Writing Article Leads
Six-Figure Freelancer Blog
JANUARY 15, 2014
[Excerpt from Fundamentals of Writing: How to Write Articles, Media Releases, Case Studies, Blog Posts and Social Media Content - [link] ]. If you don’t capture your reader’s attention in the lead, chances are your article will remain unread. Freelance writers must capture the editor’s attention in the lead of a query letter (the letter or email used to pitch a story idea) or chances are the article idea will not be read, let alone accepted.
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