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Book plugging news

Max Atkinson

It's 10 days since I posted some comments about the impact of BBC 'plug-a-book' shows on sales, following a mention of Speech-making and Presentation Made Easy (see above) on the BBC website. As expected, it soon slipped back from its all-time high of 1,841st in the Amazon bestsellers chart, but it's still been averaging about 220,000 places higher than it was before the plug on the BBC website.

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BBC plug-a-book show slot for aging new left author

Max Atkinson

Readers of my previous comments on BBC plug-a-book show s won’t be surprised to hear that I didn’t last longer than about three minutes before turning one off last night. Needless to say, Mr Ali, like so many social theorists then and now, has never let facts stand in the way of whatever theory he happened to be espousing on any particular day (or in any particular book). As for how he came to get one of these prime plug-a-book slots, it’s anyone’s guess.

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BBC plug-a-book shows: how and why is so much offered to so few?

Max Atkinson

There are quite a number of plug-a-book shows on BBC Radio 4 (e.g. which is, I suppose, what you’d expect from the country's leading talk radio channel. Several times a week, a few lucky authors are invited by the likes of Andrew Marr, Libby Purves and Laurie Taylor to spend ten minutes saying whatever they like about their latest book. It would be nice to think that they operate with the kind of studied neutrality you might expect from a public service broadcaster.

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Your Thought Leadership Isn't Resonating - How To Crush Again

Jane Genova: Speechwriter - Ghostwriter

Now not one media outlet has contacted you for your input about what the world can expect from the Paris climate conference - COP21. Or it could be that your commentary isn't a plug-in with emerging controversies. Your WordPress website itself may need "help." Once you were the thought leader about environmental issues. Your tweets received no retweets, loves, or comments. And lobbying firms aren't requesting consultations.

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BLOG INDEX: Sept 2008-August 2009

Max Atkinson

BBC plug-a-book sho slot for aging new left author JULY 2009 ? Clarke has more to say about Brown than a few weeks ago • Book plugging news • Why doesn’t Amazon have a Spanish site? Book plugging • How to stay awake during a repetitive ceremony • BBC plug-a-book shows: how and why is so much offered to so few? How Caroline Flint gave the game away about expecting a post in the cabinet ?•

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BLOG INDEX: Sept 2008-July 2009

Max Atkinson

Clarke has more to say about Brown than a few weeks ago • Book plugging news • Why doesn’t Amazon have a Spanish site? Book plugging • How to stay awake during a repetitive ceremony • BBC plug-a-book shows: how and why is so much offered to so few? How Caroline Flint gave the game away about expecting a post in the cabinet ?• This is a list of everything posted since the blog started in September 2008.

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