Brand SCOTUS in Play

Jane Genova: Speechwriter - Ghostwriter

You bet, the brand is in play. BrandingChief Justice of the U.S. Supreme Court John Roberts has been a busy guy - and not just with legal issues.

2018 52

Branding Dead? Not in Legal Sector

Jane Genova: Speechwriter - Ghostwriter

New York marketing professor Scott Galloway claims branding is dead. But in BigLaw, branding is still a powerful platform for preventing client churn and developing new business. After all, brands function to reassure purchasers that they are making the wisest choice.

2019 52

Shemar Moore - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

That took away from the brand equity Moore had built in the Morgan role. Branding Personal Musings TelevisionShemar Moore is iconic for portraying Derek Morgan on "Criminal Minds."

2019 52

Lawyer Branding: THE Charles Harder

Jane Genova: Speechwriter - Ghostwriter

  If the Trump Administration implodes, that is bound to have a negative impact on the branding Harder has put together since he represented Hulk Hogan against Gawker. Branding Personal Musings PoliticsCharles Harder was not always  the  Charles Harder.

2018 52

Why branding is essential for your presentations

PowerPoint Tips

Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. Then I see their presentation and the branding has gone out of the window!

2014 193

Elite Branding v. Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding Personal MusingsThat's the way it is. And likely that's the way it will continue to be in the near future.

2018 52

Brand MBA Takes Another Hit

Jane Genova: Speechwriter - Ghostwriter

  BrandingMedia outlets have already made it well known that applications to MBA programs are down. The Boston Globe documents that at a 1.8% decline in 2017. But the emerging story now, reports the Boston Globe, is the 10.5% plunge in 2017 of applications from those outside the U.S.

2018 52

Branding & Understanding Google

Jane Genova: Speechwriter - Ghostwriter

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century.   Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing

Brands. Door. Money.

Speak Schmeak

I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial.

Brand 196

Steve Cohen Brand - Long Way from Restored

Jane Genova: Speechwriter - Ghostwriter

  Branding Current Affairs Games Personal Musings SellingIn the good old days of SAC, master of the universe Steve Cohen averaged about a 30% ROI for investors. That was then. He had been banned by the SEC to accept outside investor funds.

2019 52

Mark Kelly - Can Strong Branding Transcend Conservative Politics?

Jane Genova: Speechwriter - Ghostwriter

  With that branding already established, it's no surprise that Kelly is running for a political office.   Branding Music Personal Musings PoliticsMusician Elton John knew to select the right topics to sing about.

2019 52

Educators need some new branding

Dahle Communication

Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate.

Brand 189

8 steps to add branding to your presentations

PowerPoint Tips

One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation.

2012 246

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.

2018 52

Brand Dershowitz - All the Wrong Moves

Jane Genova: Speechwriter - Ghostwriter

Brand Dershowitz. Now, some watchers of retired Harvard Law professor Alan Dershowitz are speculating that he has put his branding at risk through his public statements about legal matters in TrumpWorld. Branding legal Media Personal Musings

2018 52

Brand Mexico - Beyond the Cartel Hysteria

Jane Genova: Speechwriter - Ghostwriter

No surprise, some at dinner jumped right in with the mythology surrounding Brand Mexico. Branding Current Affairs Dreams Games Media Personal Musings Rebranding Travel Values Web/Tech"My girlfriend and I will semi-retire in Mexico."

2018 52

65+ - We're Being Labeled "Brand Dumb"

Jane Genova: Speechwriter - Ghostwriter

Yet, some economists and many financial planners have been labeling us "Brand Dumb." Books Branding careers Current Affairs Games Generational Divide Personal Musings Values Web/TechSomehow we made it through multiple economic downturns, including the whopper of 2008.

2018 56

Branding - Disruptor Role in Legal Services

Jane Genova: Speechwriter - Ghostwriter

Some, such as Scott Galloway, contend search engines and Alexa are killing branding. " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor.   Branding

2018 52

Selling Enlightenment - Growing Number of Brands

Jane Genova: Speechwriter - Ghostwriter

There are many brands available, at all price points.  Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. The enlightenment game is not new.

2018 56

Alcoholics Anonymous - Troubled Brand

Jane Genova: Speechwriter - Ghostwriter

Alcoholics Anonymous (AA) has become a troubled brand. That branding helped generate myriad other 12-step programs.   Branding Current Affairs legal Media Personal Musings Politics Public Speaking Science Selling Television Values

2017 52

The Morgan & Morgan Law Firm Brand

Jane Genova: Speechwriter - Ghostwriter

This jury verdict hurts the brand and the pocketbook of law firm Morgan & Morgan. The brand can be put in play.   Branding legal Personal MusingsIts leadership says the law firm will appeal.

2018 52

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Of course, being a victim of hackers or known vulnerability to hacking damages the brand.   Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens.

