Brand Crypto - Could Be on Life Support

Jane Genova: Speechwriter - Ghostwriter

  The real issue is: Can Brand Crypto regain credibility? Branding Current Affairs DigitalInfluencer Games legal Personal Musings Selling Web/Tech

2018 52

M.B.A. - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

  Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.

2018 52

Branding & Understanding Google

Jane Genova: Speechwriter - Ghostwriter

Those who perceive their brands or those of their friends tarnished by what is posted online often do something very dumb. Understanding search engine behavior is Rule #1 in branding in the 21st century.   Branding Current Affairs DigitalInfluencer Web/Tech Weblogs Writing

2018 52

Leslie Moonves Scandal - It's About the Brands

Jane Genova: Speechwriter - Ghostwriter

Post- The New Yorker allegations about sexual misconduct by CBS CEO Leslie Moonves, brands are in play. That's how branding operates. The brands affected include: His own. As everyone in public relations know, the accuracy of accusations has little to do with branding.

2018 52

Big Legal Brands, Big Trouble

Jane Genova: Speechwriter - Ghostwriter

igLaw firms, such as Skadden, are their brands. The current challenge has been to differentiate those brands from the competition. Now, with wide-ranging investigations of misconduct of all sorts, those brands frequently are pulled in.     Branding Personal Musings

2018 52

Alcoholics Anonymous - Troubled Brand

Jane Genova: Speechwriter - Ghostwriter

Alcoholics Anonymous (AA) has become a troubled brand. That branding helped generate myriad other 12-step programs.   Branding Current Affairs legal Media Personal Musings Politics Public Speaking Science Selling Television Values

2017 52

Leslie Moonves Scandal - It's About the Brands

Jane Genova: Speechwriter - Ghostwriter

Post- The New Yorker allegations about sexual misconduct by CBS CEO Leslie Moonves, brands are in play. That's how branding operates. The brands affected include: His own. As everyone in public relations know, the accuracy of accusations has little to do with branding.   The branding of old-line network CBS. The branding of high-ratings programming such as "60 Minutes." The branding of network television in general.

2018 40

Why branding is essential for your presentations

PowerPoint Tips

Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. Then I see their presentation and the branding has gone out of the window!

2014 134

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Of course, being a victim of hackers or known vulnerability to hacking damages the brand.   Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens.

2016 56

Educators need some new branding

Dahle Communication

Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate.

Brand 164

BigLaw, Big Brands & Trumpism

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs Games legal Media Personal Musings Politics ValuesOn Abovethelaw, lawyer-journalist, Kathryn Rubino,  raises the question: Does association with Trumpism carry a stigma in the legal sector? Here you can read the details.

2017 56

Michael Sitrick - Is This Brand Damaged?

Jane Genova: Speechwriter - Ghostwriter

  But not every assignment produces a resolution that enhances Sitrick's branding in the reputation-restoration industry. Does this parting of the ways throw shade on the Sitrick and Company brand? The world of public relations is complex - at least at the high end.

2018 52

Johnson & Johnson & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Two class action lawsuits over talcum power aren't hurting Johnson & Johnson's branding with millennials. So, one takeaway here is that organizations which have built up branding goodwill will be judged less harshly when there is trouble.

2016 56

Branding - Work in Progress

Jane Genova: Speechwriter - Ghostwriter

And, at one time, he leveraged making fun of himself as a branding device. " And that's: Never hesitate to change your brand. Branding is a fluid process. The political experts and media got it very wrong during Campaign 2016.

2017 52

Silicon Valley - Branding in Play

Jane Genova: Speechwriter - Ghostwriter

The high-value Silicon Valley branding is facing worldwide threats.  In order to return from Lost Branding Paradise, Silicon Valley needs to change its values.   Europe has been gunning for it, with no reverence for innovation as religion.

2017 52

Al Franken Brand In Play

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Current Affairs DigitalInfluencer Media Personal Musings Politics Public Speaking Rebranding Selling Travel ValuesThe world changes. The mores of a society change. Human beings change. 

2017 52

Standardized Testing Industry - Major Threat to Brand

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Content-provider Current Affairs Games Generational Divide Intuitive legal Media Personal Musings Politics Public Speaking Rebranding ValuesStandardized testing has permeated all aspects of U.S. That ritual goes beyond the educational institution.

2018 52

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

  One reason is that Goodwill Retail has established itself as the best value brand around.  Plus,   animal companions Branding Current Affairs Ethics Games Generational Divide legal Media Personal Musings Selling Sports Travel Values Web/Tech

2016 69

Brand Crypto - Will Steve Cohen's Rumored Investment Increase Its Credibility?

Jane Genova: Speechwriter - Ghostwriter

That's even though his brand hasn't yet returned to where it had been before the insider-trading mess put some of his employees in prison and put him out of accepting investor funds for a couple of years. The money world still watches hedge-fund player Steve Cohen.

2018 52

Post-PA Clergy Sex Abuse Scandal. - Branding of All Roman Catholic Institutions In-Play

Jane Genova: Speechwriter - Ghostwriter

Good luck to the public relations firm which attempts to restore the Roman Catholic brand. At one time it had been among the most powerful and enduring brands, with tremendous market share. Currently, his personal brand is about as low as that of the Church.

