Remove Amateur Remove Direct Remove Publisher Remove Royalty

How to write, sell, and market a business book – IV: You’ve written that proposal; now what?

Public Speaking Advice and Commentary

  You can’t approach a publisher directly.    If you go to a publisher directly, it will think “Amateur!”   Some are broader-based than others, but don’t ever send a proposal to an agent that doesn’t have at least several authors and books published in the area you care about.    They know what is selling right now, what is a drag on the market, and what publisher will react best.