Great Public Speaking

I've learned a lot about back of the room sales in the past couple years. This article isn't about the technique of Back of the Room Sales. The overall philosophy is that too much information will not help the audience members's retention of the material or help your back of the room sales. Ask anyone who has ever attended one of them and I guarantee they will tell you that they got buried in good material.

Seating Strategies to Engage and Involve Your Audience… and Boost Back-of-Room Sales

Pivotal Public Speaking

You are used to people laughing, nodding, and being engaged, but this room is set with rounds of 8 and people’s backs are to you. And the last row is so far back you can’t see their eyes. How can the seating setup affect back-of-the-room sales?

How to Triple Your Back of the Room Book Sales Every Time You Do a Public Speaking Engagement

Craig Strachan - Keep Talking!

I’m darn good at selling at the back of the room. Today I want to give you a low pressure technique that can give you way more sales than when you nervously wait till the end of your talk to suggest people buy your book. What I want you to do is put a copy of your book on the chair of every attendee at your event. You will pick the two best parts of the book and read them from stage as you are teaching a related point.

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Advice for speakers and presenters - 7 ways to turn a free gig into a financial windfall

Pivotal Public Speaking

You think of all the expenses you’ll incur gas, parking, photocopying materials, babysitter and speaking for free means you won’t be reimbursed for these incidental costs.Although a free gig can eat into your bottom line, you don’t need to refuse it altogether. Otherwise, known as back of the room (BOR) sales, here are some tips for ensuring that you rake in the cash even if you’re speaking for free. You’ve been asked to speak for an audience.

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Top Ten Ways to Make Money Speaking

Great Public Speaking

SELL YOUR KNOWLEDGE This is my overriding principle that came from years of hard knocks trying to get people to hire me to speak. Stop and think of what kinds of groups would want to be associated with your message.

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