Trumpism - Will It Be Death of Advertising

Jane Genova: Speechwriter - Ghostwriter

  That's so much the situation that the panel on last night's "Gillmor Gang" speculated if Trumpism will be the death of advertising, as we know it. And, so, why purchase advertising? The technology for this shift away from advertising is already in-place.

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Media properties, such as Buzzfeed, which depend on digital advertising for a significant portion of revenue have to re-think their business models.   Essentially, Google and Facebook own the digital advertising territory.

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Snap Offers Instagram Advertisers Free Ad Space (another aggressive move against Facebook)

Jane Genova: Speechwriter - Ghostwriter

  And, also, it has turned aggressive in trying to poach advertisers from Instagram and other competitors. " To take advantage of this offer, advertisers go to the Snap online application.

2018 52

Geneva on the Lake, Ohio - Erosion Not Just In Florida

Jane Genova: Speechwriter - Ghostwriter

But, a motel advertises that bikers are welcome. I looked into purchasing a mobile home a short walk from the lake but decided against that added responsibility to my little life. 

2020 56

A Quick Guide to Buyer Personas

SlideModel

Now let’s pull in some extra padding for your persona – their interests and purchase behaviors. Which advertising mediums they trust/distrust most? Thus, do not assume that every customer will act most rationally or pursue the straightest path to purchase. Personalization.

Buyer 52

Bustle Media Group Has Another Round of Layoffs Now, Plans Relaunch in 2020

Jane Genova: Speechwriter - Ghostwriter

went bankrupt, Bustle Media purchased it for $1.35 The advertising piece is going to the Bigs like Facebook and Google. Many know of Bustle Media Group as the parent of Gawker 2.0. After Gawker 1.0 million.

2019 56

Verizon Reported to Be Selling HuffPost

Jane Genova: Speechwriter - Ghostwriter

The number-one problem is that so much of the advertising it expected to get has flowed to Google and Facebook.  The entity which purchases HuffPost should overhaul editorial. HuffPost was positioned and packaged as the liberals' version of the conservative Drudge Report.

2019 52

S. 1989 "Honest Ads Act" Bill - Threatening Revenues of Social Networks

Jane Genova: Speechwriter - Ghostwriter

Social network platforms such as Twitter earn the lion's share of their revenue from advertising.  " That would require full disclosure in a public database about the people or organizations purchasing political ads of more than $500.

Facebook - Will It Have To Change Its Business Model?

Jane Genova: Speechwriter - Ghostwriter

"Ad blockers are a growing risk to Facebook's advertising empire - and it's only cash source, a new regulatory filing shows." About 95% of Facebook's revenue comes from advertising.

2015 65

That "Pivot to Video" - Smirk, Smirk

Jane Genova: Speechwriter - Ghostwriter

On Tuesday, plaintiffs Crowd Siren, an ad firm, and Jonathan Murdough, who had purchased video ads, amended the complaint based on what they had learned during discovery. The longer the user was supposedly viewing the video the more Facebook could charge advertisers.

2018 52

News Corp Quarlerly Earnings Increase - Trump's Attack on Fake News Increases Readership

Jane Genova: Speechwriter - Ghostwriter

Media genius Rupert Murdoch might not have made a mistake after all in purchasing Dow Jones. Additional revenue drivers include an improved global real estate market which is generating more digital advertising.

2017 52

Disney Deal Closes Today, Lachlan Murdoch Era Kicks Off at Fox (and it could end with the sale of the network)

Jane Genova: Speechwriter - Ghostwriter

It is purchasing, for $71.3 Advertisers, Sherman tells us, have been complaining about the seemingly too-close Trump association. And that advertiser unhappiness could have become the new loudest voice in the room. Today Disney closes the deal. billion, 21st Century Fox assets.

2019 56

Media in 2018 - 15,474 Jobs Cut (implications for public relations agencies)

Jane Genova: Speechwriter - Ghostwriter

Advertising is not the answer since Facebook and Google "own" 58% of that market. Also, as New York University marketing professor Scott Galloway hammers, more and more purchasing is done without the middleman via search engines and devices like Alexa.

2018 56

Medium.com Loses Its Way

Jane Genova: Speechwriter - Ghostwriter

Last fall it had decided that the way to go was through sponsored content or native advertising. It's like advertising, only taking the form of editorial. Sometimes editorial staff will help the purchaser shape the content. Then there are those who rant native advertising simulates fake news, only that it's marked "sponsored content." Medium.com  was the platform for those seeking influence.

