together since he represented Hulk Hogan against Gawker. Branding Personal Musings PoliticsCharles Harder was not always the Charles Harder. MORE
Some recall when management consultant introduced the concept of Personal Brand. That's why in America, where success is the unofficial religion, personal branding evolved into a must-do. The issue is: Did that help the brand or hurt the brand? MORE
So, let’s talk about a big missed marketing and branding opportunity that comes with not using a branded business email address. The post Your Missed Branding Opportunity appeared first on Jane Atkinson. Every day I get about a hundred business emails. Some days, it’s even more. MORE
The legal, branding, and marketing implications of Zion Williamson' slip are massive. BrandingLawyers could be speculating. Public relations experts likely anticipate the worst. And the marketing folks at Nike hope like hell sales won't collapse. MORE
I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial. MORE
Of course, being a victim of hackers or known vulnerability to hacking damages the brand. Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens. MORE
" The downward trajectory is the story of a brand which has lost its way. This is a classic example of the peril embedded in changing a brand identity. BrandingDuring Q1, Staples continued its decline. MORE
I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial. MORE
What could be happening already is damage to the Jones Day brand. Branding careers Current Affairs legal Media Personal Musings Selling Values WritingClass action gender discrimination lawsuit "Nilab Tolton, et al. Jones Day" is evolving into a legal-media sensation. MORE
You bet, the brand is in play. BrandingChief Justice of the U.S. Supreme Court John Roberts has been a busy guy - and not just with legal issues. MORE
On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. The post Building a Profitable and Lasting Brand with Dr. Willie Jolley appeared first on Jane Atkinson. What my brand is all about. MORE
But, what's currently in play is its brand as the shiny new toy everyone who's anyone should own. The uncertainty about how could dim the once megawattage associated with the bitcoin brand more than the actual laws. MORE
Brand Related Topics Speaker Launcher
JUNE 11, 2019
So, let’s talk about a big missed marketing and branding opportunity that comes with not using a branded business email address. The post Your Missed Branding Opportunity appeared first on Jane Atkinson. Every day I get about a hundred business emails. Some days, it’s even more.
Speaker Launcher
MAY 2, 2019
Cheryl is the founder of NextMapping™, which was developed as a proprietary business solution brand that encompasses all […]. The post How to Expand and Grow Your Brand with Cheryl Cran appeared first on Jane Atkinson. How many times have you reinvented your brand?
Jane Genova: Speechwriter - Ghostwriter
MAY 24, 2019
What could be happening already is damage to the Jones Day brand. Branding careers Current Affairs legal Media Personal Musings Selling Values WritingClass action gender discrimination lawsuit "Nilab Tolton, et al. Jones Day" is evolving into a legal-media sensation.
Jane Genova: Speechwriter - Ghostwriter
JUNE 13, 2019
Branding Current Affairs Food and Drink legal Media Personal Musings Science SellingRight now, many are having flashbacks to those old black-and-white news reels and films about law enforcement breaking up moonshine operations during Prohibition in the U.S.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 21, 2019
The legal, branding, and marketing implications of Zion Williamson' slip are massive. BrandingLawyers could be speculating. Public relations experts likely anticipate the worst. And the marketing folks at Nike hope like hell sales won't collapse.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 24, 2018
You bet, the brand is in play. BrandingChief Justice of the U.S. Supreme Court John Roberts has been a busy guy - and not just with legal issues.
Jane Genova: Speechwriter - Ghostwriter
MAY 19, 2019
Some recall when management consultant introduced the concept of Personal Brand. That's why in America, where success is the unofficial religion, personal branding evolved into a must-do. The issue is: Did that help the brand or hurt the brand?
Speaker Launcher
FEBRUARY 28, 2019
On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. The post Building a Profitable and Lasting Brand with Dr. Willie Jolley appeared first on Jane Atkinson. What my brand is all about.
Jane Genova: Speechwriter - Ghostwriter
JUNE 12, 2019
They can also eat away brand equity. Branding legal ScienceToday, the jury for the California Superior Court for Alameda County awarded plaintiff Patricia Schmitz $12 million. The defendants were Johnson & Johnson and Colgate-Palmolive.
Jane Genova: Speechwriter - Ghostwriter
APRIL 3, 2019
As part of the attempted brand cleanse the general counsel Carol Mauch Amir and the provost Michael Quick will be leaving their positions in June. The timing is lousy for these serial hits to the USC brand. But its leadership has big challenges ahead to restore the brand and prevent new scandals. Branding Personal MusingsThe scandals at USC were and some remain high profile.
SketchBubble
MARCH 18, 2019
In today’s ever-changing and increasingly-competitive business landscape, it’s no longer enough to define your company’s brand, you’ve got to also develop your own personal brand.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 16, 2019
That took away from the brand equity Moore had built in the Morgan role. Branding Personal Musings TelevisionShemar Moore is iconic for portraying Derek Morgan on "Criminal Minds."
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 21, 2018
If the Trump Administration implodes, that is bound to have a negative impact on the branding Harder has put together since he represented Hulk Hogan against Gawker. Branding Personal Musings PoliticsCharles Harder was not always the Charles Harder.
Speak Schmeak
NOVEMBER 22, 2010
I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial.
Jane Genova: Speechwriter - Ghostwriter
JUNE 26, 2018
Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 12, 2018
Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding Personal MusingsThat's the way it is. And likely that's the way it will continue to be in the near future.
