Afraid to flop? Twitter CEO's keynote lessons
The Eloquent Woman
MARCH 16, 2010
No one would have bet on this, but by all accounts, yesterday's SXSW keynote by Twitter CEO Ev Williams flopped. It's poignant here, because so many thousands of people looked forward to this keynote as a highlight of the interactive conference--even Gray's piece is titled, "The SXSW Keynote With Ev Williams You Had Hoped to See." And what better way to elicit "what will you want to hear from me during the keynote on Tuesday?"