Book plugging news

Max Atkinson

It's 10 days since I posted some comments about the impact of BBC 'plug-a-book' shows on sales, following a mention of Speech-making and Presentation Made Easy (see above) on the BBC website. As expected, it soon slipped back from its all-time high of 1,841st in the Amazon bestsellers chart, but it's still been averaging about 220,000 places higher than it was before the plug on the BBC website. Tags: Book plugging Amazon waterstones booksellers

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Book plugging

Max Atkinson

If you're wondering why my books have suddenly appeared in such a prominent place at the top of the page, there are two reasons. So instead of posting stuff about the impact on sales of BBC 'plug-a-book' shows, I thought I should be doing a bit more in the way of plugging my own books on the blog.

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Your Dreams - Permission To Pull The Plug

Jane Genova: Speechwriter - Ghostwriter

But that, as therapist Tracey Cleantis hammers in the book "The Next Happy," chasing the dream can destroy us. She gives us the permission we need in America to pull the plug on all that. Had I not pulled the plug on becoming a prominent literary figure, I would have missed out on making a very good living as a commercial writer.   Books careers Current Affairs Games Media Personal Musings Values VoodooThere is the strange voodoo of dreams.

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Facebook: Why I pulled the plug

Jane Genova: Speechwriter - Ghostwriter

A useful read on that is e-book "Contagious Content," which you can download for free here.  She and I also added to the reasons for pulling the plug on Facebook: I am way too private for all that sharing and liking. The ethos of Facebook is The Happy Valley or PG-rated.  Positive rules.  That's been documented by research and experience.   Those who flourish in The Happy Valley are usually tribal.

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BBC plug-a-book show slot for aging new left author

Max Atkinson

Readers of my previous comments on BBC plug-a-book show s won’t be surprised to hear that I didn’t last longer than about three minutes before turning one off last night. Needless to say, Mr Ali, like so many social theorists then and now, has never let facts stand in the way of whatever theory he happened to be espousing on any particular day (or in any particular book). As for how he came to get one of these prime plug-a-book slots, it’s anyone’s guess.

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BBC plug-a-book shows: how and why is so much offered to so few?

Max Atkinson

There are quite a number of plug-a-book shows on BBC Radio 4 (e.g. Several times a week, a few lucky authors are invited by the likes of Andrew Marr, Libby Purves and Laurie Taylor to spend ten minutes saying whatever they like about their latest book. Since yesterday, I’ve been twittering and blogging about how even a short interview on a fairly obscure part of the BBC website can work short-term wonders on book sales.

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Presentation books: The Pin Drop Principle

The Presenter's Blog

It’s my favorite quotes from George Burns, and for “The Pin Drop Principle” it sums up both the book’s number one strength, and its number one weakness: Strength : The book is written from a strong acting and stage perspective, by two gentleman who clearly know their art, and how to apply it to business presentations. The acting insights throughout the book serve a purpose, are relevant, and offer pointers and ideas. The Pin Drop Principle.

2012 119

Barnes & Noble - Should it also pull plug on laptop users, non-paying magazine readers?

Jane Genova: Speechwriter - Ghostwriter

I always had my profit doubts about the genteel practice of turning coffee shops and book stores into those Third Places - that is, where folks could just hang.    The man at the next table, who didn't have an empty cup of anything, had a pile of about a dozen books on one subject.    Now so do some of those Third Places in New York.    They are banning laptops. 

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Why doesn't Amazon have a Spanish site?

Max Atkinson

I'm not as worried about Amazon missing such a major market opportunity as I am about the fact that Spanish speakers don't have access to books translated from English into Spanish. Tags: Book plugging Amazon booksellers Wondering how the Spanish translation of Lend Me Your Ears was doing, I thought I'd have a look at Amazon Spain. To my astonishment, I discovered that it doesn't exist, even though Spanish is the 3rd most widely spoken language in the world.

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Choosing a platform for your online course

PowerPoint Tips

If you want to drip content and give every participant a unique password, membership software, usually as a WordPress plug-in, is a good option. WordPress course plug-ins. You can buy WordPress course plug-ins.

Presentation tips for PowerPoint

Craig Strachan - Keep Talking!

While there are many courses and books on the technical side of how to create slides, there is very little material available on how to create effective slides and presentations. Long extension leads & multi plugs – so you can plug in wherever the plug points are. This is an extract of a training session that I present “Putting the POWER back into PowerPoint”. Nowadays, many of us use PowerPoint for our presentations.

