Roman Catholic Church in America - Another Attack on the Brand

Jane Genova: Speechwriter - Ghostwriter

The Roman Catholic Church had been among the most powerful and enduring brands globally. During the days in the early 20th century when immigrants from Europe were coming to America, the Roman Catholic Church provided both emotional support and concrete help.

2020 52

Wealth - Bashed Brand

Jane Genova: Speechwriter - Ghostwriter

Too limited a vision of success in America. Of course, it's become a platitude that the inequality of the level of wealth in America is toxic. In a sense it restores confidence that, in America, raw push can and often is rewarded. Branding

2020 52
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Roman Catholicism - Brand Charisma Can't Save In America

Jane Genova: Speechwriter - Ghostwriter

But the continuing decline in the number of Roman Catholics in America shows that charisma isn't enough to save what was once one of the most powerful, enduring brands in the world. Branding Media Personal Musings Religion" the Catholic Church is in a demographic free-fall." " - Patricia Miller, Salon.com, May 21, 2015. Here is the article. Sure, Pope Francis is an influential thought leader.

2015 50

54 Halftime - Lopez/Shakira Liberate America (finally) from Puritanism

Jane Genova: Speechwriter - Ghostwriter

  The dancing, singing, and special effects were so brilliant that the two Latinas finally freed America from the ethos of the Puritans.  Branding careers Current Affairs Extreme Pleasure Green Intuitive Personal Musings Power Religion Sports Television Values Web/Tech

2020 56

America Grows Up - Optimism Goes Lite

Jane Genova: Speechwriter - Ghostwriter

Along the way, at least in some circles, its brand took a hit. But only rather recently is America, the new land filled with opportunity, coming to embrace that there are no happy endings. He is fighting for his brand and legacy, including with his book "Guilt by Accusation."

Disney Can't Mickey Mouse With America Any More

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Games Generational Divide Personal Musings Selling ValuesMickey Mouse had a good run. But now, the ethos of happiness through paying high prices visiting Disney theme parks is collapsing.

2020 56

Hello In There - The New Brand Of Loneliness In America

Jane Genova: Speechwriter - Ghostwriter

In it bunk the new brand of lonely. Branding Current Affairs Food and Drink Games Generational Divide Intuitive Personal Musings Public Speaking Television ValuesIt replaces the Single Room Occupancy that used to be the symbol of the last stop for the alcoholic, lost, and crazy. It's the single occupancy apartment or even moderate-size house. They are past youth. Youth, after all, is still the time for hope.

2015 50

Aging in America - Financially Squeezed

Jane Genova: Speechwriter - Ghostwriter

Goodwill retail becomes a trusted brand for everything from clothes to household items. Do the math. For 2019, the increase for seniors and others receiving Social Security was 2.8%.    For 2020, the Social Security Administration announced, The Wall Street Journal reports, the increase will only be 1.6%. Meanwhile, the Consumer Price Index showed that inflation had recently increased 1.7% over the previous year.

Higher Education in America - No Equality of Sacrifice

Jane Genova: Speechwriter - Ghostwriter

The brand of higher education in the U.S. Bank of America has declared the nation is in a recession. Branding Current Affairs Personal Musings Values Web/Techhas received yet another blow.

2020 52

Trust So Broken: Medical Doctors in America

Jane Genova: Speechwriter - Ghostwriter

      Branding careers Current Affairs Ethics Games Intuitive legal Media Personal Musings Politics Power Rebranding Religion Science ValuesIn Ohio, a medical doctor looking like the earnest boy next door - William Husel - is arrested. He is charged with 25 counts of murder for allegedly administering fatal doses of fentanyl.    Much further east, in New England, Boston Magazine publishes a scathing expose.

2019 40

Litigation in America - The Zero-Sum Game

Jane Genova: Speechwriter - Ghostwriter

Those which lose take a hit to the brand and ability to develop new business.   Branding careers Current Affairs Games Intuitive legal Media Personal Musings ScienceOne or more wins for the defendant can discourage new litigation filings, along with motivating current plaintiffs to settle. That's what could happen for Johnson & Johnson. And that's what Bayer could be hoping for in its Roundup litigation. Recently, a jury slapped it with a $80 million verdict.

2019 40

Educators need some new branding

Dahle Communication

Educators and education as a whole needs some new branding. Teach for America has started to do this to some degree of success. Branding educationI'm in a bit of a dilemma. I love teaching and coaching speech and debate. While I am only a half-time teacher (working on Dahle Communication Group the other half) I do really enjoy my time at school working with those kids. Here is the dilemma: my daughter says she wants to be a teacher.

