Book Publicists: Should they demand client marketing plan as do publishers?

Jane Genova: Speechwriter - Ghostwriter

Does the brandname of a book publicist take a hit when when books they help launch do not do well?    And since book publicity is a growing niche those in it may have to screen their clients as to their marketing plans.    That's what book publishers do before they invest their money.    Perhaps book publicists should follow that model before they invest their reputation. Tags: Books

How authors can endure the promotional process

http://delicious.com/akarrer/prospeaker

More often than not, you have to convince an occupied public that the book you spent months, perhaps years writing, is actually worth spending $14.95 This becomes more difficult for authors who dont have the means of getting their books marketed to the masses.