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Why branding is essential for your presentations

PowerPoint Tips

Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. Then I see their presentation and the branding has gone out of the window!

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8 steps to add branding to your presentations

PowerPoint Tips

One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation.

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Barnes & Noble - Bad Branding Move

Jane Genova: Speechwriter - Ghostwriter

What a bad branding move. A book lover and ghostwriter of books, I used to feel "at home" at Barnes & Noble brick & mortar stores. Not any more. Yesterday, when I was on the line to buy a B&N gift card for a client, I was referred to as a "guest."

Jobs & Brands - Preet, Jack, Hillary Who Who?

Jane Genova: Speechwriter - Ghostwriter

A tragic side effect of capitalism is this: Our job is the platform for our brand. When superhero Jack Welch was no longer head of GE, the shelf life on his brand quickly expired.  But, the Welch Brand belongs to history, not the present. And the brands tell the tale.

Sarah Palin: Aging Brand

Jane Genova: Speechwriter - Ghostwriter

Another perspective might be to view Palin, the entity she is, through the lens of branding.    At the Republican National Convention in 2008 that brand was launched.    There was never any ambiguity that the emerging Palin brand was strong. 

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[Podcast] Expand Your Brand: Income Streams Beyond Speeches with Joe Calloway

Speaker Launcher

The post [Podcast] Expand Your Brand: Income Streams Beyond Speeches with Joe Calloway appeared first on Jane Atkinson. Show Notes: 1:16 What motivates Joe to keep reinventing his brand? 2:45 Joe has expanded his brand beyond keynotes. Hall of Fame Speaker and wealth of knowledge, Joe Calloway is back for another informative episode. This episode focuses heavily on generating different revenue streams within a speaking career.

2016 19

Brand Part II: Exploiting Your Brand

Speaker Launcher

When you develop a strong brand, one that is sticky (ie., Here are some tips for exploiting your brand: 1. Every time people see your e-mail address, you have an opportunity to promote your name or your brand. people will remember it) you’ll want to splash it everywhere!

Branding v Transactional

Jane Genova: Speechwriter - Ghostwriter

In all disciplines, in all mediums the issue is emerging: should we focus more on the transaction - that is, getting people to actually purchase, vote, contribute to the cause, fundraise - and less on the brand?    Brand management has been around since the 1930s when Procter & Gamble invented it.    And that happens in a very different way than it does via the branding route.    I answered: enhance the brand

Columbia University Brand Takes 2nd Hit This Week - Near-Fatal Drunken Mishap, 7 Suicides

Jane Genova: Speechwriter - Ghostwriter

That's why the two brand hits it took these week will resonate for some time.     Branding Current Affairs Generational Divide legal Personal Musings ValuesColumbia University is now considered an Ivy League institution of higher education.

Staples - Yet Another Retail Brand Which Lost Its Way

Jane Genova: Speechwriter - Ghostwriter

Branding is about emotional attachment. In the late 1980s, the Staples brand meant caring and affordability to us new Accidental Entrepreneurs. That was just the beginning of the brand stumbles. When a brand betrays us, it is difficult to forgive.

Uber - Its Business & Brand Could Be In Play

Jane Genova: Speechwriter - Ghostwriter

Uber, if it wants to protect both its business and its brand, should do the same. As this scandal deepens, as it is bound to , Uber could lose business and brand equity.   Branding careers Current Affairs Ethics Games legal Media Personal Musings Travel Values Web/Tech

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Goodwill Stores: Brand to watch

Jane Genova: Speechwriter - Ghostwriter

  Now, Goodwill is evolving into a brand. Since  Since the brand has so much going for it, it's one to watch. Branding Current Affairs Green green Media Selling Television ValuesNot too long ago, Goodwill was just that store which sells used high heels, dolls, lamps, and computer monitors with or without a PC.  To begin with, Goodwill funds job training. 

Design a first slide that stands out and matches your brand

PowerPoint Tips

You want it to include your branding, such as a logo or banner. I really like slides with a solid background, usually white or black. They’re neat and clean. They don’t distract from the message. Obviously, they’re easy to create. They work better with images.

Brand Part I: Is Your Brand Memorable?

Speaker Launcher

A brand is a concept or idea that helps to distinguish you from everybody else. - It may be a personal brand, ie: Dr. Phil, which may work if you have a large following who know you mostly by name… OR. - A book title might also be a great brand. (ie:

Are you Missing a Branding Opp?

Speaker Launcher

If you are using an address for business that is GENERIC (ie: hotmail, gmail, comcast) then you might be missing a branding opportunity with your clients. This is going to be a short post, but it’s a juicy one!!! No question email communication has become a way of life.

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Personal Branding: Everything Changed

Jane Genova: Speechwriter - Ghostwriter

    What more of us have found is that putting together a personal brand and a way of making a good living has become increasingly idiosyncratic.  Branding careersIt's palpable: The signs of recovery. 

[Podcast] Growing Your Brand from the Ground Up with Doug Sandler

Speaker Launcher

The post [Podcast] Growing Your Brand from the Ground Up with Doug Sandler appeared first on Jane Atkinson. Along the way, Doug shares some flashpoints from his brand-building process. Whoever said nice guys finish last obviously never met Doug Sandler.

Branding - Work in Progress

Jane Genova: Speechwriter - Ghostwriter

And, at one time, he leveraged making fun of himself as a branding device. " And that's: Never hesitate to change your brand. Branding is a fluid process. The political experts and media got it very wrong during Campaign 2016.

