How to write, sell, and market a business book – IV: You’ve written that proposal; now what?
Public Speaking Advice and Commentary
MARCH 15, 2010
You can’t approach a publisher directly. If you go to a publisher directly, it will think “Amateur!” Some are broader-based than others, but don’t ever send a proposal to an agent that doesn’t have at least several authors and books published in the area you care about. They know what is selling right now, what is a drag on the market, and what publisher will react best.