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Who's in the audience and why should I care?

Speak Schmeak

Get some background on the company, the culture, the level of experience with your topic, the event you're part of, the demographics of the attendees, and basics like how many people will be there (I use a SurveyMonkey questionnaire for this so it can be completed easily online). Speak to the attendees Maybe speaking to every attendee is a stretch, but you can always send a brief questionnaire to the organizer for distribution to the group (SurveyMonkey for this, too).

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