Share of Royalties, Only: Those "deals" still being offered

Jane Genova: Speechwriter - Ghostwriter

  Yet, there are still help-wanteds on Craigslist which request writing assistance.    As for compensation, what is offered is "share of royalties."  The odds of an author without a brandname publishing a book that makes any money are slim. 

Shared Royalties as payment: Pre-digital dreamer

Jane Genova: Speechwriter - Ghostwriter

  A wannabe author puts an ad for ghostwriting, offering as compensation a share of royalties.    To bring in any royalties it has to be published by a big brandname like Sarah Palin or really dish the dirt like THE POLITICIAN.    Otherwise it's unlikely to yield any royalties at all.    This month I will find out from The Dilenschneider Group what royalties came in from AMA HANDBOOK ON PUBLIC RELATIONS. 

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How out-of-touch: Wanting to pay ghostwriter only with royalties

Jane Genova: Speechwriter - Ghostwriter

There are these creatures in the deep of the ego or isolated worlds who want ghostwriting assistance.    What they offer, and sometimes, with a bit of a gush at their own altruism, is up to 50% of royalties.  Hopefully, this post provides appropriate compensation education to those who want to retain ghostwriters in exchange for just royalties.   Here is one wannabe book author who has that sort of thing in mind.    No upfront payment.

Fox Effect and Long Tail

Jane Genova: Speechwriter - Ghostwriter

My concern with this particular long tail is that I had been contracted to receive 50% of the royalties because of my assistance with the book.    For February, I received no royalties

D2 Hawking AMA HANDBOOK ON PUBLIC RELATIONS at Javits Center

Jane Genova: Speechwriter - Ghostwriter

  Because of my assistance with the manuscript, by contract I receive a percentage of the royalties.  Nice way to go into the weekend.    As this PDF   informs, D2 has been hawking the book AMA HANDBOOK ON PUBLIC RELATIONS at the Javits Center.    "D2" is the moniker derived by me from the public relations agency Dilenschneider Group's association with D1, that is client Lou Dobbs. 

Book Sales Uneven

Jane Genova: Speechwriter - Ghostwriter

  Because of my assistance in preparation of the manuscript, I am contracted to receive 50 percent of royalties.    The publisher - the American Management Association - will issue the report on the sales and royalties mid-August and then in February.  I have clients and colleagues whose books sold well on Barnes and Noble and crashed on Amazon.com.    The pull force on Barnes and Noble could be its membership discounts. 

Sales 43

Progress: I feel like Kalinda on "The Good Wife"

Jane Genova: Speechwriter - Ghostwriter

Sleuthing unfolded this information:  The information about royalties from the book I assisted Bob Dilenschneider with - AMA HANDBOK ON PUBLIC RELATIONS - is solely in his hands.    By written contact, I am supposed to receive 50% of those royalties.  Genova: The American Management Association provides royalties information only to individuals who are parties to our publishing agreements.  Street vs. elite might be making some progress. 

Readers, give your input: should I give up my day job?

Jane Genova: Speechwriter - Ghostwriter

All that adds up to 50% of royalties for me.    I have it in writing [picked up such tidbits about contract law at Harvard Law School] because of my assistance with the manuscript. ON THE MONEY: Twice I contacted office manager at The Dilenschneider Group Joan Avagliano [jma@dgi-nyc.com] about the status the royalties.    From I what I know of the publishing industry, some report of sales and royalties should be available by now. 

That Long Tail: Still wagging

Jane Genova: Speechwriter - Ghostwriter

  For my assistance in getting the book together I earn 50% of royalties Download Dilenschneiderinovice.  Once a long tail starts wagging, it might continue doing that for a long time.    As we all know, WIRED editor Chris Anderson used that term "long tail" to refer to the phenomenon, made possible by technology, of a product or service selling steadily and making a profit, even though it never becomes a blockbuster.

Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS surges on Amazon.com

Jane Genova: Speechwriter - Ghostwriter

  Full disclosure: I earn 50% of royalties for my assistance with it.  A solid book on the fundamentals of communications Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS has surged on Amazon.com.      Yesterday its rank was hundreds of thousands below where sales stand today.   Its initial slow start on the book market might have been that it was positioned as a primer on digital. 

New Normal: Rollercoaster Hybrid

Jane Genova: Speechwriter - Ghostwriter

Disclosure: I earn 50% of AMA HANDBOOK ON PUBLIC RELATIONS royalties for assisting with the manuscript.]. As long as the ups are maintained and sustained as long as possible, maybe rollercoaster dynamics aren't all that bad for book sales.    Take the track record for AMA HANDBOOK ON PUBLIC RELATIONS, by communications leader Bob Dilenschneider.    Not too long ago, it was in the 600,000 category of sales on Amazon.com. 

Universe Smiling on Bob Dilenschneider

Jane Genova: Speechwriter - Ghostwriter

  He is also contracted to provide me with 50% of the royalties from AMA HANDBOOK ON PUBLIC RELATIONS for my assistance with the manuscript. Public relations leader Bob Dilenschneider seems to be having a very good week.    His latest book AMA HANDBOOK ON PUBLIC RELATIONS has been on a steep upward trajectory.    This morning on Amazon.com it's at 56,275.    You bet, I rejoice with Dilenschneider. 

AMA HANDBOOK OF PUBLIC RELATIONS might grow long tail

Jane Genova: Speechwriter - Ghostwriter

"  Because of technology, products like books and services like consumer assistance throughLegalZoom.com don't have to be top sellers to make money.  Full Disclosure: Because of my assistance with preparing AMA HANDBOOK OF PUBLIC RELATIONS, I receive 50% of the royalties. Sales  of Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS are steady. 

Cautionary Tale for Writers

Jane Genova: Speechwriter - Ghostwriter

  So, to ensure that I would be paid on a timely basis for my assistance with preparing the AMA HANDBOOK ON PUBLIC RELATIONS, I put the matter of the collection of the royalty payments in the hands of Adams, Stevens & Bradley, Ltd.   I asked it explicitly if it could process royalties.  That representative indicated, which is frequently the case in traditional publishing, that a statement of sales and royalties had not yet been issued. 

Seth Godin cuts out middleman publisher, sells books direct from blog

Jane Genova: Speechwriter - Ghostwriter

I had assisted with the manuscript and will receive some royalties.  Another arrow in the heart of the traditional publishing industry.    Big brandname marketing expert Seth Godin is cutting out his long-time publisher Portfolio and promoting/distributing his books from his own wildly popular blog.    Essentially that blog has created his own business system.

Online Moves Offline: Bob Dilenschneider on how PR keeps mutating

Jane Genova: Speechwriter - Ghostwriter

Disclosure: On and off I consulted forever with The Dilenschneider Group and assisted with "AMA Handbook on Public Relations," for which I receive royalties. "Search engine optimization [SEO]."

D1,D2: No news for you

Jane Genova: Speechwriter - Ghostwriter

On another matter, I sent via snail mail an invoice to D2 regarding royalties due me for assisting with the preparation of AMA HANDBOOK ON PUBLIC RELATIONS.  On D1/D2 - Lou Dobbs/Dilenschneider Group - I have no news for you.    There was that piece on HuffingtonPost.com which reported that Lou Dobbs [D1] was opposing some of the Senate GOPers attempt to repeal the 14th amendement. 

If it's Tuesday, they may be Belgium, again

Jane Genova: Speechwriter - Ghostwriter

Disclosure: I receive royalties from that book for my assistance preparing it.]. In just one fiscal year - 2008 through 2009 - the travel industy lost more than 400,000 jobs, reports  Dianna Heitz in Poltico.com.      About that same time, public relations agency The Dilenschneider Group ramped up its tourism practice, hiring two pros in the industry: Joan Bloom and Joan Brower. 

