Expert insights. Personalized for you.
Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. Then I see their presentation and the branding has gone out of the window! MORE
But Hartley's brand will also be tarnished by being disbarred. Branding careers Current Affairs Ethics Games Intuitive legal Media Personal Musings ValuesHe will always be known as the lawyer who represented Timothy McVeigh on appeal. That icon is Dennis Hartley. MORE
BrandingMedia outlets have already made it well known that applications to MBA programs are down. The Boston Globe documents that at a 1.8% decline in 2017. But the emerging story now, reports the Boston Globe, is the 10.5% plunge in 2017 of applications from those outside the U.S. MORE
Cheryl is the founder of NextMapping™, which was developed as a proprietary business solution brand that encompasses all […]. The post How to Expand and Grow Your Brand with Cheryl Cran appeared first on Jane Atkinson. How many times have you reinvented your brand? MORE
The brand aura has been megawatt. Now, Brand Jersey City - and, by extension Fulop - have had a setback. Branding Current Affairs Generational Divide Personal Musings Politics Web/TechOld-line Jersey City, New Jersey became The New Brooklyn. MORE
Brand Costa Rica got hit hard. Branding Current Affairs Food and Drink Media Personal Musings Rebranding Selling TravelThe numbers are in. The Ministry of Health in Costa Rica announced that since June, 25 have died from consuming alcohol tainted with methanol. MORE
Currently the brand is in play. That brand is under increasing attack. Branding Current Affairs Games Intuitive legal Media Personal Musings Politics Public Speaking Rebranding Values Writing MORE
Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century. Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing MORE
Meanwhile, pharma has a major branding problem. Branding Current Affairs Ethics Games green Green Intuitive legal Media Personal Musings Politics Power Public Speaking Rebranding Science Selling ValuesDefense lawyers for pharma have been busy. MORE
David Boies isn't going gently into the night - despite all the major hits to his branding. To protect the brand of the firm he founded - Boies Schiller Flexner - Boies might have retired. Dershowitz himself, however, has become a tarnished brand. MORE
Dershowitz already damaged his brand on conservative television, as an advocate for Donald Trump. This could not end well for the Dershowitz legalities and branding. MORE
Branding careers Current Affairs Ethics Media Politics PowerIt has become standard in a scandal to contract with a law firm to investigate. After it was disclosed that the convicted pedophile Jeffrey Epstein made sizable donations to MIT, law firm Goodwin Procter was brought in. MORE
That took away from the brand equity Moore had built in the Morgan role. Branding Personal Musings TelevisionShemar Moore is iconic for portraying Derek Morgan on "Criminal Minds." MORE
Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college. MORE
"Clinton" is a known brand. Branding Current Affairs Games Intuitive Language Media Personal Musings Politics ValuesPlus, it isn't scary. Nothing radical about it. MORE
Ever since WeWork began collapsing and folks got it that Uber may never achieve profitability, shade has been thrown on the SoftBank brand. Now, the brand is going through the worst of times. Branding Media Personal Musings Web/TechThat once high-flyer had touted its investments in those startups as, well, trophies. That was then. The Wall Street Journal reports that sources disclose that some major investors in SoftBank have become very jittery. MORE
This time the hit to SoftBank branding and that of its supposed visionary head results from the ill-fated in Wag. Of course, brands can recover. animal companions Branding Media Personal Musings Web/Tech MORE
Soon enough the white suit evolved into the recognized branding for KFC. Sanders as human brand logo had started with a black suit. Books Branding Bundling careers Dreams Food and Drink Games Hope Media Personal Musings Selling Travel Values Web/Tech MORE
Talk about tarnished personal brands. Branding careers legal MediaIs GE "Another Enron?" " That's what financial expert Harry Markopolos is contending. Specifically, he's fingering billions of dollars in accounting fraud. MORE
There is genius embedded in The Meghan & Harry brand. Branding Media Personal MusingsThe abdication story should have run its course. And begun to fade. But it hasn't. Continually, it picks up new momentum. MORE
In addition, the extreme careerism, along with the uncertainty, insecurity, and ups/downs that generates, has also created its branding for The Hanging Times. Branding Current Affairs Personal Musings MORE
" When the dollar store first entered neighborhoods, both affluent and low-income, its branding was on the side of the angels. Now, as BusinessInsider reports, the aura is off the brand. The message is out: The dollar store in your neighborhood is not your friend. MORE
" For those in communications, the issue is: Will this decision help the distressed Johnson & Johnson brand? Branding legal Media Personal MusingsAre those nuclear awards for punitive damages merely symbolic? That could be. In "Nicholas Murray v. Janssen, et al.," MORE