2017 47

Rotten Tomatoes, et al. - Shutting Off Power of Traditional Marketing

Jane Genova: Speechwriter - Ghostwriter

When my car needed a repair, I ignored the heavy local television advertising. In addition, old-line advertising can succeed in introducing what's new. It's rare I make purchasing decisions that way any more.

2017 52

Jay Roach's Movie on Downfall of Roger Ailes - Bob Dilenschneider Not Featured in Hillary Busis' Vanity Fair Promo

Jane Genova: Speechwriter - Ghostwriter

In many ways a dead ringer for Ailes, Dilenschneider was outed by the media for purchasing $15,000 in advertising promoting a vanity biography of his client. Outsized media genius Roger Ailes will live on among the ambitious and creative.

2018 56

Google - Will It Wind Up a King Lear, Ranting It's More Sinned Against, Than Sinning

Jane Genova: Speechwriter - Ghostwriter

In the past Google has contended that Amazon and eBay have more power over how purchases are made than it does. That solution could mean new rules for advertisers. The fundamental of capitalism is confidence in the dynamics of the Invisible Hand.

2017 52

What is a Business Model Canvas?

SlideModel

During the analysis, you should be asking questions like How are customers convinced that your product or organization has the advertised special qualities? Testing means that they should really purchase the MVP and that they complete the different sections of the BMC for true validation.

2018 71

Sponsored Content - Ghostwriters Strike Gold

Jane Genova: Speechwriter - Ghostwriter

Sponsored content - or paid advertising that appears embedded in editorial - is creating a new kind of assignment for ghostwriters. No, it's not off to the side where advertising usually has been.

2015 65

How to Do Market Segmentation The Right Way

SlideModel

For example: 62% of advertisers , publishers, and tech developers name segmentation as a top priority when it comes to successfully targeting ads.

Thought Leadership - The Bottom Line Of Influence Is Engagement

Jane Genova: Speechwriter - Ghostwriter

"The FT is the first major publication to try charging advertisers based on how long readers spend looking at a screen where their ads are displayed, rather than on how many times they click on the Web pages where the ads appear."

2015 65

Branding - Whole Concept In Play (but, congrats to Baker McKenzie, any way)

Jane Genova: Speechwriter - Ghostwriter

  The assessment of brand strength is based on 1,074 interviews with those in $1 billion+ revenue firms who oversee purchasing of legal services. In advertising, growth is declining. Baker McKenzie delivers to clients what they want.

2017 52

How Voice of the Customer Concept Can Boost Sales and Revenue

SlideModel

Any customer that is satisfied with your product or service is likely to not only repeat purchase but also to recommend other potential buyers to opt for your brand.

2019 52

Perfectly imperfect & the art of making a connection

Presentation Zen

And people naturally assume that the products they purchase will perform to at least the standard advertised. To be human is to be imperfect.

2016 93

PowerPoint Tip: Why You Shouldn’t Use Google Images to Find Photos

Dave Paradi's PowerPoint Blog

An advertising firm was creating a blog post for a client. It ended up costing the advertising firm $4,000 to settle the case when they could have purchased a photo for around $10. In my workshops, whenever I speak about using photos in a presentation, someone always asks about Google Images. It is so easy to find pictures using the image search function of Google, why don’t I recommend it? Because in almost every case, it is more risky than presenters could imagine.

2011 59

Presenting Business Diagrams: How to Deliver a Strong, Positive Impact

SlideModel

Funnel Analysis refers to a group of assessment tools widely used in sales, marketing and advertising. These tools illustrate the process that lead to a desired outcome, such as customer conversion, service subscription, or product purchase. The most popular funnel diagram is the sales funnel template , traditionally used to define the steps of the sales process and record how prospects move from the entrance of the funnel until they purchase.

2016 55

Improve Your Storytelling Presentation Skills and Get Your Ideas Adopted

Duarte Blog

In the year after the movie, there was a 50% increase in the purchase of voluntary carbon offsets in the areas where the movie was played. Do you remember when you first became aware of climate change? For me, it was 2006.

2017 91

Baby Boomers as Newbie Renters - Look Beyond Move-In Incentives

Jane Genova: Speechwriter - Ghostwriter

Heavily advertised incentives cover the short term. In Irwin, Pennsylvania, 540 square foot one-bedroom apartments at Villages of Easton are advertised for as low as $355.

2018 56

Public Speaking Tips: Useful Packaging

Great Public Speaking

Even with the biggest CD purchase I have, I would only use about 8 of the available CD slots. For most purchases I only use two of the slots. Any advertising specialty company can get you a wide variety of these case and other types of advertising specialties that keep your name visible. Having your name in front of people more often gives you a better chance of being hired. Here's a way that I do it.

