Speaker Launcher

JUNE 11, 2019

So, let’s talk about a big missed marketing and branding opportunity that comes with not using a branded business email address. The post Your Missed Branding Opportunity appeared first on Jane Atkinson. Emerging Speaker Rising Superstar Speaker Seasoned Speaker Speaker Marketing branded email address branding your speaking business marketing your speaking business missed branding opportunitiesEvery day I get about a hundred business emails.

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Jane Genova: Speechwriter - Ghostwriter

MAY 12, 2020

  Clearly, senior housing is a broken brand.   Branding Current Affairs Dreams Personal Musings"While senior-housing industry executives say there is solid evidence seniors have been better off in their care they acknowledged they have suffered a major image problem."  "  - Peter Grant, The Wall Street Journal , May 12, 2020. 

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Jane Genova: Speechwriter - Ghostwriter

JANUARY 5, 2020

Soon enough the white suit evolved into the recognized branding for KFC. Sanders as human brand logo had started with a black suit.   Books Branding Bundling careers Dreams Food and Drink Games Hope Media Personal Musings Selling Travel Values Web/TechThere was a time - and it wasn't that long ago - when it was easier and less expensive to "try on" careers. And that was exactly what Harland Sanders, born in 1890, did.

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Jane Genova: Speechwriter - Ghostwriter

MARCH 4, 2020

As Gabriel Sherman warns in Vanity Fair , if Bloomberg doesn't do that he could go down in history with the tarnished brand of being a spoiler. BrandingBuilding, preserving, and growing wealth. That's been the meme of every financial type. Recently it has become the American Dream. Being able to buy a house? Too limited a vision of success in America. That mindset is going through a psychic shift.

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Jane Genova: Speechwriter - Ghostwriter

JUNE 28, 2020

How is your social media branding doing? Employers review your social branding.  " Here's an interesting tidbit in the annals of branding. The composite social brand is what counts, not being the author of a book, at least not one which isn't a best-seller or a juicy expose. All the matters is what's getting attention for and enhancing the social brand in the now. 

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Jane Genova: Speechwriter - Ghostwriter

SEPTEMBER 5, 2019

" When the dollar store first entered neighborhoods, both affluent and low-income, its branding was on the side of the angels. Now, as BusinessInsider reports, the aura is off the brand.    Branding Current Affairs Film Food and Drink Games legal Media Personal Musings Rebranding Selling Travel ValuesThe message is out: The dollar store in your neighborhood is not your friend.

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Jane Genova: Speechwriter - Ghostwriter

APRIL 4, 2020

Brand Boston could become a victim of COVID-19. Branding careers Current Affairs Personal Musings Rebranding ValuesBoston may be losing its cool. Especially with Millennials. In fact, in Boston Magazine , Sofia Rivera reports that relocating to the suburbs is becoming an attractive idea. There could even be an exodus of young married and families "this (COVID-19) is all over."

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Speaker Launcher

MAY 2, 2019

Cheryl is the founder of NextMapping™, which was developed as a proprietary business solution brand that encompasses all […]. The post How to Expand and Grow Your Brand with Cheryl Cran appeared first on Jane Atkinson. Cheryl is the founder of NextMapping™, which was developed as a proprietary business solution brand that encompasses all of Cheryl’s work and research on the future of work and the leadership needed to navigate change in the workplace.

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Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 26, 2019

Ever since WeWork began collapsing and folks got it that Uber may never achieve profitability, shade has been thrown on the SoftBank brand. Now, the brand is going through the worst of times.   Branding Media Personal Musings Web/TechThat once high-flyer had touted its investments in those startups as, well, trophies. That was then. The Wall Street Journal reports that sources disclose that some major investors in SoftBank have become very jittery.

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Jane Genova: Speechwriter - Ghostwriter

AUGUST 16, 2019

Talk about tarnished personal brands.    Branding careers legal MediaIs GE "Another Enron?" " That's what financial expert Harry Markopolos is contending. Specifically, he's fingering billions of dollars in accounting fraud. If he is right, he will earn quite a bit of money for calling this. Here are more details from BusinessInsider.    Money being earned is always a good story.