Brand 146

Trust - Let's Take Long Hard Look at That, Meanwhile Boy Scouts of America Files for Bankruptcy

Jane Genova: Speechwriter - Ghostwriter

The Chapter 11 filing - here's the court document - allows the Boy Scouts of America to compensate victims of alleged sexual abuse without jury trials. Those with children should beware if and when the Boy Scouts of America does return again in a position of strength. 

2020 52

Contract Killers - Among America's Anti-Heroes (a nation founded by outliers)

Jane Genova: Speechwriter - Ghostwriter

America had been founded by a bunch of misfits. Books Branding careers Current Affairs Dreams Ethics Film Games Interviews Intuitive legal Media Personal Musings Politics Power Religion Science Simplification StoryTelling Television Values Writing

2020 52

MA Senate Race - Could Kennedy Branding Force Out Incumbent?

Jane Genova: Speechwriter - Ghostwriter

  In addition, there is the Kennedy brand. That has included being critical of Markey's support for the North America Free Trade Agreement and military forces against Iraq. Media focus is back on the high-profile Massachusetts U.S. Senate race.

2020 56

Seyfarth - Rhetoric of Corporate America in 1970s Put Out There in COVID-19 Times

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Games Language Leadership Media Personal Musings Power Simplification Values WritingThe austerity train continues to roar through BigLaw.    Like so many cost-cutters, Seyfarth positions and packages its moves as "prudent steps."

2020 56

Benjamin Franklin - America's First Public Relations Player

Jane Genova: Speechwriter - Ghostwriter

He succeeded in developing the branding of "industrious." Overall, Franklin was the most effective ambassador for the emerging America, both domestically and abroad. Books Branding careers Games Intuitive Media Personal Musings Politics Public Speaking Science Selling Travel Values"American individualists sometimes boast of not worrying about what others think.

2015 53

Post-Paula Deen Brands: Is America more healthy?

Jane Genova: Speechwriter - Ghostwriter

  Branding careers legal Media Whether Paula Deen was unfairly kicked to the curb will be debated for a few more days.  Then, that's a wrap. Meanwhile the space she owned in food will be grabbed up by others.  Let's hope those others will bring in more healthy fare.    Eating healthy versus for maximum pleasure, including the fatty mouth feel, has been catching on.  Having Deen off the scene can be its big break.

2013 40

America's Superheroes - Only Fictional Ones Are Sustainable

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Current Affairs DigitalInfluencer Ethics legal Media Personal Musings Politics Television Values WritingThe concept of  superhero  began with fictional comic-book character Superman. Two kids in Cleveland, Ohio - Jerry Siegel and Joe Shuster - created him. There are lots more information and insight on that in the 2017 book "Why Comics? From Underground to Everywhere" by Hillary Chute. Here it can be ordered from Amazon.

2018 40

Puritan Brand of Capitalism Never Anticipated the Anthony Levandowski Type

Jane Genova: Speechwriter - Ghostwriter

Although the Puritans nurtured their unique form of capitalism when they came to America, the rigid morality of that system is not part of the Silicon Valley ethos.  Branding careers Current Affairs Ethics Games legal Media Personal Musings Power Rebranding Selling Values Web/Tech

2020 52

Class in America - Founding Fathers Were Snobs

Jane Genova: Speechwriter - Ghostwriter

  Well-researched and with a sophisticated tone, the book documents how class-obsessed America has been, right from the get-go.  So, the newly minted college graduates had to go off to further education or Corporate America. As career paths blow up, what had been imprinted about making it economically in America frequently is proving to be actual obstacles to survival. Ranking #317 on Amazon is "White Trash" by Nancy Isenberg. 

2017 40

Farrows: America's New Dysfunctional Dynasty

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Games Generational Divide Media Personal Musings Politics Public Speaking Television Values In a Westchester County, New York courtroom the Kennedy dynasty is blundering its way through a trial.  Defendant Kerry Kennedy has a lawyer who the judge shut down in opening arguments for presenting a laundry list of all the greats in the family.  One wonders how the jurors took that in.

2014 47

The Car, No Matter The Brand

Jane Genova: Speechwriter - Ghostwriter

That shift in perception could impact all brands, even the designer ones.  In America, CBS reports that 70% see themselves as struggling financially. Branding careers Current Affairs Games Green green Intuitive legal Media Personal Musings Politics Power Religion Travel Values Web/TechFrom June 15th through September 15th of this year, the Toledo Museum of Art featured the special exhibit "Life is a Highway: Art & American Car Culture."

