Stop Advertising and Start Communicating

Dahle Communication

Businesses who use old media advertise at us instead of communicating with us. Stop using social media to promote yourself this way. I want to be in a conversation with you, not be a target for advertising. Tags: Advertising Communication Facebook Twitter

Conde Nast - Shift from Advertising to Paywall

Jane Genova: Speechwriter - Ghostwriter

More recently Conde Nast had relied on advertising for about 70% of revenue. With Google and Facebook sucking in so much advertising, it has been difficult for other publishers to earn enough from ads. Will this represent a major trend in publishing?

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Ch. 32: Advertising and Promotion (Everything You Wanted To Know About Freelance Writing)

Six-Figure Freelancer Blog

Advertising is ubiquitous, but ask freelance writers if they advertise their services and they look at you as though you are daft. Spend money promoting my business? Beyond spending money on business cards and maybe a website, most writers do not spend money promoting their businesses. Why would I? I am a freelance writer!” The number of writers I meet who do not yet have websites constantly surprises me. Yes, it costs money to register a website address.

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Media properties, such as Buzzfeed, which depend on digital advertising for a significant portion of revenue have to re-think their business models.   Essentially, Google and Facebook own the digital advertising territory.

Purpose, Not Promotion - Marketing from the Soul

Jane Genova: Speechwriter - Ghostwriter

I didn't promote my services. " The experts at Traackr discuss why and how purpose is replacing promotion (and that advertising may be dead) in the white paper "The Rise of Influencer Marketing in B2B Technology." Advertising may or may not vanish.

Snap Offers Instagram Advertisers Free Ad Space (another aggressive move against Facebook)

Jane Genova: Speechwriter - Ghostwriter

  And, also, it has turned aggressive in trying to poach advertisers from Instagram and other competitors. " To take advantage of this offer, advertisers go to the Snap online application.

2018 52

Kardashians, et al. - Will Truth in Advertising Blow Up Alleged Paid Social-Media Influencer Game

Jane Genova: Speechwriter - Ghostwriter

The problem, though, Kathryn Rubino reports on Abovethelaw , is that those Kardashian/Jenner promotions are not labeled as such. The folks in Truth in Advertising have sprung into action. They want the influencer type of advertising explicitly labeled as such.

2016 65

WPP Has Bad Year - Promotional World In Profound (read that, "digital") Shift

Jane Genova: Speechwriter - Ghostwriter

That "past" was the era when advertising dominated the promotional world. That is, he's not, notes Alex Webb in Bloomberg , admitting there has been a profound shift how products and services are promoted and how will WPP respond.

2018 52

Why Customer Centricity Will Win You More Business (in 2020)

SlideModel

We constantly work on improving and expanding our collection of PowerPoint templates by collecting voice of customer data and using an integrated NPS (Net Promoter Score) tool to gather extra feedback. To accomplish the latter, we love using the Net Promoter Score.

2020 77

Using Alexa Flash Briefings to Boost Your Speaking Business with Jeff Smith

Speaker Launcher

Jeff’s career started in advertising, first as a copywriter, later as a creative director. Promoting on Alexa. The Wealthy Speaker Podcast Alexa Flash Briefings Alexa Guy Amazon Echo building a brand Get Paid to Speak growing your speaking business Jane Atkinson promoting on Alexa Promoting your speaking businessJeff Smith aka The Alexa Guy is with us to explain what Alexa Flash Briefings are and how to make them work for you and grow your speaking business.

2018 63

The Top 4 Tips for Promoting Yourself As a Professional Speaker

Pivotal Public Speaking

Promoting yourself as a professional speaker is not like promoting any other product because what you are really marketing is yourself. Here are some things to consider as you begin to promote yourself as a professional speaker. #1 Once you have identified your target market, you will be able to tailor your promotional efforts to that specific group. #2 Obviously promoting your speaking business will require that you spend some money.

How authors can endure the promotional process

http://delicious.com/akarrer/prospeaker

For an unknown author promoting is daunting, and the reality is - it perhaps more challenging than authors might imagine! This is not a scare tactic, but merely intended to prepare authors-to-be for the grueling promotional process.

Tiger Woods and President Obama

Matt Eventoff

Whether you are campaigning for elective office, to get/keep the public trust, to get promoted, to get a job, to keep your job – it is paramount to define yourself before anyone else does. A week after the crisis began, with no response from Tiger, cracks in the empire are showing – sponsors are leaving , advertisements are getting pulled , etc. .

2009 138

Tiger Woods is Right

Matt Eventoff

the right to promote products or ideas to the masses – no public figure is given that right by anyone but the people who vote for them, either via dollars (products) or literal votes. This means that the public does has the right to know if a professional athlete plans on continuing to make a living promoting products to them. . This is a private matter and I want to keep it that way.

