Who's in the audience and why should I care?

Speak Schmeak

And are you just paying lip service to this important aspect of preparation? Get some background on the company, the culture, the level of experience with your topic, the event you're part of, the demographics of the attendees, and basics like how many people will be there (I use a SurveyMonkey questionnaire for this so it can be completed easily online). The more you understand the culture of the group, the better prepared you will be.

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