2017 109

Market Your Book with a Movie Trailer

Animated Trailers My first encounter with movie trailers for print books--rather than films made from books--was the VidLit for John Warners Fondling Your Muse. A VidLit may be an excerpt from a book, or a synopsis. The VidLit team does a nice job of making nonfiction books seem entertaining as well as edifying. You can see the resulting trailer, which increased his book sales 30%, at

The Medium of Television - JFK Not First Politico to "Get It"

Jane Genova: Speechwriter - Ghostwriter

Chandler focuses on television in his book about fast food - "Drive-Thru Dreams" - because it was that invention which helped anoint those standardized quick-serve hamburgers and friend chicken as Americana.

2020 52

James Comey's "A Higher Loyalty" - Books Still Power Tools

Jane Genova: Speechwriter - Ghostwriter

Establishment media and high-school English teachers were among those which used to debate: Can one book be  the  force of change in a society?  However, books still can be power tools. But, with so much more competing for attention, that book has to be positioned and packaged just right for the times. In addition, Comey has the contacts to plug into publicity machines in all the mediums. The next set of books will be on that subject.

2018 40

New Magazine Titles Like "Happy Paws" Can Bring Profits to "a declining industry at its darkest hour"

Jane Genova: Speechwriter - Ghostwriter

The leadership at major magazine publisher Meredith has been making ruthless decisions about pulling the plug on dying titles like Time. In the book "Disrupted," former Newsweek journalist Dan Lyons recounts how, at 50-something, he received that tap on the shoulder. The book ends with the end of that job and his next gig at Gawker. And here, free to click on, is my e-book on ways around age bias to bring in income Download Outwitting ageism.

2019 43

Narrative Science: Should we ghostwriters/speechwriters be (very) scared?

Jane Genova: Speechwriter - Ghostwriter

 We are being called upon to research, organize and create the text for a growing number of books, print and e-, white papers, opinion-editorials, articles, direct mail, and profiles.   For example, I just finished ghostwriting a print book for a Millennial entrepreneur and hedge fund operator.  However, suppose the engineers, editors, and business folks at Narrative Science plugged in those characteristics.

2013 47

Civilization and Its Discontents - Those Who Can't Hold on and Do a FIRE

Jane Genova: Speechwriter - Ghostwriter

Once a human plugs in, there's the realization that not much is really needed to survive. Books Games Hope Personal Musings ValuesWhen he was 20 years old, Christopher Knight got it that he didn't want to or couldn't continue with life as most people live it.    He entered the Maine woods. He remained there for 27 years. He pulled that off without human contact or earning a living. To prevent detection he only left his primitive shelter at night.

2019 43

Jill Abramason's "Merchants of Truth" - Was That an Act of Career Suicide?

Jane Genova: Speechwriter - Ghostwriter

Those who understand public relations figured that the book "Merchants of Truth" had been Jill Abramson's shot at a comeback. She wanted to pull the plug on it all - in a theatrical fashion. In his coverage of the allegations in The Wall Street Journal , Benjamin Mullen states there is a similarity between the material in the book and material produced elsewhere by other writers. 

2019 40

Hillary Clinton: Can She Evolve into Idea Entrepreneur

Jane Genova: Speechwriter - Ghostwriter

It's a cautious Hillary Clinton who is on a book tour.   If Clinton continues to play it safe we could simply pull the plug in our interest in her.   Books Branding careers Current Affairs Games Generational Divide Media Politics Public Speaking Television Travel Values  This is a continuation of the diplomatic, code for cautious, Clinton who we experienced when she was Secretary of State. 

2014 43

Yes, It's Come to This: Wanting to Quit All Social Media But Can't, Not Professionally, Not Socially

Jane Genova: Speechwriter - Ghostwriter

In Entrepreneur , Tobin Brogunier explains how that yearning is commonplace, why, and that it's probably impossible to pull the plug on social media.  That ranges from blog posts and e-books to planning/scripting podcasts and creating traditional speeches.     Books careers Content-provider Current Affairs DigitalInfluencer Dreams Games Personal Musings Selling Values Voodoo Web/Tech Weblogs Writing

2019 40

Traumatic Childhood - Join The Club, Which Includes Famous Novelist Charles Dickens

Jane Genova: Speechwriter - Ghostwriter

That was one reason I pulled the plug on Facebook.    Books Branding careers Current Affairs Personal Musings Values Writing Charles Dickens never seemed to recover from the boot-black factory experience. His parents, who were carted off to debtors' prison during the Industrial Age, mandated this pre-teen work there. The back-breaking tasks and humiliating setting seeped into his subconscious.