From the 600,000s to the 20,000 Amazon ranking: The book that made it back & did it ever

Jane Genova: Speechwriter - Ghostwriter

Full disclosure: for assistance with AMA HANDBOOK ON PUBLIC RELATIONS I earn royalties.  Lewis was an old soul.  He observed that experience is a brutal teacher.    But we learn, you bet, we learn. The powers-that-be behind Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS obviously learned plenty from experience. 

No sweet spot on Barnes and Noble either

Jane Genova: Speechwriter - Ghostwriter

Disclosure: For my assistance with AMA HANDBOOK, I am contracted to receive 50 percent of the royalties. Let's face it: It's the post-print era.    Books, even well crafted ones, are a hard sell.    That's what I warn prospects who have their heart and hopes set on publishing a traditional print book through a traditional print publishing house. 

PR Counseling 99-cents, your change goes to the church

Jane Genova: Speechwriter - Ghostwriter

  Disclosure: For the assistance I provided in preparing AMA HANDBOOK OF PUBLIC RELATIONS, I receive 50% of the royalties. Throughout the east coast, churches are sponsoring or at least providing space for those who have fallen from professional grace.    For many in Fairfield County, that fall has been long and hard.    Lawyers, Wall Street types, management consultants, and middle and upper managers sit unemployed. 

No Joy in Bookville

Jane Genova: Speechwriter - Ghostwriter

  For assistance with the HANDBOOK I am due 50% of royalties.    Will update you in August when the American Management Assocation sends out the sales and royalties numbers. The three upscale households I visited this past week all had lots of books: borrowed from the library.   I scanned their bookshelves and the last owned book had been purchased a while ago. 

SEO, PPC: That long tail

Jane Genova: Speechwriter - Ghostwriter

  [I receive royalties for assisting with the manuscript]. In search engine optimization [SEO] and in Pay Per Click [PPC], too many organizations have defaulted into the generic.    Their websites, blogs, tweets, and activities on Google+ all focus on the big picture of what they're about.    If it's cars, the digital communications are about the vehicles in the broadest sense, with blurbs about that 2011 Chevy Cobalt or gently used 2009 BMW. 

SEO 40

2010: What no longer sells books

Jane Genova: Speechwriter - Ghostwriter

 [Full disclosure: I receive 50% of AMA HANDBOOK royalties for assisting in its preparation.]. The Great Recession.    Preference for the Short Form.    The glut of product caused by self-publishing and desperation.  Working long hours if we're lucky enough to be working.  All these are significant factors depressing the book industry in 2010.    But there's more.    The book game has fundamentally changed. 

2010 46

Great Scandals Raise All Boats

Jane Genova: Speechwriter - Ghostwriter

  Because of my assistance with the book, I am contracted to receive 50% of the royalties [ Download Dilenschneiderinovice ].  The shrewd have staked out their space in the Rupert Murdoch hacking scandal. 

2011 52

Controversy Sells Book in Tough Market: Murdoch defender's book gets a bounce

Jane Genova: Speechwriter - Ghostwriter

  Because of assistance I gave on getting the book out there, I earn 50% of royalties.  This weekend in THE NEW YORK TIMES MAGAZINE , none other than executive editor Bill Keller told us to forget about writing a book. 

2011 52

Le Book: Over?

Jane Genova: Speechwriter - Ghostwriter

 [Disclosure: I receive 50% of royalties for the work I did on that book.] My Producing a book, even if ghostwriters such as myself and publicists such as Meryl Moss [who assisted with JOURNAL OF THE PLAGUE YEAR], is a drain on the individual's and organization's resources - and capacity to hope.  "A book is the price of entry." " That's what I used to advise clients.    They listened.    A book was produced. 

What Happened?

