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POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. He filmed every aspect of putting together the advertising for the movie, including his pitches to the companies who ended up being his major sponsors. He didn't use PowerPoint, but simple storyboards (which I gather are more common in the advertising world than in the public speaking world). All three are flops.

2011 149

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Relating to your customer can make the difference between a well-received campaign or a flop. After all, they’re the ones face-to-face with prospects.

2017 93

POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. He filmed every aspect of putting together the advertising for the movie, including his pitches to the companies who ended up being his major sponsors. He didn't use PowerPoint, but simple storyboards (which I gather are more common in the advertising world than in the public speaking world). All three are flops.

2011 100