How to Develop an Effective Lead Generation Strategy


And the methods you will use for turning those visitors into customers comprise your lead generation strategy. What is Lead Generation? Lead generation is the process of drawing in those warm prospects and gauging their interest in your offerings. PPC and display advertising.

Intersection of Court of Public Opinion, Court of Law - Sherwin-Williams and Lead Paint

Jane Genova: Speechwriter - Ghostwriter

The "it" is the filing of lead paint public nuisance lawsuits by other municipalities when it looked like the U.S.   As many recognized, the odds against the SCOTUS review increased when The Wall Street Journal outed that a 1900 internal memo at Sherwin-Williams acknowledged the danger in lead paint. Yet, not long after, Sherwin-Williams published an advertisement promoting lead paint for residential use.

2018 43

Name your price: the curious language of television advertising

Max Atkinson

More and more British television advertisements are referring to prices in a way that bears little or no relationship to the way we talk about prices in everyday life. Tags: O'Barr Language of advertising

Micro Targeting: Facebook launches zip code advertising, sponsored articles

Jane Genova: Speechwriter - Ghostwriter

  That means that 80% of our whatever - revenues, leads, or votes - comes from 20% of the pool of whatever - customers, clients, or eligible voters.    According to the features of this new tool, reports Ben Smith in POLITICO : " advertisers can cause their ads and sponsored stories to appear only for users and in specified zip codes." Call it part of the 80/20 or Pareto law. 

Advertising: It's back and shock shock, especially on TV

Jane Genova: Speechwriter - Ghostwriter

Advertising is not only back.    Unlike in previous downturns, it's leading the recovery rather than being a laggard.  Advertising is also thriving on the Internet.    That's what THE ECONOMIST reports.    There's another surprise.    Television is where a lot of the current ad dollars are growing.    Nielsen found that the average American spends 158 hours per month watching TV. 

Gossip Industry: Did Gawker, Joe Muto fun lead to "cleaning up" tone, content?

Jane Genova: Speechwriter - Ghostwriter

  That would lower traffic and lose advertising dollars.   Funding sources such as venture capitalists, advertisers, and talent might decide to stay clear of such potential legal trouble. The gossip industry has always been a fun sandbox to play in. 

Lead 52

Guest Blog: The 3 Best Recruiting Automation Tools For 2018

Manner of Speaking

Lead generation through social media advertising. While there are many lead generation methods for recruiters, the one that I am most excited about this year is social media advertising. Nonetheless, recruiters are still hesitant to advertise on social platforms.

4 Simple Words: You CAN Do This!

Speaker Launcher

Advertisers spent roughly $5 million dollars for a 30 second commercial to air during the Super Bowl. Those commercials do not always lead us directly to the point but are typically meant to evoke some emotion.

2016 52

Product Placement Exercise

The Communication Blog

Product placement refers simply to the placement of a product—for a fee but without any explicit advertising statements—within a scene of a movie or television show to give it a certain image. The advertiser’s hope is that you’ll identify with the actor using the product (that is, you want to be like the character, in some ways) and that you too will then also buy the product. The actor and the movie give the product an image that the advertiser assumes will help sell the product.

2012 125

Interview: Kathy Stershic, Tech Policy Freelancer

Ian Griffin - Professionally Speaking

She provides senior-level business and communications consulting expertise to executives at leading-edge organizations, and is especially known for bringing focus and alignment to complex environments. Kathy Stershic is Principal Consultant of Dialog Research & Communications.

2013 182

10 ways to grow your business

Craig Strachan - Keep Talking!

Advertise on company and community notice boards. Barter your services in exchange for free advertising. Follow through on your leads and customer queries. Free announcements in local/community newspapers. Word of mouth – tell all your friends. Business cards – never leave home without them. Be outrageous – do something so out of the ordinary that you get free publicity. Offer to write articles for local newspapers or magazines.

2009 116

Public Affairs - Will It Push Sherwin-Williams, Like Tobacco Companies, into a Type of Master Settement?

Jane Genova: Speechwriter - Ghostwriter

" If the answer is "no," then the door is wide open for other states, counties, and cities to file similar lawsuits alleging that the residue of lead paint in housing stock constitutes a public nuisance. Their request could range from damages to funds to render the lead paint safe. Once it's in the blood of children, the lead from the paint could cause consequences ranging from cognitive impairment to behavioral problems.

Biases in Making Choices

The Communication Blog

The process is complicated and made less effective than might be because of a variety of cognitive biases that impair logical thinking and analysis and lead to errors of judgment, misevaluations, and bad choices. The ambiguity bias leads you to select the choice that is least ambiguous, the choice that is most certain (Ellsberg, 1961, 2001; Chew, Ebstein, & Zhong, 2012). This attractiveness bias leads you to follow and to be influenced by those you consider attractive.

2018 109

Exercises in Interpersonal Power 3 and 4

The Communication Blog

Credibility Select a YouTube video of a person giving a talk, leading a meeting, advertising a product, or otherwise attempting to inform or persuade others and analyze the person’s credibility or believability by completing the following table. no) 1 2 3 4 5 6 7 (yes, very) What specific verbal or nonverbal messages lead you to evaluate this person’s competence as you did?