2018 52

Brand Jones Day - Reputational Crisis Continues

Jane Genova: Speechwriter - Ghostwriter

  Branding Games legal Media Personal Musings Politics ValuesClients may or may not value Jones Day's access to the White House. Its former partner Don McGahn is the top counsel there.

2018 52

The Breitbart Brand - No Clear Differentiation

Jane Genova: Speechwriter - Ghostwriter

Breitbart isn't alone in that branding mandate. Branding Content-provider Current Affairs DigitalInfluencer Games Media Personal Musings Rebranding Web/Tech WritingPlayers in conservative media are among the most brilliant strategically - and successful.

2018 52

Brands. Door. Money.

Speak Schmeak

I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial.

Brand 142

8 steps to add branding to your presentations

PowerPoint Tips

One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. Why brand your presentation? How to add branding to a presentation.

2012 183

Brands. Door. Money.

Speak Schmeak

I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch. Yes, I actually choose to watch an occasional commercial.

Brand 138

Oreo - Forever Branding (4 lessons)

Jane Genova: Speechwriter - Ghostwriter

Oreo has become the forever brand. Its latest brand moves, reports USA Today , have been: Introduce, in a big way, a new flavor. Oreo, a brand we Baby Boomers grew up with, should have been dead. Branding Current Affairs Food and Drink Personal Musings Selling Television

2017 52

Hustle Trumps Branding

Jane Genova: Speechwriter - Ghostwriter

From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand.

2015 56

Barnes & Noble - Bad Branding Move

Jane Genova: Speechwriter - Ghostwriter

What a bad branding move. A book lover and ghostwriter of books, I used to feel "at home" at Barnes & Noble brick & mortar stores. Not any more. Yesterday, when I was on the line to buy a B&N gift card for a client, I was referred to as a "guest."

2017 52

Skadden's Business and Brand - Both In Play

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs Ethics Games legal Media Personal Musings Politics Rebranding Selling ValuesInfluential The New York Times focuses on a profit center at BigLaw firm Skadden that it tends to keep under the radar. That is, reports Kenneth P.

2018 52

"Point72 Asset Management" - Brand In Play

Jane Genova: Speechwriter - Ghostwriter

  Branding Current Affairs Games legal Media Personal Musings Rebranding Valuesccording to Bloomberg News, Steve Cohen's new hedge fund - Point72 Asset Management - predicted it would attract $10 billion. So far, that's only been about $3 billion.

2018 52

Brand Whistleblower Takes Hard Hits in Theranos Saga

Jane Genova: Speechwriter - Ghostwriter

  Books Branding careers Current Affairs DigitalInfluencer Ethics Games legal Media Personal Musings Politics Rebranding Science Selling Values Web/Tech

2018 52

Buddha and Cleveland Clinic Branding

Jane Genova: Speechwriter - Ghostwriter

Then my branding mindset took over.   Branding Current Affairs Games legal Media Personal Musings Politics Public Speaking Rebranding Religion Science Selling Values Web/TechMindfulness  has been encouraged for stressed professionals.

Staples - Lost Brand

Jane Genova: Speechwriter - Ghostwriter

" The downward trajectory is the story of a brand which has lost its way. This is a classic example of the peril embedded in changing a brand identity. BrandingDuring Q1, Staples continued its decline.

2015 56

The Wonderful World of Cryptocurrency - Can This Brand Recover?

Jane Genova: Speechwriter - Ghostwriter

  Branding Current Affairs Dreams legal Media Personal Musings Politics Rebranding Selling Values Web/TechCan money be made by in cryptocurrency? Obviously, yes. Otherwise there wouldn't be so many players.

2018 52

P&G - The Company which Invented Brand Management Has Irrelevant Brands

Jane Genova: Speechwriter - Ghostwriter

In essence, the company which invented brand management in the 1930s has mostly irrelevant brands. Brands were the badge of middle class identity. Ignoring branding has extended to personal services. P&G has think beyond brand to the mindset of frugal.

2016 56

Trumpism Can Tarnish Legal Brands

Jane Genova: Speechwriter - Ghostwriter

In terms of its branding, Jones Day could find itself in a much more difficult situation. Initially, that seemed a positive development for the Jones Day brand.    BrandingRecently, major law firm Greenberg Traurig distanced itself from Trumpism.

2017 52

The Campbell Brand - Conduct Contest for New Name and Logo

Jane Genova: Speechwriter - Ghostwriter

  Among what Campbell has to start getting right is its branding. The current one reaches back to the time of other old-line brands such as A &P.   Campbell can conduct a contest inviting ideas for a new branding and a new logo.

2018 52

Brand Boston - Professional Class Unburdened by Children

Jane Genova: Speechwriter - Ghostwriter

Economic developers can position and package Brand Boston as where the workforce is all-business. Branding careers Current Affairs Games Generational Divide Personal MusingsBoston has evolved into the model of cool. After all, that's where GE is relocating.

Superlawyer David Boies - Brand Equity In Play

Jane Genova: Speechwriter - Ghostwriter

Branding experts would agree on one thing: Boies needs top reputation-restoration services. Branding careers Current Affairs Ethics Games legal Media Personal Musings Rebranding Values

2017 52

Skadden - Sometimes Branding More Important to Business Than Legalities

Jane Genova: Speechwriter - Ghostwriter

And that's enough to throw shade on the brand. melodrama are the hits to the Skadden brand. The new business development game increasingly depends on branding. You bet, the Skadden branding is in play.

2018 52