[Podcast] Harness the Power of PR with Marsha Friedman

Speaker Launcher

You’ve got your speech down, and maybe you even have a book or two under your belt. You’ve got your speech down, and maybe you even have a book or two under your belt. Show Notes: 1:45 Why Marsha finally decided to knuckle down and write a book and what it’s done for her career. Hint- do not attempt to say the name of your book 12 times). 15:09 How do people actually get booked with the media? 25:27 Marsha discusses the fine art of getting book reviews.

2016 74

HUMOR: With or Without U

Ian Griffin - Professionally Speaking

Thanks to Oriana at Gotham Ghostwriters for alerting me to this artfully produced parody of Irish rock band U2′s song “With or Without You”, recast as a promo for a recently published book on Scrabble: Is That a Word?: book promotion scrabble U2

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Trending Sources

Free “How To Write Anything” PDF for social media mention

Six-Figure Freelancer Blog

I am looking to boost my book promotion so I am giving away s free PDF book (or epub) of How To Write Anything in return for a social media mention with a link to www.paullima.com/books. I am not looking … Continue reading →

2020 46

Lloyd Constantine: why did he allow his book to plummet?

Jane Genova: Speechwriter - Ghostwriter

Attorney Lloyd Constantine's book JOURNAL OF THE PLAGUE YEAR had a great topic - Eliot Spitzer.    A great book promoter Meryl Moss.    Yet, his book has plummeted on Amazon.com to number 214,217. Why would a shrewd man invest in a book and then allow it to lose its momentum?  Tags: Books   His own publicity agent.    Does this seeming downward trajectory reflect the power of the Spitzer comeback forces? 

5 Video Ideas for the Speaker Author Solo-Entrepreneur

Great Public Speaking

Are you a professional speaker that also has a book out or in the works? Although you may not consider yourself an author, it is time to start thinking about how you are going to get your book in as many hands as possible. YouTube has a huge audience that you can use for marketing your book. Your book promotes you as a speaker and it helps you become an expert in your industry. Testimonials If your have a non- fiction book this can add social proof.

Book helps aspiring writers keep their New Year’s resolution: to write daily

Six-Figure Freelancer Blog

From my experience over the last decade, there is no real accounting for book sales. My books How To Write A Non-Fiction Book in 60 Days , Everything You Wanted to Know About Freelance Writing and Say it Right: How to Write Speeches and Presentations tend to sell well year ’round. Or as the book promotion says: If you feel as if you are stuck in a prisoner’s block, then consider this book a set of tools baked in a cake and delivered to your cell.

2016 44

Bob Dilenschneider's "Decisions" - Book Game Interrupted

Jane Genova: Speechwriter - Ghostwriter

The advice book "Decisions" will be published by Citadel Press January 1, 2020. On Amazon , the book ranks 2,267,262. Unfortunately, Dilenschneider's book branding is associated with the attempt to distract attention from Gabriel Sherman's "The Loudest Voice in the Room." " He tried that by placing an ad in The New York Times Book Review section for a vanity biography of Ailes.   Yes, a book still can be a promotional tool.

2019 43

Do e-book sales cannibalize print sales?

Six-Figure Freelancer Blog

Over the last two years, I’ve converted most of my 15 books to Kindles and many of them to ePubs. For most of my books, my monthly e-book sales now equal, and often exceed, my print book sales. A fellow author asked me if I felt my e-book sales were cannibalizing my print book sales, i.e., if I was simply selling as many books as I would have sold if I had only print books (no e-books) available.

