Marketing Through Speaking Engagements - Nolo's Legal Marketing Blawg

Unfortunately, theres usually not much detail provided on how to secure a speaking engagement -- particularly if youre a newer or less experienced lawyer -- how to select an appropriate venue, how to choose a topic, or how to get the word out about your talk. First and most importantly, speaking engagements give you a chance to personally interact with prospective clients without having them feel pressured to retain you, as they might at an initial consultation.