2009 126

Public Speaking: Articles — Written by You, Written About You, Promoting You

Great Public Speaking

Simply recycle your public speaking presentation materials to create promotional materials and products. Barter to have your name mentioned in their advertising materials promoting the event in exchange for your presentation. From there, you can audio tape your articles, create E-zines, post them on your web site and use them every way you can think of to promote yourself and produce income.

Google Ad Business Expected to Be Down in 2020

Jane Genova: Speechwriter - Ghostwriter

Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. Travel advertising accounts for about 11% of Google's ad revenue and people aren't traveling. It's a confluence of forces.

2020 56

Social Media And JOBS

Communication Steroids

Want to put your best foot forward as you compete for that big promotion? Social Media has revolutionized the way jobs are advertised and filled.

Super Bowl Ads Commercials

Humor Power

In this year’s ad line up 81 percent of ads were humor-themed (factoring out movie promotional ads). I would assume that the advertisers who bought the most ads on this year’s Super Bowl (Budweiser, Chevrolet, Doritos, Pepsi, Coke, Bridgestone, GoDaddy) and regular advertisers in past years (Career Builder, ETrade) would know about the value of their advertising dollar. Those advertisers bought over 20 ads this year and all of them had humor themes.

Ads 48

Copywriting workshops and e-courses

Six-Figure Freelancer Blog

If you want to write stellar advertising, promotional and direct-response copy that promotes your business or organization and produce creative concepts that hit the mark and target your audience, then consider a copywriting workshop (customized and delivered at your place of business) or e-course (email correspondence course) from Paul Lima.

2011 61

TV/Cable Ad Spending - COVID-19 Accelerating Shift to Other Mediums

Jane Genova: Speechwriter - Ghostwriter

Contractually, May gives big marketers like General Mills and Pepsico an out on how much they will be spending for advertising on network television and cable. Local businesses such as law firms in northwestern Ohio would also have to experiment with other mediums to promote themselves.

2020 56

Video trailer: Copywriting That Works

Six-Figure Freelancer Blog

If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then Copywriting That Works: Bright ideas to help you inform, persuade, motivate and sell! is for you. It will guide you through the process of producing copy that works – no matter your objective or target [.]. My Books Copywriting Copywriting That Work marketing Paul Lima

2011 54

Facebook - Did Its General Counsel Commit Perjury Testifying Before U.S. Senate Judiciary Committee?

Jane Genova: Speechwriter - Ghostwriter

  That comprehensive personal data is allegedly available to advertisers to micro-target promotional material.  Could advertisers be scared off? Of course, this is story the conservative Drudge Report was bound to curate.

2018 52

News Companies - Add Them to Economic Victims of COVID-19

Jane Genova: Speechwriter - Ghostwriter

But advertising is down. Essentially businesses crushed by the economic impacts of the pandemic or just spooked by uncertainty have delayed purchases of advertising space.  Once a pattern is put on hold, new patterns of how to promote could be put in its place.

2020 52

The Extreme Creativity of Jack Abramoff - Up the River, Again, He Can Channel That into Writing Fiction

Jane Genova: Speechwriter - Ghostwriter

The 3 were imaginative promoters. They also boasted that they were on the brink of advertising AMLBitcoin of the SuperBowl (not true). Some may recall big-name lobbyist Jack Abramoff. 

2020 52

ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained

SlideModel

The three stages track the consumer via advertisement, customer searches, website navigation and other efforts, until it reaches the conversion or purchase of a product or service. Your objectives will depend upon the type of product or services you’re promoting.

2020 52

Twitter and More - Influence Game in Play

Jane Genova: Speechwriter - Ghostwriter

There are troubles with its mobile app promotion product MAP. And, most significantly, in a game increasingly about advertising demand and revenue, Twitter's advertising growth is at 17%. 2019 is about The Twittering of Everything.

2019 52

How much should I charge per word?

Six-Figure Freelancer Blog

Now “You deserve a break today” is a former McDonald’s advertising slogan. After all, the words were going on all McDonald’s advertisement and a lot of other promotional material. It’s the ads that bring value to the publication and to the advertiser. How much should I charge per word? I don’t mean to smile amusedly when freelance writers, editors and translators ask me that question. There is no right answer to that question.

2016 46

Ello - The Art Of The Hustle & Its Discontents

Jane Genova: Speechwriter - Ghostwriter

New social network Ello's signature is No Advertising. It even has a manifesto about those anti-promotional values. Even in the heyday of "Mad Men" in the advertising industry, there was the cultural antipathy against the art of the hustle.

2014 56

Leadership Styles: What Type of Style Should You Adopt?

SlideModel

How to Promote This Leadership Style at the Workplace. Some examples include: Marketing teams and advertising agencies. How to Promote This Leadership Style at the Workplace. Promote a collaborative work environment with clear priorities, shared values and performance standards.

2020 72

"Michelangelos" - Titan Brings Ceiling Ads To MBTA Trains, Buses

Jane Genova: Speechwriter - Ghostwriter

That's what the Titan Advertising Agency in the Boston area knows.   This new venue for ads can unleash fresh promotional campaigns for those doing the advertising. Yes, we look up.