2019 43

Cockroach Theory of Infestation - Be Very Scared, America, of Alleged IP Spies for China in Boston Academia

Jane Genova: Speechwriter - Ghostwriter

  However, money talks in America. Branding careers Current Affairs Ethics Games legal Media Personal Musings Politics Power Science Selling Values Web/Tech" the Department of Justice launched its Chinese Initiative in late 2018.

2020 52

Aging in America - Social Distancing

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Current Affairs Generational Divide Personal Musings Values The bias against the aging is obvious in professional life. In Silicon Valley, you're finished at 39. But there's more to the story. As a social being, the aging also lose their value. Walk into the typical social event. There are not celebrities there. No very wealthy. Only the middle class and a bit above. Members of the group gravitate to those from Generations X, Y (Millennials) and Z.

2014 43

America, Don't Cry for Jim Tinney

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Current Affairs Games Intuitive legal Media Personal Musings Politics Web/TechEvery lawyer and every well-trained security guard knows: Beware how to approach anyone suspected of attempting a five-finger discount. Bungle that and the organization could be hammered with a major lawsuit, horrific publicity and a boycott by those who perceive any type of profiling. 

2017 40

Staples - Lost Brand

Jane Genova: Speechwriter - Ghostwriter

" The downward trajectory is the story of a brand which has lost its way. As middle managers were getting laid off from Corporate America and starting their own businesses in the 1980s, Staples was there as their guardian angel. This is a classic example of the peril embedded in changing a brand identity. BrandingDuring Q1, Staples continued its decline. As  The Wall Street Journal  reports: "Staples Inc.

2015 50

Jane Pauley, America's Sweetheart, Returns to Regular TV Slot

Jane Genova: Speechwriter - Ghostwriter

Like Mary Tyler Moore aka Mary Richards, Jane Pauley had been America's sweetheart. Branding careers Cover Letters Current Affairs Games Generational Divide Media Public Speaking Television ValuesEvery morning on the "Today Show," she could make us feel okay about our little lives and the world in general. When she became pregnant with twins, we, both genders, became mother hens. Many of us sent in gifts. Those were probably distributed to charity.

2016 50

Now This: Trust Shattered at American School for Deaf (as with Boy Scouts of America, Roman Catholic Church)

Jane Genova: Speechwriter - Ghostwriter

It's a model for similar facilities throughout America. Now, as influential tabloid Daily Mail reports, the West Hartford brand has been tarnished.  Branding Current Affairs Dreams Intuitive Leadership Media Personal Musings Power StoryTelling Television Values

2020 52

Personal Branding - A Useful Concept Gone Berserk

Jane Genova: Speechwriter - Ghostwriter

Some recall when management consultant introduced the concept of  Personal Brand.  That's why in America, where success is the unofficial religion, personal branding evolved into a must-do. By time those offspring are in college they become part of the most mentally ill generation in America. The authors, Janet Hibbs and Anthony Rostain, explain how Millennials and then iGens got it that their brand is everything.   Branding

2019 43

Aging in America - Clash of Two Cultures (Over-65 Working/Retired)

Jane Genova: Speechwriter - Ghostwriter

The Atlantic features how aging is an invisible force changing America.   Branding careers Current Affairs Games Generational Divide Media Personal Musings Travel ValuesBy 2050, about 20% of the population here will be over-65. "Invisible" is an apt description. So much of how the tectonic plates are shifting remains beneath the surface. But not all. One of those which is emerging - and in ugly ways - is the clash between the two cultures among the over-65.

2016 50

Selma - Our President Has Wired It Into America's Collective Consciousness

Jane Genova: Speechwriter - Ghostwriter

Now, because of this speech Selma is wired into America's collective consciousness as has been Concord. It's a new day in America, isn't it. Branding careers Current Affairs Generational Divide Politics Public Speaking Values President Barack Obama has delivered the speech he was probably destined to make as he was a young boy trying to figure out what mattered to him.

2015 58

America's Founding Fathers - Way Too Human

Jane Genova: Speechwriter - Ghostwriter

Those guys were hardly pure of mind and heart when putting together the fundamentals for the American brand of democracy. The originalists are convinced that the U.S. Constitution should be interpreted according to the mindsets of the Founding Fathers. Those originalists range from the late U.S. Supreme Court justice Antonin Scalia to Clarence Thomas. There is a debate whether the newest member of the high court Neil Gorsuch truly embraces originalism.