2014 50

Aging - Flying Solo, Initially Flying Blind

Jane Genova: Speechwriter - Ghostwriter

That ranges from whether to pull the plug to closing down all matters after I die. In the book "Making Toast," Roger Rosenblatt pointed out how little we really need later in life.  Here , free to download, is my book on all that.    animal companions Books careers Content-provider Current Affairs Games Generational Divide Hope Intuitive legal Personal Musings Simplification Values

2019 40

"Bums" - Term in New York Post Headline to Describe Homeless

Jane Genova: Speechwriter - Ghostwriter

" Their essence was analyzed brilliantly in the award-winning British book "Stuart: A Life Backwards." When I was working 18 hours a day in communications at an auto company, I fantasized just pulling the plug on all that.   Books Current Affairs Media Personal Musings Values"Bums" was a term mothers and nuns in Catholic grade school terrified us with. If we did X or didn't do Y we would wind up, you got it, bums.

2016 43

Mary McCarthy's "The Group" - When Graduates of Women's Colleges Get Old

Jane Genova: Speechwriter - Ghostwriter

By the end of May 2014, I pulled the plug on all that.     Books careers Content-provider Current Affairs Games Generational Divide Personal Musings Values Web/TechIn 1963, Mary McCarthy shocked the literary world with her novel "The Group." " It chronicled eight graduates of an elite all-women's college. They seemed unable to get a handle on life.   Here Vanity Fair recounts that publishing milestone.

2017 40

6 great gifts to encourage your favorite speaker

The Eloquent Woman

She can plug it into a laptop to watch her practice sessions, project the video, and later, when the final result is recorded, share it to social media sites and via email. affiliate links books we like gifts As a speaker coach and trainer, I can tell you from experience: Speakers and presenters need encouragement and thank-yous all year ''round, not just at the holidays.

2013 74

Your Thought Leadership Isn't Resonating - How To Crush Again

Jane Genova: Speechwriter - Ghostwriter

Or it could be that your commentary isn't a plug-in with emerging controversies. Books Branding careers Content-provider Current Affairs Games Generational Divide Green green Intuitive Media Online video Personal Musings Politics Public Speaking Rebranding Selling Television Values Voodoo Web/Tech Weblogs WritingOnce you were the thought leader about environmental issues.

2015 43

Barnes & Noble: Hero of Connecticut Small Business

Jane Genova: Speechwriter - Ghostwriter

   A newbie to wireless at B&N, I brought my adapter cord, expecting to be able to plug in.  Books careers Current Affairs Food and Drink Media Personal Musings Web/Tech WeblogsHurricane Irene has been the enemy of small business.    Much of our low-cost communications systems were knocked out.    After all, we don't have all the redundant back-ups of a large corporation.  Without the Internet, we would soon be out of business. 

"Law & Order SVU" - Like Last Days of "Desperate Housewives," Plots Too Convoluted

Jane Genova: Speechwriter - Ghostwriter

The producers don't pull the plug in time. That ranges from blog posts and e-books to planning/scripting podcasts and creating traditional speeches. Most television series jump the shark. That is, they don't do a Johnny Carson and exit on top of their game. That happened with "Desperate Housewives." " In its final days the plot lines become cartoonishly convoluted. The same thing might be going on with "Law & Order SVU."

2019 40

Trading Time for Coffee

Speaker Launcher

Many people, because they get so many calls, start to think, “hey, I should get into the speaker mentoring business” But as most will tell you after an attempt, your time is much better spent booking high fee engagements. And put in a little plug for myself at the same time). But I would like to help, so let me recommend a good book and a coach who specializes in exactly what you need.” This book was written for this exact purpose, why reinvent the wheel?).

2013 57

The Man Is Sticking It to Those Over-35 - Tender Mercies (for some) During Gov Shutdown

Jane Genova: Speechwriter - Ghostwriter

That's a lot of us because more of us have opted to plug into that system at age 62. Here , free to download, is my book on that. This week The Wall Street Journa l chronicled how the work world is sticking it to us aging. About 8 million of older professionals are unemployed or in low-quality jobs. Essentially, age bias is kicking in at age 35. Yes, 35.

2018 40

My Biggest Blunders of 2011

Speaker Launcher

You know I have people coming to me every day who want to book more speeches (Fire) when they aren’t really clear on what they are selling (Ready). ” So, after doing some research and seeing that a bunch of speakers were running events as well, I pulled the plug and went back to the drawing board. BOOK MARKETING 101. My second blunder of the year was launching a book into a market that didn’t know me.

2011 48

A Week Later: FORTUNE, Reuters columns gone, crumbling house that Jack built

Jane Genova: Speechwriter - Ghostwriter

  One week ago, former head of GE Jack Welch had it all: A legacy for great business leadership, a guest column in FORTUNE and one for Reuters, lots of bookings on the speaking circuit, and a Management Institute housed at Strayer University.    Then he sent an outrageous tweet that the Dept of Labor and Barck Obama were cooking the books on job figures.    When those at FORTUNE and Reuters did, Welch pulled the plug on his relationship with them. 

iPad for presenters?

