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Fewer Bad Guys/Bad Gals: Do a show or publish a book?

Jane Genova: Speechwriter - Ghostwriter

And there's me, with my grandiose thoughts about making transparent those awful Fat Guy From Greenwich types and their slave-girl assistants from working-class backgrounds like Hail Mary Full of Shit.    Aside from the royalties I'm earning and the congratulations on Facebook from school chums and enemies, I don't see myself creating value.  It got that bad.

2009 43


Jane Genova: Speechwriter - Ghostwriter

  "D2" is the moniker derived by me from the public relations agency Dilenschneider Group's association with D1, that is client Lou Dobbs.    Because of my assistance with the manuscript, by contract I receive a percentage of the royalties.    They will be initially issued on August 15th by the publisher - American Management Association.  Nice way to go into the weekend. 

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Book Sales Uneven

Jane Genova: Speechwriter - Ghostwriter

I have clients and colleagues whose books sold well on Barnes and Noble and crashed on    Because of my assistance in preparation of the manuscript, I am contracted to receive 50 percent of royalties.    The publisher - the American Management Association - will issue the report on the sales and royalties mid-August and then in February. 

Sales 43

Online Moves Offline: Bob Dilenschneider on how PR keeps mutating

Jane Genova: Speechwriter - Ghostwriter

  But, for clients especially in professional services, publishing a book usually is the price of entry.    Only now there are more options: The established publisher route, self-publishing, or an e-book knocked out on the computer.

2010: What no longer sells books

Jane Genova: Speechwriter - Ghostwriter

  The glut of product caused by self-publishing and desperation.  [Full disclosure: I receive 50% of AMA HANDBOOK royalties for assisting in its preparation.].   Don't publish without a sustained commitment to promote. Going the agent/publishing house route is yielding diminishing returns.    Self-publishing, although still carrying a stigma, eliminates that gap.  The Great Recession. 

2010 46

From the 600,000s to the 20,000 Amazon ranking: The book that made it back & did it ever

Jane Genova: Speechwriter - Ghostwriter

  When that guide to communications fundamentals as they are being configured by digital technology was published by the American Management Association it quickly sunk to the 600,000s on    Usually those homeruns are for clients.  Full disclosure: for assistance with AMA HANDBOOK ON PUBLIC RELATIONS I earn royalties.  Lewis was an old soul.  He observed that experience is a brutal teacher. 

AMA HANDBOOK OF PUBLIC RELATIONS: Like careers, books have comebacks too

Jane Genova: Speechwriter - Ghostwriter

  It was published around February 17, 2010.  Way back in January 2009 - light years in digital time - I began to assist with this project through research, interviewing and writing.    Then I found out through the book was not to be published until mid February 2010.     Usually in presentation skills to employers and clients, small changes have big impacts. 

Le Book: Over?

Jane Genova: Speechwriter - Ghostwriter

" That's what I used to advise clients.    It did help develop new business, reinforce their value with clients, and put that halo effect on their brandname.  [Disclosure: I receive 50% of royalties for the work I did on that book.] My   Then why are too many still hell-bent on having a book published?  "A book is the price of entry."   They listened.    A book was produced.