Wendi Dolls: Barbie with much more ambition, great left hook

Jane Genova: Speechwriter - Ghostwriter

  The banner ad can read: "Yes, your princess can dominate a global empire." NEW YORK MAGAZINE has been among the first to call it: Wendi [Murdoch] as new pop star.    She made history around the world with her great left hook to protect her lion in winter from a pie.    Now there can be a post-Barbie doll.    It will be Wendi, the female who has a track record for achieving her ambitions. 

Robots - Soon they'll be the new thought leaders (watch out, Peter Thiel)

Jane Genova: Speechwriter - Ghostwriter

A Don Draper type of creative from "Mad Men" can put together the programming for the robots to generate attention-getting email blasts, banner ads, LinkedIn profiles, and updates on business Facebook pages. Robots have already been put to work creating news stories from companies' earnings releases. Yup, the programming task was doable. Now the robots will be promoted to more complex tasks. In the New York Post , Keith J.

2016 46

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Sponsored Content - Unique Hybrid of Journalism and Marketing

Jane Genova: Speechwriter - Ghostwriter

53% view it rather than banner ads. Sponsored content has become the sweet spot in what used to be known as "advertising." " CMO reports, for example, that sponsored content: Generates 82% brand lift. 70% of individuals want to learn about products through content, not traditional advertising. Nearly half of business and entertainment audiences perceive it as enhancing the digital experience.

2017 40

Personal Branding: That only works for those who already have powerful branding

Jane Genova: Speechwriter - Ghostwriter

The whole thing, including creating banner ads, was new to me. Personal branding.  Decades ago, that's what Tom Peters (Millennials probably never heard of him) hammered was necessary, no matter what professional setting we operated in: Organizational, self-employed or startup.   At the time, Peters was right. We had to have a way to differentiate ourselves from our colleagues and competition.

2014 47

Job Search & Gimmicks: Better bet is cover letter which differentiates you

Jane Genova: Speechwriter - Ghostwriter

 For example, you note you first prize in a contest for banner ads for a Japanese sake producer.  This year the same ad appeared. As the recovery seems on solid ground (despite stock market swoon), there's a rush to get better jobs, try to get a job after a bout of unemployment and pitch for more and better quality clients.   So, no surprise Lauren Weber publishes an article in The Wall Street Journal on whether gimmicks are effective.

2014 47

Jersey City, NJ - Hague era may be over, but not extreme (yenta) chutzpah

Jane Genova: Speechwriter - Ghostwriter

 For example, if it is up to snuff, it will put up their banner ad on it. Former Wall Street player Steven Fulop promised in his campaign for mayor of Jersey City, New Jersey to end the Frank Hague era of political corruption.  Since he was elected on that platform, he may just pull that off in my former home town. If you need your street cleaned you might be able to call Public Works, not have to proceed sideways.  On the slant was the way things used to get done.

2013 47

"A Tale of Two Valleys" by Yiren Lu - Back in Counterculture, Baby Boomers Were the Impatient, Arrogant Youth

Jane Genova: Speechwriter - Ghostwriter

Recently, I did the copy for an app startup's banner ads, long form and voice-over. Are we Baby Boomers being punished for our sins against the Silent Generation during the Counterculture of the late 1960s and early '70s?  Maybe.  Yes, Father Forgive Me, I treated my parents like they were frozen in time, my professors as if they hadn't had a fresh thought since their dissertation and my employers like they were Fascists.

2014 47

Writing services you can offer corporate clients

Six-Figure Freelancer Blog

Google ads, banner ads, and landing pages : Coordinated by marketing, companies often contract out the writing of the short ads that appear on Google (and other search engines), banner ads that appear on websites, and the landing pages—the pages that readers are taken to when they click on ads. Since some ad agencies contract out writing, who might they contract it to? To do so, they produce job descriptions and recruitment ads.

2014 40

ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained


Businesses use a number of ways to accomplish ToFu objectives with an inbound marketing strategy , such as via the use of SEO, Blog posts, social media marketing, influencer marketing , online advertisement through banner ads, in-text advertisements, etc.

2020 52

5 Questions to ask before you start to write your non-fiction book

Six-Figure Freelancer Blog

There are many types of ads, each requiring a different approach to copywriting. Print (newspaper, magazine, billboards and so on), direct response marketing (a form of print), opt-in email advertising, online (Google, Facebook and other social media ads, banner ads, multimedia ads), radio and television, and so on. Since the textbook is for an introductory copywriting course, I focused on print ads and online ads that use text, not multimedia.

2014 48