One Writer’s Tale of Self-Publishing

Six-Figure Freelancer Blog

In 2009, 76% of all books released were self-published, according to Publishers Weekly. The number of self-published print and e-books continue to grow exponentially while the number of books issued by traditional publishers declines. This trend is being fostered by both independent authors and the new wave of print on demand (POD) publishers who publish books for would-be authors lacking the technical skills to otherwise self-publish.

Book Authors Now Earn $17,500 Annually (Authors Guild Survey)

Jane Genova: Speechwriter - Ghostwriter

Being a book author was like being an English college professor. " Now, thanks to the digital revolution, very few book authors can make it financially. According to the Authors Guild survey, reports Yahoo , the average annual income for a full-timer is $17,500.

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Share of Royalties, Only: Those "deals" still being offered

Jane Genova: Speechwriter - Ghostwriter

The odds of an author without a brandname publishing a book that makes any money are slim.    As for compensation, what is offered is "share of royalties."    Yet, there are still help-wanteds on Craigslist which request writing assistance. 

Shared Royalties as payment: Pre-digital dreamer

Jane Genova: Speechwriter - Ghostwriter

  A wannabe author puts an ad for ghostwriting, offering as compensation a share of royalties.    To bring in any royalties it has to be published by a big brandname like Sarah Palin or really dish the dirt like THE POLITICIAN.    Otherwise it's unlikely to yield any royalties at all.    This month I will find out from The Dilenschneider Group what royalties came in from AMA HANDBOOK ON PUBLIC RELATIONS. 

Article: Self-Publishing, Author Services Open Floodgates for Writers

Six-Figure Freelancer Blog

Mid-level authors already know that the era of large advances, generous royalties, book tours and media spots are over. Publishers just don't have the resources to offer them full support. The Internet, online bookstores, e-books, and an economy in decline are cited as some root causes of the steady slump in the traditional publishing industry. Tags: Self-Publishing & Print On Demand

Growth of ebooks and indie authors

Six-Figure Freelancer Blog

According to Publisher’s Weekly : Ten years ago, e-books accounted for less than 1% of the trade book market. Writers are drawn to e-book self-publishing for the total creative control, faster access to global markets, and pricing and promotion flexibility. Writers retain all rights while earning 60%–80% of the list price as their e-book royalty. Traditionally published e-book authors earn only 12%–17%.

Authors versus publishers in the digital age

Max Atkinson

As many of you will know, there's quite a debate going on about Google's plan to make every book ever published available online. Although publishers are making a lot of noise about it, they've stayed remarkably quiet about another wheeze they've been exploiting since the digital age got under way - and about which they haven't bothered to tell their authors. So does that mean that the rights never revert to authors any more?"

Book Authors: Mostly Labor of Love or Marketing Tool

Jane Genova: Speechwriter - Ghostwriter

It's rare that a book author will become wealthy, at least not through the royalties from books. Also, increasingly it's irrelevant whether the books are produced by a publisher such as HarperCollins or a self-publisher like iUniverse.com.

2014 65

E-Limbo: We authors are simply bidding our time

Jane Genova: Speechwriter - Ghostwriter

Publishing, as it shifts from print to e-books and other kinds of publications, is in limbo.  So, we authors are simply bidding our time and putting up with low royalties.    In addition, some of us such as Toby Bloomberg, author of free e-book SOCIAL MEDIA MARKETING GPS, forgo money for influence and developing new business.    Not every author is focused on that. 

Publishing a Tell-All: Risky Business

Jane Genova: Speechwriter - Ghostwriter

In this era when gossip is a major industry, publishing a tell-all would seem a sure money-maker.    That's about as low as it has been since it was published.    Andrew Young, author of THE POLITICIAN, the tell-all about John Edwards, has a hot property.    That's lousy news for me since for my role in preparation, I am contracted to 50% of the royalties

How to work with publishers and agents: The Public Words Speaker Forum 2010

Public Speaking Advice and Commentary

  And that means books published by traditional publishing houses for the most part, though there are exceptions.    But for most speakers, the book helps generate the speaking, and so traditional publishing is important.    At the Public Words Speaker Forum 2010 last week, two speakers held forth on how publishing is changing, what function agents perform, and how to navigate your way through the publishing maze. 

2010 51

Why all the Hail Mary Passes in book publishing?

Jane Genova: Speechwriter - Ghostwriter

  Yet, there is a surge in those Hail Mary passes to publish a book.    Several times a day I receive emails from authors seemingly desperate to have a book out there.    So, why the fantasies of how much new business, royalties, employment opportunities, and speaking engagements a book could bring in?    My hunch is that author hopefuls see only the successes.  Barring a double-dip recession, the worst seems over. 

Fewer Bad Guys/Bad Gals: Do a show or publish a book?

Jane Genova: Speechwriter - Ghostwriter

  That gets us writers, particularly we book authors and ghostwriters of others's books, to ask:  Hey, do books make a difference?    Aside from the royalties I'm earning and the congratulations on Facebook from school chums and enemies, I don't see myself creating value.  It got that bad.   Even the isolated Everyman and Everywoman will do something to lessen the number of bad guys/bad girls out there. 

