[Podcast] Harness the Power of PR with Marsha Friedman

Speaker Launcher

You’ve got your speech down, and maybe you even have a book or two under your belt. You’ve got your speech down, and maybe you even have a book or two under your belt. Show Notes: 1:45 Why Marsha finally decided to knuckle down and write a book and what it’s done for her career.

2016 96

HUMOR: With or Without U

Ian Griffin - Professionally Speaking

Thanks to Oriana at Gotham Ghostwriters for alerting me to this artfully produced parody of Irish rock band U2′s song “With or Without You”, recast as a promo for a recently published book on Scrabble: Is That a Word?: book promotion scrabble U2

Parody 115

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Newspapers, Magazines, Publishing - Was There Ever Really a "Golden Age"

Jane Genova: Speechwriter - Ghostwriter

That's why it's smart - actually, necessary for economic survival - for writers to shift out of newspapers, magazines, and publishing of most other kinds.  Of course, so many of us in communications started out as a reporter or an editor in publishing.

2018 52

EDITOR & PUBLISHER No More: Promoting your/client books

Jane Genova: Speechwriter - Ghostwriter

EDITOR & PUBLISHER, gone.   We've been wondering how much longer struggling THE NEW YORK TIMES, which will be cutting  2 dozen jobs, can devote all that space on Sunday to books.    And, with Amazon.com and BarnesandNoble.com formalizing the process of consumer-generated reviews of the books, the function of the professional book reviewer seems to be going the way of print journalist and litigation lawyer.

Book Publicists: Should they demand client marketing plan as do publishers?

Jane Genova: Speechwriter - Ghostwriter

Does the brandname of a book publicist take a hit when when books they help launch do not do well?    And since book publicity is a growing niche those in it may have to screen their clients as to their marketing plans.    That's what book publishers do before they invest their money.    Perhaps book publicists should follow that model before they invest their reputation. Tags: Books

Do e-book sales cannibalize print sales?

Six-Figure Freelancer Blog

Over the last two years, I’ve converted most of my 15 books to Kindles and many of them to ePubs. For most of my books, my monthly e-book sales now equal, and often exceed, my print book sales. A fellow author asked me if I felt my e-book sales were cannibalizing my print book sales, i.e., if I was simply selling as many books as I would have sold if I had only print books (no e-books) available.

2014 50

Bob Dilenschneider's "Decisions" - Book Game Interrupted

Jane Genova: Speechwriter - Ghostwriter

The advice book "Decisions" will be published by Citadel Press January 1, 2020. On Amazon , the book ranks 2,267,262. " He tried that by placing an ad in The New York Times Book Review section for a vanity biography of Ailes.

2019 56

Books: Nicholas Negproponte gives 'em five more years

Jane Genova: Speechwriter - Ghostwriter

  Nicholas Negprponte of the MIT Lab gives books about five more years.    Kurtz sees books as forever.   Today I had a sales call from a book promotion expert.    He had all sorts of ways I could sell more copies of my latest book OVER-50: HOW WE KEEP WORKING.    My reply that the book had already accomplished what I intended it to.  Tags: Books Branding

2010 46

How authors can endure the promotional process


More often than not, you have to convince an occupied public that the book you spent months, perhaps years writing, is actually worth spending $14.95 This becomes more difficult for authors who dont have the means of getting their books marketed to the masses.

Blogs: Cheap, Efficient SEO Tool

Jane Genova: Speechwriter - Ghostwriter

On page 108 of her 2009 book on SEO, Lieb says: "[Given blogs's ability to attract search engines] it is no surprise that in recent years, many successful and profitable publishers have built editorial products entirely on commercial blog platforms."   Mentored by Chaney , I began publishing articles about blogging in 2004.    Right now Bloomberg - toby@bloombergmarketing.com - is publishing a book on social media totally through Tweets].

SEO 40