Sponsored Content - Unique Hybrid of Journalism and Marketing

Jane Genova: Speechwriter - Ghostwriter

53% view it rather than banner ads. Sponsored content has become the sweet spot in what used to be known as "advertising." " CMO reports, for example, that sponsored content: Generates 82% brand lift.

2017 52

Robots - Soon they'll be the new thought leaders (watch out, Peter Thiel)

Jane Genova: Speechwriter - Ghostwriter

A Don Draper type of creative from "Mad Men" can put together the programming for the robots to generate attention-getting email blasts, banner ads, LinkedIn profiles, and updates on business Facebook pages.

2016 60

Wendi Dolls: Barbie with much more ambition, great left hook

Jane Genova: Speechwriter - Ghostwriter

  The banner ad can read: "Yes, your princess can dominate a global empire." NEW YORK MAGAZINE has been among the first to call it: Wendi [Murdoch] as new pop star.    She made history around the world with her great left hook to protect her lion in winter from a pie.    Now there can be a post-Barbie doll.    It will be Wendi, the female who has a track record for achieving her ambitions. 

Personal Branding: That only works for those who already have powerful branding

Jane Genova: Speechwriter - Ghostwriter

The whole thing, including creating banner ads, was new to me. Personal branding.

2014 56

Job Search & Gimmicks: Better bet is cover letter which differentiates you

Jane Genova: Speechwriter - Ghostwriter

 For example, you note you first prize in a contest for banner ads for a Japanese sake producer.  This year the same ad appeared.

2014 56

5 Questions to ask before you start to write your non-fiction book

Six-Figure Freelancer Blog

There are many types of ads, each requiring a different approach to copywriting. Print (newspaper, magazine, billboards and so on), direct response marketing (a form of print), opt-in email advertising, online (Google, Facebook and other social media ads, banner ads, multimedia ads), radio and television, and so on. Since the textbook is for an introductory copywriting course, I focused on print ads and online ads that use text, not multimedia.

2014 40