Jane Genova: Speechwriter - Ghostwriter

  I assisted with the manuscript and for that am contracted to receive 50% of the royalties, which likely won't be a windfall. The AMA HANDBOOK ON PUBLIC RELATIONS, by Bob Dilenscheider is at number 673,447 on Amazon.com.    In 1991, his breakthrough book POWER AND INFLUENCE was a best-seller in public relations, quoted verbatim for years.    In 1998, his DARTNELL'S PUBLIC RELATIONS HANDBOOK was a standard reference tool. 

1998 46

AMA HANDBOOK OF PUBLIC RELATIONS: Like careers, books have comebacks too

Jane Genova: Speechwriter - Ghostwriter

Way back in January 2009 - light years in digital time - I began to assist with this project through research, interviewing and writing.  Full Disclosure:  By contract, I am to receive 50% of the royalties from the AMA HANDBOOK OF PUBLIC RELATIONS. On Amazon.com, the AMA HANDBOOK OF PUBLIC RELATIONS by Robert L. Dilenschneider is listed at 403,664.   It was published around February 17, 2010.    Like careers, this book can have a comeback. 

Post-Recession Do-Not-Buy List

Jane Genova: Speechwriter - Ghostwriter

Epilogue: For assisting some with Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS, I receive royalties.  We're heading into a long summer weekend, yet Bob Dilenschneider's book is at 647,859  on Amazon.com.     The book is AMA HANDBOOK ON PUBLIC RELATIONS.  

Fewer Bad Guys/Bad Gals: Do a show or publish a book?

Jane Genova: Speechwriter - Ghostwriter

And there's me, with my grandiose thoughts about making transparent those awful Fat Guy From Greenwich types and their slave-girl assistants from working-class backgrounds like Hail Mary Full of Shit.    Aside from the royalties I'm earning and the congratulations on Facebook from school chums and enemies, I don't see myself creating value.  It got that bad.

2009 43

Why all the Hail Mary Passes in book publishing?

Jane Genova: Speechwriter - Ghostwriter

  So, why the fantasies of how much new business, royalties, employment opportunities, and speaking engagements a book could bring in?    Also, even with research, interviewing and ghostwriting assistance, a book remains a major undertaking.   Barring a double-dip recession, the worst seems over.    For example, consumer spending is up 0.5%, the sixth time in seven months. 

Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

 My role, for which I'm receiving 50% of royalties, was assisting with the research, interviewing, and writing. Most media products can be saved.    Usually all that takes is some good ideas and lots of sweat equity.    I found that out when I was live-blogging the Rhode Island lead paint trial [November 1, 2005 - February 22, 2006]. 

Collecting Those Accounts Receivable: More on this ordeal

Jane Genova: Speechwriter - Ghostwriter

  On this blog I have noted my struggles with certain members of The Establishment in obtaining even information about sales and royalties for book projects in which I have assisted.  The downturn has been going on a few years.    Therefore, none of us in communications should be newbies at the ordeal of collecting on accounts receivable.    Along the way we have probably learned plenty. 

2010 43

Editing Your Speech: The Power of Precision

Speak and Deliver

As the story goes, her editor had asked her to cut 200 pages from the book, resulting in Ayn Rand renegotiating her royalties from the book to a smaller amount in return for her manuscript printing as she intended.

2009 52

National Speakers Association > INSIDE NSA > Competencies

http://delicious.com/akarrer/prospeaker

The NSA Board of Directors approved this re-arrangement to assist members as they work toward mastering each of these areas in their development as professional speakers.

Social Media: Corrected Value Proposition

Jane Genova: Speechwriter - Ghostwriter

Full disclosure: I earn 50% of royalties on AMA HANDBOOK for assisting in its preparation.]. A breakthrough study by Vivaldi Partners found that lots of effort using social media are wasted.    That's because of misunderstanding about what counts and how to get more of that which counts.    In the article "Five Steps to Social Currency" in the May edition of FAST COMPANY, Ben Paynter details what was found.