How to write, sell, and market a business book – IV: You’ve written that proposal; now what?

Public Speaking Advice and Commentary

  You can’t approach a publisher directly.    If you go to a publisher directly, it will think “Amateur!”   Some are broader-based than others, but don’t ever send a proposal to an agent that doesn’t have at least several authors and books published in the area you care about.    They know what is selling right now, what is a drag on the market, and what publisher will react best. 

The Tony Soprano Approach to Accounts Receivable

Jane Genova: Speechwriter - Ghostwriter

  I am considering using PSI for gaining access to royalty statements for a book I ghostwrite for a professional-services firm.    The client signed a contract that I would receive 50% of royalties.    One would be to contact the publisher of the book which is the American Management Association.    Yeah, they're usually Amateur Hour at using vendors and then playing cute about not paying.