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Jane Genova: Speechwriter - Ghostwriter

JULY 27, 2020

I call that "Mutt Branding." " Here is an article I published in a major public relations publication on how to manage branding when earning income from a number of sectors. Multiple source of income.

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Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 21, 2019

The legal, branding, and marketing implications of Zion Williamson' slip are massive.   BrandingLawyers could be speculating. Public relations experts likely anticipate the worst. And the marketing folks at Nike hope like hell sales won't collapse. Video caught every nanosecond of how, during Duke's basketball game against North Carolina, his foot slid, his Nike shoe exploded, and he wound up sprawled on the floor.

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Dahle Communication

DECEMBER 15, 2010

Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate. While I am only a half-time teacher (working on Dahle Communication Group the other half) I do really enjoy my time at school working with those kids. Here is the dilemma: my daughter says she wants to be a teacher. I say dilemma because I am not sure that I even want her to be a teacher.

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Jane Genova: Speechwriter - Ghostwriter

AUGUST 5, 2020

Branding careers Current Affairs Ethics Games legal Media Personal Musings Power Rebranding Selling Values Web/TechDuring the sentencing of former Silicon Valley engineer Anthony Levandowski, U.S. District Judge William Alsup praised his brilliance, reports Bloomberg Law.

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Jane Genova: Speechwriter - Ghostwriter

DECEMBER 24, 2018

You bet, the brand is in play. BrandingChief Justice of the U.S. Supreme Court John Roberts has been a busy guy - and not just with legal issues. Since the appointment of Brett Kavanaugh to SCOTUS, Roberts has embraced the public relations mission of preserving respect for the highest court in the land. His message has been: The Court is not partisan. It is neither Democrat nor Republican.

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PowerPoint Tips

NOVEMBER 11, 2012

One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Large companies do sometimes have professionally designed templates that match their branding but even then, in my experience, presenters often misuse or don’t use those templates, with sloppy results. Why brand your presentation? How to add branding to a presentation.

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Jane Genova: Speechwriter - Ghostwriter

AUGUST 19, 2019

Brand Costa Rica got hit hard. Branding Current Affairs Food and Drink Media Personal Musings Rebranding Selling TravelThe numbers are in. The Ministry of Health in Costa Rica announced that since June, 25 have died from consuming alcohol tainted with methanol. In addition, another 34 became ill. Methanol increases the volume of the liquid and intensifies its effects.

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Jane Genova: Speechwriter - Ghostwriter

APRIL 3, 2019

As part of the attempted brand cleanse the general counsel Carol Mauch Amir and the provost Michael Quick will be leaving their positions in June. The timing is lousy for these serial hits to the USC brand. But its leadership has big challenges ahead to restore the brand and prevent new scandals.     Branding Personal MusingsThe scandals at USC were and some remain high profile.

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Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 15, 2020

In a sense, her brand has been forever tarnished.  So Warren's Next is totally open as a possible game-changer for her brand.   Branding Current Affairs Games Personal Musings PoliticsSome media outlets, such as The Guardian , are still covering Elizabeth Warren. But, essentially, she's over as a presidential candidate. Her "I'm Not Really Here" performance in the debate before the New Hampshire primary did her in.

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Jane Genova: Speechwriter - Ghostwriter

SEPTEMBER 3, 2019

The Robert Kraft brand really never took a hit. Branding Current Affairs Games legal Personal Musings Power Sports ValuesThat was despite the high-profile pounding by law enforcement for alleged solicitation of prostitution in Juniper, Florida. The Wall Street Journal reports two things. One, Kraft remains the NFL's power broker. And, two the case against him is withering. How did Kraft protect himself from descending into the seventh hell of sports scandals?

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Jane Genova: Speechwriter - Ghostwriter

SEPTEMBER 1, 2019

In addition, the extreme careerism, along with the uncertainty, insecurity, and ups/downs that generates, has also created its branding for The Hanging Times. Branding Current Affairs Personal MusingsHuman beings in West Palm Beach, Florida are struggling to prepare right to survive Dorian. The message coming from the news media is that the residents want to live out what could be a catastrophic act of nature. Many people migrate there from other parts of the U.S. to enjoy life. 

