Shared Royalties as payment: Pre-digital dreamer

Jane Genova: Speechwriter - Ghostwriter

  A wannabe author puts an ad for ghostwriting, offering as compensation a share of royalties.  This is the post-book era.    To bring in any royalties it has to be published by a big brandname like Sarah Palin or really dish the dirt like THE POLITICIAN.    Otherwise it's unlikely to yield any royalties at all.    For assisting with the manuscript I am to receive, by written contract, 50% of royalties

Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

" What I learned could well rescue AMA HANDBOOK OF PUBLIC RELATIONS.  My role, for which I'm receiving 50% of royalties, was assisting with the research, interviewing, and writing. So, how can the AMA HANDBOOK OF PUBLIC RELATIONS be turned around?    Among others, THE NEW YORK TIMES, CRAIG'S, PLAIN-DEALER, LEGAL NEWSLINE, and PUBLIC NUISANCE interviewed me.  Tags: Books Most media products can be saved. 

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D2 Hawking AMA HANDBOOK ON PUBLIC RELATIONS at Javits Center

Jane Genova: Speechwriter - Ghostwriter

  As this PDF   informs, D2 has been hawking the book AMA HANDBOOK ON PUBLIC RELATIONS at the Javits Center.    "D2" is the moniker derived by me from the public relations agency Dilenschneider Group's association with D1, that is client Lou Dobbs.  For me and my two aging felines whose health bills keep surging [I am fighting for cat Medicare], this hustling on the book front by D2 is wonderful news. 

Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS surges on Amazon.com

Jane Genova: Speechwriter - Ghostwriter

A solid book on the fundamentals of communications Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS has surged on Amazon.com.     Its initial slow start on the book market might have been that it was positioned as a primer on digital.  For those who want to save a bundle by putting together their own communications strategies and tactics, this book can be a gold mine.  Tags: Books

AMA HANDBOOK OF PUBLIC RELATIONS: Like careers, books have comebacks too

Jane Genova: Speechwriter - Ghostwriter

On Amazon.com, the AMA HANDBOOK OF PUBLIC RELATIONS by Robert L.   Like careers, this book can have a comeback.    Then I found out through Amazon.com the book was not to be published until mid February 2010.     In addition, mobile, not mentioned in the book, exploded in usage. However, the fundamental public relations principles hammered in the book are solid.  Tags: Books

AMA HANDBOOK OF PUBLIC RELATIONS might grow long tail

Jane Genova: Speechwriter - Ghostwriter

Sales  of Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS are steady.    If those continue, this book might be a classic case of what WIRED head Chris Anderson calls "a long tail."  "  Because of technology, products like books and services like consumer assistance throughLegalZoom.com don't have to be top sellers to make money.    Now they are more likely to opt for a book and do-it-themselves.

Book Sales Uneven

Jane Genova: Speechwriter - Ghostwriter

I have clients and colleagues whose books sold well on Barnes and Noble and crashed on Amazon.com.  So, it's no surprise that Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS has been having relatively brisk sales on Barnes and Noble.    In fact, AMA HANDBOOK ON PUBLIC RELATIONS is no longer even listed on Amazon.com.  My interest in this particular book is not detached.  Tags: Books

Selling Your Book: Micro-Marketing

Jane Genova: Speechwriter - Ghostwriter

  Their personalities or experiences created a signature which made their books mass-market sellers.    Then there are the rest of authors who don't have a prayer selling their books generically.    For the books to move, they have to be positioned and packaged for separate target markets.    For most books the mass market disappeared along with TV as the dominant medium.  Tags: Books

Book Sales - Rules of Success Keep Mutating

Jane Genova: Speechwriter - Ghostwriter

Things don't look so hot this morning for AMA HANDBOOK ON PUBLIC RELATIONS.    Therefore,  financial expectations are lower for me who is contacted to earn 50% of its royalties.     Meanwhile Maria Bartiromo, who wrote the "Preface" for the AMA HANDBOOK ON PUBLIC RELATIONS, has her own book out there.  Obviously, the rules of book success keep mutating.  Tags: Books

Sales 43

2010: What no longer sells books

Jane Genova: Speechwriter - Ghostwriter

 All these are significant factors depressing the book industry in 2010.    The book game has fundamentally changed.    What we're learning is what no longer sells books.    Here are some of those changes in the game: Preface authored with a big name doesn't move books.       Sales of that book could be much better. [Full   Without ongoing promotion, the book will die. 

