Your Missed Branding Opportunity

Speaker Launcher

So, let’s talk about a big missed marketing and branding opportunity that comes with not using a branded business email address. The post Your Missed Branding Opportunity appeared first on Jane Atkinson. Every day I get about a hundred business emails. Some days, it’s even more.

2019 74

Senior Housing - Broken Brand

Jane Genova: Speechwriter - Ghostwriter

  Clearly, senior housing is a broken brand.   Branding Current Affairs Dreams Personal Musings"While senior-housing industry executives say there is solid evidence seniors have been better off in their care they acknowledged they have suffered a major image problem." 

2020 56

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The Social Media Branding Playbook

Jane Genova: Speechwriter - Ghostwriter

How is your social media branding doing? Employers review your social branding.  " Here's an interesting tidbit in the annals of branding. All the matters is what's getting attention for and enhancing the social brand in the now. 

2020 52

The KFC Brand - Technology, Branding, Timing

Jane Genova: Speechwriter - Ghostwriter

Soon enough the white suit evolved into the recognized branding for KFC. Sanders as human brand logo had started with a black suit.   Books Branding Bundling careers Dreams Food and Drink Games Hope Media Personal Musings Selling Travel Values Web/Tech

2020 52

Wealth - Bashed Brand

Jane Genova: Speechwriter - Ghostwriter

As Gabriel Sherman warns in Vanity Fair , if Bloomberg doesn't do that he could go down in history with the tarnished brand of being a spoiler. BrandingBuilding, preserving, and growing wealth. That's been the meme of every financial type.

2020 52

Brand Boston - Losing Its Cool?

Jane Genova: Speechwriter - Ghostwriter

Brand Boston could become a victim of COVID-19. Branding careers Current Affairs Personal Musings Rebranding ValuesBoston may be losing its cool. Especially with Millennials.

Dollar Store Branding - Excommunicado

Jane Genova: Speechwriter - Ghostwriter

" When the dollar store first entered neighborhoods, both affluent and low-income, its branding was on the side of the angels. Now, as BusinessInsider reports, the aura is off the brand.  The message is out: The dollar store in your neighborhood is not your friend.

2019 56

GE Employees & Personal Branding

Jane Genova: Speechwriter - Ghostwriter

Talk about tarnished personal brands.    Branding careers legal MediaIs GE "Another Enron?" " That's what financial expert Harry Markopolos is contending. Specifically, he's fingering billions of dollars in accounting fraud.

2019 52

How to Expand and Grow Your Brand with Cheryl Cran

Speaker Launcher

Cheryl is the founder of NextMapping™, which was developed as a proprietary business solution brand that encompasses all […]. The post How to Expand and Grow Your Brand with Cheryl Cran appeared first on Jane Atkinson. How many times have you reinvented your brand?

2019 83

Puritan Brand of Capitalism Never Anticipated the Anthony Levandowski Type

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Ethics Games legal Media Personal Musings Power Rebranding Selling Values Web/TechDuring the sentencing of former Silicon Valley engineer Anthony Levandowski, U.S. District Judge William Alsup praised his brilliance, reports Bloomberg Law.

2020 52

Mutt Branding - Hustling after Multiple Sources of Income

Jane Genova: Speechwriter - Ghostwriter

I call that "Mutt Branding." " Here is an article I published in a major public relations publication on how to manage branding when earning income from a number of sectors. Multiple source of income.

2020 52

Brand MIT - Fallout Isn't Over

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Ethics Media Politics PowerIt has become standard in a scandal to contract with a law firm to investigate. After it was disclosed that the convicted pedophile Jeffrey Epstein made sizable donations to MIT, law firm Goodwin Procter was brought in.

2020 52

Nike Brand - In Play

Jane Genova: Speechwriter - Ghostwriter

The legal, branding, and marketing implications of Zion Williamson' slip are massive.   BrandingLawyers could be speculating. Public relations experts likely anticipate the worst. And the marketing folks at Nike hope like hell sales won't collapse.

2019 52

Brands: Both Edelman's and Its Client Kodak's Put in Play

Jane Genova: Speechwriter - Ghostwriter

  Branding Current Affairs legal MediaDarkness can fall fast. And it did for the Kodak $765 million loan for the old-line corporation to pivot to being a pharma player. As MarketWatch reports, that deal has been put on hold until allegations are cleared up about insider trading or the unauthorized disclosure of material which is nonpublic information.