Dahle Communication
DECEMBER 15, 2010
Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 24, 2018
Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century. Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing
PowerPoint Tips
NOVEMBER 11, 2012
One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation.
Jane Genova: Speechwriter - Ghostwriter
JUNE 4, 2019
That could deflate some of the momentum in the Boston branding as the cool city for lawyers, techies, students, and real estate. Branding Personal Musings TelevisionBoston isn't the kind of urban area we associate with mean streets and crime.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 10, 2018
BrandingMedia outlets have already made it well known that applications to MBA programs are down. The Boston Globe documents that at a 1.8% decline in 2017. But the emerging story now, reports the Boston Globe, is the 10.5% plunge in 2017 of applications from those outside the U.S.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 12, 2019
New York marketing professor Scott Galloway claims branding is dead. But in BigLaw, branding is still a powerful platform for preventing client churn and developing new business. After all, brands function to reassure purchasers that they are making the wisest choice.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 26, 2019
In the face of a more competitive market, its chief executive officer Mindy Grossman had changed its branding from sensible weight loss to wellness. She may also be, just like WW, taking a hit to her own branding. Branding Food and Drink Personal Musings
Jane Genova: Speechwriter - Ghostwriter
MARCH 10, 2019
An obvious danger of branching out from a clear mission is the dilution of the brand. Branding legal Personal Musings Politics TelevisionFrom the get-go, ACLU has been controversial.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 23, 2018
The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.
Jane Genova: Speechwriter - Ghostwriter
JULY 8, 2015
From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand.
Jane Genova: Speechwriter - Ghostwriter
JULY 31, 2017
Alcoholics Anonymous (AA) has become a troubled brand. That branding helped generate myriad other 12-step programs. Branding Current Affairs legal Media Personal Musings Politics Public Speaking Science Selling Television Values
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 28, 2016
Of course, being a victim of hackers or known vulnerability to hacking damages the brand. Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens.
Jane Genova: Speechwriter - Ghostwriter
JUNE 17, 2016
Two class action lawsuits over talcum power aren't hurting Johnson & Johnson's branding with millennials. So, one takeaway here is that organizations which have built up branding goodwill will be judged less harshly when there is trouble.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 4, 2017
Branding Current Affairs Games legal Media Personal Musings Politics ValuesOn Abovethelaw, lawyer-journalist, Kathryn Rubino, raises the question: Does association with Trumpism carry a stigma in the legal sector? Here you can read the details.
Speak Schmeak
NOVEMBER 22, 2010
I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 7, 2019
Branding Current Affairs Games Personal Musings SellingIn the good old days of SAC, master of the universe Steve Cohen averaged about a 30% ROI for investors. That was then. He had been banned by the SEC to accept outside investor funds.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 20, 2018
Brand Dershowitz. Now, some watchers of retired Harvard Law professor Alan Dershowitz are speculating that he has put his branding at risk through his public statements about legal matters in TrumpWorld. Branding legal Media Personal Musings
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 20, 2018
igLaw firms, such as Skadden, are their brands. The current challenge has been to differentiate those brands from the competition. Now, with wide-ranging investigations of misconduct of all sorts, those brands frequently are pulled in. Branding Personal Musings
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 18, 2018
Yet, some economists and many financial planners have been labeling us "Brand Dumb." Books Branding careers Current Affairs Games Generational Divide Personal Musings Values Web/TechSomehow we made it through multiple economic downturns, including the whopper of 2008.
Jane Genova: Speechwriter - Ghostwriter
MARCH 2, 2018
But, what's currently in play is its brand as the shiny new toy everyone who's anyone should own. The uncertainty about how could dim the once megawattage associated with the bitcoin brand more than the actual laws.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 4, 2018
Some, such as Scott Galloway, contend search engines and Alexa are killing branding. " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor. Branding
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 19, 2017
And, at one time, he leveraged making fun of himself as a branding device. " And that's: Never hesitate to change your brand. Branding is a fluid process. The political experts and media got it very wrong during Campaign 2016.
Speaker Launcher
NOVEMBER 15, 2012
When you develop a strong brand, one that is sticky (ie., Here are some tips for exploiting your brand: 1. Every time people see your e-mail address, you have an opportunity to promote your name or your brand. people will remember it) you’ll want to splash it everywhere!
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 26, 2018
No surprise, some at dinner jumped right in with the mythology surrounding Brand Mexico. Branding Current Affairs Dreams Games Media Personal Musings Rebranding Travel Values Web/Tech"My girlfriend and I will semi-retire in Mexico."
Jane Genova: Speechwriter - Ghostwriter
APRIL 25, 2019
At the top of the list, leverage one's work product, not an ideology, as the only branding. Branding careers Current Affairs Games Media Personal Musings Politics Public Speaking Television ValuesAt age 51 and in a field tough for female, Maria Bartiromo still dominates.
Jane Genova: Speechwriter - Ghostwriter
MAY 20, 2015
" The downward trajectory is the story of a brand which has lost its way. This is a classic example of the peril embedded in changing a brand identity. BrandingDuring Q1, Staples continued its decline.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 30, 2018
This jury verdict hurts the brand and the pocketbook of law firm Morgan & Morgan. The brand can be put in play. Branding legal Personal MusingsIts leadership says the law firm will appeal.
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