Nike Brand - In Play

Jane Genova: Speechwriter - Ghostwriter

The legal, branding, and marketing implications of Zion Williamson' slip are massive.   BrandingLawyers could be speculating. Public relations experts likely anticipate the worst. And the marketing folks at Nike hope like hell sales won't collapse.

2019 52

Attempted Brand Cleanse at USC

Jane Genova: Speechwriter - Ghostwriter

As part of the attempted brand cleanse the general counsel Carol Mauch Amir and the provost Michael Quick will be leaving their positions in June. The timing is lousy for these serial hits to the USC brand. But its leadership has big challenges ahead to restore the brand and prevent new scandals.     Branding Personal MusingsThe scandals at USC were and some remain high profile.

2019 43

Brand SCOTUS in Play

Jane Genova: Speechwriter - Ghostwriter

You bet, the brand is in play. BrandingChief Justice of the U.S. Supreme Court John Roberts has been a busy guy - and not just with legal issues.

2018 52

Why branding is essential for your presentations

PowerPoint Tips

Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. Then I see their presentation and the branding has gone out of the window!

2014 192

Shemar Moore - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

That took away from the brand equity Moore had built in the Morgan role. Branding Personal Musings TelevisionShemar Moore is iconic for portraying Derek Morgan on "Criminal Minds."

2019 52

Lawyer Branding: THE Charles Harder

Jane Genova: Speechwriter - Ghostwriter

  If the Trump Administration implodes, that is bound to have a negative impact on the branding Harder has put together since he represented Hulk Hogan against Gawker. Branding Personal Musings PoliticsCharles Harder was not always  the  Charles Harder.

2018 52

Elite Branding v. Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding Personal MusingsThat's the way it is. And likely that's the way it will continue to be in the near future.

2018 52

M.B.A. - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

  Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.

2018 52

Brand ACLU - Is It Becoming Diluted?

Jane Genova: Speechwriter - Ghostwriter

An obvious danger of branching out from a clear mission is the dilution of the brand.   Branding legal Personal Musings Politics TelevisionFrom the get-go, ACLU has been controversial.

2019 52

WW Wellness Branding Goes Very Wrong - Branding Should Have Been Weight Loss

Jane Genova: Speechwriter - Ghostwriter

  In the face of a more competitive market, its chief executive officer Mindy Grossman had changed its branding from sensible weight loss to wellness.  She may also be, just like WW, taking a hit to her own branding.     Branding Food and Drink Personal Musings

2019 56

How Your Speaking Style Can Enhance Your Personal Brand

SketchBubble

In today’s ever-changing and increasingly-competitive business landscape, it’s no longer enough to define your company’s brand, you’ve got to also develop your own personal brand.

2019 79

Brands. Door. Money.

Speak Schmeak

I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial.

Brand 198

Branding & Understanding Google

Jane Genova: Speechwriter - Ghostwriter

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century.   Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing

Brand MBA Takes Another Hit

Jane Genova: Speechwriter - Ghostwriter

  BrandingMedia outlets have already made it well known that applications to MBA programs are down. The Boston Globe documents that at a 1.8% decline in 2017. But the emerging story now, reports the Boston Globe, is the 10.5% plunge in 2017 of applications from those outside the U.S.

2018 52

Educators need some new branding

Dahle Communication

Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate.

Brand 189

8 steps to add branding to your presentations

PowerPoint Tips

One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation.

2012 245

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.

2018 52

Steve Cohen Brand - Long Way from Restored

Jane Genova: Speechwriter - Ghostwriter

  Branding Current Affairs Games Personal Musings SellingIn the good old days of SAC, master of the universe Steve Cohen averaged about a 30% ROI for investors. That was then. He had been banned by the SEC to accept outside investor funds.

2019 52

Brand Dershowitz - All the Wrong Moves

Jane Genova: Speechwriter - Ghostwriter

Brand Dershowitz. Now, some watchers of retired Harvard Law professor Alan Dershowitz are speculating that he has put his branding at risk through his public statements about legal matters in TrumpWorld. Branding legal Media Personal Musings

2018 52

Alcoholics Anonymous - Troubled Brand

Jane Genova: Speechwriter - Ghostwriter

Alcoholics Anonymous (AA) has become a troubled brand. That branding helped generate myriad other 12-step programs.   Branding Current Affairs legal Media Personal Musings Politics Public Speaking Science Selling Television Values

2017 52

65+ - We're Being Labeled "Brand Dumb"

Jane Genova: Speechwriter - Ghostwriter

Yet, some economists and many financial planners have been labeling us "Brand Dumb." Books Branding careers Current Affairs Games Generational Divide Personal Musings Values Web/TechSomehow we made it through multiple economic downturns, including the whopper of 2008.

