Your Missed Branding Opportunity

Speaker Launcher

So, let’s talk about a big missed marketing and branding opportunity that comes with not using a branded business email address. The post Your Missed Branding Opportunity appeared first on Jane Atkinson. Every day I get about a hundred business emails. Some days, it’s even more.

2019 83

Dollar Store Branding - Excommunicado

Jane Genova: Speechwriter - Ghostwriter

" When the dollar store first entered neighborhoods, both affluent and low-income, its branding was on the side of the angels. Now, as BusinessInsider reports, the aura is off the brand.  The message is out: The dollar store in your neighborhood is not your friend.

2019 56

SoftBank - Badly Tarnished Global Brand

Jane Genova: Speechwriter - Ghostwriter

Ever since WeWork began collapsing and folks got it that Uber may never achieve profitability, shade has been thrown on the SoftBank brand. Now, the brand is going through the worst of times.   Branding Media Personal Musings Web/TechThat once high-flyer had touted its investments in those startups as, well, trophies. That was then. The Wall Street Journal reports that sources disclose that some major investors in SoftBank have become very jittery.

2019 40

GE Employees & Personal Branding

Jane Genova: Speechwriter - Ghostwriter

Talk about tarnished personal brands.    Branding careers legal MediaIs GE "Another Enron?" " That's what financial expert Harry Markopolos is contending. Specifically, he's fingering billions of dollars in accounting fraud.

2019 52

Pharma - Litigation, Branding, Reimagining Capitalism

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, pharma has a major branding problem. Branding Current Affairs Ethics Games green Green Intuitive legal Media Personal Musings Politics Power Public Speaking Rebranding Science Selling ValuesDefense lawyers for pharma have been busy.

2019 52

How to Expand and Grow Your Brand with Cheryl Cran

Speaker Launcher

Cheryl is the founder of NextMapping™, which was developed as a proprietary business solution brand that encompasses all […]. The post How to Expand and Grow Your Brand with Cheryl Cran appeared first on Jane Atkinson. How many times have you reinvented your brand?

2019 85

The Car, No Matter The Brand

Jane Genova: Speechwriter - Ghostwriter

That shift in perception could impact all brands, even the designer ones.  Branding careers Current Affairs Games Green green Intuitive legal Media Personal Musings Politics Power Religion Travel Values Web/Tech

2019 52

Brand Jones Day - Another Blow

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs legal Media Personal Musings Web/TechThe confidentiality of grand jury testimony is protected. So, that should have been redacted in the motion by Jones Day to dismiss "US v. Indivior." " Here is that motion.

2019 52

Why branding is essential for your presentations

PowerPoint Tips

Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. Then I see their presentation and the branding has gone out of the window!

2014 192

New York City's Suicide Branding

Jane Genova: Speechwriter - Ghostwriter

In addition, the extreme careerism, along with the uncertainty, insecurity, and ups/downs that generates, has also created its branding for The Hanging Times. Branding Current Affairs Personal Musings

Costa Rica, Tainted Alcohol & Branding (it's always about the brand)

Jane Genova: Speechwriter - Ghostwriter

Brand Costa Rica got hit hard. Branding Current Affairs Food and Drink Media Personal Musings Rebranding Selling TravelThe numbers are in. The Ministry of Health in Costa Rica announced that since June, 25 have died from consuming alcohol tainted with methanol.

2019 52

The Royals Branding - In Play

Jane Genova: Speechwriter - Ghostwriter

Currently the brand is in play. That brand is under increasing attack. Branding Current Affairs Games Intuitive legal Media Personal Musings Politics Public Speaking Rebranding Values Writing

2019 52

Nike Brand - In Play

Jane Genova: Speechwriter - Ghostwriter

The legal, branding, and marketing implications of Zion Williamson' slip are massive.   BrandingLawyers could be speculating. Public relations experts likely anticipate the worst. And the marketing folks at Nike hope like hell sales won't collapse.

2019 52

Brand SCOTUS in Play

Jane Genova: Speechwriter - Ghostwriter

You bet, the brand is in play. BrandingChief Justice of the U.S. Supreme Court John Roberts has been a busy guy - and not just with legal issues.

2018 52

The M.B.A. Brand - The Unthinkable Is Happening

Jane Genova: Speechwriter - Ghostwriter

brand has lost value.  Branding careers Current Affairs Generational Divide Intuitive Personal Musings Selling Values Web/TechThe once prestigious M.B.A.

2019 52

Branding of Those Caught in AdmissionsGate Loop

Jane Genova: Speechwriter - Ghostwriter

Their brands have been tarnished. " Obviously, the Caplan branding has really taken a hit.   Branding careers Current Affairs Ethics legal Personal Musings Power Rebranding Values

2019 52

Jones Day Brand in Play

Jane Genova: Speechwriter - Ghostwriter

What could be happening already is damage to the Jones Day brand. Branding careers Current Affairs legal Media Personal Musings Selling Values WritingClass action gender discrimination lawsuit "Nilab Tolton, et al. Jones Day" is evolving into a legal-media sensation.

2019 52

Building a Profitable and Lasting Brand with Dr. Willie Jolley

Speaker Launcher

On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. The post Building a Profitable and Lasting Brand with Dr. Willie Jolley appeared first on Jane Atkinson. What my brand is all about.

2019 83

Educators need some new branding

Dahle Communication

Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate.

Brand 189

Tired Theatrics: The Eroding Alan Dershowitz Brand

Jane Genova: Speechwriter - Ghostwriter

Dershowitz already damaged his brand on conservative television, as an advocate for Donald Trump. This could not end well for the Dershowitz legalities and branding

2019 52

8 steps to add branding to your presentations

PowerPoint Tips

One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation.

2012 245

M.B.A. - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

  Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.