2014 109

The Power of Podcasts with Doug Sandler

Speaker Launcher

Listen the podcast below: Highlights you won’t want to miss: * How podcasts lead to speeches. To advertise or not to advertise. Today we are talking with Doug Sandler about podcast production. On this episode of The Wealthy Speaker Podcast, we are so fortunate to have Doug Sandler join us to help improve your podcast and share some great systems on how to build your audience. Doug is a nationally recognized speaker, writer, and founder of TurnKey […].

SCOTUS Puts Decision to Review CA Public Nuisance Law in Limbo - Investors Beware, State Attorneys General Have Much to Gain

Jane Genova: Speechwriter - Ghostwriter

Both companies were convicted in a bench trial of creating a public nuisance through lead paint. If the conviction stands, they will have to pay funds to fix the health hazard of lead paint in older housing stock in designated locations in CA. Increasingly, it looks like the U.S.

2018 52

Do you embed YouTube videos on your website? If so, you need this (in my opinion)

Succeed Speaking

Remember, they’re in the advertising business, not the video hosting business.). LeadPlayer Leads People to Action. You’ve got video on your website, right?

Public Nuisance Law - Can It Fix America?

Jane Genova: Speechwriter - Ghostwriter

  In that litigation, former lead paint manufacturers/marketers, such as Sherwin-Williams, were convicted of creating a public nuisance. No surprise, there is a comprehensive lobbying effort to persuade the U.S.

2018 52

Using Alexa Flash Briefings to Boost Your Speaking Business with Jeff Smith

Speaker Launcher

Jeff’s career started in advertising, first as a copywriter, later as a creative director. Amazon is taking the lead. Jeff Smith aka The Alexa Guy is with us to explain what Alexa Flash Briefings are and how to make them work for you and grow your speaking business. Jeff Smith creates Alexa skills for companies, entrepreneurs, coaches and speakers to help them engage with their followers on a daily basis. In December of 2017, […].

2018 63

How to Get Noticed by Meeting Planners with Lori Pugh Markham

Speaker Launcher

As Lead Manager, Event Programs and Productions with Meeting Professionals International she is responsible for managing meeting and event production along with speaker and session management, as a part of MPI’s global events live event portfolio. focused in Communications and Advertising from University of North Florida. On this episode of the Wealthy Speaker Podcast we are talking with Lori Pugh Markham about what it takes to catch the eye of meeting planners.

How a 1904 Ad Came Back to Bite Sherwin-Williams Where It Could Hurt for Decades

Jane Genova: Speechwriter - Ghostwriter

In 1904, the Sherwin-Williams corporation put out there an advertisement promoting its lead paint.  Supreme Court (SCOTUS) not to review Sherwin-Williams' conviction in the class action lead paint public nuisance litigation "County of Santa Clara v. If the conviction stands, then Sherwin-Williams, along with two other convicted defendants, has to pay for the process which renders the lead paint in residences non-hazardous.

2018 40

The Past - PR, Lawyers, et al. Can't Shake Off Its Stink

Jane Genova: Speechwriter - Ghostwriter

Also, there will never be a past to Sherwin-Williams' manufacture and marketing of lead paint.  In it, the company discussed the hazards of lead. Sherwin-Williams was convicted in that bench trial of creating a public nuisance in that location in California through lead paint.

2018 52

How to Get Noticed by Meeting Planners with Lori Pugh Marcum

Speaker Launcher

As Lead Manager, Event Programs and Productions with Meeting Professionals International she is responsible for managing meeting and event production along with speaker and session management, as a part of MPI’s global events live event portfolio.

Do you still believe these three public speaking myths?

Speaking about Presenting

The public speaking world adopted this maxim from advertising. Advertisers face the challenge of distracting us from our busyness so that we’ll read their ads. Advertisers must grab attention first. And second, it pushes you to lead with your best material – with the risk that your presentation will be downhill from there. These widely-believed public speaking myths put pressure on you to do things which are not necessary.

2010 196

Step-By-Step Guide to Creating a Viable Go to Market Strategy


Lead generation. Audience research may take time as you’ll need to schedule interviews, and perhaps run several surveys with focus groups, but in the long run, this effort pays off – 71% of businesses who exceed their revenue and lead gen goals have documented customer personas. [

2019 56

How Voice of the Customer Concept Can Boost Sales and Revenue


In order to account for VoC you will also need to consider other factors such as your market strategy , sales funnel , business plan and perhaps also your lead generation strategy.

2019 52

Do you still believe these three public speaking myths?

Speaking about Presenting

The public speaking world adopted this maxim from advertising. Advertisers face the challenge of distracting us from our busyness so that we’ll read their ads. Advertisers must grab attention first. And second, it pushes presenters to lead with their best material – and the presentation is downhill from there. These widely-believed public speaking myths put pressure on you to do things which are not necessary. Myth #1: It’s not what you say, it’s how you say it.

