Branding & Understanding Google

Jane Genova: Speechwriter - Ghostwriter

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century.   Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing

2018 52

Standardized Testing Industry - Major Threat to Brand

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Content-provider Current Affairs Games Generational Divide Intuitive legal Media Personal Musings Politics Public Speaking Rebranding ValuesStandardized testing has permeated all aspects of U.S. That ritual goes beyond the educational institution.

2018 52

Brand Bitcoin - No Longer Megawatt

Jane Genova: Speechwriter - Ghostwriter

But, what's currently in play is its brand as the shiny new toy everyone who's anyone should own. The uncertainty about how could dim the once megawattage associated with the bitcoin brand more than the actual laws. 

2018 52

Big Legal Brands, Big Trouble

Jane Genova: Speechwriter - Ghostwriter

igLaw firms, such as Skadden, are their brands. The current challenge has been to differentiate those brands from the competition. Now, with wide-ranging investigations of misconduct of all sorts, those brands frequently are pulled in.     Branding Personal Musings

2018 52

Alcoholics Anonymous - Troubled Brand

Jane Genova: Speechwriter - Ghostwriter

Alcoholics Anonymous (AA) has become a troubled brand. That branding helped generate myriad other 12-step programs.   Branding Current Affairs legal Media Personal Musings Politics Public Speaking Science Selling Television Values

2017 52

BigLaw, Big Brands & Trumpism

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs Games legal Media Personal Musings Politics ValuesOn Abovethelaw, lawyer-journalist, Kathryn Rubino,  raises the question: Does association with Trumpism carry a stigma in the legal sector? Here you can read the details.

2017 56

The Breitbart Brand - No Clear Differentiation

Jane Genova: Speechwriter - Ghostwriter

Breitbart isn't alone in that branding mandate. Branding Content-provider Current Affairs DigitalInfluencer Games Media Personal Musings Rebranding Web/Tech WritingPlayers in conservative media are among the most brilliant strategically - and successful.

2018 52

Johnson & Johnson & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Two class action lawsuits over talcum power aren't hurting Johnson & Johnson's branding with millennials. So, one takeaway here is that organizations which have built up branding goodwill will be judged less harshly when there is trouble.

2016 56

Branding - Work in Progress

Jane Genova: Speechwriter - Ghostwriter

And, at one time, he leveraged making fun of himself as a branding device. " And that's: Never hesitate to change your brand. Branding is a fluid process. The political experts and media got it very wrong during Campaign 2016.

2017 52

Why branding is essential for your presentations

PowerPoint Tips

Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. Then I see their presentation and the branding has gone out of the window!

2014 134

Al Franken Brand In Play

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Current Affairs DigitalInfluencer Media Personal Musings Politics Public Speaking Rebranding Selling Travel ValuesThe world changes. The mores of a society change. Human beings change. 

2017 52

Silicon Valley - Branding in Play

Jane Genova: Speechwriter - Ghostwriter

The high-value Silicon Valley branding is facing worldwide threats.  In order to return from Lost Branding Paradise, Silicon Valley needs to change its values.   Europe has been gunning for it, with no reverence for innovation as religion.

2017 52

Educators need some new branding

Dahle Communication

Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate.

Brand 164

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

  One reason is that Goodwill Retail has established itself as the best value brand around.  Plus,   animal companions Branding Current Affairs Ethics Games Generational Divide legal Media Personal Musings Selling Sports Travel Values Web/Tech

2016 69

Skadden - Sometimes Branding More Important to Business Than Legalities

Jane Genova: Speechwriter - Ghostwriter

And that's enough to throw shade on the brand. melodrama are the hits to the Skadden brand. The new business development game increasingly depends on branding. You bet, the Skadden branding is in play.

2018 52

WeWork - Cool Startup Brand, But Shaky Financials

Jane Genova: Speechwriter - Ghostwriter

That startup, whose branding is total cool, provides affordable leased space which pulls worker bees out of the aloneness.   Branding careers Current Affairs Games Personal Musings ValuesInstead of professionals such as lawyers and copywriters being isolated operating from home or renting expensive offices, they can be part of the WeWork community. Cross-pollination of ideas happens. And, the possibility of networking is always there.

2018 40

Skadden's Business and Brand - Both In Play

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs Ethics Games legal Media Personal Musings Politics Rebranding Selling ValuesInfluential The New York Times focuses on a profit center at BigLaw firm Skadden that it tends to keep under the radar. That is, reports Kenneth P.

2018 52

"Point72 Asset Management" - Brand In Play

Jane Genova: Speechwriter - Ghostwriter

  Branding Current Affairs Games legal Media Personal Musings Rebranding Valuesccording to Bloomberg News, Steve Cohen's new hedge fund - Point72 Asset Management - predicted it would attract $10 billion. So far, that's only been about $3 billion.

2018 52

Oreo - Forever Branding (4 lessons)

Jane Genova: Speechwriter - Ghostwriter

Oreo has become the forever brand. Its latest brand moves, reports USA Today , have been: Introduce, in a big way, a new flavor. Oreo, a brand we Baby Boomers grew up with, should have been dead. Branding Current Affairs Food and Drink Personal Musings Selling Television

2017 52

Steve Cohen's Point72 Ventures - That Might Restore His Brand

Jane Genova: Speechwriter - Ghostwriter

These fintech investments could help him regain that branding.   Branding careers Current Affairs Games legal Personal Musings Web/TechPart of Steve Cohen's comeback is not only Point72 - a hedge fund - which is allowed by the SEC to accept funds from outside investors.

