Rhetoric & imagery in Obama's victory speech

Max Atkinson

At its simplest, the more use made of these techniques, the more impressed audiences will be. 3rd item contrasts with the first two; and this ‘not red states-not blue states-but United States’ line harks back to Obama’s speech at the 2004 Democratic Convention, that first brought him to wider public notice, where he used it to introduce the ‘politics of hope’ theme that has become one of his trademarks.

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