It’s about the audience

PowerPoint Tips

You’re always presenting for your audience. What type of presentation will give your audience the most value? Your content needs to be relevant to the needs and wants of your audience. No matter how valuable your content, if your audience won’t understand and remember it, it’s useless. It’s your job to engage the attention of your audience. Can you inspire your audience? Always think that your audience is saying, “So what?”

2019 151

Sawubona: See your audience

Manner of Speaking

I recently wrote a post for Presentation Guru on the importance of “seeing” your audience. Sawubona means, “I see … Continue reading → Audience Presentation Guru audience Orland Bishop Presentation public speaking SawubonaIt was based on the Zulu word sawubona. Zulu, or isiZulu, is one of South Africa’s official languages and is spoken by approximately 10 million people.

2018 116

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What if we put the audience first?

Manner of Speaking

What if we stopped thinking of the audience as the number of seats filled? What if we started thinking about the audience as individuals who are giving us 15 minutes, 30 minutes, one hour of their time? Time that they … Continue reading → Audience audience Presentation public speaking

2017 186

Don’t blow it with your audience

Manner of Speaking

The graduates had taken their seats, the audience was settled in, the three-piece orchestra had just finished the last of its pieces. Everything … Continue reading → Delivery audience Microphone presentations public speakingLast week I attended the graduation ceremony for the class of a business school where I teach.

2017 197

Who Is Your Perfect Audience?

Speaker Launcher

Many of my readers have already honed in on their perfect audience. And Frank is all in on sales audiences. Defining your perfect audience is a crucial step in picking a lane. The post Who Is Your Perfect Audience? Emerging Speaker Rising Superstar Speaker Seasoned Speaker Speaking Business Strategy audience find your perfect audience perfect audience pick a lane speaker speaking engagement speaking gigs target audience target market Wealthy Speaker

2019 73

Your audience needs you - now

Speak Schmeak

Your audience needs your message and your solutions! Engaging the Audience Presenting for Humans Products Programs Taking Risks??What are you holding back on releasing to the world because you're still getting ready. to get ready. to get ready? ??Are Are you delaying the release of a new program, a new product, a new virtual training? ??What What could you accomplish - right now - if you could just get over your need to be a "perfect" presenter? Ditch??it! Dump???it! Kick????

2020 100

12 ways to p**s off your audience

Manner of Speaking

Why make an effort for your audience when you can just p**s them off? There are so many things you can do to anger, frustrate and confuse an audience. If you’re struggling for … Continue reading → Humour audience Presentation public speakingToo difficult, you say? Not at all!

2018 179

10 Webinar Tips That Will Keep Your Audience Engaged

Presentation Guru

Wouldn’t it be great if you could grab and hold your audience’s attention through-out the webinar? … The post 10 Webinar Tips That Will Keep Your Audience Engaged first appeared on Presentation Guru.

2020 55

The Audience in Online Speaking

The Communication Blog

The following post was sent to the basic course list ( in response to a number of instructors explaining how they incorporated the live audience in an online public speaking course. Many (perhaps most), it seems, require the student to deliver the speech in front of a live audience which must be video scanned. If the aim of this requirement is to give the student practice in analyzing and adapting to an audience, it falls short.

Online 100

Intrigue your audience

PowerPoint Tips

If you can intrigue your audience, you will engage them and maintain their attention. ” What Sam Horn adds is a style that intrigues the audience, using questions and inviting the audience to imagine the solution. I’ve written about this as well, in a much older tip called “ Get your audience’s attention by adding anticipation.” Now, the audience wants to know what the 3 steps are.The empty circles are intriguing, yes?

2013 167

Connect with Your Virtual Audience – Use Compelling Touch Points

DeFinis Communications

Giving a great virtual presentation is all about connecting with your audience, right? One way to increase engagement and connect with your virtual audience is to craft compelling touch points into every presentation. They are the secret sauce of audience involvement. A meaningful touch point will appeal directly to your audience. Choose from the following and “stretch” your ability to inform, engage, and persuade your audience.

2020 100

How to Attract Your Perfect Audience

Speaker Launcher

There are two steps to her approach that you should also keep in mind as a speaker who is looking to attract your perfect audience. The post How to Attract Your Perfect Audience appeared first on Jane Atkinson. Speaking Business Strategy find your perfect audience ideal client saying no Working with ClientsSinger Arianna Grande broke off her engagement to actor Pete Davidson, and instead of saying, “Goodbye, you goofball,” she said, “Thank you. Next!”

2019 75

Sawubona: ‘See’ Your Audience

Presentation Guru

… Understand your Audience Audience Connection featured Understand your audienceAccording to the popular adage, “seeing is believing.” In other words, if you see something yourself, you will believe it to be real or true, even if the existence of that thing was unexpected. This idea that I have to see it to believe it stretches from ancient history to modern times.…

2018 50

Information doesn't excite your audience

Speak Schmeak

He told me he''s afraid that if he doesn''t give enough information, the audience won''t be as excited as he is. Information has never excited an audience, I''m sorry to say. All information does is overwhelm your audience. What''s the best way to make sure you''re not overwhelming the audience? If you do your job, and the audience is engaged, intrigued and inspired, they will seek you out for more.

