Replace “how are you” to sell more

SpeakerSue Says...

Hi this is SpeakerSue and you and I were on the buffet line together at the ASAE meeting last month. Then, of course, you have to have something to say that will matter to the buyer: Hi this is SpeakerSue and I’m a colleague in the Arizona Sunbelt Chapter of MPI. Prospect: Actually, Sophie’s meetings are much bigger than mine and, who is this? Prospect: What did you do? Prospect: Who did you say you are?…

MPI 40

Marketing Through Speaking Engagements - Nolo's Legal Marketing Blawg

http://delicious.com/akarrer/prospeaker

First and most importantly, speaking engagements give you a chance to personally interact with prospective clients without having them feel pressured to retain you, as they might at an initial consultation. Second, speaking engagements are efficient, because they give you a chance to make contact with multiple prospects all at once. Choosing a topic Try to identify timely or provocative topics that will attract your prospects attention and make them want to attend.