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Rhetoric & imagery in Obama's victory speech

Max Atkinson

It’s commonly thought that effective orators are blessed with a mysterious gift, but all successful speakers use the same simple techniques, and have been doing so at least since they were first taught by the ancient Greeks. At its simplest, the more use made of these techniques, the more impressed audiences will be. Note that the invitations to the audience to applaud Biden and Michelle are perfectly executed – the person is identified, praised and finally named.

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