From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand. MORE
That shift in perception could impact all brands, even the designer ones. Branding careers Current Affairs Games Green green Intuitive legal Media Personal Musings Politics Power Religion Travel Values Web/Tech MORE
As part of the attempted brand cleanse the general counsel Carol Mauch Amir and the provost Michael Quick will be leaving their positions in June. The timing is lousy for these serial hits to the USC brand. But its leadership has big challenges ahead to restore the brand and prevent new scandals. Branding Personal MusingsThe scandals at USC were and some remain high profile. MORE
Brand Hallmark will hold up because of its family values, despite the stumbles with how it navigated the gay wedding controversy. Branding Current Affairs Games Hope Personal Musings Politics Rebranding Selling ValuesThe holidays are finally over. MORE
In today’s ever-changing and increasingly-competitive business landscape, it’s no longer enough to define your company’s brand, you’ve got to also develop your own personal brand. MORE
Branding Current Affairs legal Media Personal Musings Web/TechThe confidentiality of grand jury testimony is protected. So, that should have been redacted in the motion by Jones Day to dismiss "US v. Indivior." " Here is that motion. MORE
Branding careers Current Affairs Intuitive legal Media Personal Musings Politics Power ValuesAndrew Cuomo's legacy could include his signing into law Bill A08421. Effective in 60 days, it will change the legalities in New York state surrounding sexual harassment. MORE
One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation. MORE
Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding Personal MusingsThat's the way it is. And likely that's the way it will continue to be in the near future. MORE
Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate. MORE
If the Trump Administration implodes, that is bound to have a negative impact on the branding Harder has put together since he represented Hulk Hogan against Gawker. Branding Personal Musings PoliticsCharles Harder was not always the Charles Harder. MORE
brand has lost value. Branding careers Current Affairs Generational Divide Intuitive Personal Musings Selling Values Web/TechThe once prestigious M.B.A. MORE
Some recall when management consultant introduced the concept of Personal Brand. That's why in America, where success is the unofficial religion, personal branding evolved into a must-do. The issue is: Did that help the brand or hurt the brand? MORE
So, let’s talk about a big missed marketing and branding opportunity that comes with not using a branded business email address. The post Your Missed Branding Opportunity appeared first on Jane Atkinson. Every day I get about a hundred business emails. Some days, it’s even more. MORE
The Robert Kraft brand really never took a hit. Branding Current Affairs Games legal Personal Musings Power Sports ValuesThat was despite the high-profile pounding by law enforcement for alleged solicitation of prostitution in Juniper, Florida. MORE
The legal, branding, and marketing implications of Zion Williamson' slip are massive. BrandingLawyers could be speculating. Public relations experts likely anticipate the worst. And the marketing folks at Nike hope like hell sales won't collapse. MORE
Their brands have been tarnished. " Obviously, the Caplan branding has really taken a hit. Branding careers Current Affairs Ethics legal Personal Musings Power Rebranding Values MORE
What could be happening already is damage to the Jones Day brand. Branding careers Current Affairs legal Media Personal Musings Selling Values WritingClass action gender discrimination lawsuit "Nilab Tolton, et al. Jones Day" is evolving into a legal-media sensation. MORE
You bet, the brand is in play. BrandingChief Justice of the U.S. Supreme Court John Roberts has been a busy guy - and not just with legal issues. MORE
Is the brand in play? Books Branding careers Current Affairs Ethics Games Intuitive Media Personal Musings Power Rebranding Values WritingFounder of Boies Schiller David Boies is aging. He is currently 78, with another birthday coming up in March. MORE
On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. The post Building a Profitable and Lasting Brand with Dr. Willie Jolley appeared first on Jane Atkinson. What my brand is all about. MORE
Brand Related Topics Jane Genova: Speechwriter - Ghostwriter
JANUARY 5, 2020
Soon enough the white suit evolved into the recognized branding for KFC. Sanders as human brand logo had started with a black suit. Books Branding Bundling careers Dreams Food and Drink Games Hope Media Personal Musings Selling Travel Values Web/Tech
Speaker Launcher
JUNE 11, 2019
So, let’s talk about a big missed marketing and branding opportunity that comes with not using a branded business email address. The post Your Missed Branding Opportunity appeared first on Jane Atkinson. Every day I get about a hundred business emails. Some days, it’s even more.
