A Don Draper type of creative from "Mad Men" can put together the programming for the robots to generate attention-getting email blasts, banner ads, LinkedIn profiles, and updates on business Facebook pages. MORE

 For example, if it is up to snuff, it will put up their banner ad on it. Former Wall Street player Steven Fulop promised in his campaign for mayor of Jersey City, New Jersey to end the Frank Hague era of political corruption. MORE

Google ads, banner ads, and landing pages : Coordinated by marketing, companies often contract out the writing of the short ads that appear on Google (and other search engines), banner ads that appear on websites, and the landing pages—the pages that readers are taken to when they click on ads. Since some ad agencies contract out writing, who might they contract it to? To do so, they produce job descriptions and recruitment ads. MORE

 For example, you note you first prize in a contest for banner ads for a Japanese sake producer.  This year the same ad appeared. MORE

53% view it rather than banner ads. Sponsored content has become the sweet spot in what used to be known as "advertising." " CMO reports, for example, that sponsored content: Generates 82% brand lift. MORE

  The banner ad can read: "Yes, your princess can dominate a global empire." NEW YORK MAGAZINE has been among the first to call it: Wendi [Murdoch] as new pop star.    She made history around the world with her great left hook to protect her lion in winter from a pie.    Now there can be a post-Barbie doll.    It will be Wendi, the female who has a track record for achieving her ambitions.  MORE

The whole thing, including creating banner ads, was new to me. Personal branding. MORE

Recently, I did the copy for an app startup's banner ads, long form and voice-over. Are we Baby Boomers being punished for our sins against the Silent Generation during the Counterculture of the late 1960s and early '70s?  Maybe. MORE

There are many types of ads, each requiring a different approach to copywriting. Print (newspaper, magazine, billboards and so on), direct response marketing (a form of print), opt-in email advertising, online (Google, Facebook and other social media ads, banner ads, multimedia ads), radio and television, and so on. Since the textbook is for an introductory copywriting course, I focused on print ads and online ads that use text, not multimedia. MORE