Speak To Sell: 3 Ways To Convert Audience Members Into Clients

http://delicious.com/akarrer/prospeaker

As speaking moves beyond generating credibility and into lead generation, the next big question is: How can we convert a larger portion of the audience from observers to clients? Each attendee must be convinced of three things before they get the idea that you can help them. Below are the questions that must be answered before any attendee will approach you. The attendee is there to network and learn something.