Public Relations - Not About Clickbait

Jane Genova: Speechwriter - Ghostwriter

In general, clients of public relations agencies want constituencies to take action.   They are not selling advertising or subscriptions as are media properties. The game is influence, not sales. 

Media in 2018 - 15,474 Jobs Cut (implications for public relations agencies)

Jane Genova: Speechwriter - Ghostwriter

Advertising is not the answer since Facebook and Google "own" 58% of that market.   In addition, the growing popularity of podcasting is sucking advertising from traditional media to the hosting businesses. The implications for public relations are eye-popping.

2019 56

"Alpha" - Public relations needed to restore mystique

Jane Genova: Speechwriter - Ghostwriter

And this is at a time when the SEC just approved advertising by hedge funds.    What the industry and its individual players may need more than advertising is old-fashioned public relations. It has become fashionable to dump on the hedge fund industry.

Public Relations Agencies - Sluggish Profitability, Stagnant Billing Rates, Growing Turnover

Jane Genova: Speechwriter - Ghostwriter

The glam world of public relations has clouds hanging over it. There also had been speculation that, with the decline in traditional advertising revenues, Don Draper from "Mad Men" would be applying to a hot public relations agency such as Edelman. 

2015 61

2009 in Public Relations

Jane Genova: Speechwriter - Ghostwriter

The year 2009 was a crossroads one for public relations.    Like other professional services, be they law or advertising, the field is being undone by a combo platter of digital technology and client push for cost-efficiency, along with quantifiable results.    Expect more brutal outings as client grouse that the PR folks can't get them publicity because they don't know digital.

2009 43

"Public Relations" - Term That Even In "Mad Men" Time Denigrated What Gets Done

Jane Genova: Speechwriter - Ghostwriter

were the creative advertising geniuses. And, back in those "Mad Men" days the public relations guys (few women) were the formulaic flacks. The perception of public relations per se hasn't changed much since. Don Draper et al.

2014 69

How CRT/tanaka Helped Bissell Steam Sweep Their Way To Public Relations Success

TJ Walker Interactive

Mike Bako sits down with Ellen LaNicca Albanese to discuss CRT/tanaka’s award winning public relations campaign for Bissell on Inside Communications. advertising Analysis Video CRT/Tanaka inside communications mike bako

2011 40

Recent guests on Inside Communications with Mike Bako

TJ Walker Interactive

Sarah Evans of J Public Relations was a recent guest on Inside Communications. advertising Analysis public relations inside communications j public relations mike bako sarah evansTo see more guest pictures click here.

2011 40

Public Relations: The Fifteen Most Common Publicity Mistakes

Fripp THE Executive Speech Coach

The Fifteen Most Common Publicity Mistakes Businesses Make By Patricia Fripp's PR agent Pam Lontos.  As a business owner, you probably know that publicity is important to your success. But many businesses (and maybe you’re one of them) make crucial mistakes in their publicity campaigns. But in advertising dollars, that quote could have been worth thousands.  Thinking they can’t get into a large publication.

Fire Your Public Relations Agency - Do Your Own Digital, Cheaper/Better

Jane Genova: Speechwriter - Ghostwriter

  Remember how way back in 2004 [light years in Internet time], Edelman Public Relations billed itself as the early adopter of digital strategies and tactics for public relations and marketing communications?    ADVERTISING AGE carried King Richard's advice for dealing with cyberbulling.  It's a bad day in Edelmanville today.    Gawker's Hamilton Nolan pulled its digital covers. 

PR 40

The Art of PR at the Guggenheim Museum

TJ Walker Interactive

advertising Analysis public relations Video inside communications mike bakoMike Bako sits down with Janine Gordon, president and CEO of Janine Gordon Associates to discuss her agency’s PR efforts.

2011 40

Inside Communications with Mike Bako: Amy Binder

TJ Walker Interactive

advertising Analysis public relations Video amy binder mike bako RF BinderMike Bako sits down with Amy Binder of RF Binder to discuss their PR campaign on nuclear fuel recycling for Areva on Inside Communications.

PR 40

How to Create A Branded Presence For Your Products and Services in the Media: Inside Communications with Mike Bako

TJ Walker Interactive

advertising Analysis News public relations Social Media Video inside communications mike bako peter himlerPeter Himler sat down with host Mike Bako to share all things PR including how the new communications landscape has not changed his clients’ overriding goal: to create a positive, branded presence for their products, services and POVs in the media. What has changed are the means to this end, which now encompasses not just [.].

PR 40

How to Create A Branded Presence For Your Products and Services in the Media: Inside Communications with Mike Bako

TJ Walker Interactive

advertising Analysis News public relations Social Media Video inside communications mike bako peter himlerPeter Himler sat down with host Mike Bako to share all things PR including how the new communications landscape has not changed his clients’ overriding goal: to create a positive, branded presence for their products, services and POVs in the media. What has changed are the means to this end, which now encompasses not just [.].