How to Develop an Effective Lead Generation Strategy

SlideModel

Let’s quickly recap how most purchase journeys happen these days. But there’s a wrinkle: 63% of prospects requesting information on your business today will not purchase for at least 3 months. PPC and display advertising.

10 Books for the 21st-Century Presenter, Storyteller

Presentation Zen

With the advent of digital books, I certainly purchase many more books today then I can actually read. "The greatest part of a writer''s time is spent in reading in order to write," Samuel Johnson once said. "A A man will turn over half a library to make a book."

2014 114

Art Cinema Theatres, Like The Loft, Tucson, AZ - Can They Survive Amidst Netflix et al.?

Jane Genova: Speechwriter - Ghostwriter

free film videos available at the public library, and film videos which can be purchased for peanuts and played over and over again? In addition, its monthly print film guide has advertising. Yesterday I went to the Art Cinema Theatre - The Loft - in Tucson, Arizona.

2014 56

Improve Your Storytelling Presentation Skills and Get Your Ideas Adopted

Duarte Blog

In the year after the movie, there was a 50% increase in the purchase of voluntary carbon offsets in the areas where the movie was played. Do you remember when you first became aware of climate change? For me, it was 2006.

2017 75

$5 Off

The Communication Blog

The coupon says “$5 off any purchase of $15 or more.&# Well, it seems to me (and I could be wrong) that at last part of the idea is to have you read the big print, select the items to be purchased, present the coupon, and then be told that this item is excluded from the $5 offer, the 40% discount, or the 15% off. Refuse to purchase the item?

2010 100

Famous Speech Friday: Eleanor Roosevelt's Pearl Harbor radio address

The Eloquent Woman

You can find a complete transcript of this radio address in The First Lady of Radio: Eleanor Roosevelt's Historic Broadcasts , and if you purchase the Kindle edition, you can hear it in the audio extras.a

2015 111

Your Email Campaign Didn't Work - What To Do Until You Fix It

Jane Genova: Speechwriter - Ghostwriter

Purchase native advertising or sponsored content. Shock. That's the common reaction of businesspeople who discover that their email campaign didn't work. There were few click-opens. No responses to the Calls To Action (CTA). So, what to do next?

Brand Goodwill: Right out there for Halloween

Jane Genova: Speechwriter - Ghostwriter

To verify truth-in-advertising, I drove over to the Goodwill on Route 80 in East Haven.    The neighbor across the hall here in our high rise in New Haven, Connecticut purchased a three-seater sofa in great condition for about $69. 

2011 52

Zamzar PPT File Conversion

PPT - Powerful Presentation Techniques

This looks like it could be a useful tool and for those willing to purchase the full service, a faster and more robust service is promised without the advertising experienced with the free beta service.

Emotional authenticity: The Key to Greater Sales Success

SpeakerSue Says...

That is exactly what John Naisbitt wrote about in 1982 in Megatrends: Ten New Directions Transforming Our Lives (which can be purchased now for $1.01 ” But no, this isn’t an advertisement for Naisbitt. I’ve been meaning to start blogging again, with the promise of staying consistently consistent, and reading MPI’s “future of the meetings industry” forced me into it.

2014 54

Salaries

The Communication Blog

This cost pushes up the cost for advertising. The high cost of advertising pushes up the price of the products the teacher, nurse, dentist, and all the others purchase. I don't think it's the salary demands of the athletes so much as it is the consumer's willingness to purchase even in times of economic distress.

2010 116

CONSUMER REPORTS: Not sustainable in era when everyone is reviewer

Jane Genova: Speechwriter - Ghostwriter

CONSUMER REPORTS, once the must-check before purchasing products or signing up for services, has become an anachronism.    The publication, which does not accept advertising, has a $7 million gap in its budget.

2012 52

Writing services you can offer corporate clients

Six-Figure Freelancer Blog

Direct mail promotions; print, radio, or TV advertisements; infomercial scripts : Advertising material is usually meant to generate sales or customer traffic. Advertising may be coordinated by marketing. The writing is often contracted out to an advertising agency. Product/services promotional brochures, spec sheets, price lists : Supplementary or collateral material to support the advertising effort; again, frequently coordinated by the marketing department.

2014 40

Public Speaking: Web Based Finance Option

Great Public Speaking

HERE'S THE STEP-BY-STEP TECHNIQUE => You advertise your product bundle on the web with a good long copy page. => You put an exit pop up box on the page that only pops up if the person does NOT click the order button. => The pop up box contains compelling copy to allow you to finance the purchase. => You set your shopping cart to take the original down payment and to automatically bill the credit card in regular payments to complete the purchase.

Web 40