Who is Your Website About?

Speaker Launcher

As my friend Brian Palmer of National Speakers Bureau says “clients no longer want to hire “speakers,” they want to hire smart people who happen to speak.” Do what I call the “marketing flip flop” and make it about them (your audience, your clients) and the outcomes of your work, and people will be more likely to lean in. See you soon Wealthy Speakers!

ALAN WEISS INTERVIEWS PATRICIA FRIPP

Fripp THE Executive Speech Coach

Because of my personality and expertise at cutting their hair, my clients thought I would be a pretty good speaker. In 1984 when I finally retired from hairstyling and was a full-time professional speaker, I was hired to speak to AT&T National Account managers. I was referred by Gary Hickox who, at age twenty-seven, impressed his boss by bringing in a top motivational speaker to speak at a small team meeting. Alan, we teach speakers you get paid for what you know.

2010 40

ALAN WEISS INTERVIEWS PATRICIA FRIPP

Fripp THE Executive Speech Coach

Because of my personality and expertise at cutting their hair, my clients thought I would be a pretty good speaker. In 1984 when I finally retired from hairstyling and was a full-time professional speaker, I was hired to speak to AT&T National Account managers. I was referred by Gary Hickox who, at age twenty-seven, impressed his boss by bringing in a top motivational speaker to speak at a small team meeting. Alan, we teach speakers you get paid for what you know.

2010 40