2020 40

Educators need some new branding

Dahle Communication

Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate.

Brand 189

Brand SCOTUS in Play

Jane Genova: Speechwriter - Ghostwriter

You bet, the brand is in play. BrandingChief Justice of the U.S. Supreme Court John Roberts has been a busy guy - and not just with legal issues.

2018 52

8 steps to add branding to your presentations

PowerPoint Tips

One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation.

2012 245

Costa Rica, Tainted Alcohol & Branding (it's always about the brand)

Jane Genova: Speechwriter - Ghostwriter

Brand Costa Rica got hit hard. Branding Current Affairs Food and Drink Media Personal Musings Rebranding Selling TravelThe numbers are in. The Ministry of Health in Costa Rica announced that since June, 25 have died from consuming alcohol tainted with methanol.

2019 52

The Robert Kraft Branding Phenomenon

Jane Genova: Speechwriter - Ghostwriter

The Robert Kraft brand really never took a hit. Branding Current Affairs Games legal Personal Musings Power Sports ValuesThat was despite the high-profile pounding by law enforcement for alleged solicitation of prostitution in Juniper, Florida.

2019 52

New York City's Suicide Branding

Jane Genova: Speechwriter - Ghostwriter

In addition, the extreme careerism, along with the uncertainty, insecurity, and ups/downs that generates, has also created its branding for The Hanging Times. Branding Current Affairs Personal Musings

Death of a Brand: "Sussex Royal"

Jane Genova: Speechwriter - Ghostwriter

It is reported, notes the Daily Mail , that Queen Elizabeth has banned the couple's use of the "Sussex Royal' brand. Like the umbrella Oreo brand, under that trademark would be myriad products.  Many entrepreneurs have early setbacks.

2020 52

Brand Jones Day - Another Blow

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs legal Media Personal Musings Web/TechThe confidentiality of grand jury testimony is protected. So, that should have been redacted in the motion by Jones Day to dismiss "US v. Indivior." " Here is that motion.

2019 52

SoftBank - Badly Tarnished Global Brand

Jane Genova: Speechwriter - Ghostwriter

Ever since WeWork began collapsing and folks got it that Uber may never achieve profitability, shade has been thrown on the SoftBank brand. Now, the brand is going through the worst of times.   Branding Media Personal Musings Web/TechThat once high-flyer had touted its investments in those startups as, well, trophies. That was then. The Wall Street Journal reports that sources disclose that some major investors in SoftBank have become very jittery.

2019 43

Did Career Women's Growing Confidence Kill the Ann Taylor Brand?

Jane Genova: Speechwriter - Ghostwriter

The Ann Taylor brand is attached to Career Women's Power Suit in the 1980s. The power outage happened years ago for that brand.   Books Branding careers Current Affairs Games Intuitive Personal Musings Power Rebranding Selling ValuesWearing its apparel in the workplace - and later as casual attire on the boss' yacht - was mistake-proof. Mistakes for The Professional Women were not easily forgiven. That was then. Since then women gained confidence.

2020 43

Robinbood Puts Fintech Branding in Play

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs legal Media Web/TechRobinhood is shaking confidence in fintech. Yesterday, the trading app had its second major outage, reports Forbes.

2020 52

MA Senate Race - Could Kennedy Branding Force Out Incumbent?

Jane Genova: Speechwriter - Ghostwriter

  In addition, there is the Kennedy brand.   Branding careers Current Affairs DigitalInfluencer Games Generational Divide Media Personal Musings Politics Power Public Speaking Values Web/TechMedia focus is back on the high-profile Massachusetts U.S. Senate race.

2020 56

Brand Saint David's - Another Elite School Gets Hit with Allegation of Sexual Exploitation of Student

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs legal Personal Musings Power ValuesParents might be thinking: Thank havens, we couldn't afford those elite private elementary and high schools.

2020 52

Branding & Understanding Google

Jane Genova: Speechwriter - Ghostwriter

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century.   Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing

2018 52

Branding Freefall - Both SoftBank, Masayoski Son

Jane Genova: Speechwriter - Ghostwriter

This time the hit to SoftBank branding and that of its supposed visionary head results from the ill-fated in Wag.   Of course, brands can recover. animal companions Branding Media Personal Musings Web/Tech

2019 52

M.B.A. - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

  Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.

