How to Triple Your Back of the Room Book Sales Every Time You Do a Public Speaking Engagement
Craig Strachan - Keep Talking!
NOVEMBER 10, 2009
I’m darn good at selling at the back of the room. Today I want to give you a low pressure technique that can give you way more sales than when you nervously wait till the end of your talk to suggest people buy your book. What I want you to do is put a copy of your book on the chair of every attendee at your event. You will pick the two best parts of the book and read them from stage as you are teaching a related point.