Recession Means Getting Back to Basics
JULY 9, 2009
Well, back when I first entered the business, there was a process that we followed… ’call-send-call’ Call a prospect, discover their needs, see if they’re a fit, send over some information, call and follow up. George needs to get back to basics and start connecting with his clients and prospects in a meaningful way. Identify your prospects. Pick a target market based on who needs the ideas that you provide. Discover your prospect’s needs.