Elevate Your Personal Brand with Kiirsten May

Speaker Launcher

Do you know what it takes to create a brand that targets your audience? The post Elevate Your Personal Brand with Kiirsten May appeared first on Jane Atkinson. Join me to hear Kiirsten May of UpHouse share strategies that will help you decide if you’re on the right track.

Brand 83

How to Use the Brand Essence Wheel

SlideModel

For any brand to be successful, it needs to resonate with the target market. For example, some brands might offer a low-cost product, whereas others might be seen as a symbol of success and luxury. Examples of Brand Essence of Famous Brands. Brand Essence of Google.

Brand 52
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Your Missed Branding Opportunity

Speaker Launcher

So, let’s talk about a big missed marketing and branding opportunity that comes with not using a branded business email address. The post Your Missed Branding Opportunity appeared first on Jane Atkinson. Emerging Speaker Rising Superstar Speaker Seasoned Speaker Speaker Marketing branded email address branding your speaking business marketing your speaking business missed branding opportunitiesEvery day I get about a hundred business emails.

2019 52

Senior Housing - Broken Brand

Jane Genova: Speechwriter - Ghostwriter

  Clearly, senior housing is a broken brand.   Branding Current Affairs Dreams Personal Musings"While senior-housing industry executives say there is solid evidence seniors have been better off in their care they acknowledged they have suffered a major image problem." 

2020 56

Becoming Known via Your Personal Brand with Candis Hickman

Speaker Launcher

Tune in to hear Personal Branding Coach, Candis Hickman share how to find the intersection between personal growth and personal branding. . The post Becoming Known via Your Personal Brand with Candis Hickman appeared first on Jane Atkinson.

2020 76

The KFC Brand - Technology, Branding, Timing

Jane Genova: Speechwriter - Ghostwriter

Soon enough the white suit evolved into the recognized branding for KFC. Sanders as human brand logo had started with a black suit.   Books Branding Bundling careers Dreams Food and Drink Games Hope Media Personal Musings Selling Travel Values Web/Tech

2020 52

4 Benefits of Brand-Aligned Presentations

SketchBubble

“Design is the silent ambassador of your brand.” Paul Rand In the new era of hyper competition, all businesses, irrespective of their size and domain, look for creative ways to propel their brand to the forefront of the customers’ minds.

Brand 60

Your Branded Image with John DeMato

Speaker Launcher

The post Your Branded Image with John DeMato appeared first on Jane Atkinson. Are your pictures telling an authentic story about you? John DeMato shares how to create images that show you in the best possible light. .

WinAnyway LIVE - Branding in a Flash

Speak and Deliver

Branding Inspiration Marketing Motivation Rory Vaden Sales The Flash

Brand 52

Brand Boston - Losing Its Cool?

Jane Genova: Speechwriter - Ghostwriter

Brand Boston could become a victim of COVID-19. Branding careers Current Affairs Personal Musings Rebranding ValuesBoston may be losing its cool. Especially with Millennials.

The Social Media Branding Playbook

Jane Genova: Speechwriter - Ghostwriter

How is your social media branding doing? Employers review your social branding.  " Here's an interesting tidbit in the annals of branding. All the matters is what's getting attention for and enhancing the social brand in the now. 

Why branding is essential for your presentations

PowerPoint Tips

Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. If you’ve thought about branding at all, you’ve applied it to your website and maybe to a printed brochure. Then I see their presentation and the branding has gone out of the window! Why wouldn’t it be important enough to brand? Design principles branding

2014 147

An Introductory Guide to Brand Management For Business Leaders

SlideModel

Did you know that displaying consistent branding across different sales platforms can increase revenue by up to 33% ? Enter brand management. What is Brand Management? Increase brand loyalty through positive association. Several Successful Brand Management Examples.

2020 52

Dollar Store Branding - Excommunicado

Jane Genova: Speechwriter - Ghostwriter

" When the dollar store first entered neighborhoods, both affluent and low-income, its branding was on the side of the angels. Now, as BusinessInsider reports, the aura is off the brand.    Branding Current Affairs Film Food and Drink Games legal Media Personal Musings Rebranding Selling Travel ValuesThe message is out: The dollar store in your neighborhood is not your friend.

2019 43

GE Employees & Personal Branding

Jane Genova: Speechwriter - Ghostwriter

Talk about tarnished personal brands.    Branding careers legal MediaIs GE "Another Enron?" " That's what financial expert Harry Markopolos is contending. Specifically, he's fingering billions of dollars in accounting fraud. If he is right, he will earn quite a bit of money for calling this. Here are more details from BusinessInsider.    Money being earned is always a good story.

2019 40

How Your Speaking Style Can Enhance Your Personal Brand

SketchBubble

In today’s ever-changing and increasingly-competitive business landscape, it’s no longer enough to define your company’s brand, you’ve got to also develop your own personal brand. Beyond staying ahead of the pack, there are other reasons you should work on your personal brand: Establish Your Credibility Your personal brand is your own unique value proposition. The post How Your Speaking Style Can Enhance Your Personal Brand appeared first on SketchBubble Official Blog.

