HUMOR: With or Without U

Ian Griffin - Professionally Speaking

Thanks to Oriana at Gotham Ghostwriters for alerting me to this artfully produced parody of Irish rock band U2′s song “With or Without You”, recast as a promo for a recently published book on Scrabble: Is That a Word?: book promotion scrabble U2

Humor 100

[Podcast] Harness the Power of PR with Marsha Friedman

Speaker Launcher

You’ve got your speech down, and maybe you even have a book or two under your belt. You’ve got your speech down, and maybe you even have a book or two under your belt. Show Notes: 1:45 Why Marsha finally decided to knuckle down and write a book and what it’s done for her career.

2016 69

5 Video Ideas for the Speaker Author Solo-Entrepreneur

Great Public Speaking

Are you a professional speaker that also has a book out or in the works? Although you may not consider yourself an author, it is time to start thinking about how you are going to get your book in as many hands as possible. For a fiction book Highlight characters in different videos.

Newspapers, Magazines, Publishing - Was There Ever Really a "Golden Age"

Jane Genova: Speechwriter - Ghostwriter

Then, that many complained how they had to gobble up the food at book promotions.   Any size business can promote itself like a big business.   Books careers Content-provider Current Affairs Dreams Games Media Personal Musings Values Web/Tech Writing

2018 52

Book helps aspiring writers keep their New Year’s resolution: to write daily

Six-Figure Freelancer Blog

From my experience over the last decade, there is no real accounting for book sales. My books How To Write A Non-Fiction Book in 60 Days , Everything You Wanted to Know About Freelance Writing and Say it Right: How to Write Speeches and Presentations tend to sell well year ’round. Or as the book promotion says: If you feel as if you are stuck in a prisoner’s block, then consider this book a set of tools baked in a cake and delivered to your cell.

2016 45

Fox Effect and Long Tail

Jane Genova: Speechwriter - Ghostwriter

Bob Dilenshneider's book "AMA Handbook on Public Relations" has grown a long tail from the author's controversial appearance on Fox News.    The book, which had been floundering for a year after its publication, keeps spiking on 

Early Philip Roth - The overbearing family

Jane Genova: Speechwriter - Ghostwriter

The son was 18 and he was going to be the author of the book but, by the way, maybe we need the help of a ghostwriter.    "Coach," I instructed, would be the appropriate term for the professional writer who would assist with the organization, tone, and content of the book. " A worker bee, she even called on for a complimentary consultation a book promotion agency in Westport, Connecticut. Books Current Affairs

Book Publicists: Should they demand client marketing plan as do publishers?

Jane Genova: Speechwriter - Ghostwriter

Does the brandname of a book publicist take a hit when when books they help launch do not do well?    And since book publicity is a growing niche those in it may have to screen their clients as to their marketing plans.    That's what book publishers do before they invest their money.    Perhaps book publicists should follow that model before they invest their reputation. Tags: Books

Do e-book sales cannibalize print sales?

Six-Figure Freelancer Blog

Over the last two years, I’ve converted most of my 15 books to Kindles and many of them to ePubs. For most of my books, my monthly e-book sales now equal, and often exceed, my print book sales. A fellow author asked me if I felt my e-book sales were cannibalizing my print book sales, i.e., if I was simply selling as many books as I would have sold if I had only print books (no e-books) available.

Print 40

Books: Nicholas Negproponte gives 'em five more years

Jane Genova: Speechwriter - Ghostwriter

  Nicholas Negprponte of the MIT Lab gives books about five more years.    Kurtz sees books as forever.   Today I had a sales call from a book promotion expert.    He had all sorts of ways I could sell more copies of my latest book OVER-50: HOW WE KEEP WORKING.    My reply that the book had already accomplished what I intended it to.  Tags: Books Branding Your book received negative review

Jane Genova: Speechwriter - Ghostwriter

   Consumers review the products, especially books.    Some are experts in the field the book was about.    Another is that books are no longer a mainstream purchase.  Accelerate all systems promoting the book.

2011 52

How authors can endure the promotional process

More often than not, you have to convince an occupied public that the book you spent months, perhaps years writing, is actually worth spending $14.95 This becomes more difficult for authors who dont have the means of getting their books marketed to the masses.

EDITOR & PUBLISHER No More: Promoting your/client books

Jane Genova: Speechwriter - Ghostwriter

  We've been wondering how much longer struggling THE NEW YORK TIMES, which will be cutting  2 dozen jobs, can devote all that space on Sunday to books.    And, with and formalizing the process of consumer-generated reviews of the books, the function of the professional book reviewer seems to be going the way of print journalist and litigation lawyer. In short, promoting books has become more democratic. 

Blogs: Cheap, Efficient SEO Tool

Jane Genova: Speechwriter - Ghostwriter

On page 108 of her 2009 book on SEO, Lieb says: "[Given blogs's ability to attract search engines] it is no surprise that in recent years, many successful and profitable publishers have built editorial products entirely on commercial blog platforms."   Right now Bloomberg - - is publishing a book on social media totally through Tweets]. Twitter has not  killed traditional blogging or long-form social media. 

SEO 40