Wendi Dolls: Barbie with much more ambition, great left hook

Jane Genova: Speechwriter - Ghostwriter

  The banner ad can read: "Yes, your princess can dominate a global empire." NEW YORK MAGAZINE has been among the first to call it: Wendi [Murdoch] as new pop star.    She made history around the world with her great left hook to protect her lion in winter from a pie.    Now there can be a post-Barbie doll.    It will be Wendi, the female who has a track record for achieving her ambitions. 

Robots - Soon they'll be the new thought leaders (watch out, Peter Thiel)

Jane Genova: Speechwriter - Ghostwriter

A Don Draper type of creative from "Mad Men" can put together the programming for the robots to generate attention-getting email blasts, banner ads, LinkedIn profiles, and updates on business Facebook pages.

2016 60

Sponsored Content - Unique Hybrid of Journalism and Marketing

Jane Genova: Speechwriter - Ghostwriter

53% view it rather than banner ads. Sponsored content has become the sweet spot in what used to be known as "advertising." " CMO reports, for example, that sponsored content: Generates 82% brand lift.

2017 52

Personal Branding: That only works for those who already have powerful branding

Jane Genova: Speechwriter - Ghostwriter

The whole thing, including creating banner ads, was new to me. Personal branding.

2014 61

Job Search & Gimmicks: Better bet is cover letter which differentiates you

Jane Genova: Speechwriter - Ghostwriter

 For example, you note you first prize in a contest for banner ads for a Japanese sake producer.  This year the same ad appeared.

2014 61

Jersey City, NJ - Hague era may be over, but not extreme (yenta) chutzpah

Jane Genova: Speechwriter - Ghostwriter

 For example, if it is up to snuff, it will put up their banner ad on it. Former Wall Street player Steven Fulop promised in his campaign for mayor of Jersey City, New Jersey to end the Frank Hague era of political corruption.

NJ 61

"A Tale of Two Valleys" by Yiren Lu - Back in Counterculture, Baby Boomers Were the Impatient, Arrogant Youth

Jane Genova: Speechwriter - Ghostwriter

Recently, I did the copy for an app startup's banner ads, long form and voice-over. Are we Baby Boomers being punished for our sins against the Silent Generation during the Counterculture of the late 1960s and early '70s?  Maybe.

2014 61

5 Questions to ask before you start to write your non-fiction book

Six-Figure Freelancer Blog

There are many types of ads, each requiring a different approach to copywriting. Print (newspaper, magazine, billboards and so on), direct response marketing (a form of print), opt-in email advertising, online (Google, Facebook and other social media ads, banner ads, multimedia ads), radio and television, and so on. Since the textbook is for an introductory copywriting course, I focused on print ads and online ads that use text, not multimedia.

2014 48