Afraid to flop? Twitter CEO's keynote lessons
The Eloquent Woman
MARCH 16, 2010
No one would have bet on this, but by all accounts, yesterday's SXSW keynote by Twitter CEO Ev Williams flopped. His long wishlist for the talk indicates that would-be attendees came there--as most audiences do--with many questions they'd hoped the speaker would answer. On Twitter, that would be a direct message--one that excludes all but the two people on stage, putting the audience in a passive role.