2018 56

Hustle Trumps Branding

Jane Genova: Speechwriter - Ghostwriter

From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand.

2015 68

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Of course, being a victim of hackers or known vulnerability to hacking damages the brand.   Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens.

2016 56

Branding - Disruptor Role in Legal Services

Jane Genova: Speechwriter - Ghostwriter

Some, such as Scott Galloway, contend search engines and Alexa are killing branding. " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor.   Branding

2018 52

BigLaw, Big Brands & Trumpism

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs Games legal Media Personal Musings Politics ValuesOn Abovethelaw, lawyer-journalist, Kathryn Rubino,  raises the question: Does association with Trumpism carry a stigma in the legal sector? Here you can read the details.

2017 56

Johnson & Johnson & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Two class action lawsuits over talcum power aren't hurting Johnson & Johnson's branding with millennials. So, one takeaway here is that organizations which have built up branding goodwill will be judged less harshly when there is trouble.

2016 56

Big Legal Brands, Big Trouble

Jane Genova: Speechwriter - Ghostwriter

igLaw firms, such as Skadden, are their brands. The current challenge has been to differentiate those brands from the competition. Now, with wide-ranging investigations of misconduct of all sorts, those brands frequently are pulled in.     Branding Personal Musings

2018 52

Brand Mexico - Beyond the Cartel Hysteria

Jane Genova: Speechwriter - Ghostwriter

No surprise, some at dinner jumped right in with the mythology surrounding Brand Mexico. Branding Current Affairs Dreams Games Media Personal Musings Rebranding Travel Values Web/Tech"My girlfriend and I will semi-retire in Mexico."

2018 52

Brand Bitcoin - No Longer Megawatt

Jane Genova: Speechwriter - Ghostwriter

But, what's currently in play is its brand as the shiny new toy everyone who's anyone should own. The uncertainty about how could dim the once megawattage associated with the bitcoin brand more than the actual laws. 

2018 52

Brands. Door. Money.

Speak Schmeak

I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial.

Brand 153

The Morgan & Morgan Law Firm Brand

Jane Genova: Speechwriter - Ghostwriter

This jury verdict hurts the brand and the pocketbook of law firm Morgan & Morgan. The brand can be put in play.   Branding legal Personal MusingsIts leadership says the law firm will appeal.

2018 52

Branding - Work in Progress

Jane Genova: Speechwriter - Ghostwriter

And, at one time, he leveraged making fun of himself as a branding device. " And that's: Never hesitate to change your brand. Branding is a fluid process. The political experts and media got it very wrong during Campaign 2016.

2017 52

Selling Enlightenment - Growing Number of Brands

Jane Genova: Speechwriter - Ghostwriter

There are many brands available, at all price points.  Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. The enlightenment game is not new.

2018 56

Staples - Lost Brand

Jane Genova: Speechwriter - Ghostwriter

" The downward trajectory is the story of a brand which has lost its way. This is a classic example of the peril embedded in changing a brand identity. BrandingDuring Q1, Staples continued its decline.

2015 65

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

  One reason is that Goodwill Retail has established itself as the best value brand around.  Plus,   animal companions Branding Current Affairs Ethics Games Generational Divide legal Media Personal Musings Selling Sports Travel Values Web/Tech

2016 69

Leslie Moonves Scandal - It's About the Brands

Jane Genova: Speechwriter - Ghostwriter

Post- The New Yorker allegations about sexual misconduct by CBS CEO Leslie Moonves, brands are in play. That's how branding operates. The brands affected include: His own. As everyone in public relations know, the accuracy of accusations has little to do with branding.

2018 52

Les Moonves - Can He Rehab His Brand?

Jane Genova: Speechwriter - Ghostwriter

Cohan in Vanity Fair , Moonves is already in the early stages of doing rehab on his brand - if that's possible. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 52

Re-branding: Down the rabbit hole and a new era for this blog

Kate's Voice

For the past 10 years, I have been writing Kate’s Voice and been honored with a growing, loyal following and recognition by groups such as Global Gurus, as well as many individuals who I respect and admire. I’ve enjoyed the ride.

2018 130

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Mark Kelly - Can Strong Branding Transcend Conservative Politics?

Jane Genova: Speechwriter - Ghostwriter

  With that branding already established, it's no surprise that Kelly is running for a political office.   Branding Music Personal Musings PoliticsMusician Elton John knew to select the right topics to sing about.

2019 52

Brand Crypto - Could Be on Life Support

Jane Genova: Speechwriter - Ghostwriter

  The real issue is: Can Brand Crypto regain credibility? Branding Current Affairs DigitalInfluencer Games legal Personal Musings Selling Web/Tech

2018 52