Seating Strategies to Engage and Involve Your Audience… and Boost Back-of-Room Sales

Pivotal Public Speaking

You are used to people laughing, nodding, and being engaged, but this room is set with rounds of 8 and people’s backs are to you. And the last row is so far back you can’t see their eyes. How do you specify and educate meeting planners to set the room to get more engagement from the audience? How can the seating setup affect back-of-the-room sales? with Paul O. Radde, PhD.


Great Public Speaking

I've learned a lot about back of the room sales in the past couple years. This article isn't about the technique of Back of the Room Sales. This article is about an overall philosophy to increase sales and a specific technique that I've been using. The overall philosophy is that too much information will not help the audience members's retention of the material or help your back of the room sales.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Triple Your Back of the Room Book Sales Every Time You Do a Public Speaking Engagement

Craig Strachan - Keep Talking!

I’m darn good at selling at the back of the room. Today I want to give you a low pressure technique that can give you way more sales than when you nervously wait till the end of your talk to suggest people buy your book. What I want you to do is put a copy of your book on the chair of every attendee at your event. You will pick the two best parts of the book and read them from stage as you are teaching a related point.

Room 122

Advice for speakers and presenters - 7 ways to turn a free gig into a financial windfall

Pivotal Public Speaking

You think of all the expenses you’ll incur gas, parking, photocopying materials, babysitter and speaking for free means you won’t be reimbursed for these incidental costs.Although a free gig can eat into your bottom line, you don’t need to refuse it altogether. Otherwise, known as back of the room (BOR) sales, here are some tips for ensuring that you rake in the cash even if you’re speaking for free.

BOR 40

Prepare for public speaking success

Pivotal Public Speaking

Preparation is one of the most powerful drivers of success in public speaking. It is vital to be very clear on this purpose, so spend time preparing a statement of purpose that will drive everything that you do and say when you present. Once you are familiar with your material and the structure of your speech, you will be far more fluent in your delivery and you will lose the need to rely on notes. So make yourself familiar with the room and its setup.