2018 52

Barnes & Noble - Bad Branding Move

Jane Genova: Speechwriter - Ghostwriter

What a bad branding move. A book lover and ghostwriter of books, I used to feel "at home" at Barnes & Noble brick & mortar stores. Not any more. Yesterday, when I was on the line to buy a B&N gift card for a client, I was referred to as a "guest."

2017 52

Hustle Trumps Branding

Jane Genova: Speechwriter - Ghostwriter

From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand.

2015 56

Brands. Door. Money.

Speak Schmeak

I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial.

Brand 139

8 steps to add branding to your presentations

PowerPoint Tips

One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation.

2012 185

Brands. Door. Money.

Speak Schmeak

I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial.

Brand 136

Buddha and Cleveland Clinic Branding

Jane Genova: Speechwriter - Ghostwriter

Then my branding mindset took over.   Branding Current Affairs Games legal Media Personal Musings Politics Public Speaking Rebranding Religion Science Selling Values Web/TechMindfulness  has been encouraged for stressed professionals.

Superlawyer David Boies - Brand Equity In Play

Jane Genova: Speechwriter - Ghostwriter

Branding experts would agree on one thing: Boies needs top reputation-restoration services. Branding careers Current Affairs Ethics Games legal Media Personal Musings Rebranding Values

2017 52

Staples - Lost Brand

Jane Genova: Speechwriter - Ghostwriter

" The downward trajectory is the story of a brand which has lost its way. This is a classic example of the peril embedded in changing a brand identity. BrandingDuring Q1, Staples continued its decline.

2015 56

Trumpism Can Tarnish Legal Brands

Jane Genova: Speechwriter - Ghostwriter

In terms of its branding, Jones Day could find itself in a much more difficult situation. Initially, that seemed a positive development for the Jones Day brand.    BrandingRecently, major law firm Greenberg Traurig distanced itself from Trumpism.

2017 52

P&G - The Company which Invented Brand Management Has Irrelevant Brands

Jane Genova: Speechwriter - Ghostwriter

In essence, the company which invented brand management in the 1930s has mostly irrelevant brands. Brands were the badge of middle class identity. Ignoring branding has extended to personal services. P&G has think beyond brand to the mindset of frugal.

2016 56

Brand Arizona - Tarnished by Blind Trust in Technology

Jane Genova: Speechwriter - Ghostwriter

No question, Brand AZ has taken a major hit.   Brand AZ is no longer cool.   Branding Values Web/TechIt was the government of Arizona which allowed startup Theranos to allow consumers to have blood tests without a medical doctor's authorization. Progressive move?

2018 52

Brand Gordon & Rees - Another Public Relations Setback

Jane Genova: Speechwriter - Ghostwriter

  Branding Current Affairs Games Media Personal Musings Television ValuesIn the legal and business media the Mercedes Colwin story caught fire.

Uber Brand - Association with Sayfullo Saipov

Jane Genova: Speechwriter - Ghostwriter

One wonders, though, if this development will further tarnish the Uber brand. Uber confirmed that Halloween Massacre suspect Sayfullo Saipov had been one of its drivers. He had passed the company's background check. There was no criminal record, though he did have four traffic tickets.

2017 52

Brand Boston - Professional Class Unburdened by Children

Jane Genova: Speechwriter - Ghostwriter

Economic developers can position and package Brand Boston as where the workforce is all-business. Branding careers Current Affairs Games Generational Divide Personal MusingsBoston has evolved into the model of cool. After all, that's where GE is relocating.

Manhattan AG Cyrus Vance - His Brand in Play

Jane Genova: Speechwriter - Ghostwriter

The Weinstein scandal has already damaged the brand of superlawyer David Boies. So, it's not unthinkable that Vance's brand could be significantly damaged as the facts come out.    Branding careers Current Affairs Games legal Media Personal Musings Politics Values

2018 52

Not Ordinary Times - Sherwin-Williams' Branding As Public Nuisance

Jane Genova: Speechwriter - Ghostwriter

  So, over the years, Sherwin-Williams has been a powerful brand. That's more and more negative pressure on the brand. And those careers could embed being Sherwin-Williams' brand ambassadors.

2018 56

A Business World Beyond Branding - Looking at Uber's End to Mandatory Arbitration

Jane Genova: Speechwriter - Ghostwriter

Uber's relatively new chief legal officer Tony West took a key step in pulling the company out of its branding mess. For those in public relations, an interesting aspect of Uber's branding challenges is that they haven't cooled customer demand.

2018 52

Uber: Softening The Brand

Jane Genova: Speechwriter - Ghostwriter

Then, comes the usual softening of the image, which today we call "The Brand." Branding Current Affairs Selling Sports Travel Values Web/Tech Empire builders in capitalism, ranging from John D. Rockefeller to Travis Kalanick, tend to start out with ruthless push.

2015 56

3 Keys to Better Branding for Your Speaking Business

Speaker Launcher

However, today, it is about the little things you can do for better branding. The post 3 Keys to Better Branding for Your Speaking Business appeared first on Jane Atkinson. Most Recent Post Speaker Marketing branding tips building a brand email marketing email marketing tips Social Media speaker marketing tipsWe talk a lot on this blog about the big things. How to position yourself as an expert vs. a speaker. How to ensure that your website is working.

2018 44

The Rankings Effect - Academic Brands Put in Play March 20th

Jane Genova: Speechwriter - Ghostwriter

Deans, especially in the distressed law-school niche, and holders of various advanced degrees, including the JD, can find themselves in branding hell.  Being admitted to Harvard Law School and then rejecting all that as a 1L also has been a brand-enhancer for me.

2018 52