Who's on First:Selling Your Programs to Education Committees


With the exception of sales meetings and incentive programs, vendors for customer service, TQM, CQI and other kinds of training are now being selected by education committees. (An In the past, the committees would decide the theme or topics and meeting planners would present a slate of recommended speakers. Association meetings are more competitive than ever, with pressure from declining pools of members because of downsizing as well as more meetings from outside sources.