How to Develop an Effective Lead Generation Strategy
FEBRUARY 14, 2019
First, a person discovers your business through one of your marketing channels e.g. your blog, social media ad or a referral link. Also, not every lead clicking on your CTA and agreeing to receive further communication will be a “qualified lead” – someone indeed planning to make a purchase. To create an effective lead generation strategy for your business, you will need to optimize different facets of your marketing setup. Inbound Marketing Lead Generation Strategies.