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Jane Genova: Speechwriter - Ghostwriter
JANUARY 13, 2020
Branding careers Current Affairs Ethics Media Politics PowerIt has become standard in a scandal to contract with a law firm to investigate. After it was disclosed that the convicted pedophile Jeffrey Epstein made sizable donations to MIT, law firm Goodwin Procter was brought in.
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 5, 2019
" When the dollar store first entered neighborhoods, both affluent and low-income, its branding was on the side of the angels. Now, as BusinessInsider reports, the aura is off the brand. The message is out: The dollar store in your neighborhood is not your friend.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 16, 2019
Talk about tarnished personal brands. Branding careers legal MediaIs GE "Another Enron?" " That's what financial expert Harry Markopolos is contending. Specifically, he's fingering billions of dollars in accounting fraud.
Speaker Launcher
MAY 2, 2019
Cheryl is the founder of NextMapping™, which was developed as a proprietary business solution brand that encompasses all […]. The post How to Expand and Grow Your Brand with Cheryl Cran appeared first on Jane Atkinson. How many times have you reinvented your brand?
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 27, 2019
Meanwhile, pharma has a major branding problem. Branding Current Affairs Ethics Games green Green Intuitive legal Media Personal Musings Politics Power Public Speaking Rebranding Science Selling ValuesDefense lawyers for pharma have been busy.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 26, 2019
Ever since WeWork began collapsing and folks got it that Uber may never achieve profitability, shade has been thrown on the SoftBank brand. Now, the brand is going through the worst of times. Branding Media Personal Musings Web/TechThat once high-flyer had touted its investments in those startups as, well, trophies. That was then. The Wall Street Journal reports that sources disclose that some major investors in SoftBank have become very jittery.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 10, 2019
This time the hit to SoftBank branding and that of its supposed visionary head results from the ill-fated in Wag. Of course, brands can recover. animal companions Branding Media Personal Musings Web/Tech
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 12, 2019
David Boies isn't going gently into the night - despite all the major hits to his branding. To protect the brand of the firm he founded - Boies Schiller Flexner - Boies might have retired. Dershowitz himself, however, has become a tarnished brand.
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 3, 2019
The Robert Kraft brand really never took a hit. Branding Current Affairs Games legal Personal Musings Power Sports ValuesThat was despite the high-profile pounding by law enforcement for alleged solicitation of prostitution in Juniper, Florida.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 21, 2019
The legal, branding, and marketing implications of Zion Williamson' slip are massive. BrandingLawyers could be speculating. Public relations experts likely anticipate the worst. And the marketing folks at Nike hope like hell sales won't collapse.
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 1, 2019
In addition, the extreme careerism, along with the uncertainty, insecurity, and ups/downs that generates, has also created its branding for The Hanging Times. Branding Current Affairs Personal Musings
Jane Genova: Speechwriter - Ghostwriter
AUGUST 19, 2019
Brand Costa Rica got hit hard. Branding Current Affairs Food and Drink Media Personal Musings Rebranding Selling TravelThe numbers are in. The Ministry of Health in Costa Rica announced that since June, 25 have died from consuming alcohol tainted with methanol.
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 14, 2019
Branding Current Affairs legal Media Personal Musings Web/TechThe confidentiality of grand jury testimony is protected. So, that should have been redacted in the motion by Jones Day to dismiss "US v. Indivior." " Here is that motion.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 12, 2019
Currently the brand is in play. That brand is under increasing attack. Branding Current Affairs Games Intuitive legal Media Personal Musings Politics Public Speaking Rebranding Values Writing
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 20, 2019
That shift in perception could impact all brands, even the designer ones. Branding careers Current Affairs Games Green green Intuitive legal Media Personal Musings Politics Power Religion Travel Values Web/Tech
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 24, 2018
You bet, the brand is in play. BrandingChief Justice of the U.S. Supreme Court John Roberts has been a busy guy - and not just with legal issues.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 15, 2020
Is the brand in play? Books Branding careers Current Affairs Ethics Games Intuitive Media Personal Musings Power Rebranding Values WritingFounder of Boies Schiller David Boies is aging. He is currently 78, with another birthday coming up in March.
Dahle Communication
DECEMBER 15, 2010
Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 12, 2020
Brand Hallmark will hold up because of its family values, despite the stumbles with how it navigated the gay wedding controversy. Branding Current Affairs Games Hope Personal Musings Politics Rebranding Selling ValuesThe holidays are finally over.