2010 46

Controversy Sells Book in Tough Market: Murdoch defender's book gets a bounce

Jane Genova: Speechwriter - Ghostwriter

This weekend in THE NEW YORK TIMES MAGAZINE , none other than executive editor Bill Keller told us to forget about writing a book.    The shrewd player Keller is, he might have added that your book could have a chance in a downsized market, though, if you have the influence and power to get a good-ole controversy going.    That's exactly what public relations leader Bob Dilenschneider did late last week. 

2011 40

Seth Godin cuts out middleman publisher, sells books direct from blog

Jane Genova: Speechwriter - Ghostwriter

  Big brandname marketing expert Seth Godin is cutting out his long-time publisher Portfolio and promoting/distributing his books from his own wildly popular blog.  In THE WALL STREET JOURNAL, Jeffrey Trachtenberg reports  that this trend-setter "plans to release subsequent titles himself in electronic books, via print-on-demand or in such formats as audiobooks, apps, small digital files called PDFs and podcasts." Tags: Books

From the 600,000s to the 20,000 Amazon ranking: The book that made it back & did it ever

Jane Genova: Speechwriter - Ghostwriter

The powers-that-be behind Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS obviously learned plenty from experience.    Tonight on Amazon.com, it's at the near-bestseller ranking, at least for books in that category, of 20,713.   This little book that could bears witness to the adage: don't give up before the miracle. Full disclosure: for assistance with AMA HANDBOOK ON PUBLIC RELATIONS I earn royalties

TURNAROUND

Jane Genova: Speechwriter - Ghostwriter

Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS has rocketed into an upward trajectory.     I have always contended that a well-written how-to like the AMA HANDBOOK ON PUBLIC RELATIONS will find plenty of shelf space in people's budgets, if the book is imaginatively and relentlessly promoted.    As I educate prospects, the book itself is 10% of the job.  Tags: Books

Yes, A Book Is Still "Price Of Entry" - Agent/Publisher Route, Self-Publishing, Home-Publishing

Jane Genova: Speechwriter - Ghostwriter

A book functions as a multi-dimensional marketing and sales tool.  No, you don't put the book out there hoping to earn a bundle from royalties. Therefore, you have consider how you go about publishing your book. It will help you to indicate you will hire a top publicist, even before the book is actually published, to get the word out. If the agent or publisher is interested, you will then do a formal book proposal.

Universe Smiling on Bob Dilenschneider

Jane Genova: Speechwriter - Ghostwriter

Public relations leader Bob Dilenschneider seems to be having a very good week.    His latest book AMA HANDBOOK ON PUBLIC RELATIONS has been on a steep upward trajectory.    He is also contracted to provide me with 50% of the royalties from AMA HANDBOOK ON PUBLIC RELATIONS for my assistance with the manuscript.   Politics is where public relations leaders need to be in. 

Progress: I feel like Kalinda on "The Good Wife"

Jane Genova: Speechwriter - Ghostwriter

Sleuthing unfolded this information:  The information about royalties from the book I assisted Bob Dilenschneider with - AMA HANDBOK ON PUBLIC RELATIONS - is solely in his hands.    By written contact, I am supposed to receive 50% of those royalties.    Lately, AMA HANDBOOK ON PUBLIC RELATIONS is selling briskly, even hitting the 20,000s category on Amazon.com over the weekend.  Tags: Books

New Normal: Rollercoaster Hybrid

Jane Genova: Speechwriter - Ghostwriter

As long as the ups are maintained and sustained as long as possible, maybe rollercoaster dynamics aren't all that bad for book sales.    Take the track record for AMA HANDBOOK ON PUBLIC RELATIONS, by communications leader Bob Dilenschneider.    Ten minutes ago it was at number 44,498 on Amazon.com in general and number 11 in public relations books. Tags: Books

Readers, give your input: should I give up my day job?