PR 40

Industry Execs Meet Social Media: Five Reasons Your Firm Needs A Social Media Strategy

Communication Steroids

Facing a serious budget crunch and knowing that ceasing advertising altogether would send a message of desperation, Criterion turned to social media.

Strategic Marketing: Making Social Media WORK

Communication Steroids

He sold radio advertising. Be useful. If there is any advice I can give a business leader regarding their social media effort, that’s it. Help people. Provide them with information they can put to use. Solve their problems. Do that, and you build your brand.

"Branded Content" - The Controversy Irrelevant

Jane Genova: Speechwriter - Ghostwriter

Native advertising. Kelly reports in the New York Post , right now Conde Nast's decision to allow native advertising is controversial. However, this is a win-win for both the media and for advertisers. It goes by many names:  Branded content. Sponsored content.

2015 65

Law Firm Dentons "Gets" Intersections ot Courts of Law, Public Opinion

Jane Genova: Speechwriter - Ghostwriter

As is well known: The court of law intersects with the court of public opinion. The latter is formed through public relations, lobbying, advertising, and other influence disciplines.

2016 61

Interview: Kathy Stershic, Tech Policy Freelancer

Ian Griffin - Professionally Speaking

She has held leadership positions in various professional and civic organizations, including the International Association of Business Communicators, Public Relations Society of America, the American Marketing Association, and the World Affairs Council of Northern California.

2013 182

Brands - (some) Scandals Can Be A Good Thing

Jane Genova: Speechwriter - Ghostwriter

It could be short-sighted for brands to pull the plug on advertising and sponsorship when negative publicity happens. There is a school of thought in public relations that any publicity, if managed smart, can be a good thing.

2016 56

Cold Emailing in Job Search - 5 Tips

Jane Genova: Speechwriter - Ghostwriter

Most jobs, contract assignments, and new business for our enterprises aren't advertised. Then I realized that the kind of assignments I was looking for was in the hands of public relations agencies. I figured that out by analyzing the client lists at public relations firms.

Disney Deal Closes Today, Lachlan Murdoch Era Kicks Off at Fox (and it could end with the sale of the network)

Jane Genova: Speechwriter - Ghostwriter

" That seemed so threatening to those in the Ailes allies loop, that Ailes' personal public relations representative Bob Dilenschneider plowed $15k in publicity, on a supposed stealth basis, for a vanity biography. Today Disney closes the deal. It is purchasing, for $71.3

2019 56

The Economist Not Bullish On Survival Of Most American Dailies

Jane Genova: Speechwriter - Ghostwriter

Online advertising isn't paying the bills. Newspaper work is an excellent platform for second careers in public relations, marketing, advertising, and social media.

2015 65

BigPR in U.S. - Will Mueller Investigation Throw Shade, What PR Firms Must Do

Jane Genova: Speechwriter - Ghostwriter

It isn't just the Mad Men industry-advertising-which is under attack.   Increasingly, the branding of public relations firms is also in play. Like lawyers, public relations representatives embrace their clients' right to tell their story.

2017 52

Jay Roach's Movie on Downfall of Roger Ailes - Bob Dilenschneider Not Featured in Hillary Busis' Vanity Fair Promo

Jane Genova: Speechwriter - Ghostwriter

  Busis' round-up of characters in the movie does not include Ailes' personal public relations representative. In many ways a dead ringer for Ailes, Dilenschneider was outed by the media for purchasing $15,000 in advertising promoting a vanity biography of his client.

2018 56

Those NDAs We All Sign - Neglected Entrepreneurial Opportunity in Legal Sector

Jane Genova: Speechwriter - Ghostwriter

Usually those in professional services, ranging from law to public relations, obtain a new client through providing a small service. In public relations it could be a few last-minute (on the airplane) presentation tips about delivering a keynote speech. 

2017 52

Banished words

Speak Schmeak

31, 1975, former LSSU Public Relations Director Bill Rabe and his colleagues cooked up an idea to banish overused words and phrases and issue a list on New Year's Day.

2008 141

Martin Sorrell Exits WPP - End of "Mad Men" Glory Days in Ad World

Jane Genova: Speechwriter - Ghostwriter

And it's the search experts at the Googles and Facebooks who make advertisers happy. Journalists have to produce clickbait so that the most advertising space possible can be sold. Without that public relations machine, the book will crash in Amazon low ratings hell.

2018 52

Professional Services - Clients' Make-Believe Emergencies

Jane Genova: Speechwriter - Ghostwriter

  On "Mad Men," in the professional services world of advertising, when Lucky Strike announced it was pulling its account, the agency went into meltdown mode. " The Fortune50 or a powerful public relations agency understands its value - financially and in branding - to us.

