Elite Branding v. Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding Personal MusingsThat's the way it is. And likely that's the way it will continue to be in the near future.

2018 52

Brand MBA Takes Another Hit

Jane Genova: Speechwriter - Ghostwriter

  BrandingMedia outlets have already made it well known that applications to MBA programs are down. The Boston Globe documents that at a 1.8% decline in 2017. But the emerging story now, reports the Boston Globe, is the 10.5% plunge in 2017 of applications from those outside the U.S.

2018 52

Why branding is essential for your presentations

PowerPoint Tips

Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. Then I see their presentation and the branding has gone out of the window!

2014 193

M.B.A. - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

  Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.

2018 52

65+ - We're Being Labeled "Brand Dumb"

Jane Genova: Speechwriter - Ghostwriter

Yet, some economists and many financial planners have been labeling us "Brand Dumb." Books Branding careers Current Affairs Games Generational Divide Personal Musings Values Web/TechSomehow we made it through multiple economic downturns, including the whopper of 2008.

2018 56

Branding & Understanding Google

Jane Genova: Speechwriter - Ghostwriter

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century.   Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.

2018 52

The Morgan & Morgan Law Firm Brand

Jane Genova: Speechwriter - Ghostwriter

This jury verdict hurts the brand and the pocketbook of law firm Morgan & Morgan. The brand can be put in play.   Branding legal Personal MusingsIts leadership says the law firm will appeal.

2018 52

Branding - Disruptor Role in Legal Services

Jane Genova: Speechwriter - Ghostwriter

Some, such as Scott Galloway, contend search engines and Alexa are killing branding. " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor.   Branding

2018 52

Educators need some new branding

Dahle Communication

Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate.

Brand 189

8 steps to add branding to your presentations

PowerPoint Tips

One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation.

2012 246

Harvard Business School Brand In Play - As Are Brands of McKinsey, Sheryl Sandberg, and Roman Catholic Church

Jane Genova: Speechwriter - Ghostwriter

The main reason why is that smart, alert watchdogs such as Duff McDonald have noticed that the HBS brand of leadership does not seem to have embedded a moral compass. These days her brand is in tatters.

2018 56

Brand Weight Watchers - Not Buzzworthy, Not Any More

Jane Genova: Speechwriter - Ghostwriter

With the exception of old-line brand Weight Watchers.  That could disrupt the stuck branding.  Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.     Branding

2018 56

How Customer Experience can Make Your Brand Successful

SlideModel

Over the years CX has become one of the most important aspects of branding. In fact many experts now believe that Customer Experience is as important as the brand itself. Brand Touchpoints. Customer experience consists of all the brand touchpoints that the customer experiences.

Les Moonves - Can He Rehab His Brand?

Jane Genova: Speechwriter - Ghostwriter

Cohan in Vanity Fair , Moonves is already in the early stages of doing rehab on his brand - if that's possible. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 52

Protecting the Brand - Leadership Changes at Boies Schiller

Jane Genova: Speechwriter - Ghostwriter

Legal media outlets keep hammering: 2018 was not a good brand year for David Boies. The brand has to be protected. At the top and thriving are the elite brands like Boies Schiller. Branding Personal Musings Rebranding

2018 52

Alcoholics Anonymous - Troubled Brand

Jane Genova: Speechwriter - Ghostwriter

Alcoholics Anonymous (AA) has become a troubled brand. That branding helped generate myriad other 12-step programs.   Branding Current Affairs legal Media Personal Musings Politics Public Speaking Science Selling Television Values

2017 52

Re-branding: Down the rabbit hole and a new era for this blog

Kate's Voice

For the past 10 years, I have been writing Kate’s Voice and been honored with a growing, loyal following and recognition by groups such as Global Gurus, as well as many individuals who I respect and admire. I’ve enjoyed the ride.

2018 130

Big Legal Brands, Big Trouble

Jane Genova: Speechwriter - Ghostwriter

igLaw firms, such as Skadden, are their brands. The current challenge has been to differentiate those brands from the competition. Now, with wide-ranging investigations of misconduct of all sorts, those brands frequently are pulled in.     Branding Personal Musings

2018 52

Brand Bitcoin - No Longer Megawatt

Jane Genova: Speechwriter - Ghostwriter

But, what's currently in play is its brand as the shiny new toy everyone who's anyone should own. The uncertainty about how could dim the once megawattage associated with the bitcoin brand more than the actual laws. 

2018 52

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Of course, being a victim of hackers or known vulnerability to hacking damages the brand.   Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens.

2016 56

Hustle Trumps Branding

Jane Genova: Speechwriter - Ghostwriter

From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand.

2015 68

Leslie Moonves Scandal - It's About the Brands

Jane Genova: Speechwriter - Ghostwriter

Post- The New Yorker allegations about sexual misconduct by CBS CEO Leslie Moonves, brands are in play. That's how branding operates. The brands affected include: His own. As everyone in public relations know, the accuracy of accusations has little to do with branding.