2010 180

Going Off Traditional Networking Grid - Strength of Weak Ties

Jane Genova: Speechwriter - Ghostwriter

Incidentally, that opening may never be advertised. It wasn't advertised until the decision about whom to hire was almost made.   Last week I received a lead on a communications assignment from a weak tie I congratulated on his new job.

2019 56

What is a Business Model Canvas?


During the analysis, you should be asking questions like How are customers convinced that your product or organization has the advertised special qualities?

2018 72

Megyn Kelly in A.M. - Media Watchers Fear "That Dog Don't Hunt"

Jane Genova: Speechwriter - Ghostwriter

That was despite the powerful lead-in from "NBC News."   What the network has going for it on this one is the lead-in from the earlier two hours of "Today." Advertisers got it that they better hawk their products and services on network television.

2017 52

Feedback and the Communication Process

Six-Figure Freelancer Blog

Advertising and Feedback. Advertisers want feedback when they communicate so they can measure the effectiveness of promotions, and they have learned how to use direct-response marketing techniques such as discount coupons, time-limited offers, and so on to motivate people to take action–buy something or request more information. Excerpt from Fundamentals of Writing: How to Write Articles, Media Releases, Case Studies, Blog Posts and Social Media Content .

2016 50

Chris Christie - His "Audition" for Next Job

Jane Genova: Speechwriter - Ghostwriter

Such exposure could lead to invitations for paid speeches, books and appearances on those influential Sunday television talk shows. Advertisers for products such as pickup trucks would be willing to pay dollar for commercial time. The Drudge Report loves this kind of story.

2017 52

Nancy Pelosi - Leadership in House in Play

Jane Genova: Speechwriter - Ghostwriter

During the expensive campaign to replace Republican Tim Price, GOPer Karen Handel's advertising linked her Democratic opponent Jon Ossoff with Pelosi's progressive mindset.

2017 52

VW's Very Existence - No, Re-Branding Doesn't Always Pan Out

Jane Genova: Speechwriter - Ghostwriter

And what will happen to the brands of the defendants involved in lead paint litigation "People of California v. Don Draper didn't need to create high-powered advertising to win our minds and hearts.

2015 69

Why I get to know what I write about

Six-Figure Freelancer Blog

You used to write advertising copy for an electronics firm. Which in a round about way leads back to me writing about my MS. Every once in a while someone will ask me, “Why do you write about MS? If you had cancer or liver disease or were recovering from a heart attack would you write about that?” ” The answer is simple: Absolutely I would. The people who ask me are not writers.

2019 61

Who Controls Fashion? - Not Vogue, Not Any More

Jane Genova: Speechwriter - Ghostwriter

  In the New York Post , Alexandra Steigrad reports that Vogue's September issue is a shadow of itself - in advertising pages, imagination, and reach. After that, it will take parachuting in outsiders to lead the corporation and specific titles for a turnaround to happen.

2018 52

Competitive Presentations That Don’t Present The Competition

The Presenter's Blog

“ I want to emphasize that while negative advertising works in politics, it seldom works in product sales ”. Attacking competitors comes across as arrogant and unethical, and frequently leads to bite-backs from the audience. In his copywriting and direct marketing blog, Dien Rieck points out an important point to keep in mind when presenting. Don’t knock the competition! Customers are there to hear you present about your product, not about someone else’s.

2011 119

BA English Majors Down 20% Since 2012 - Even Virginia Woolf's "To The Lighthouse" Irrelevant

Jane Genova: Speechwriter - Ghostwriter

At the top of the list of what matters essentially are two things: The ability to understand the human condition (that could reduce suicides which is the leading cause of death in U.S.). There is a niche in thought leadership called the "history of ideas."

2019 56

Authors, Publicity is Your Ticket to Success

Great Public Speaking

I will be interviewing Rick Frishman, founder of Planned Television Arts, Rick has been one of the leading book publicists in America for over 30 years. Here''s what you''ll discover on this call with Rick: => Why publicity is 100 times better than advertising. =>

2014 78

The "What Color Is Your Parachute?" Series Hammers Importance of Self-Knowledge

Jane Genova: Speechwriter - Ghostwriter

In addition, the good jobs usually aren't advertised. " how requesting "informational interviews" can lead to job offers. Since the 1970s, the "What Color Is Your Parachute?" " job-search guide has been a must, for all phases of a career.

2018 56

Perfectly imperfect & the art of making a connection

Presentation Zen

And people naturally assume that the products they purchase will perform to at least the standard advertised. To be human is to be imperfect.

2016 93

10 Books for the 21st-Century Presenter, Storyteller

Presentation Zen

The Three Rules of Show & Tell according to Roam: (1) Lead with the truth and the heart will follow. (2) 2) Lead with a story and understanding will follow. (3) 3) Lead with the eye and the mind will follow.

2014 114

Partnerships, Not Page Views

Jane Genova: Speechwriter - Ghostwriter

AOL, which chases after advertisers via promises about page views, has been called the sick man of the Internet.   Advertising?    No wonder. 

2011 63