Five Ways to Speak Like Obama | BNET

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Talk About the Audience’s Concerns Notice that when Obama addressed a joint session of Congress for the first time , he told our story before he told his own. He talked about our sleepless nights, for example, and the college admission that might have to be turned down because of a lack of financing. This is as true for business presentations as it is for political campaigns. We make a serious error if we mistake a complete argument for a persuasive one.

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