On Promoting Books
MAY 4, 2009
On Promoting Books Books do not sell themselves; people sell books. If your book fails to sell, you did not know your market. Review copies are the least expensive and most effective way to promote books. It is easier to promote one book twice than to write a new book. The secret to successful publishing is not to publish more and more books, but to effectively market those books already published. Bookstores are a lousy place to sell books. Tolerate bookstores, do not pursue them. The cover.