2018 52

BigLaw, Big Brands & Trumpism

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs Games legal Media Personal Musings Politics ValuesOn Abovethelaw, lawyer-journalist, Kathryn Rubino,  raises the question: Does association with Trumpism carry a stigma in the legal sector? Here you can read the details.

2017 56

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Johnson & Johnson & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Two class action lawsuits over talcum power aren't hurting Johnson & Johnson's branding with millennials. So, one takeaway here is that organizations which have built up branding goodwill will be judged less harshly when there is trouble.

2016 56

Brand Crypto - Could Be on Life Support

Jane Genova: Speechwriter - Ghostwriter

  The real issue is: Can Brand Crypto regain credibility? Branding Current Affairs DigitalInfluencer Games legal Personal Musings Selling Web/Tech

2018 52

Branding - Work in Progress

Jane Genova: Speechwriter - Ghostwriter

And, at one time, he leveraged making fun of himself as a branding device. " And that's: Never hesitate to change your brand. Branding is a fluid process. The political experts and media got it very wrong during Campaign 2016.

2017 52

Brands. Door. Money.

Speak Schmeak

I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial.

Brand 150

Brand Challenge: Positioning and Packaging Side Hustles

Jane Genova: Speechwriter - Ghostwriter

That is, there was no diluting the personal branding. Branding careers Cover Letters Current Affairs Games Generational Divide Interviews Personal Musings Politics Public Speaking Resume Selling Simplification Values

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

  One reason is that Goodwill Retail has established itself as the best value brand around.  Plus,   animal companions Branding Current Affairs Ethics Games Generational Divide legal Media Personal Musings Selling Sports Travel Values Web/Tech

2016 69

Brand Uber - The Almost Impossible Mission of Dara Khosrowshahi

Jane Genova: Speechwriter - Ghostwriter

Currently brands in tech are taking a beating. The three major issues, though, which continue to throw shade on the Uber brand are: Image of sustained exploitation of contract workers.   Branding legal Media Personal Musings Values Web/Tech

2018 56

Staples - Lost Brand

Jane Genova: Speechwriter - Ghostwriter

" The downward trajectory is the story of a brand which has lost its way. This is a classic example of the peril embedded in changing a brand identity. BrandingDuring Q1, Staples continued its decline.

2015 65

Baker McKenzie - Branding Can Reduce Churn

Jane Genova: Speechwriter - Ghostwriter

Branding is about attachment. Acritas found that Baker McKenzie is the #1 global legal brand. One wonders if its touted association with the Trump Administration is tarnishing its global brand.   Brand management, invented by P&G during The Great Depression, has endured as a power marketing tool. One function of branding is to help buyers feel safe in making their purchase. Is the Jones Day brand a troubled one? 

2018 40

Silicon Valley - Branding in Play

Jane Genova: Speechwriter - Ghostwriter

The high-value Silicon Valley branding is facing worldwide threats.  In order to return from Lost Branding Paradise, Silicon Valley needs to change its values.   Europe has been gunning for it, with no reverence for innovation as religion.

2017 52

Al Franken Brand In Play

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Current Affairs DigitalInfluencer Media Personal Musings Politics Public Speaking Rebranding Selling Travel ValuesThe world changes. The mores of a society change. Human beings change. 

2017 52

Nostalgia - Dangerous to Branding of Older Professionals

Jane Genova: Speechwriter - Ghostwriter

That's exactly why providing any flashback to the past by older professionals is dangerous to their brand. And, three, nostalgia of any kind brands professionals as "old." One person's nostalgia is another person's boredom.

2018 52

Roman Catholicism Brand - Bad to Have on Resume

Jane Genova: Speechwriter - Ghostwriter

That brand had been one of the most powerful and enduring.  Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 56

Brand Part II: Exploiting Your Brand

Speaker Launcher

When you develop a strong brand, one that is sticky (ie., Here are some tips for exploiting your brand: 1. Every time people see your e-mail address, you have an opportunity to promote your name or your brand. people will remember it) you’ll want to splash it everywhere!

Michael Sitrick - Is This Brand Damaged?

Jane Genova: Speechwriter - Ghostwriter

  But not every assignment produces a resolution that enhances Sitrick's branding in the reputation-restoration industry. Does this parting of the ways throw shade on the Sitrick and Company brand? The world of public relations is complex - at least at the high end.

2018 52

Uber: Softening The Brand

Jane Genova: Speechwriter - Ghostwriter

Then, comes the usual softening of the image, which today we call "The Brand." Branding Current Affairs Selling Sports Travel Values Web/Tech Empire builders in capitalism, ranging from John D. Rockefeller to Travis Kalanick, tend to start out with ruthless push.

2015 65