Public Speaking : ADD MAGIC TO YOUR BACK OF ROOM SALES

Great Public Speaking

I've learned a lot about back of the room sales in the past couple years. This article isn't about the technique of Back of the Room Sales. This article is about an overall philosophy to increase sales and a specific technique that I've been using. The overall philosophy is that too much information will not help the audience members's retention of the material or help your back of the room sales.

How to Triple Your Back of the Room Book Sales Every Time You Do a Public Speaking Engagement

Craig Strachan - Keep Talking!

I’m darn good at selling at the back of the room. Today I want to give you a low pressure technique that can give you way more sales than when you nervously wait till the end of your talk to suggest people buy your book. What I want you to do is put a copy of your book on the chair of every attendee at your event. You will pick the two best parts of the book and read them from stage as you are teaching a related point.

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