2017 40

Luxury Loses Its Cool - Neiman Marcus Files for Bankruptcy, Anna Wintour's Branding in Play

Jane Genova: Speechwriter - Ghostwriter

America may be returning to its Common Man roots.   Branding careers Content-provider Current Affairs DigitalInfluencer Games Generational Divide Intuitive Media Personal Musings Power Rebranding Selling Simplification Values Web/Tech Weblogs Writing

2020 56

Brand Silicon Valley: Tarnished

Jane Genova: Speechwriter - Ghostwriter

The Silicon Valley brand, once representing everything that was good, has become tarnished.  There was a time when the computer crowd called the shots in selling to Corporate America.  Corporate America pushed back.   Is the Spring Uprising about Brand Silicon Valley coming in April?   Branding careers Current Affairs Values Web/Tech Revolutions can start with one rock.  There was a rock thrown at a Google bus.

2014 47

Luxury Branding Didn't Save Neiman Marcus - Reportedly, Latest Retail Victim of COVID-19

Jane Genova: Speechwriter - Ghostwriter

The wealthy in America might have received a bad haircut on their stock portfolios. So, it was expected that the luxury branding of Neiman Marcus would have insulated the retailer from the shelter-in-place dynamics of COVID-19.

2020 56

Lazy - That's What They Call The Un-Driven In America

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Games Personal Musings ValuesEven in the laid-back Southwest, the term "lazy" is applied a lot. Yesterday the hairdresser described her boyfriend as "lazy." " That's even though he goes to school full-time and is a single dad. A neighbor choosy about part-time jobs is known as "lazy."

2015 57

65+ - We're Being Labeled "Brand Dumb"

Jane Genova: Speechwriter - Ghostwriter

Yet, some economists and many financial planners have been labeling us "Brand Dumb." There are plenty of those in America 65 and over whom I coached who are living a fulfilling middle class life on their Social Security. Books Branding careers Current Affairs Games Generational Divide Personal Musings Values Web/TechSomehow we made it through multiple economic downturns, including the whopper of 2008. We did what it took to accommodate a workplace gone tech.

2018 43

Thought Leadership - Remember America Not Founded By "Downton Abbey" Aristocracy

Jane Genova: Speechwriter - Ghostwriter

That's part of America's ethos of anti-intellectualism.   Branding careers Current Affairs Games Generational Divide Intuitive Media Personal Musings Politics Public Speaking Selling Values Writing Media coverage of negative developments tends to include the academic pedigree of those involved. After all, this nation was founded by a bunch of misfits from England, not the kind of artistocracy who inhabited fictional Downton Abbey.

2015 53

Bill Cosby - What If America Forgave His Alleged Misdeeds

Jane Genova: Speechwriter - Ghostwriter

In America, the holidays begin next week.   Books Branding Current Affairs Ethics Film Intuitive legal Media Personal Musings Religion Science Television Voodoo "Forgiveness is a choice you make to give up anger and resentment, even while acknowledging that [alleged] misconduct happened. Forgiveness is for you, not for the forgiven."  "  Amit Sood, in book "The Mayo Clinic Guide To Stress-Free Living."

2014 53

Aging in America - December Plunge in All 3 Stock Indexes Brings High Angst

Jane Genova: Speechwriter - Ghostwriter

Back during the 2008 global financial crash, the aging in America got it: They many never fully recover from the downturn in equities, market value of housing, and job market. Here is the article I published in Odwyerpr.com on how to manage your personal branding when you are traveling several income paths. A way of thinking about that is Mutt Branding.    Books Branding careers Current Affairs Dreams Games Generational Divide Personal Musings Selling Values

2018 43

Mary Tyler Moore: America's Sweetheart Is Suffering

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Intuitive Media Public Speaking Television Values No matter what obstacles came her way, Mary Richards could throw her hat in the air - and move on to another day in the city as a working single woman.   Let's hope that same spirit can help Mary Tyler Moore, who played Richards in that iconic series in the 1970s, through her medical problems. For years Moore has struggled with diabetes. One common side effect is sight impairment.

2014 43

The Marketing of Everything: America's Dirty Little Secret That Must Be Kept Under Wraps

Jane Genova: Speechwriter - Ghostwriter

Otherwise, those can throw shade on our branding. In his signature book "The Marketing Imagination," he admitted that America is ambivalent about marketing.   A takeaway about marketing for us over-50 is the need to continually assess if it's hurting our branding and revenues or a liability? For many holidays, The Dilenschneider Group (DGI) creates a commentary. It is relentlessly upbeat.

2019 40