2014 192

How to Encourage Audience Engagement and Follow-Up Questions

Presentation Guru

… Uncategorised Understand your Audience Events featured Hook your Audience Presentation Delivery read Technical Problems Understand your audience

2019 61

A Guide to Mastering Overcoming Audience Resistance

Duarte Blog

The audience is. The post A Guide to Mastering Overcoming Audience Resistance appeared first on Duarte. Audience Delivery Message Presentations audience presentation Resistance

2018 73

resonate: Present Visual Stories that Transform Audiences

Manner of Speaking

Nancy Duarte’s latest work, resonate: Present Visual Stories that Transform Audiences is such a book. We should take the audience on a journey from what is to what could be. Get to Know the Hero — The hero, of course, is the audience.

Visual 214

Six Ways To Manage Audience Expectations

Professionally Speaking...

As a speaker, you will always deal with audience expectations. They come in a variety of shapes and sizes, but they're always the lens through which the audience hears, interprets and values your message. Here is an integrated approach to managing any audience's expectations.

Malcolm Gladwell on Connecting with an Audience

Presentation Guru

… Authenticity Charisma Role Models Speakers Stories Audience Connection Being Authentic featuredYou know who he is. He’s the zeitgeist-shaping author of such popular classics as Outliers, The Tipping Point and Blink.

2018 77

Presentation Tip: Actively Listen to Your Audience

Professionally Speaking...

The savvy presenter knows that practicing active listening skills is a powerful way to engage an audience. you might have prepared a lot of information which you feel compelled to deliver to the audience, leaving little time for others' opinions.

2010 210

Presentation Barriers: Audience Attitudes

Professionally Speaking...

To end this series, I want to look at how audience attitudes can also create presentation barriers for the speaker. The proper preparation for any presentation is analyzing our audience -- their existing knowledge of the topic, how they feel about it and what they need to know to make the information relevant to them. So our job is to try and get inside the minds of the audience. APATHY It's easy to take offense at disinterest from the audience.

Enchanting Your Audience

Professionally Speaking...

APPLICATION: Do your homework and uncover the needs of your audience before you even start creating your presentation. Rehearse adequately so you are comfortable with what you're going to say and can focus on interacting with the audience. If you need a little extra help enchanting your next audience -- and who doesn't -- go get Kawasaki's book and take your enchantment quotient to a new level.

Drowning your audience? Try these 3 livesavers.

Speak Schmeak

And these comments come with an exasperated tone and a clear disappointment in the audience, that the audience is just too clueless to understand without lots of lecturing. We speak over our audiences'' heads, we give far too much detail, and we pack our presentations so full of information that our audiences leave numb and slack-jawed from the mental barrage. What does the audience really need, want and care about?

2014 198

Is your audience suffering an engagement drought?

Speak Schmeak

For speakers, there are also many, many ways to achieve your goal of engaging an audience. Give your audience lots of activities to do in pairs and groups and get them to report back their results and solutions. Tell stories that illustrate your points so that your audience can apply your concepts to real-life situations. Ask a lot of questions and listen to your audiences'' stories to help them discover how their experiences tie into your main points.

How to Use an Empathy Map to Understand Your Audience


Many presenters can face the dilemma of not truly understanding their audience, ending up with a presentation which no one is interested in and some might even get offended by. You can’t understand your audience just by assumptions. Understanding the Behavior of Your Audience.

2018 86

Using Twitter to Enhance Audience Engagement

Professionally Speaking...

And when you think about it, educators have much the same aim as we presenters: to keep the audience interested and to encourage involvement and engagement with the topic. Both are concerned that the audience will be more distracted rather than more engaged.

How to Really Craft Audience-Centric Presentations

Duarte Blog

That’s excellent life-advice, and it can also help you when you’re trying to write an audience-centric presentation. If you put the effort into considering your audience (a.k.a. Your audience is not you. I find it helpful to print out this “Audience Needs Map” as I’m writing a presentation. What is Your Audience Like? . Statistics are a great place to begin exploring the make-up of your audience. Why is Your Audience Here?

2018 77

How to handle a texting audience

Speaking about Presenting

Your audience are adults. If their behavior is not distracting or annoying other people in the audience it’s up to them whether they pay attention or not, and how they pay attention. He says to his audience: “Here’s a deal. Tags: Audience

2010 222

7 ways to keep audience attention during your presentation

Speaking about Presenting

Keeping audience attention is more important and more difficult than grabbing audience attention. A reader emailed me: “What can I do to keep the audience’s attention through the whole of my presentation. Talk about something your audience is interested in.