Chelsea Clinton - Proves Out Power of Branding

Jane Genova: Speechwriter - Ghostwriter

That proves out how powerful branding is. Mama and Papa Bear Clinton saw to it that Baby Bear would be branded. Liberals such as Frank are taking this brand too seriously.   BrandingTrending on the internet is the Vanity Fair column by T.A.

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Of course, being a victim of hackers or known vulnerability to hacking damages the brand.   Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens.

BigLaw, Big Brands & Trumpism

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs Games legal Media Personal Musings Politics ValuesOn Abovethelaw, lawyer-journalist, Kathryn Rubino,  raises the question: Does association with Trumpism carry a stigma in the legal sector? Here you can read the details.

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Talbots: Brutal Lessons in Managing Brand Identity

Jane Genova: Speechwriter - Ghostwriter

  As Ashley Lutz reports in BLOOMBERG BUSINESS WEEK , the retail chain began to attempt to extend the brand to younger women who didn't have to wear relatively conservative attire in professional life.  Branding Generational Divide Personal Musings Selling

Trumpism Can Tarnish Legal Brands

Jane Genova: Speechwriter - Ghostwriter

In terms of its branding, Jones Day could find itself in a much more difficult situation. Initially, that seemed a positive development for the Jones Day brand.    BrandingRecently, major law firm Greenberg Traurig distanced itself from Trumpism.

Johnson & Johnson & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Two class action lawsuits over talcum power aren't hurting Johnson & Johnson's branding with millennials. So, one takeaway here is that organizations which have built up branding goodwill will be judged less harshly when there is trouble.

PR 1

Buddha and Cleveland Clinic Branding

Jane Genova: Speechwriter - Ghostwriter

Then my branding mindset took over.   Branding Current Affairs Games legal Media Personal Musings Politics Public Speaking Rebranding Religion Science Selling Values Web/TechMindfulness  has been encouraged for stressed professionals.

"Getting Borked" Branding - No Way Back

Jane Genova: Speechwriter - Ghostwriter

Branding experts predicted that Robert Bork would never bounce back from how he got smacked down in the Senate hearing to confirm or reject him for SCOTUS.   Branding careers Current Affairs Games legal Personal Musings Politics Rebranding

Ivanka Brand - Righteous Indignation Or All-Business

Jane Genova: Speechwriter - Ghostwriter

Of course, Kellyanne shouldn't be pitching for the Ivanka brand. What does matter, though, is what's happening in the actual business of the retailers who have dumped the Ivanka brand, could or should. My hunch is that at Macy's the Ivanka brand stays.

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

  One reason is that Goodwill Retail has established itself as the best value brand around.  Plus,   animal companions Branding Current Affairs Ethics Games Generational Divide legal Media Personal Musings Selling Sports Travel Values Web/Tech

Brand Ivy League: Is Harvard et al. going way of linear careers in journalism, law, and business?

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Current Affairs Games Generational Divide Online video Personal Musings Politics Selling Values Web/Tech"Watching the Ivory Tower Topple" - THE WALL STREET JOURNAL , March 24, 2012, by Holly Finn.

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Cloud Over Chris Christie Brand Returns

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Current Affairs Games legal Personal Musings Politics TravelBridgegate has again reared its head. New Jersey governor Chris Christie will be back in court on March 10th.

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Branding & Magical Thinking - BigBeverage, BigTech, BigLaw

Jane Genova: Speechwriter - Ghostwriter

The major strategy being leveraged to grow in the current grim marketplace is unique branding. However, longer term, what we know about branding hammers the reality that it takes more than a great image to sell. Any enterprise only in the branding game is engaged in magical thinking.

Hustle Trumps Branding

Jane Genova: Speechwriter - Ghostwriter

From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand.

P&G - The Company which Invented Brand Management Has Irrelevant Brands

Jane Genova: Speechwriter - Ghostwriter

In essence, the company which invented brand management in the 1930s has mostly irrelevant brands. Brands were the badge of middle class identity. Ignoring branding has extended to personal services. P&G has think beyond brand to the mindset of frugal.

Trinh Huynh - Branding Implications When Corporation's Lawyer Is Murdered

Jane Genova: Speechwriter - Ghostwriter

The fact that an executive was gunned down is not good branding news for a major corporation.   Branding careers Content-provider Current Affairs Games legal Media Personal Musings WeblogsPolice believe the murder of UPS in-house lawyer Trinh Huynh was planned.

Fake News Very Bad News for Brands

Jane Genova: Speechwriter - Ghostwriter

It's a different context though, when we realize that fake news can just as easily take down our client's brand. An unethical competitor of Brand ABC, a chocolate manufacturer, has several influencers speculate about truth in labeling. Likely, consumers will switch brands.

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Brands. Door. Money.

Speak Schmeak

I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial.

TV 2

Brands. Door. Money.

Speak Schmeak

I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial.

TV 2

Staples - Lost Brand

Jane Genova: Speechwriter - Ghostwriter

" The downward trajectory is the story of a brand which has lost its way. This is a classic example of the peril embedded in changing a brand identity. BrandingDuring Q1, Staples continued its decline.

Educators need some new branding

Dahle Communication

Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate.

Brand Boston - Professional Class Unburdened by Children

Jane Genova: Speechwriter - Ghostwriter

Economic developers can position and package Brand Boston as where the workforce is all-business. Branding careers Current Affairs Games Generational Divide Personal MusingsBoston has evolved into the model of cool. After all, that's where GE is relocating.