The Executive?s Guide to Marketing Automation

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Automation, analytics and big data are among the top of mind concerns for marketers these days. So it should come as no surprise that the global marketing automation market is predicted to hit $25 billion by 2033. The same often holds true for marketing automation.

Guest Blog: The 3 Best Recruiting Automation Tools For 2018

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It’s unavoidable these days: stories about how artificial intelligence and automation are poised to transform the economy dominate the news. While AI and automation have been slowly penetrating the recruitment industry during the past decade, they’re set to break through in 2018. Here are the 3 best recruiting automation tools for 2018. Marketing automation for candidate sourcing. Lead generation through social media advertising.

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How to Develop an Effective Lead Generation Strategy

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And the methods you will use for turning those visitors into customers comprise your lead generation strategy. What is Lead Generation? Leads are people who have shown interested in your company’s product or services in some way e.g. signed up for your newsletter, requested a call, left their contact information or asked for a demo. Lead generation is the process of drawing in those warm prospects and gauging their interest in your offerings.

ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained

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The main objective of this funnel is to model how marketing efforts attracts prospects, convert them into leads, and how those leads react to marketing effort until they are converted into a customer. This stage is all about turning your prospect customers into leads.

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Marketing Plan Development: The Start to Finish Guide For Executives

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A marketing plan is a lead-generating target-market reaching document specifying your marketing goals and strategies for hitting those. Depending on your goals and operational model, you may choose to focus on other marketing metrics such as: Cost Per Lead Acquisitions.