Marketing Through Speaking Engagements - Nolo's Legal Marketing Blawg

http://delicious.com/akarrer/prospeaker

First and most importantly, speaking engagements give you a chance to personally interact with prospective clients without having them feel pressured to retain you, as they might at an initial consultation. Second, speaking engagements are efficient, because they give you a chance to make contact with multiple prospects all at once. Choosing a topic Try to identify timely or provocative topics that will attract your prospects attention and make them want to attend.