Book Publicists: Should they demand client marketing plan as do publishers?
Jane Genova: Speechwriter - Ghostwriter
MAY 17, 2010
Does the brandname of a book publicist take a hit when when books they help launch do not do well? And since book publicity is a growing niche those in it may have to screen their clients as to their marketing plans. That's what book publishers do before they invest their money. Perhaps book publicists should follow that model before they invest their reputation. Tags: Books