Jane Genova: Speechwriter - Ghostwriter

That could be in the cards - my tarot card reader tells me - if Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS continues selling.  All that adds up to 50% of royalties for me.  ON THE MONEY: Twice I contacted office manager at The Dilenschneider Group Joan Avagliano [jma@dgi-nyc.com] about the status the royalties.  Tags: Books Not that I really have a day job.    Few writers do. 

PR Counseling 99-cents, your change goes to the church

Jane Genova: Speechwriter - Ghostwriter

  What a great group to build buzz for a book such as Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS.    Each weekend, in the front of one of those churches, Dilenschneider and his talented team from  The Dilenschneider Group can set up a table, with a sign Public Relations Counseling - 99-Cents, change goes to church.    Build a database of names by collecting cards for a drawing for a free copy of the book.

That Long Tail: Still wagging

Jane Genova: Speechwriter - Ghostwriter

An example of that has been Bob Dilenschneider's "AMA Handbook of Public Relations."    Dilenschneider got the world's attention, conservatives took interest in his latest book, and sales have been steady.    For my assistance in getting the book together I earn 50% of royalties Download Dilenschneiderinovice.    Books Branding Current Affairs Web/Tech

No sweet spot on Barnes and Noble either

Jane Genova: Speechwriter - Ghostwriter

  Books, even well crafted ones, are a hard sell.    That's what I warn prospects who have their heart and hopes set on publishing a traditional print book through a traditional print publishing house.    Given this declining market for books, it's no surprise that a solid book like Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS hasn't found a sweet spot on Barnes and Noble.  Tags: Books

Authors: Think Like Consumer Products Companies

Jane Genova: Speechwriter - Ghostwriter

Books are products.  Public relations guru Bob Dilenschneider can get plenty more exposure for his book AMA HANDBOOK OF PUBLIC RELATIONS with a video content requiring the illustration of a promotional principle from one of the chapters.  Full disclosure: I'm up for 50% of royalties from the AMA HANDBOOK.]. Tags: Books Selling   They could be marketed lots more like Wisk, and other consumer products. 

Cautionary Tale for Writers

Jane Genova: Speechwriter - Ghostwriter

  So, to ensure that I would be paid on a timely basis for my assistance with preparing the AMA HANDBOOK ON PUBLIC RELATIONS, I put the matter of the collection of the royalty payments in the hands of Adams, Stevens & Bradley, Ltd.   I asked it explicitly if it could process royalties.  The book AMA HANDBOOK ON PUBLIC RELATIONS, by Bob Dilenschneider who heads The Dilenschneider Group, was published February 17, 2010. 

What Happened?

Jane Genova: Speechwriter - Ghostwriter

The AMA HANDBOOK ON PUBLIC RELATIONS, by Bob Dilenscheider is at number 673,447 on Amazon.com.    In 1991, his breakthrough book POWER AND INFLUENCE was a best-seller in public relations, quoted verbatim for years.    In 1998, his DARTNELL'S PUBLIC RELATIONS HANDBOOK was a standard reference tool.    I assumed - no, never assume - the publication would be that summer.  Tags: Books

2010 46

No Joy in Bookville

Jane Genova: Speechwriter - Ghostwriter

The three upscale households I visited this past week all had lots of books: borrowed from the library.   I scanned their bookshelves and the last owned book had been purchased a while ago.    Books are being read.    But those books, in addition to being checked out of the library, are free downloads.    This is a guy who has the global connections to promote and buy the bookBooks aren't dead. 

Online Moves Offline: Bob Dilenschneider on how PR keeps mutating

Jane Genova: Speechwriter - Ghostwriter

" That's the expertise myriad public relations and marketing communications shops demand in their help-wanted posts.  Public relations expert Bob Dilenschneider anticipated the online/offline hybrid. That's what his  book "AMA Handbook on Public Relations" is about: The mix of online with offline and how the two can reinforce each other, if done right.   "Search engine optimization [SEO]."