2018 52

Dennis Hartley - Yet Another Tarnished Legal Brand

Jane Genova: Speechwriter - Ghostwriter

But Hartley's brand will also be tarnished by being disbarred. Branding careers Current Affairs Ethics Games Intuitive legal Media Personal Musings ValuesHe will always be known as the lawyer who represented Timothy McVeigh on appeal. That icon is Dennis Hartley.

2019 52

Branding & Understanding Google

Jane Genova: Speechwriter - Ghostwriter

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century.   Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing

Lawyer Branding: THE Charles Harder

Jane Genova: Speechwriter - Ghostwriter

  If the Trump Administration implodes, that is bound to have a negative impact on the branding Harder has put together since he represented Hulk Hogan against Gawker. Branding Personal Musings PoliticsCharles Harder was not always  the  Charles Harder.

2018 52

Shemar Moore - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

That took away from the brand equity Moore had built in the Morgan role. Branding Personal Musings TelevisionShemar Moore is iconic for portraying Derek Morgan on "Criminal Minds."

2019 52

Elite Branding v. Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding Personal MusingsThat's the way it is. And likely that's the way it will continue to be in the near future.

2018 52

Personal Branding - A Useful Concept Gone Berserk

Jane Genova: Speechwriter - Ghostwriter

Some recall when management consultant introduced the concept of  Personal Brand.  That's why in America, where success is the unofficial religion, personal branding evolved into a must-do. The issue is: Did that help the brand or hurt the brand

2019 56

Andrew Cuomo - Big Boost to Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Intuitive legal Media Personal Musings Politics Power ValuesAndrew Cuomo's legacy could include his signing into law Bill A08421. Effective in 60 days, it will change the legalities in New York state surrounding sexual harassment.

2019 52

Megawatt Branding Dimmed - The Jersey City Miracle

Jane Genova: Speechwriter - Ghostwriter

The brand aura has been megawatt.   Now, Brand Jersey City - and, by extension Fulop - have had a setback. Branding Current Affairs Generational Divide Personal Musings Politics Web/TechOld-line Jersey City, New Jersey became The New Brooklyn.

2019 52

Excommunicado: The Amanda Knox Brand

Jane Genova: Speechwriter - Ghostwriter

Branding legal Media Personal Musings RebrandingItalian law. That's how much of the world came to know Amanda Knox. Global media positioned and packaged her as a a kind of young American beauty pitted against an complex ancient system of legalities. Poor thing. Was she cold in that Italian prison? So, in the appeal of her conviction in the murder of a roommate when she got off many rejoiced. She returned to a life in the U.S. amid great fanfare. A star was born.

2019 40

Brand JUUL - Can Public Relations Put This Back Togehter Again?

Jane Genova: Speechwriter - Ghostwriter

Obviously, Brand JUUL is in serious trouble. The serious investment matter is if public relations can put this brand back together again.  Branding Current Affairs Games Intuitive legal Media Personal Musings Politics Rebranding Values

2019 52

Attempted Brand Cleanse at USC

Jane Genova: Speechwriter - Ghostwriter

As part of the attempted brand cleanse the general counsel Carol Mauch Amir and the provost Michael Quick will be leaving their positions in June. The timing is lousy for these serial hits to the USC brand. But its leadership has big challenges ahead to restore the brand and prevent new scandals.     Branding Personal MusingsThe scandals at USC were and some remain high profile.

2019 43

How Your Speaking Style Can Enhance Your Personal Brand

SketchBubble

In today’s ever-changing and increasingly-competitive business landscape, it’s no longer enough to define your company’s brand, you’ve got to also develop your own personal brand.

2019 96

Conde Nast - When a Brand Stumbles (badly) as a Business

Jane Genova: Speechwriter - Ghostwriter

" Overall, much like Time and Newsweek, in a changing marketplace the brand stumbled as a business.   Branding Content-provider Current Affairs Games Media Personal Musings Selling Values Web/Tech Writing

2019 52

Brand MBA Takes Another Hit

Jane Genova: Speechwriter - Ghostwriter

  BrandingMedia outlets have already made it well known that applications to MBA programs are down. The Boston Globe documents that at a 1.8% decline in 2017. But the emerging story now, reports the Boston Globe, is the 10.5% plunge in 2017 of applications from those outside the U.S.

2018 52

Brand Part II: Exploiting Your Brand

Speaker Launcher

When you develop a strong brand, one that is sticky (ie., Here are some tips for exploiting your brand: 1. Every time people see your e-mail address, you have an opportunity to promote your name or your brand. people will remember it) you’ll want to splash it everywhere!

Class Action Lawsuit Targets Avon's Branding as "company for women"

Jane Genova: Speechwriter - Ghostwriter

Essentially this litigation takes on Avon's branding as being the "company for women." " Avon is its brand. Branding careers Current Affairs legal Media Personal Musings Values

2019 56

Hustle Trumps Branding

Jane Genova: Speechwriter - Ghostwriter

From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand.

2015 68

Megyn Kelly - Should World Get Ready for Kelly Brand?

Jane Genova: Speechwriter - Ghostwriter

  The grapevine has it that she is developing the Kelly Brand.   Books Branding careers Current Affairs Games Interviews Intuitive Media Online video Personal Musings Politics Public Speaking Television Web/Tech

2019 52

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.

2018 52

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Of course, being a victim of hackers or known vulnerability to hacking damages the brand.   Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens.

2016 56

FBI Looks at Minibar: Dominican Republic Branding

Jane Genova: Speechwriter - Ghostwriter

  Branding Current Affairs Food and Drink legal Media Personal Musings Science SellingRight now, many are having flashbacks to those old black-and-white news reels and films about law enforcement breaking up moonshine operations during Prohibition in the U.S.

2019 52