2014 50

Early Philip Roth - The overbearing family

Jane Genova: Speechwriter - Ghostwriter

The son was 18 and he was going to be the author of the book but, by the way, maybe we need the help of a ghostwriter.    "Coach," I instructed, would be the appropriate term for the professional writer who would assist with the organization, tone, and content of the book. " A worker bee, she even called on for a complimentary consultation a book promotion agency in Westport, Connecticut. Books Current Affairs

2010 40

Book 7 of 52 in 52: Presentation Zen - by Garr Reynolds

Speak and Deliver

So why read a book about it. So into my list of 52 Books in 52 Weeks it went. Before my clients freak out, wondering whether what I was telling them before I read the book was right or not, don''t worry. I''ve read enough articles, most of which reference Garr Reynolds book, and put together enough presentations, and, oh yeah, have that degree in Graphic Design - so most of what I read was simply confirming what I already had gleaned over the years.

2014 63

Book Publicists: Should they demand client marketing plan as do publishers?

Jane Genova: Speechwriter - Ghostwriter

Does the brandname of a book publicist take a hit when when books they help launch do not do well?    And since book publicity is a growing niche those in it may have to screen their clients as to their marketing plans.    That's what book publishers do before they invest their money.    Perhaps book publicists should follow that model before they invest their reputation. Tags: Books

Books: Nicholas Negproponte gives 'em five more years

Jane Genova: Speechwriter - Ghostwriter

  Nicholas Negprponte of the MIT Lab gives books about five more years.    Kurtz sees books as forever.   Today I had a sales call from a book promotion expert.    He had all sorts of ways I could sell more copies of my latest book OVER-50: HOW WE KEEP WORKING.    My reply that the book had already accomplished what I intended it to.  Tags: Books Branding

2010 46

Fox Effect and Long Tail

Jane Genova: Speechwriter - Ghostwriter

Bob Dilenshneider's book "AMA Handbook on Public Relations" has grown a long tail from the author's controversial appearance on Fox News.    The book, which had been floundering for a year after its publication, keeps spiking on Amazon.com.    Soon enough, Dilenschneider's most recent book the "AMA Handbook" began selling.    Books Current Affairs Politics

4 great speaking resources you've never heard of

The Eloquent Woman

Pull together a do-it-yourself speaking tour with Google Maps: Best-selling author Rebecca Skloot chronicles how she put her own book-promotion speaking tour together using social media tools like Google Maps. Sometimes the biggest help for a speaker can come from a small or surprising source. That's true for this quartet of resources that will help you solve specific speaking issues.

2011 50

Amazon.com: Your book received negative review

Jane Genova: Speechwriter - Ghostwriter

   Consumers review the products, especially books.    Some are experts in the field the book was about.    Another is that books are no longer a mainstream purchase.    Given the recession, more readers think several times before actually ordering a book.    They can swing by Barnes and Noble bookstore, order a cup of coffee, look through the book, and then leave it behind in the cafe.

2011 43

How authors can endure the promotional process

http://delicious.com/akarrer/prospeaker

More often than not, you have to convince an occupied public that the book you spent months, perhaps years writing, is actually worth spending $14.95 This becomes more difficult for authors who dont have the means of getting their books marketed to the masses. For an unknown author promoting is daunting, and the reality is - it perhaps more challenging than authors might imagine! These ideas should be thought through before an authors book is in print.

EDITOR & PUBLISHER No More: Promoting your/client books

Jane Genova: Speechwriter - Ghostwriter

  We've been wondering how much longer struggling THE NEW YORK TIMES, which will be cutting  2 dozen jobs, can devote all that space on Sunday to books.    And, with Amazon.com and BarnesandNoble.com formalizing the process of consumer-generated reviews of the books, the function of the professional book reviewer seems to be going the way of print journalist and litigation lawyer. In short, promoting books has become more democratic. 

Blogs: Cheap, Efficient SEO Tool

Jane Genova: Speechwriter - Ghostwriter

On page 108 of her 2009 book on SEO, Lieb says: "[Given blogs's ability to attract search engines] it is no surprise that in recent years, many successful and profitable publishers have built editorial products entirely on commercial blog platforms."   Right now Bloomberg - toby@bloombergmarketing.com - is publishing a book on social media totally through Tweets]. Twitter has not  killed traditional blogging or long-form social media. 

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