Trumpism - Will It Be Death of Advertising

Jane Genova: Speechwriter - Ghostwriter

  That's so much the situation that the panel on last night's "Gillmor Gang" speculated if Trumpism will be the death of advertising, as we know it. And, so, why purchase advertising? The technology for this shift away from advertising is already in-place.

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Media properties, such as Buzzfeed, which depend on digital advertising for a significant portion of revenue have to re-think their business models.   Essentially, Google and Facebook own the digital advertising territory.

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News Corp Quarlerly Earnings Increase - Trump's Attack on Fake News Increases Readership

Jane Genova: Speechwriter - Ghostwriter

Media genius Rupert Murdoch might not have made a mistake after all in purchasing Dow Jones. As rival financial news outfit Reuters reports, News Corp produced quarterly revenue which surpassed analysts' expectations.

2017 52

Verizon Reported to Be Selling HuffPost

Jane Genova: Speechwriter - Ghostwriter

The number-one problem is that so much of the advertising it expected to get has flowed to Google and Facebook.  In an era of glut of opinion in news sites, it was and is, you got it, highly opinionated. The entity which purchases HuffPost should overhaul editorial.

2019 52

Facebook - Will It Have To Change Its Business Model?

Jane Genova: Speechwriter - Ghostwriter

"Ad blockers are a growing risk to Facebook's advertising empire - and it's only cash source, a new regulatory filing shows." About 95% of Facebook's revenue comes from advertising. The bad news is that Apple has introduced ad-blocking apps to iOS9.

2015 65 Loses Its Way

Jane Genova: Speechwriter - Ghostwriter

Last fall it had decided that the way to go was through sponsored content or native advertising. It's like advertising, only taking the form of editorial. Sometimes editorial staff will help the purchaser shape the content. Some claim that sponsored content is the savior of the news business. Popular online news niches such as feature sponsored content. Last count, it was number-three in online news.

2017 47

Disney Deal Closes Today, Lachlan Murdoch Era Kicks Off at Fox (and it could end with the sale of the network)

Jane Genova: Speechwriter - Ghostwriter

It is purchasing, for $71.3 And, according to Gabriel Sherman's analysis in Vanity Fair , that means the Lachlan Murdoch era hicks off at Fox News. For years he had been the go-to journalist for information and insight on both the founder of Fox News - Roger Ailes - and Fox itself.

2019 56

Famous Speech Friday: Eleanor Roosevelt's Pearl Harbor radio address

The Eloquent Woman

That evening, eager for news, millions of Americans turned on their radios to listen to.First Lady Eleanor Roosevelt. On the night Roosevelt gave this address, the vast majority of American homes had radios and listenership was high that anxious evening, as the people waited for more news.

2015 111

Baby Boomers as Newbie Renters - Look Beyond Move-In Incentives

Jane Genova: Speechwriter - Ghostwriter

Heavily advertised incentives cover the short term. In Irwin, Pennsylvania, 540 square foot one-bedroom apartments at Villages of Easton are advertised for as low as $355.

2018 56

Your Email Campaign Didn't Work - What To Do Until You Fix It

Jane Genova: Speechwriter - Ghostwriter

The good news is that this failure can be the platform for new approaches to success. Purchase native advertising or sponsored content. Shock. That's the common reaction of businesspeople who discover that their email campaign didn't work. There were few click-opens.

Business Marketing Tips for the Non-Stop Marketing

Fripp THE Executive Speech Coach

One or two months after a sale write your customers a note and ask them how they are enjoying their purchase. Call or write again on the anniversary of their purchase. Be sure to include information that will be of value to them as well as news about you and your latest products/services and charges. I'm talking about those little specialty-advertising items on which you have your name printed. Business Marketing Tips for the Non-Stop Marketing.

13 Lessons (& Tips) Learned Launching an eBook

Selling a Product: Relying just on advertising can be disasterous. It certainly may be worth that much money, but since much of the content is available here for free, the incentive to purchase the eBook is slightly diminished. Even so, I did not hesitate to purchase your e-book.

2009 58

Do your potential customers forget about you?

This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him.

Pennsylvania Education Policy Roundup for September 12, 2013: State Board of Education set to vote on revised set of Common Core standards

Speaking Of...

link] A Brief Audit of Bill Gates’ Common Core Spending deutsch29 Mercedes Schneider''s EduBlog August 27, 2013 This is a post about Bill Gates and his money, a brief audit of his Common Core (CCSS) purchases. One man is purchasing his view of what American education should be. schools Martha Woodall, Inquirer Staff Writer LAST UPDATED: September 11, 2013 , 1:08 AM The Philadelphia School District celebrated some good news Tuesday.

2013 40

How to Change the World: The 10/20/30 Rule of PowerPoint

from MasterViews Latest News Guy Kawasaki, PowerPoint 10-20-30 rule its all over the blogosphere, and deservedly so, as Guy really nails down some of the long time obstacles and myths about effective presentation design and delivery. People who get in and purchase early will reap a truck load of money. Sign Out Comments: Contact Me Alltop Widget VisualCV Search this blog Lijit Search HP Alltop Advertising Recent Jobs View All Jobs View All Jobs Post a Job: Only $49 for 30 days!

2008 52

Creating Passionate Users: Give users a Hollywood ending

Here's the e-mail they send to you after you've made a purchase: -- begin Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

2006 36