2016 56

Hustle Trumps Branding

Jane Genova: Speechwriter - Ghostwriter

From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand.

2015 68

Big Legal Brands, Big Trouble

Jane Genova: Speechwriter - Ghostwriter

igLaw firms, such as Skadden, are their brands. The current challenge has been to differentiate those brands from the competition. Now, with wide-ranging investigations of misconduct of all sorts, those brands frequently are pulled in.     Branding Personal Musings

2018 52

Brand Bitcoin - No Longer Megawatt

Jane Genova: Speechwriter - Ghostwriter

But, what's currently in play is its brand as the shiny new toy everyone who's anyone should own. The uncertainty about how could dim the once megawattage associated with the bitcoin brand more than the actual laws. 

2018 52

McKinsey Brand - Most Serious Attack Yet, This Time by Former Insider

Jane Genova: Speechwriter - Ghostwriter

  However, an article on CurrentAffairs.org may operate as the tipping point, causing major damage to the brand. In professional services, brands remain an important entity. A heavily tarnished brand could be its undoing.

2019 56

Professional Services Firms - Fewer Insultated by Premium Branding

Jane Genova: Speechwriter - Ghostwriter

Those are the firms branded as the ones corporate general counsels use to prevent being fired during bet the range litigation and high stakes transactions.  In professional services, long insulated by old-fashioned premium branding, price is emerging as a deal-breaker.   Branding Current Affairs Ethics Games Intuitive legal Media Personal Musings Rebranding Values

2019 40

BigLaw, Big Brands & Trumpism

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs Games legal Media Personal Musings Politics ValuesOn Abovethelaw, lawyer-journalist, Kathryn Rubino,  raises the question: Does association with Trumpism carry a stigma in the legal sector? Here you can read the details.

2017 56

Johnson & Johnson & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Two class action lawsuits over talcum power aren't hurting Johnson & Johnson's branding with millennials. So, one takeaway here is that organizations which have built up branding goodwill will be judged less harshly when there is trouble.

2016 56

Brands. Door. Money.

Speak Schmeak

I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial.

Brand 151

BigLaw Brands - How Much Politics Can They Weather?

Jane Genova: Speechwriter - Ghostwriter

The question hovering over these development is this: Is the Skadden Arps brand strong enough to weather this crisis?   Reflection: What does it take to blow up the brand of a powerful law firm? Branding legal Personal Musings Politics

2019 52

Les Moonves - Can He Rehab His Brand?

Jane Genova: Speechwriter - Ghostwriter

Cohan in Vanity Fair , Moonves is already in the early stages of doing rehab on his brand - if that's possible. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 52

Branding - Work in Progress

Jane Genova: Speechwriter - Ghostwriter

And, at one time, he leveraged making fun of himself as a branding device. " And that's: Never hesitate to change your brand. Branding is a fluid process. The political experts and media got it very wrong during Campaign 2016.

2017 52

Brand WW Struggling to Signal Health/Wellness, Attract Males

Jane Genova: Speechwriter - Ghostwriter

Brand WW used to be your mother's Weight Watchers.   Branding Content-provider Current Affairs Personal Musings Values Web/TechMom's goal was to be slim. 

2018 56

Re-branding: Down the rabbit hole and a new era for this blog

Kate's Voice

For the past 10 years, I have been writing Kate’s Voice and been honored with a growing, loyal following and recognition by groups such as Global Gurus, as well as many individuals who I respect and admire. I’ve enjoyed the ride.

2018 130

Leslie Moonves Scandal - It's About the Brands

Jane Genova: Speechwriter - Ghostwriter

Post- The New Yorker allegations about sexual misconduct by CBS CEO Leslie Moonves, brands are in play. That's how branding operates. The brands affected include: His own. As everyone in public relations know, the accuracy of accusations has little to do with branding.

2018 52

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Brand Weight Watchers - Not Buzzworthy, Not Any More

Jane Genova: Speechwriter - Ghostwriter

With the exception of old-line brand Weight Watchers.  That could disrupt the stuck branding.  Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.     Branding

2018 56

Staples - Lost Brand

Jane Genova: Speechwriter - Ghostwriter

" The downward trajectory is the story of a brand which has lost its way. This is a classic example of the peril embedded in changing a brand identity. BrandingDuring Q1, Staples continued its decline.

2015 65

Brand Part II: Exploiting Your Brand

Speaker Launcher

When you develop a strong brand, one that is sticky (ie., Here are some tips for exploiting your brand: 1. Every time people see your e-mail address, you have an opportunity to promote your name or your brand. people will remember it) you’ll want to splash it everywhere!

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

  One reason is that Goodwill Retail has established itself as the best value brand around.  Plus,   animal companions Branding Current Affairs Ethics Games Generational Divide legal Media Personal Musings Selling Sports Travel Values Web/Tech

2016 69