Sponsored Content - Unique Hybrid of Journalism and Marketing

Jane Genova: Speechwriter - Ghostwriter

53% view it rather than banner ads.   Currently, yes, those doing the hiring want to see our bylines. Sponsored content has become the sweet spot in what used to be known as "advertising." " CMO reports, for example, that sponsored content: Generates 82% brand lift. 70% of individuals want to learn about products through content, not traditional advertising.

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Writing services you can offer corporate clients

Six-Figure Freelancer Blog

Google ads, banner ads, and landing pages : Coordinated by marketing, companies often contract out the writing of the short ads that appear on Google (and other search engines), banner ads that appear on websites, and the landing pages—the pages that readers are taken to when they click on ads. Since some ad agencies contract out writing, who might they contract it to? To do so, they produce job descriptions and recruitment ads.

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