How to Develop an Effective Lead Generation Strategy


An “offer” can be anything from a free whitepaper, report, eBook, to an industry survey, free assessment report or a service brochure and so on. From giving away good old sales brochures to capturing prospects’ data using in-booth tablets and mobile surveys, sales lead generation opportunities are plentiful. A lot of tools can help you automate lead scoring. Getting plenty of traffic does not automatically equals sales and profits.