If it's Tuesday, they may be Belgium, again

Jane Genova: Speechwriter - Ghostwriter

   About that same time, public relations agency The Dilenschneider Group ramped up its tourism practice, hiring two pros in the industry: Joan Bloom and Joan Brower.    Both were interviewed for the agency's recent book AMA HANDBOOK ON PUBLIC RELATIONS in a chapter on tourism. Disclosure: I receive royalties from that book for my assistance preparing it.].

Great Scandals Raise All Boats

Jane Genova: Speechwriter - Ghostwriter

  They range from the media to public relations prossuch as Bob Dilenschneider.    To begin with sales of his book "AMA Handbook on Public Relations" shot up.    Of course I am going to present this case study to prospects and clients struggling with their own book sales.    Because of my assistance with the book, I am contracted to receive 50% of the royalties [ Download Dilenschneiderinovice ]. 

Publishing a Tell-All: Risky Business

Jane Genova: Speechwriter - Ghostwriter

  And that could be because Spitzer is poised for a strong comeback, with support from deep-pocketed power brokers such as public relations leader Howard Rubenstein.    Those forces could be pushing back against the book.    The book is at number 754  on Amazon.com.    On the other hand, might Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS be doing better had he positioned it more as a tell-all. 

Done, Finished, Over. They said that about Winston Churchill

Jane Genova: Speechwriter - Ghostwriter

Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS, now at  number 550,782  on Amazon.com could transform how Everyman and Everywoman understands and uses the tools of impression management.    Dilenschneider, from his very good years in the communications business in Manhattan, has a deep enough pocket to donate the book to institutions in troubled areas, be that poverty, crime, or plain-vanilla despair.  There are slumps. 

2010 43

SEO, PPC: That long tail

Jane Genova: Speechwriter - Ghostwriter

Years ago, WIRED editor Chris Anderson brought the concept of "long tail" mainstream in his book  by that title.     An example of that in the book world is Bob Dilenschneider's "AMA Handbook on Public Relations."    [I receive royalties for assisting with the manuscript]. In search engine optimization [SEO] and in Pay Per Click [PPC], too many organizations have defaulted into the generic. 

SEO 40

Post-Recession Do-Not-Buy List

Jane Genova: Speechwriter - Ghostwriter

We're heading into a long summer weekend, yet Bob Dilenschneider's book is at 647,859  on Amazon.com.     The book is AMA HANDBOOK ON PUBLIC RELATIONS.     Well, post-recession, they might still do that, but only if the book were free.    When I interviewed the front lines at the public library they told me how use of their facility has skyrocketed since hard times hit. 

"Creations must make money indirectly, by promoting sales of something else," Paul Krugman

Jane Genova: Speechwriter - Ghostwriter

  My example is the book published to bring in business for the consultant, lecture fees for the motivational speaker, and believers for a spiritual or religious organization.  Fortunately, even prospects for my ghostwriting services are getting it that they can't hope for big royalties from a book.    They are clear that books are a tool for other commercial goals.  "I found what I was meant to do. 

Anatomy of Anger: Collective and Individual

Jane Genova: Speechwriter - Ghostwriter

Now I've joined in the collective rage of Abovethelaw.com against the stupidity of attending law school, Buddhists against not living in the moment, and The Dilenschneider Group against those not cunning enough to purchase its book AMA HANDBOOK ON PUBLIC RELATIONS [for which I receive 50% of royalties.]  Anger is political, that is, it's a power tool and power is how we get things done. 

2010 - Writers's New Year's Resolutions

Jane Genova: Speechwriter - Ghostwriter

  For example, public relations agencies might finally be needing hands-on help with social media.    In his book "The Wealth of Networks,"  Benkler documents how professionals come together for projects, work together intensely for a number of months or years, then disband, never to be contact with one another.    * Publish more books, for our own bylines. 

2010 43

Social Media: Corrected Value Proposition

Jane Genova: Speechwriter - Ghostwriter

  But the brand Dunkin' Donuts might have more consumer loyalty and great word of mouth because it turns the public into advocates.    This series helps attract sales for my new book OVER-50: HOW WE KEEP WORKING.   Yeah, in communications that's the oldest rule in the book: It's the audience, stupid.  Full disclosure: I earn 50% of royalties on AMA HANDBOOK for assisting in its preparation.].