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Jane Genova: Speechwriter - Ghostwriter

AUGUST 28, 2020

Dating back to the time when Tom Peters dominated management theory and practice, professionals have been hammered to develop a "personal brand." " The Peters' meme in the late 1990s was  The Brand Called You. What we see is the brand. 

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Jane Genova: Speechwriter - Ghostwriter

SEPTEMBER 14, 2019

Branding Current Affairs legal Media Personal Musings Web/TechThe confidentiality of grand jury testimony is protected. So, that should have been redacted in the motion by Jones Day to dismiss "US v. Indivior." " Here is that motion. The lawsuit alleged fraud in the marketing of an opioid.    It turns out the redaction process, which Jones Day partner Jams Wooley used at the Cleveland office, didn't conceal that testimony. And, U.S.

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Jane Genova: Speechwriter - Ghostwriter

MAY 18, 2020

Therefore, this malpractice lawsuit throws additional shadow on the once-golden Boies Schiller Flexner brand.   Branding Bundling Current Affairs legal Media Personal Musings Rebranding Web/Tech WritingLegal malpractice. Breach of fiduciary duty. Vicarious liability. Unjust enrichment. Restitution  Those are the allegations in the lawsuit "Telebrands Corps and Bullhead.com v. David Boies, et al."

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Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 18, 2020

It is reported, notes the Daily Mail , that Queen Elizabeth has banned the couple's use of the "Sussex Royal' brand. Like the umbrella Oreo brand, under that trademark would be myriad products.    The official reason given is that since the two are no longer royals the royal branding is not proper. If this reported development is on the money, Harry and Meghan will have to go back to the drawing board for their branding.

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Jane Genova: Speechwriter - Ghostwriter

JULY 24, 2020

The Ann Taylor brand is attached to Career Women's Power Suit in the 1980s. The power outage happened years ago for that brand.   Books Branding careers Current Affairs Games Intuitive Personal Musings Power Rebranding Selling ValuesWearing its apparel in the workplace - and later as casual attire on the boss' yacht - was mistake-proof. Mistakes for The Professional Women were not easily forgiven. That was then. Since then women gained confidence.

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Jane Genova: Speechwriter - Ghostwriter

JULY 22, 2019

Branding legal Media Personal Musings RebrandingItalian law. That's how much of the world came to know Amanda Knox. Global media positioned and packaged her as a a kind of young American beauty pitted against an complex ancient system of legalities. Poor thing. Was she cold in that Italian prison? So, in the appeal of her conviction in the murder of a roommate when she got off many rejoiced. She returned to a life in the U.S. amid great fanfare. A star was born.

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Speaker Launcher

FEBRUARY 28, 2019

On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. The post Building a Profitable and Lasting Brand with Dr. Willie Jolley appeared first on Jane Atkinson. On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. What my brand is all about.

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Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 24, 2018

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century.   Branding Current Affairs DigitalInfluencer Web/Tech Weblogs WritingThat is to copy the link and email it to those they anticipate will be sympathetic.

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Jane Genova: Speechwriter - Ghostwriter

JUNE 26, 2018

  Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college. But when it comes to advanced degrees, specifically the professional ones, the debate is catching fire: Should those seeking success invest time and money (and the opportunity cost of probably not working full-time when studying) in matriculating for the JD or the M.B.A.

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Jane Genova: Speechwriter - Ghostwriter

MAY 24, 2019

What could be happening already is damage to the Jones Day brand. Branding careers Current Affairs legal Media Personal Musings Selling Values WritingClass action gender discrimination lawsuit "Nilab Tolton, et al. Jones Day" is evolving into a legal-media sensation. And who's not looking so hot is defendant Jones Day which is representing itself. Here is a copy of the complaint.

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Jane Genova: Speechwriter - Ghostwriter

MARCH 10, 2020

Branding Current Affairs legal Media Web/TechRobinhood is shaking confidence in fintech. Yesterday, the trading app had its second major outage, reports Forbes. During the day it did get it partially restored and explained this one wasn't caused by the same factors which previously had shut down the app.    It was the first one which had thrown the most shade on Robinhood specifically and fintech in general. That had occurred on March 2nd when stocks had an amazing surge.