2009 285

Your Audience’s Audience

Duarte Blog

In 2006, Microsoft CEO Steve Ballmer stood in front of an audience of software developers and thanked them for building applications that run on Windows. Fast forward to June 18 of this year, when Ballmer stood in front of an audience of reporters and bloggers to announce the launch of Surface , Microsoft’s new tablet PC. When you watch the presentation , you’ll notice that the entire production—from the messaging to the staging—was choreographed with both audiences in mind.

How to Really Craft Audience-Centric Presentations

Duarte Blog

That’s excellent life-advice, and it can also help you when you’re trying to write an audience-centric presentation. If you put the effort into considering your audience (a.k.a. The post How to Really Craft Audience-Centric Presentations appeared first on Duarte. Audience Engagement Presentations TipsThere’s a saying, “people don’t care what you know until they know how much you care.”

2018 68

What to do when you’re losing your audience

Speaking about Presenting

Your audience’s attention will fade over time unless you take specific steps to keep them engaged. Here’s a graph showing the attention of university students during a 50 minute lecture – where the lecturer lost his audience (Reference: Hartley J and Davies I “Note taking: A critical review” Programmed Learning and Educational technology, 1978,15, 207-224). Here’s what happened – the lecturer stumbled upon the audience’s Attention Reset Button. Audience

2011 219

How to Effectively use the 20/60/20 Rule for Your Audience


This might mean that you will need to manage your audience in order to get the desired result; such as ensuring that your call to action gets noticed and yields results. In order to better manage your audience and to make them more responsive, you can use the 20/60/20 rule.

2018 79

5 More Ways to Get Instant Feedback from Your Audience

Presentation Guru

No matter what your profession, there will come a time in your career where you’ll need to deliver a presentation to an audience of either your peers, superiors or potential investors.

2018 80

Playing with audience perceptions of size

The Presenter's Blog

By arranging terms in a sequence of increasing strength, the audience finds themselves looking at the topic through a telescope; they put their eye to the small end and see the subject matter magnified out of the big end. By starting with the most dramatic term and then running the sequence backwards you effectively place your audience’s eye to the big end of the telescope and have them perceive the subject radically reduced. by Peter Watts. Size is relative to the words you use.

2013 183

If You Don’t Understand What the Audience Wants…

Presentation Guru

If you don’t understand what the audience wants, you can’t be relevant. … Speakers Understand your Audience Audience Connection Elsewhere on the Web Quotations Understand you audienceIf you can’t be relevant, you won’t be interesting. If you aren’t interesting, you won’t be heard. If you’re not heard, you’ll be forgotten. If you’re forgotten, you’re done.

2018 62

Six Secrets from a Professional Speaker on Audience Participation

Speaking about Presenting

Last week I wrote about the challenge of the third era of presenting: the era of the audience. Kristin Arnold has written a provocative and intensely practical book Boring to Bravo on how to meet that challenge by encouraging audience participation. Close with an audience commitment.

6 Ways To Counteract Your Audience's Short Attention Span

Professionally Speaking...

We’ve known for some time that we need to capture our audience’s attention quickly and work hard to keep it by presenting our information in an engaging manner. If the audience is talking it’s much harder for them to dis-engage. Ask yourself, “What does my audience really need to know about my topic?” These smaller segments will make it easier for your audience to follow and increase the likelihood they’ll stay engaged.

2016 100

Why your audience isn't participating

Speak Schmeak

One of the quickest ways to lose your audience is to pretend to want participation, but not really invite it. I love asking my audience questions. In a recent presentation, I asked my audience if they've ever regretting not speaking up when they had something to say. The first question doesn't give the audience an opportunity to answer, beyond nodding their heads and responding internally. This question assumes everyone in the audience has had the same experience.

How to Captivate and Persuade Your Audience with Transparency

Presentation Guru

… Persuasion Psychology Storytelling Audience Connection credibility Explaining Complex Subjects featuredGiving a presentation is like pulling up to a stranger in your car and yelling, “Hey, let’s go for a drive!“ You’re hoping that the stranger will humor you and at least get in the car, giving you a chance to prove that you’re a trustworthy driver and that it’s going to be a great ride.…

2019 68

Finding the Right Presentation Metaphors for Your Audience

Duarte Blog

But often it takes a little something more to engage an audience. The post Finding the Right Presentation Metaphors for Your Audience appeared first on Duarte. Audience Presentations Storytelling audience Big Idea HBR Idea ideas metaphor metaphors presentation storytellingWhen trying to persuade people to think and act differently, we study their wants and needs, what they care about, what keeps them up at night.

2018 59

Three tips for directing your audience's response

Speak Schmeak

Have you ever asked your audience a question, only to be bombarded with personal stories and responses that shifted the direction of where you wanted to go? Audience involvement is a critical part of any presentation. You also improve the collective experience of the audience.

Direct 246

So You Speak English – What If Your Audience Doesn’t?

Presentation Guru

Anyone who speaks to international audiences in English faces a particular set of challenges that can affect their confidence, and their competence. For the native English speakers, their lack of empathy for their audience can make them very difficult to understand, or even to like. … Performance Rehearsal Understand your Audience Audience Connection featured Presenting in English

2018 60