How to Milk More out of Every Media Interview | Media Training

TJ Walker Interactive

If a reporter calls me and wants to do a telephone interview, I ask the following “Would you mind if we did the interview via Skype video? If that’s OK, then I will record the entire interview and send you the video file to do with as you please.” I’ve posted the Skype video interview I did with him below. You are giving the reporter something of value, the video file, so more goodwill is created with the reporter.

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