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Jane Genova: Speechwriter - Ghostwriter

JULY 21, 2020

  Branding Current Affairs Games Personal Musings Politics Rebranding Selling Travel ValuesAccording to Nerd Wallet , maintaining a car puts us back, on average, more than $700 a month. Late last September, I decided to eliminate that fixed cost. Yes, I plowed the funds into my retirement account. The car I donated to Kars4Kids. And that was that. Since 2014, my two boutiques had operated totally on a telecommuting basis. Who needed four wheels? 

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Jane Genova: Speechwriter - Ghostwriter

DECEMBER 10, 2019

This time the hit to SoftBank branding and that of its supposed visionary head results from the ill-fated in Wag.   Of course, brands can recover. animal companions Branding Media Personal Musings Web/TechThe investment world's perception of both SoftBank and its chief executive officer Masayoshi Son has gone from bad to worse. That's the dog-walking service. SoftBank's input had been $300 million or about 50% of its capitalization.

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Speaker Launcher

NOVEMBER 15, 2012

When you develop a strong brand, one that is sticky (ie., Here are some tips for exploiting your brand: 1. Every time people see your e-mail address, you have an opportunity to promote your name or your brand. Imagine that the 500 or 5000 members of that association see your presentation title (which happens to be your brand) on several occasions. Speaker Marketing speaker branding speaker coach The Wealthy Speaker 2.0

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Jane Genova: Speechwriter - Ghostwriter

NOVEMBER 20, 2019

That shift in perception could impact all brands, even the designer ones.  Branding careers Current Affairs Games Green green Intuitive legal Media Personal Musings Politics Power Religion Travel Values Web/TechFrom June 15th through September 15th of this year, the Toledo Museum of Art featured the special exhibit "Life is a Highway: Art & American Car Culture."

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Jane Genova: Speechwriter - Ghostwriter

DECEMBER 12, 2019

David Boies isn't going gently into the night - despite all the major hits to his branding. To protect the brand of the firm he founded - Boies Schiller Flexner - Boies might have retired. Dershowitz himself, however, has become a tarnished brand. Books Branding Current Affairs Ethics Games Personal Musings Values WritingThose range from how he handled representing client Harvey Weinstein to his conflict of interest role at disgraced Theranos.

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Jane Genova: Speechwriter - Ghostwriter

JANUARY 16, 2019

That took away from the brand equity Moore had built in the Morgan role. Branding Personal Musings TelevisionShemar Moore is iconic for portraying Derek Morgan on "Criminal Minds." " He left that series, which has been renewed for one more and its final year, to star in "S.W.A.T." " His role is head of the elite team in the LAPD - Hondo Harrelson.

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Jane Genova: Speechwriter - Ghostwriter

AUGUST 9, 2020

  Branding Current Affairs legal MediaDarkness can fall fast. And it did for the Kodak $765 million loan for the old-line corporation to pivot to being a pharma player. As MarketWatch reports, that deal has been put on hold until allegations are cleared up about insider trading or the unauthorized disclosure of material which is nonpublic information.

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Jane Genova: Speechwriter - Ghostwriter

DECEMBER 12, 2018

Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding Personal MusingsThat's the way it is. And likely that's the way it will continue to be in the near future. Clients will grouse but pony up the increase in fees elite law firms demand. Essentially it's the mindset of You won't get fired if you hire X law firm. And, no in-house counsel wants to get fired. 

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Jane Genova: Speechwriter - Ghostwriter

MAY 20, 2020

In the court of public opinion, we communications players wonder how this move will affect the brand.  "Johnson & Johnson, besieged by lawsuits, will stop selling baby powder made with talc in the U.S. and Canada, citing a decline in customer demand amid safety concerns …"  -Peter Loftus, The Wall Street Journal , May 20, 2020. 

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Jane Genova: Speechwriter - Ghostwriter

DECEMBER 28, 2016

Of course, being a victim of hackers or known vulnerability to hacking damages the brand.   Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens. The purpose was to gain information about the mergers and acquisitions they were working on in order to profit on stock transactions. Law enforcement warns that law firms could be global targets for insider traders.

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Speak Schmeak

NOVEMBER 22, 2010

I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial. TV commercials are mini-presentations. Each commercial is trying to get a message across and influence those watching to do something, whether it's buy (most commercials), join or give.

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