Public Speaking: Joan Stewart's Top Ten Ways to Get Free Publicity
Great Public Speaking
DECEMBER 20, 2010
While you're buying expensive advertising to deliver your message, they're doing it for free. During my 22 years as a newspaper editor and reporter, I have seen well-meaning people fail repeatedly in their attempts to beg and cajole the media to pay attention to them. That's because media relations is a sophisticated game with its own etiquette, protocol and rules. Call the media with ideas, or submit your own photos.