2018 52

Megyn Kelly's "Sunday Night" in Play - Will Alex Jones Interview Help or Hurt It

Jane Genova: Speechwriter - Ghostwriter

For example, JPMorgan Chase stated it will pull its advertising from the show. As public relations representatives know, controversy can be a powerful tool in attracting attention from myriad constituencies.

2017 52

The BigBusiness of Podcasting - Those in High-End Hosting Loop

Jane Genova: Speechwriter - Ghostwriter

Among the users are those managing public relations for clients. There can also be the profit center involving selling advertising.    Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Personal Musings Public Speaking Selling Web/Tech WritingPodcasting has been around for about a decade.    But only recently, documents Strategy+Business , has it taken off.

2019 43

Drudge Report of Cable: One America News (OAN)

Jane Genova: Speechwriter - Ghostwriter

Sure, they are important if the leadership is attracting advertising dollars. As experts in public relations know, a scandal such as Fox News is enduring is not what does it in.

2017 52

Counter Global Economy, PR Networks Grow in Revenues, Membership

Jane Genova: Speechwriter - Ghostwriter

Writers, time to stop having reservations about careers in public relations.    Those three are WorldCom Public Relations, IPREX, and PRGN.  Public relations is thriving because its promotion is indirect, unlike advertising.   In the June 2009 edition of O'DWYER'S PR REPORT, Jon Gingerich tells us that both total revenues and memberships are up up up for three of the four worldwide PR networks. 

2006 40

VW's Very Existence - No, Re-Branding Doesn't Always Pan Out

Jane Genova: Speechwriter - Ghostwriter

"Volkswagen AG's designated Chairman Hans Dieter Poetsch warned managers that the diesel-emissions scandal could pose 'an existence-threatening crisis for the company,' as it pleaded for public trust with full-page ads in national newspapers."

2015 69

Oreo - Forever Branding (4 lessons)

Jane Genova: Speechwriter - Ghostwriter

Oreo is a big television advertiser. The old-line public relations adage that all publicity, even negative, is useful doesn't apply to food products. Oreo has become the forever brand.

2017 52

Megyn, Greta, Bob, Joan - Election 2020

Jane Genova: Speechwriter - Ghostwriter

Watchers of the post-Ailes universe also wonder how the media mogul's personal public relations representative Bob Dilenschneider of The Dilenschneider Group is faring. There will be a local tie-in, which could boost viewership and advertising. Election 2020 is big business. 

2020 52

Virtual Reality - Content Marketing Will Never Be the Same

Jane Genova: Speechwriter - Ghostwriter

"Virtual reality has repeatedly been called an 'empathy machine,' and filmmakers and advertisers are flocking to the nascent technology to leverage its emotive connectivity." 

2016 60

WPP had rough 2009 but things picked up toward end

Jane Genova: Speechwriter - Ghostwriter

Overall, public relations is doing better than most other professional services, ranging from law to advertising.  in its public relations and public affairs sectors during 2009.    According to the U.S. Department of Labor it's projected to grow over 20% by 2018.    However, some of it wasn't spared in 2009.

2009 43

Sponsored Content - Ghostwriters Strike Gold

Jane Genova: Speechwriter - Ghostwriter

Sponsored content - or paid advertising that appears embedded in editorial - is creating a new kind of assignment for ghostwriters. No, it's not off to the side where advertising usually has been.

2015 65

The New Influencers - More Fun Pied Piper Than Thought Leader

Jane Genova: Speechwriter - Ghostwriter

In old-line public relations, influencers used to be thought leaders with reach. In re/code , Noah Kulwin reports how advertisers chase after them to pair them up with Millennial target markets.

2016 56

Etiquette In Digital Era: What About Readers Pointing To A Typo, Missing Word, Agreement Error?

Jane Genova: Speechwriter - Ghostwriter

Only those in the loop, ranging from publishers to advertisers, have the "right" to make a stink.  Recently, I received a briefing document from a vice president at a Manhattan public relations agency. "Grammar Nazi."

2015 65

New Business Development - Exposure Not Enough

Jane Genova: Speechwriter - Ghostwriter

Being interviewed by a third party/having your op-ed published there  Advertising, continually testing out what is effective. In niches which are glutted it might have a relatively low return on investment (ROI).

Branding - Whole Concept In Play (but, congrats to Baker McKenzie, any way)

Jane Genova: Speechwriter - Ghostwriter

  In public relations, growth is flat. In advertising, growth is declining. Baker McKenzie delivers to clients what they want. And, according to Lisa Hart Shepherd, that's creative and effective solutions to their legal complex problems.

2017 52