Sponsored Content - Unique Hybrid of Journalism and Marketing
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 30, 2017
53% view it rather than banner ads. Currently, yes, those doing the hiring want to see our bylines. Sponsored content has become the sweet spot in what used to be known as "advertising." " CMO reports, for example, that sponsored content: Generates 82% brand lift. 70% of individuals want to learn about products through content, not traditional advertising.