2018 52

Jones Day Brand in Play

Jane Genova: Speechwriter - Ghostwriter

What could be happening already is damage to the Jones Day brand. Branding careers Current Affairs legal Media Personal Musings Selling Values WritingClass action gender discrimination lawsuit "Nilab Tolton, et al. Jones Day" is evolving into a legal-media sensation.

2019 52

Building a Profitable and Lasting Brand with Dr. Willie Jolley

Speaker Launcher

On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. The post Building a Profitable and Lasting Brand with Dr. Willie Jolley appeared first on Jane Atkinson. What my brand is all about.

2019 80

The Car, No Matter The Brand

Jane Genova: Speechwriter - Ghostwriter

That shift in perception could impact all brands, even the designer ones.  Branding careers Current Affairs Games Green green Intuitive legal Media Personal Musings Politics Power Religion Travel Values Web/Tech

2019 56

Tarnished Brand - David Boies Doesn't Retire

Jane Genova: Speechwriter - Ghostwriter

David Boies isn't going gently into the night - despite all the major hits to his branding. To protect the brand of the firm he founded - Boies Schiller Flexner - Boies might have retired. Dershowitz himself, however, has become a tarnished brand.

2019 52

Branding Caves to Financial Survival - But RIF Messaging Embeds Compassion

Jane Genova: Speechwriter - Ghostwriter

Yeah, protect the branding.  There's no taking refuge in magical thinking about what employers will do to preserve their brand. Financial survival is mandating ignoring any damage to the brand by a reduction in force and simply pruning the manpower.

2020 52

Brands As Platforms - Even Law Firms Are Getting It

Jane Genova: Speechwriter - Ghostwriter

And among what's in the post stage is branding. As experts, including Patrick Hanlon, put it: The brand is now a platform.    You might be dubious about law brands as platforms. It's the "post" era in lots of things in business.

2020 52

3 Strategies High-Performing Brands Use to Communicate Data

Duarte Blog

The post 3 Strategies High-Performing Brands Use to Communicate Data appeared first on Duarte.

2020 55

The AAA Brand - Not What My Father Described to Me

Jane Genova: Speechwriter - Ghostwriter

  Branding Current Affairs Games Personal Musings Politics Rebranding Selling Travel ValuesAccording to Nerd Wallet , maintaining a car puts us back, on average, more than $700 a month. Late last September, I decided to eliminate that fixed cost. Yes, I plowed the funds into my retirement account. The car I donated to Kars4Kids. And that was that. Since 2014, my two boutiques had operated totally on a telecommuting basis. Who needed four wheels? 

2020 46

Shemar Moore - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

That took away from the brand equity Moore had built in the Morgan role. Branding Personal Musings TelevisionShemar Moore is iconic for portraying Derek Morgan on "Criminal Minds."

2019 52

Boies Schiller Flexner Brand (2015 - 2020)

Jane Genova: Speechwriter - Ghostwriter

Therefore, this malpractice lawsuit throws additional shadow on the once-golden Boies Schiller Flexner brand.   Branding Bundling Current Affairs legal Media Personal Musings Rebranding Web/Tech WritingLegal malpractice. Breach of fiduciary duty. Vicarious liability. Unjust enrichment. Restitution  Those are the allegations in the lawsuit "Telebrands Corps and Bullhead.com v. David Boies, et al."

2020 40

Elite Branding v. Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding Personal MusingsThat's the way it is. And likely that's the way it will continue to be in the near future.

2018 52

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Of course, being a victim of hackers or known vulnerability to hacking damages the brand.   Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens.

2016 56

Elizabeth Warren, et al. - Tarnished Brands

Jane Genova: Speechwriter - Ghostwriter

In a sense, her brand has been forever tarnished.  So Warren's Next is totally open as a possible game-changer for her brand.   Branding Current Affairs Games Personal Musings PoliticsSome media outlets, such as The Guardian , are still covering Elizabeth Warren. But, essentially, she's over as a presidential candidate. Her "I'm Not Really Here" performance in the debate before the New Hampshire primary did her in.

2020 43