Branding - Disruptor Role in Legal Services

Jane Genova: Speechwriter - Ghostwriter

Some, such as Scott Galloway, contend search engines and Alexa are killing branding. " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor.   Branding

2018 52

M.B.A. - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

  Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.

2018 52

Why branding is essential for your presentations

PowerPoint Tips

Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. Then I see their presentation and the branding has gone out of the window!

2014 193

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.

2018 52

Brand Uber - The Almost Impossible Mission of Dara Khosrowshahi

Jane Genova: Speechwriter - Ghostwriter

Currently brands in tech are taking a beating. The three major issues, though, which continue to throw shade on the Uber brand are: Image of sustained exploitation of contract workers.   Branding legal Media Personal Musings Values Web/Tech

2018 56

Branding & Understanding Google

Jane Genova: Speechwriter - Ghostwriter

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century.   Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing

2018 52

Les Moonves - Can He Rehab His Brand?

Jane Genova: Speechwriter - Ghostwriter

Cohan in Vanity Fair , Moonves is already in the early stages of doing rehab on his brand - if that's possible. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 52

Brands. Door. Money.

Speak Schmeak

I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial.

Brand 194

Roman Catholicism Brand - Bad to Have on Resume

Jane Genova: Speechwriter - Ghostwriter

That brand had been one of the most powerful and enduring.  Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 56

Educators need some new branding

Dahle Communication

Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate.

Brand 189

Baker McKenzie - Branding Can Reduce Churn

Jane Genova: Speechwriter - Ghostwriter

Branding is about attachment. Acritas found that Baker McKenzie is the #1 global legal brand. One wonders if its touted association with the Trump Administration is tarnishing its global brand.   Brand management, invented by P&G during The Great Depression, has endured as a power marketing tool. One function of branding is to help buyers feel safe in making their purchase. Is the Jones Day brand a troubled one? 

2018 40

8 steps to add branding to your presentations

PowerPoint Tips

One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation.

2012 246

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Leslie Moonves Scandal - It's About the Brands

Jane Genova: Speechwriter - Ghostwriter

Post- The New Yorker allegations about sexual misconduct by CBS CEO Leslie Moonves, brands are in play. That's how branding operates. The brands affected include: His own. As everyone in public relations know, the accuracy of accusations has little to do with branding.

2018 52

Brand Crypto - Could Be on Life Support

Jane Genova: Speechwriter - Ghostwriter

  The real issue is: Can Brand Crypto regain credibility? Branding Current Affairs DigitalInfluencer Games legal Personal Musings Selling Web/Tech

2018 52

Big Legal Brands, Big Trouble

Jane Genova: Speechwriter - Ghostwriter

igLaw firms, such as Skadden, are their brands. The current challenge has been to differentiate those brands from the competition. Now, with wide-ranging investigations of misconduct of all sorts, those brands frequently are pulled in.     Branding Personal Musings

2018 52

Brand Bitcoin - No Longer Megawatt

Jane Genova: Speechwriter - Ghostwriter

But, what's currently in play is its brand as the shiny new toy everyone who's anyone should own. The uncertainty about how could dim the once megawattage associated with the bitcoin brand more than the actual laws. 

2018 52

Alcoholics Anonymous - Troubled Brand

Jane Genova: Speechwriter - Ghostwriter

Alcoholics Anonymous (AA) has become a troubled brand. That branding helped generate myriad other 12-step programs.   Branding Current Affairs legal Media Personal Musings Politics Public Speaking Science Selling Television Values

2017 52

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Of course, being a victim of hackers or known vulnerability to hacking damages the brand.   Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens.

2016 56

Hustle Trumps Branding

Jane Genova: Speechwriter - Ghostwriter

From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand.

2015 68

BigLaw, Big Brands & Trumpism

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs Games legal Media Personal Musings Politics ValuesOn Abovethelaw, lawyer-journalist, Kathryn Rubino,  raises the question: Does association with Trumpism carry a stigma in the legal sector? Here you can read the details.

2017 56

Johnson & Johnson & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Two class action lawsuits over talcum power aren't hurting Johnson & Johnson's branding with millennials. So, one takeaway here is that organizations which have built up branding goodwill will be judged less harshly when there is trouble.

2016 56

Brand Challenge: Positioning and Packaging Side Hustles

Jane Genova: Speechwriter - Ghostwriter

That is, there was no diluting the personal branding. Branding careers Cover Letters Current Affairs Games Generational Divide Interviews Personal Musings Politics Public Speaking Resume Selling Simplification Values

Brand Roman Catholicism - Took Another Major Blow in Brooklyn, NY

Jane Genova: Speechwriter - Ghostwriter

No question, the once powerful Roman Catholicism brand is crumbling. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding legal Personal Musings ReligionMoney cannot heal suffering. Not in itself.