2009 43

ASJA membership has its advantages

Joan Detz Speaker Services

I’ve been active in the American Society of Journalists & Authors since HOW TO WRITE & GIVE A SPEECH (St Martin’s Press) was first published in 1984. I credit the book’s 32 years of publishing success (read: 32 years of royalties) to the savvy advice I’ve gotten at ASJA.

How the Professionals Make Money

The Speaker Point

They write it, publish it, and carry it around, as my friend Seth puts it, “as a business card to get speaking gigs.” In fact, even successful authors compliment their book sale revenues with speaking engagements and workshops. It is common for the great majority (95%) of authors to never sell above 20,000 copies of their book, and this is a generous estimate. It’s a known factor that having authored one or several books gives the speaker creditability.

2011 100

Fox Effect and Long Tail

Jane Genova: Speechwriter - Ghostwriter

Bob Dilenshneider's book "AMA Handbook on Public Relations" has grown a long tail from the author's controversial appearance on Fox News.    Over time they sell enough for authors to make a decent buck and be heard. 

Should You Write an eBook?

Public Speaking Advice and Commentary

  Should you publish one?    I get asked these questions all the time by people understandably confused by the sudden explosions of options in publishing thanks to the Internet and the lack of a coherent response by the traditional publishing industry.    Because the publishing industry is changing so fast, I encourage you to weigh in with your experiences.    Publishers used to do 5 things for authors

2011 65

Book Sales Uneven

Jane Genova: Speechwriter - Ghostwriter

  If that was initiated by the author it probably is a shrewd move.    Because of my assistance in preparation of the manuscript, I am contracted to receive 50 percent of royalties.    The publisher - the American Management Association - will issue the report on the sales and royalties mid-August and then in February.  I have clients and colleagues whose books sold well on Barnes and Noble and crashed on Amazon.com. 

Sales 43

Putting Your eBook Sales on Autopilot

Pivotal Public Speaking

What’s a standard royalty or commission? As the demand for eBooks accelerates, the advantage goes to nimble authors, experts, and publishers who are able to stand out and rise above the noise. => [link]. Amazon.com recently announced that its monthly eBook sales have surpassed its print book sales. This revolution means the market for your eBooks is burgeoning. If you are ready. But how do you enter this market? How do you convert your books into eBooks?

2010: What no longer sells books

Jane Genova: Speechwriter - Ghostwriter

  The glut of product caused by self-publishing and desperation.   Here are some of those changes in the game: Preface authored with a big name doesn't move books.   [Full disclosure: I receive 50% of AMA HANDBOOK royalties for assisting in its preparation.].   Don't publish without a sustained commitment to promote. Going the agent/publishing house route is yielding diminishing returns.  The Great Recession. 

2010 46

No sweet spot on Barnes and Noble either

Jane Genova: Speechwriter - Ghostwriter

  That's what I warn prospects who have their heart and hopes set on publishing a traditional print book through a traditional print publishing house.  Perhaps the book industry should be required to warn authors about the new realities of publishing print, at least for sale.  Disclosure: For my assistance with AMA HANDBOOK, I am contracted to receive 50 percent of the royalties. Let's face it: It's the post-print era. 

No Joy in Bookville

Jane Genova: Speechwriter - Ghostwriter

  Public relations icon Bob Dilenschneider published in February, with the imprint of the American Management Association, HANDBOOK ON PUBLIC RELATIONS.    For assistance with the HANDBOOK I am due 50% of royalties.    Will update you in August when the American Management Assocation sends out the sales and royalties numbers.   My advice to authors: Grab a couple of useful lessons or how-tos from your books. 

How to write, sell, and market a business book – IV: You’ve written that proposal; now what?

Public Speaking Advice and Commentary

  You can’t approach a publisher directly.    If you go to a publisher directly, it will think “Amateur!”   Some are broader-based than others, but don’t ever send a proposal to an agent that doesn’t have at least several authors and books published in the area you care about.    Go with confidence; if you’ve written a great proposal, you’re exactly the kind of author they’re looking for. 

What Happened?

Jane Genova: Speechwriter - Ghostwriter

  I assisted with the manuscript and for that am contracted to receive 50% of the royalties, which likely won't be a windfall.   Self-publishing and the desperate need of professional services firms to hand a book to prospects and clients have worsened that already bad situation.    Those the authors need to impress can see those miserable figures on Amazon.com and Barnes and Noble. 

1998 46

Andrew Young's Genius and/or Good Luck: Not all exposes created equal

Jane Genova: Speechwriter - Ghostwriter

  Author Young reveals more about himself, without seeming to know it, than about his subject matter: The Edwards and the rest of the players in that loop.  So, what are the variables which make a book, in this post-print era, hot in terms of bringing in royalties?    In his book, Constantine is the voice of competence and authority.  Unlike other tell-alls which quickly petered out, Andrew Young's THE POLITICIAN remains a brisk seller. 

Market Your Book with a Movie Trailer

http://delicious.com/akarrer/prospeaker

Each cost the publisher about 30% of the books marketing budget to produce. You can insert photos of your book cover, graphs and tables from your book, and evocative royalty-free photos and artwork, alternating with short, punchy copy a la Jeff Rivera.