2014 65

Interview: Bob Houlston, St. Albans, UK, Guitar Teacher

Ian Griffin - Professionally Speaking

Bob’s mission is to promote Community Development via free internet distribution of guitar playing musicianship and craft skills information. Bob's mission is to promote Community Development via free internet distribution of guitar playing musicianship and craft skills information. To hear what Bob told me about his plans to use Social Media to advertise his business, click the podcast icon below.

Interview: Bob Houlston, St. Albans, UK, Guitar Teacher

Ian Griffin - Professionally Speaking

Bob’s mission is to promote Community Development via free internet distribution of guitar playing musicianship and craft skills information. Bob's mission is to promote Community Development via free internet distribution of guitar playing musicianship and craft skills information. To hear what Bob told me about his plans to use Social Media to advertise his business, click the podcast icon below.

Ricochet: NYT Co Michael Zimbalist discusses this, with print books in background

Jane Genova: Speechwriter - Ghostwriter

  Essentially, the advertiser, for example SAP, selects articles from company's digital properties which are relevant to its commercial message.    Then the Ricochet Platform generates a unique web address that bundles the articles to the brand's advertising

[Podcast] What’s New (and working) in Social Media with Chris Tompkins

Speaker Launcher

Chris drops by for an updated take on social media and a crash course on social media advertising. What platform should you advertise on? 8:51 There’s 12 different types of paid Facebook promotions? Chris Tompkins, social media expert and CEO of the Go! Agency is back to tell us what’s new and working, in social media. Social media changes fast. So fast, in fact, that some of what Chris talked about only a year ago is already out of date.

2016 61

Rotten Tomatoes, et al. - Shutting Off Power of Traditional Marketing

Jane Genova: Speechwriter - Ghostwriter

It used to be that Hollywood could practically guarantee a blockbuster box office for a new film simply by heavy promotion.  Her rival to "60 Minutes" is being heavily promoted. When my car needed a repair, I ignored the heavy local television advertising.

2017 52

Lifelock - Regulatory Troubles Over, Focuses on Brand

Jane Genova: Speechwriter - Ghostwriter

That government agency, along with 35 state attorneys general, alleged Lifelock used false claims to promote its services. Also, you probably have seen its barrage of advertising. In 2015. identity-theft-protection company, Lifelock, settled with the Federal Trade Commission (FTC).

2016 65

Feedback and the Communication Process

Six-Figure Freelancer Blog

Advertising and Feedback. Advertisers want feedback when they communicate so they can measure the effectiveness of promotions, and they have learned how to use direct-response marketing techniques such as discount coupons, time-limited offers, and so on to motivate people to take action–buy something or request more information. Excerpt from Fundamentals of Writing: How to Write Articles, Media Releases, Case Studies, Blog Posts and Social Media Content .

2016 50

Jay Roach's Movie on Downfall of Roger Ailes - Bob Dilenschneider Not Featured in Hillary Busis' Vanity Fair Promo

Jane Genova: Speechwriter - Ghostwriter

In many ways a dead ringer for Ailes, Dilenschneider was outed by the media for purchasing $15,000 in advertising promoting a vanity biography of his client. Outsized media genius Roger Ailes will live on among the ambitious and creative.

2018 56

Sheryl Sandberg Joins Marissa Mayer, Elizabeth Holmes in Being Dethroned as Tech Goddesses

Jane Genova: Speechwriter - Ghostwriter

  But, it seems she might have destroyed Facebook through her advertising model. Essentially it involves harnessing private user data so advertisers can target their commercial messaging exactly right.  Any size business can promote itself like a big business.

2018 56

Creativity Is Over-Rated - Ugly Sells

Jane Genova: Speechwriter - Ghostwriter

On "Mad Men" Don Draper won awards for creativity in advertising. That's because flawed promotions draw the target markets into the message. It had the same formula as much of television legal promotions today.

2017 52

Rotten Tomatoes - Yet Another Example of How We Resist Traditional Marketing

Jane Genova: Speechwriter - Ghostwriter

The impact of Rotten Tomatoes is yet another example of how irrelevant the company's own promotions are. It is Rotten Tomatoes which shapes the branding for a film like "Dark Horse," not the film company's in-house marketing staff and outside advertising firm.

2016 60

Regulatory Troubles Behind It, Lifelock Focues on Brand

Jane Genova: Speechwriter - Ghostwriter

That government agency, along with 35 state attorneys general, alleged Lifelock used false claims to promote its services. Also, you probably have seen its barrage of advertising. In 2015. identity-theft-protection company, Lifelock, settled with the Federal Trade Commission (FTC).

2016 61

2+ Months Holiday Season - Marketers Shooting Themselves in the Foot

Jane Genova: Speechwriter - Ghostwriter

  The analogy are special events players who advertise a conference 6 months before. Notice that those who are dealing from a position of strength, such as blockchain experts, can just parachute in, promoting an event just 3 or 4 weeks before.

2017 52