PowerPoint Tips
NOVEMBER 11, 2012
One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation.
Jane Genova: Speechwriter - Ghostwriter
MAY 24, 2019
What could be happening already is damage to the Jones Day brand. Branding careers Current Affairs legal Media Personal Musings Selling Values WritingClass action gender discrimination lawsuit "Nilab Tolton, et al. Jones Day" is evolving into a legal-media sensation.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 15, 2019
brand has lost value. Branding careers Current Affairs Generational Divide Intuitive Personal Musings Selling Values Web/TechThe once prestigious M.B.A.
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 26, 2019
Their brands have been tarnished. " Obviously, the Caplan branding has really taken a hit. Branding careers Current Affairs Ethics legal Personal Musings Power Rebranding Values
Jane Genova: Speechwriter - Ghostwriter
JUNE 26, 2018
Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 24, 2018
Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century. Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing
Speaker Launcher
FEBRUARY 28, 2019
On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. The post Building a Profitable and Lasting Brand with Dr. Willie Jolley appeared first on Jane Atkinson. What my brand is all about.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 28, 2019
Dershowitz already damaged his brand on conservative television, as an advocate for Donald Trump. This could not end well for the Dershowitz legalities and branding.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 21, 2018
If the Trump Administration implodes, that is bound to have a negative impact on the branding Harder has put together since he represented Hulk Hogan against Gawker. Branding Personal Musings PoliticsCharles Harder was not always the Charles Harder.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 16, 2019
That took away from the brand equity Moore had built in the Morgan role. Branding Personal Musings TelevisionShemar Moore is iconic for portraying Derek Morgan on "Criminal Minds."
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 12, 2018
Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding Personal MusingsThat's the way it is. And likely that's the way it will continue to be in the near future.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 23, 2019
But Hartley's brand will also be tarnished by being disbarred. Branding careers Current Affairs Ethics Games Intuitive legal Media Personal Musings ValuesHe will always be known as the lawyer who represented Timothy McVeigh on appeal. That icon is Dennis Hartley.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 19, 2020
There is genius embedded in The Meghan & Harry brand. Branding Media Personal MusingsThe abdication story should have run its course. And begun to fade. But it hasn't. Continually, it picks up new momentum.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 20, 2020
" For those in communications, the issue is: Will this decision help the distressed Johnson & Johnson brand? Branding legal Media Personal MusingsAre those nuclear awards for punitive damages merely symbolic? That could be. In "Nicholas Murray v. Janssen, et al.,"
Jane Genova: Speechwriter - Ghostwriter
MAY 19, 2019
Some recall when management consultant introduced the concept of Personal Brand. That's why in America, where success is the unofficial religion, personal branding evolved into a must-do. The issue is: Did that help the brand or hurt the brand?
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 10, 2019
"Clinton" is a known brand. Branding Current Affairs Games Intuitive Language Media Personal Musings Politics ValuesPlus, it isn't scary. Nothing radical about it.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 13, 2019
Branding careers Current Affairs Intuitive legal Media Personal Musings Politics Power ValuesAndrew Cuomo's legacy could include his signing into law Bill A08421. Effective in 60 days, it will change the legalities in New York state surrounding sexual harassment.
Jane Genova: Speechwriter - Ghostwriter
APRIL 3, 2019
As part of the attempted brand cleanse the general counsel Carol Mauch Amir and the provost Michael Quick will be leaving their positions in June. The timing is lousy for these serial hits to the USC brand. But its leadership has big challenges ahead to restore the brand and prevent new scandals. Branding Personal MusingsThe scandals at USC were and some remain high profile.
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 10, 2018
BrandingMedia outlets have already made it well known that applications to MBA programs are down. The Boston Globe documents that at a 1.8% decline in 2017. But the emerging story now, reports the Boston Globe, is the 10.5% plunge in 2017 of applications from those outside the U.S.
Jane Genova: Speechwriter - Ghostwriter
JULY 2, 2019
The brand aura has been megawatt. Now, Brand Jersey City - and, by extension Fulop - have had a setback. Branding Current Affairs Generational Divide Personal Musings Politics Web/TechOld-line Jersey City, New Jersey became The New Brooklyn.
Jane Genova: Speechwriter - Ghostwriter
JULY 8, 2015
From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand.
SketchBubble
MARCH 18, 2019
In today’s ever-changing and increasingly-competitive business landscape, it’s no longer enough to define your company’s brand, you’ve got to also develop your own personal brand.
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