2019 80

SoftBank - Badly Tarnished Global Brand

Jane Genova: Speechwriter - Ghostwriter

Ever since WeWork began collapsing and folks got it that Uber may never achieve profitability, shade has been thrown on the SoftBank brand. Now, the brand is going through the worst of times.   Branding Media Personal Musings Web/TechThat once high-flyer had touted its investments in those startups as, well, trophies. That was then. The Wall Street Journal reports that sources disclose that some major investors in SoftBank have become very jittery.

2019 43

Educators need some new branding

Dahle Communication

Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate. While I am only a half-time teacher (working on Dahle Communication Group the other half) I do really enjoy my time at school working with those kids. Here is the dilemma: my daughter says she wants to be a teacher. I say dilemma because I am not sure that I even want her to be a teacher.

Brand 146

8 steps to add branding to your presentations

PowerPoint Tips

One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Large companies do sometimes have professionally designed templates that match their branding but even then, in my experience, presenters often misuse or don’t use those templates, with sloppy results. Why brand your presentation? How to add branding to a presentation.

2012 191

Death of a Brand: "Sussex Royal"

Jane Genova: Speechwriter - Ghostwriter

It is reported, notes the Daily Mail , that Queen Elizabeth has banned the couple's use of the "Sussex Royal' brand. Like the umbrella Oreo brand, under that trademark would be myriad products.  Many entrepreneurs have early setbacks.

2020 52

Nike Brand - In Play

Jane Genova: Speechwriter - Ghostwriter

The legal, branding, and marketing implications of Zion Williamson' slip are massive.   BrandingLawyers could be speculating. Public relations experts likely anticipate the worst. And the marketing folks at Nike hope like hell sales won't collapse. Video caught every nanosecond of how, during Duke's basketball game against North Carolina, his foot slid, his Nike shoe exploded, and he wound up sprawled on the floor.

Branding Freefall - Both SoftBank, Masayoski Son

Jane Genova: Speechwriter - Ghostwriter

This time the hit to SoftBank branding and that of its supposed visionary head results from the ill-fated in Wag.   Of course, brands can recover. animal companions Branding Media Personal Musings Web/Tech

2019 52

Brand SCOTUS in Play

Jane Genova: Speechwriter - Ghostwriter

You bet, the brand is in play. BrandingChief Justice of the U.S. Supreme Court John Roberts has been a busy guy - and not just with legal issues. Since the appointment of Brett Kavanaugh to SCOTUS, Roberts has embraced the public relations mission of preserving respect for the highest court in the land. His message has been: The Court is not partisan. It is neither Democrat nor Republican.

2018 40

Tarnished Brand - David Boies Doesn't Retire

Jane Genova: Speechwriter - Ghostwriter

David Boies isn't going gently into the night - despite all the major hits to his branding. To protect the brand of the firm he founded - Boies Schiller Flexner - Boies might have retired. Dershowitz himself, however, has become a tarnished brand.

2019 52

Robinbood Puts Fintech Branding in Play

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs legal Media Web/TechRobinhood is shaking confidence in fintech. Yesterday, the trading app had its second major outage, reports Forbes.

2020 52

How to Expand and Grow Your Brand with Cheryl Cran

Speaker Launcher

Cheryl is the founder of NextMapping™, which was developed as a proprietary business solution brand that encompasses all […]. The post How to Expand and Grow Your Brand with Cheryl Cran appeared first on Jane Atkinson. Cheryl is the founder of NextMapping™, which was developed as a proprietary business solution brand that encompasses all of Cheryl’s work and research on the future of work and the leadership needed to navigate change in the workplace.

2019 54

Attempted Brand Cleanse at USC

Jane Genova: Speechwriter - Ghostwriter

As part of the attempted brand cleanse the general counsel Carol Mauch Amir and the provost Michael Quick will be leaving their positions in June. The timing is lousy for these serial hits to the USC brand. But its leadership has big challenges ahead to restore the brand and prevent new scandals.     Branding Personal MusingsThe scandals at USC were and some remain high profile.

2019 43

Costa Rica, Tainted Alcohol & Branding (it's always about the brand)

Jane Genova: Speechwriter - Ghostwriter

Brand Costa Rica got hit hard. Branding Current Affairs Food and Drink Media Personal Musings Rebranding Selling TravelThe numbers are in. The Ministry of Health in Costa Rica announced that since June, 25 have died from consuming alcohol tainted with methanol. In addition, another 34 became ill. Methanol increases the volume of the liquid and intensifies its effects.

2019 40

The Robert Kraft Branding Phenomenon

Jane Genova: Speechwriter - Ghostwriter

The Robert Kraft brand really never took a hit. Branding Current Affairs Games legal Personal Musings Power Sports ValuesThat was despite the high-profile pounding by law enforcement for alleged solicitation of prostitution in Juniper, Florida. The Wall Street Journal reports two things. One, Kraft remains the NFL's power broker. And, two the case against him is withering. How did Kraft protect himself from descending into the seventh hell of sports scandals?