Inter-Activ Presenting and Influencing

I have used it at home and on the road and have performed a number of common tasks including checking and writing emails, reading books, mind mapping ideas, surfing the net, taking notes, running a presentation, managing my todo list, and watching videos. Running presentation slides via a projector: You cannot plug a projector directly into the iPad but you can buy a VGA adapter that a will allow you to show slides.

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'Twas the Night Before Christmas, Most of the Money Was Gone

Jane Genova: Speechwriter - Ghostwriter

No one is being discouraged from uprooting from all they have known in major metro areas to plug into an affordable cost of living in central Alabama or a small town in Ecuador. Here is the book, free to download, which captures that survive-to-thrive approach to work Download Outwittingageism. It's 9:34 A.M. (ET) ET) Christmas Eve.    The Dow is down triple digits. On the low side, admittedly - 106.7. Not the high side of the 500s. 

2018 43

Communication Steroids: 'Goin' Mobile'

Communication Steroids

To make it easier, we finally tracked down a WordPress plug-in that does exactly what we want. Finally the search for an easy-to-install, functional WordPress plug-in was successful. It’s called Carrington Mobile and while the installation instructions are a bit different than a typical plug-in or theme, it’s a very easy 2 or 3 step process. If that’s how your blog is set-up, check out the plug-in and see if it works for you.

Blacking the names of Adam Boulton, Jeremy Paxman & the American judicial system

Max Atkinson

This week, Conrad Black sparred with Adam Boulton of Sky New s and Jeremy Paxman of BBC Newsnight, both on the pretext of plugging his new book. From time to time this blog features interviews in which the conduct of the interviewer or the interviewee (or both) are of special or unusual interest. If you missed these two gems, here they both are: In both cases, 'sparred' was the operative word.

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The TED Commandments: lose hustle, win friends.

Can You Hear Me Up the Back?

In this situation, the best approach is to do a useful talk on some important industry trend, without the direct product plugs. You’ll learn more from it than a thousand cheesy how-to-present books. There’s a time and a place for a sales presentation, and conferences aren’t it. People pay good money to go to conferences. In return, they want to learn amazing new things, discover future trends, and learn how others in the same industry have solved problems.

2010 50

Lessons from a lifestyle entrepreneur

Speak Schmeak

I'm enjoying Jane Pollak's book " Soul Proprietor: 101 Lessons From a Lifestyle Entrepreneur. Ultimately, after we both spent hundreds of hours and thousands of dollars on the project, Gigi decided to pull the plug. Jane is a business coach who specializes in working with creative women entrepreneurs.

2010 133

Public Speaking Marketing - Sharing Your Articles on the Web

Great Public Speaking

Use sharing widgets and plug-ins such as "Share This" or "Add This" to the bottom of your website article pages so others that are reading your articles can use the widgets to share your work with their friends and followers. They can be gathered together to make pamphlets and small books.

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Cool Tools I Use and Love

Communication Steroids

It’s faster; the search-in-address-bar feature is easy, and there are more and more themes, plug-ins and extensions available all the time. Google plug-in page rank status : check the Alexa ranking of any website you’re on with a single click. Categories Book Review Change Communication Skills Communication Steroids TV Creativity E-mail communications Guest Post Interview Language Learning Making Public Speaking FUN!

2010 48

That 2008 - 1Q 2010: We felt nothing was happening

Jane Genova: Speechwriter - Ghostwriter

  He "owns" the spiritual-book category with his breakthrough book WHEN YOU'RE FALLING, DIVE.   Rather than seeking that, we can put our energy into assessing what we stay plugging at and what we should let go. We tend to assume "nothing is happening," but actually a lot of things may be happening. 

2010 40

Public Speaking - What to Do When Things Go Wrong

Great Public Speaking

The first time I gave the full day seminar associated with my book I had a few MINOR problems. I had a back-up, hand-held microphone with a long cord with me so I plugged it into the meeting room's sound system. The sound man who had the mixing board, wireless microphone, and tape deck didn't show up. The videographer was delayed with a speeding ticket and showed up 10 minutes before the program was to start. That caused a 40-minute delay. So what did I do?

The Great Unbundling - Return To Common Sense

Jane Genova: Speechwriter - Ghostwriter

Did that by pulling the plug, both on Facebook and those four relationships. Books Branding careers Content-provider Current Affairs Games Generational Divide Intuitive Personal Musings Politics Public Speaking Selling Values Web/Tech Weblogs "We've been living in a bundled world. ESPN packaged with Nickelodeon, healthcare tied to employers, learning wrapped up in colleges and degree programs.

2015 50