2018 52

Branding - Work in Progress

Jane Genova: Speechwriter - Ghostwriter

And, at one time, he leveraged making fun of himself as a branding device. " And that's: Never hesitate to change your brand. Branding is a fluid process. The political experts and media got it very wrong during Campaign 2016.

2017 52

Nostalgia - Dangerous to Branding of Older Professionals

Jane Genova: Speechwriter - Ghostwriter

That's exactly why providing any flashback to the past by older professionals is dangerous to their brand. And, three, nostalgia of any kind brands professionals as "old." One person's nostalgia is another person's boredom.

2018 52

Kleiner Perkins Brand Rattled - Mary Meeker Leaves Firm

Jane Genova: Speechwriter - Ghostwriter

Its most famous in-house brand - Mary Meeker - is leaving.    But since the firm, obviously, does not have a track record, the four are betting the ranch on the Meeker brand.   Branding Media Personal Musings Web/Tech

2018 52

Brands. Door. Money.

Speak Schmeak

I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial.

Brand 150

Michael Sitrick - Is This Brand Damaged?

Jane Genova: Speechwriter - Ghostwriter

  But not every assignment produces a resolution that enhances Sitrick's branding in the reputation-restoration industry. Does this parting of the ways throw shade on the Sitrick and Company brand? The world of public relations is complex - at least at the high end.

2018 52

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

  One reason is that Goodwill Retail has established itself as the best value brand around.  Plus,   animal companions Branding Current Affairs Ethics Games Generational Divide legal Media Personal Musings Selling Sports Travel Values Web/Tech

2016 69

Silicon Valley - Branding in Play

Jane Genova: Speechwriter - Ghostwriter

The high-value Silicon Valley branding is facing worldwide threats.  In order to return from Lost Branding Paradise, Silicon Valley needs to change its values.   Europe has been gunning for it, with no reverence for innovation as religion.

2017 52

Brand Part II: Exploiting Your Brand

Speaker Launcher

When you develop a strong brand, one that is sticky (ie., Here are some tips for exploiting your brand: 1. Every time people see your e-mail address, you have an opportunity to promote your name or your brand. people will remember it) you’ll want to splash it everywhere!

Staples - Lost Brand

Jane Genova: Speechwriter - Ghostwriter

" The downward trajectory is the story of a brand which has lost its way. This is a classic example of the peril embedded in changing a brand identity. BrandingDuring Q1, Staples continued its decline.

2015 65

Al Franken Brand In Play

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Current Affairs DigitalInfluencer Media Personal Musings Politics Public Speaking Rebranding Selling Travel ValuesThe world changes. The mores of a society change. Human beings change. 

2017 52

Leslie Moonves Scandal - It's About the Brands

Jane Genova: Speechwriter - Ghostwriter

Post- The New Yorker allegations about sexual misconduct by CBS CEO Leslie Moonves, brands are in play. That's how branding operates. The brands affected include: His own. As everyone in public relations know, the accuracy of accusations has little to do with branding.   The branding of old-line network CBS. The branding of high-ratings programming such as "60 Minutes." The branding of network television in general.

2018 40

Standardized Testing Industry - Major Threat to Brand

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Content-provider Current Affairs Games Generational Divide Intuitive legal Media Personal Musings Politics Public Speaking Rebranding ValuesStandardized testing has permeated all aspects of U.S. That ritual goes beyond the educational institution.

2018 52

Uber: Softening The Brand

Jane Genova: Speechwriter - Ghostwriter

Then, comes the usual softening of the image, which today we call "The Brand." Branding Current Affairs Selling Sports Travel Values Web/Tech Empire builders in capitalism, ranging from John D. Rockefeller to Travis Kalanick, tend to start out with ruthless push.

2015 65

Oreo - Forever Branding (4 lessons)

Jane Genova: Speechwriter - Ghostwriter

Oreo has become the forever brand. Its latest brand moves, reports USA Today , have been: Introduce, in a big way, a new flavor. Oreo, a brand we Baby Boomers grew up with, should have been dead. Branding Current Affairs Food and Drink Personal Musings Selling Television

2017 52

Brand Part I: Is Your Brand Memorable?

Speaker Launcher

A brand is a concept or idea that helps to distinguish you from everybody else. - It may be a personal brand, ie: Dr. Phil, which may work if you have a large following who know you mostly by name… OR. - A book title might also be a great brand. (ie:

Brand 68

The Breitbart Brand - No Clear Differentiation

Jane Genova: Speechwriter - Ghostwriter

Breitbart isn't alone in that branding mandate. Branding Content-provider Current Affairs DigitalInfluencer Games Media Personal Musings Rebranding Web/Tech WritingPlayers in conservative media are among the most brilliant strategically - and successful.

2018 52

Brand Jones Day - Reputational Crisis Continues

Jane Genova: Speechwriter - Ghostwriter

  Branding Games legal Media Personal Musings Politics ValuesClients may or may not value Jones Day's access to the White House. Its former partner Don McGahn is the top counsel there.

2018 52