2019 40

New York City's Suicide Branding

Jane Genova: Speechwriter - Ghostwriter

In addition, the extreme careerism, along with the uncertainty, insecurity, and ups/downs that generates, has also created its branding for The Hanging Times. Branding Current Affairs Personal MusingsHuman beings in West Palm Beach, Florida are struggling to prepare right to survive Dorian. The message coming from the news media is that the residents want to live out what could be a catastrophic act of nature. Many people migrate there from other parts of the U.S. to enjoy life. 

Branding & Understanding Google

Jane Genova: Speechwriter - Ghostwriter

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century.   Branding Current Affairs DigitalInfluencer Web/Tech Weblogs WritingThat is to copy the link and email it to those they anticipate will be sympathetic.

M.B.A. - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

  Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college. But when it comes to advanced degrees, specifically the professional ones, the debate is catching fire: Should those seeking success invest time and money (and the opportunity cost of probably not working full-time when studying) in matriculating for the JD or the M.B.A.

2018 40

Brand Jones Day - Another Blow

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs legal Media Personal Musings Web/TechThe confidentiality of grand jury testimony is protected. So, that should have been redacted in the motion by Jones Day to dismiss "US v. Indivior." " Here is that motion. The lawsuit alleged fraud in the marketing of an opioid.    It turns out the redaction process, which Jones Day partner Jams Wooley used at the Cleveland office, didn't conceal that testimony. And, U.S.

2019 40

Elizabeth Warren, et al. - Tarnished Brands

Jane Genova: Speechwriter - Ghostwriter

In a sense, her brand has been forever tarnished.  So Warren's Next is totally open as a possible game-changer for her brand.   Branding Current Affairs Games Personal Musings PoliticsSome media outlets, such as The Guardian , are still covering Elizabeth Warren. But, essentially, she's over as a presidential candidate. Her "I'm Not Really Here" performance in the debate before the New Hampshire primary did her in.

2020 43

Excommunicado: The Amanda Knox Brand

Jane Genova: Speechwriter - Ghostwriter

Branding legal Media Personal Musings RebrandingItalian law. That's how much of the world came to know Amanda Knox. Global media positioned and packaged her as a a kind of young American beauty pitted against an complex ancient system of legalities. Poor thing. Was she cold in that Italian prison? So, in the appeal of her conviction in the murder of a roommate when she got off many rejoiced. She returned to a life in the U.S. amid great fanfare. A star was born.

2019 40

How Public Speaking Can Help Build Your Brand and Social Media Audience

SketchBubble

What separates a business from a brand? But is that really why Starbucks is a brand and your local coffee shop is a business? Brands are brands because they somehow transcend their category […]. The post How Public Speaking Can Help Build Your Brand and Social Media Audience appeared first on SketchBubble Official Blog. Some might argue that it boils down to yearly earnings, number of locations or quarterly ad spend.

2019 81

MA Senate Race - Could Kennedy Branding Force Out Incumbent?

Jane Genova: Speechwriter - Ghostwriter

  In addition, there is the Kennedy brand.   Branding careers Current Affairs DigitalInfluencer Games Generational Divide Media Personal Musings Politics Power Public Speaking Values Web/TechMedia focus is back on the high-profile Massachusetts U.S. Senate race.

2020 56

Mutt Branding - Hustling after Multiple Sources of Income

Jane Genova: Speechwriter - Ghostwriter

I call that "Mutt Branding." " Here is an article I published in a major public relations publication on how to manage branding when earning income from a number of sectors. Multiple source of income.

2020 52

Jones Day Brand in Play

Jane Genova: Speechwriter - Ghostwriter

What could be happening already is damage to the Jones Day brand. Branding careers Current Affairs legal Media Personal Musings Selling Values WritingClass action gender discrimination lawsuit "Nilab Tolton, et al. Jones Day" is evolving into a legal-media sensation. And who's not looking so hot is defendant Jones Day which is representing itself. Here is a copy of the complaint.

2019 40

Johnson & Johnson & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Two class action lawsuits over talcum power aren't hurting Johnson & Johnson's branding with millennials. So, one takeaway here is that organizations which have built up branding goodwill will be judged less harshly when there is trouble. Branding Current Affairs legal Personal MusingsThat's what the Reputation Institute reports. Here is the analysis in PR Week.

2016 43

Interview: Vickie Sullivan - Branding Queen

Ian Griffin - Professionally Speaking

Specializing in branding for high-fee professional speaker markets, she has launched thousands of thought leaders since 1987. Specializing in branding for high-fee professional speaker markets, she has launched thousands of thought leaders since 1987. In that capacity, she presented three times to the Harvard student body on personal branding and prominence. You have to stand out from the crowd by uniquely branding yourself.

Brand 122

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Of course, being a victim of hackers or known vulnerability to hacking damages the brand.   Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens. The purpose was to gain information about the mergers and acquisitions they were working on in order to profit on stock transactions. Law enforcement warns that law firms could be global targets for insider traders.

2016 43

Brand China - Gets an "F" in Crisis Management

Jane Genova: Speechwriter - Ghostwriter

  Obviously, Brand China is suffering a major backlash globally. Its documented lack of transparency has blown up the very concept of branding. Branding is all about guaranteeing safety in choices.   Branding Current Affairs Personal Musings Rebranding

2020 56